vendredi 24 février 2017

Tmall is investing in Toys industry in China


Mattel has signed a strategic alliance with e-commerce giant Alibaba to help the toy maker sell stronger brands like Fisher-Price and Barbie to intelligent Chinese parents with mobility.


Mattel in China

On Tuesday, the companies announced a pact that would combine Mattel's toy brands (MAT, -0.93%) with data from Alibaba (BABA, -1.67%) and Chinese consumer perceptions. The goal is for Mattel to face the $ 7 billion category of Chinese toys, which has registered strong growth, although average spending per child in toys is low compared to Japan and Western markets. The toy industry in the United States, for example, generates $ 20.4 billion in retail and that market is much smaller in terms of population.

Margo Georgiadis, who became CEO of Mattel last week, in a statement touted the combination of Mattel's "unmatched experience in learning and child development with Alibaba's immense reach and unique consumer ideas." He added that because the Chinese toy market is very fragmented, there is great potential for growth. "Working with Alibaba, we see a great opportunity to develop and lead the category," said Georgiadis.

Distribution is the Key in China


Under the partnership of online distribution , Mattel will market and sell brands such as Barbie, Hot Wheels and Fisher-Price through the Alibaba market, targeting an audience of about 443 million active buyers. Mattel will also work with Alibaba to develop new toy products that would be made specifically for the Chinese consumer. Mattel has made some first inroads into the market with the Fisher-Price brand, but says it can do more to make the company's brands relevant to Chinese children and their parents.

Mattel and Alibaba 

A cultural barrier that Mattel and Alibaba will need to overcome is that when parents have extra money to spend on their children, they prefer to put it into educational activities. Mattel says he wants to develop educational content that can persuade parents in China that buying toys can also have a benefit. "Toys and play are an important part of a child's early development, helping to conduct IQ and the development of emotional intelligence," said Patty Wu, Mattel vice president of China's growth, in a blog entry. Parents in other countries because they worried that the game would harm academic performance. That mentality explains why China's market for baby formula is three times higher than the US, but the toy industry is only 30 % of the size. Mattel's Alibaba pact is the next phase in the company's push for China, which has been a continuing effort through deals with physical distributors and an online push, including Alibaba's Tmall.com shopping website From 2011.

source :

  1. understand Chinese Web
  2. http://weibo.com
  3. http://fortune.com/2017/02/14/mattel-alibaba-ecommerce-pact/

mercredi 15 février 2017

Lead Generation strategy for a Ecommerce Business in China

How can I have more lead and more sales to my ecommerce ? That a problem that every ecommerce entrepreneur in China ask themself everyday.


1. Search Engine Optimization on Baidu .


SEO is among the most popular and strategies in China of lead generation strategies for online business. Although there are many different aspects to SEO - from schema markup to backlinks - search must be your main focus. This means investing in content marketing for Baidu. Excellent content increases your visibility, looking. This, in turn, generates more traffic to your website. Once you have visitors to your site, you can encourage them to contact you through a 1-800 number, or entice to rejoice your email list to receive regular news and updates. Content marketing in Chinese  is a powerful tool to attract quality leads, and this is important, because lead generation should not just be a numbers game. You want to build trust with customers who have made the greatest value to life. If your website is not yet mobile-friendly, this is another area that you need to address immediately. Implement a flexible design and make your site easy to explore and navigate for Baidu.
more information on this video 

2. Build your email list, or wechat Contact friends 

 Ecommerce companies must be proactive about collecting email addresses from site visitors. This does not mean simply putting up a subscription form in the sidebar and assistance that people sign up for. This means encouraging visitors and giving them a reason to join. If your target customers are looking for information about the product you are selling, you can encourage users to use e-books or webinars and explain the benefits and recommended use of your product. You can offer free shipping or discounts on their first order to Chinese buyers . Giving something of value gives visitors a reason to join, and the discounts and free delivery give them a reason to order. If some subscribers do not take advantage, you can send them soft reminders let them know that they have not confirmed their order yet. It is also useful to experiment with more aggressive methods, such as pop-ups, to collect emails. Used responsibly, they can be very effective. Related: 10 Ways to Quickly Generate Outlook

3. Optimize your homepage and your landing pages.


Your home page is among the most visited, and the most important pages, on your website. If you want to make a great impression, it needs to be optimized. You leave a lot of business on the table if you do not take organizer time, clean up the clutter and place important items over the fold. Here are several points to consider:


Navigation for Chinese is different 

 It should be easy for your visitors to find what they are looking for on your website. Make your navigation user-friendly. Registration Forms: Create opportunities for your visitors to sign up for your e-newsletter. Content in Chinese: Clearly indicate where visitors can pick up handy guides and tutorials, and learn more about your offers. Calls for action: Include several calls to action to encourage visitors to take action. Ask them to contact you, subscribe to your email list, download a master director or buy a product now.
Products: Organize your products and make them easily readable. Also, optimize your cash register process, your cart abandonment rate will go through the roof if you do not make it easy to buy - whether on a desktop, smartphone or other device.


4. Take advantage of word-of-mouth. so powerfull in China 


It is often said that word-of-mouth marketing is the most effective form of marketing. As one customer refers to your business to another, the word begin to spread as you offer an excellent product or experience. There are a few basic things you can do to create a great customer experience. You can deliver products quickly, you can send customers flattering mail after shopping, you can follow up with them by phone to confirm shipping and so on. But these elements are a simple starting point, given that today's customers virtually expect this level of service in China. To truly exploit the power of Chinese word-of-mouth, you need to do something more. For example, you can offer discounts to customers who reference friends to your website. Incentive referral is a great way to spread the word about your business.

5. Maximize results with pay-per-click advertising and social media.


More information on
https://www.ft.com/content/850d920a-dd65-11e6-86ac-f253db7791c6
SEOagency 
Facebook Ecommerce

dimanche 15 janvier 2017

Why Chinese e-Commerce is Booming

The e-commerce market in Chin is very vast and has progressed by leaps and bounds. The marketing through e-commerce is becoming very popular in all over the world. It is the best strategy that helps to boost your business very quickly. The e-commerce marketing is the powerful technique that assists boosting up the business. There is a majority of the people who are motivated towards the SEO marketing, but it needs a proficient on behalf of true sources and knowledge
http://www.tech-cave.com/e-commerce-china-booming/


mercredi 28 décembre 2016

Online Advertising in China from $ 23.6 billion to $ 83.59 billion between 2014 and 2020


China has about 710 million Internet users, indicating an Internet penetration rate of 51.7%. This number has steadily increased over the last decade, from 111 million at the end of 2005 to 457 million in 2010 and 688 million in 2015. This makes China by far the largest online market in the world. World in terms of users. In addition, the digital population of China must double in the next 10 years that the rest of the country is online. As such, digital advertising spending increases. While advertising spending in other sectors than print and television has stabilized, total digital advertising spending increases from $ 23.6 billion to $ 83.59 billion between 2014 and 2020, Devoted to mobile platforms. The main recipients of digital advertising are the three main Internet players in China: Baidu, Alibaba and Tencent, commonly abbreviated as "BAT". Together, they appear to account for 60.6% of all digital advertising revenue in 2015, which is expected to increase to 66.8% by 2018. On mobile platforms, these figures are even higher from 71.1% 2015 to 74.4% in 2018.
check aslo http://www.airmaxukonsales.co.uk/marketing-advertising-china/

 Online Advertising in China from $ 23.6 billion to $ 83.59 billion between 2014 and 2020


Baidu is often called Google of China is the biggest search engine in the country. It also offers many similar services to Google Maps as Baidu Maps and Baidu Netdisk, a cloud storage service. By 2015, Baidu held 80 percent market share from search engine revenue, with 71.4 percent of the research in the country having been done on the plate from October 2015.
 With the products of his mother Alibaba mother, Baidu market share in mobile search is smaller and low. In Q3 2016, 44.5 percent of mobile searches were carried out through Baidu.

Baidu


http://www.china-briefing.com/news/2016/12/20/how-to-advertise-online-in-china-through-baidu-alibaba-tencent-platforms.html

Revenues on Baidu come mainly from its search engine advertising services, which use pay-per-click (PPC) technology. Advertising on Baidu is similar to the use of Google Adwords and revolves around search engine optimization tools (SEO). As an advertiser, you can buy keywords, and yet four of the displayed search results have been selected for Google search results.
For a certified certificate on Baidu, companies must fulfill certain conditions. First of all, like the search engine, a Chinese website is required. In addition, Baidu requires foreign companies to submit a digital copy of the enterprise registration certificate issued by the government concerned to manage its account registration.
http://www.airmaxukonsales.co.uk/marketing-advertising-china/

After getting certified, it is important to manage his Baidu campaign effectively, and locate the ads. Although this process is comparable to using Google AdWords. Having a Chinese website is essential because the search engine does not index many non-Chinese pages. In addition, hosting the site outside of China will place one at a disadvantage as these are ranked lower on the platform. Additionally, advertisers are seriously considering other integrated payment services like UnionPay and Alipay

lundi 26 décembre 2016

30% of World 4G users are client at China Mobile

The Chinese telecommunications operator China Mobile, has just disclosed figures that seems mind-boggling, but that are indeed real. Since half a billion people in the world, have a package that gives them 4G at China Mobile.

 China Mobile recently announced that in 2016, more than 500 million customers (exactly 510 million customers) have a 4G package on the Chinese network. These 500 million customers therefore represent approximately 30% of the total 4G customers globally. A purely stratospheric figure. Already in October, China Mobile had 481 million customers in 4G. Nearly 200 million customers arrived between October and December. Thus, in addition to owning an extremely large customer base, the Chinese public company created in 1997, continues to attract customers. Not to mention that an announcement made in May 2016 indicated that the company had a total of more than 830 million customers.

Being thus, the largest mobile operator in the world. The figures of China Mobile mask a particular demographic and economic situation The mobile part of the group weighed almost 50% of turnover. While indicating that the Chinese group targeted the figure of 540 million phones sold in China for next year. And among these 540 million phones, 400 million will be compatible with 4G. We have not finished hearing about China Mobile. It remains to be seen whether the company will then pursue development outside the domestic market. However this figure should be put into perspective as the Chinese market is much less open than the Western or Japanese markets. This naturally opens the way for the company based in the Chinese capital, which can benefit from the very large base of potential customers, which includes China with more than a billion inhabitants recorded in the year 2013.

Other reading :


jeudi 22 décembre 2016

Social Networks in China for Companies


China, the Eldorado the hub of the world makes dream more than one entrepreneur. This market with 10% growth, this billion potential consumers, 800 million mobile phones, 630 million Internet users who generally spend 25 hours a week connected on the Internet, whether on their laptop or their phone , Millions of millionaires ... offer unmatched opportunities in the world. Yet ... more than one entrepreneur has torn his hair in this country. Culture, competition, copying, this rapidly changing market, these increasingly demanding consumers ... all these factors have led to many failures on the part of all types of companies, small, medium and even the tall. But the desire to undertake is always there and that's why we will describe the 4 networks you will need to do business.
source : http://www.enviedentreprendre.com/2015/09/comment-les-r%C3%A9seaux-sociaux-peuvent-aider-votre-business-en-chine-.html

Linkedin

Linkedin the social network specializing in career management is one of the only networks to have escaped Chinese censorship. It is an online reputation management tool and Personal Branding. China sees in this network a definite development opportunity. Linkedin also allows the Middle Empire to stay connected with the rest of the world. Few foreigners are on the Chinese social networks, linkedin therefore creates a synergy between Chinese and foreigners. In addition, Linkedin is a site in English, it acts as a filter that can help employers find competent people in both languages. There are over 3 million Chinese on linkedin. Moreover, this networking site offers many things that some national sites like Tianji or Ushi does not offer, linkedin is open to the world. Although in 2014, viadeo the French network bought in 2007 the professional social network Tianji, to invest the Middle Empire.
Linkedin is a perfect place to do business, just integrate groups and follow them and post pushes and this will greatly increase your visibility.

WeChat


Wechat or 信 信 its name in Chinese is an instant messaging application that is fast becoming the most popular in the world. In just four years, the Tencent Group with its flagship application reaches more than 549 million active users per month, according to the balance sheet of the first quarter of 2015. The mobile application holds a place More and more important in the organization of the economic and social life of the people and it modifies considerably the purchasing behaviors. It revolutionizes the world of social marketing. Users can send text, photos, videos, and voice messages to their smartphones, or locate callers by shaking their devices. (see this article in French)

Business Social Media


WeChat is an application that helps us make life easier. The application brings the notion of M-commerce with the development of tencentpay which allows to pay online thanks to Tencent pay. Wechat also offers online wallet functionality "wallet" is an online bank. This wallet function generates a QR code that can be scanned by the merchant. WeChat allows the possibility of paying your train tickets, plane tickets, taxi, your subway subscription ... and also the possibility to send money to your friends.

Due to the growing popularity of the application, companies have an interest in developing on WeChat. Thanks to this application, brands can use the strategy of 020, WeChat creates a bridge between Offline and Online. Today, WeChat is a vector of communication at the service of the brand and the development of sales. It is an infallible tool for acquiring new offline and online customers. It is considered much as a performance accelerator. The brand may, for example, make a flash sale via the WeChat account. Integrating a network like WeChat into your marketing strategy will allow you to reach new consumers. Simply create official accounts, and brands will be able to connect with users who will subscribe to them with personalized content. WeChat creates a bridge between customers and brands, it creates a previously unseen proximity.

see also
https://ecommerce-china.blogspot.com/2016/12/top-popular-posts-about-ecommerce-in.html
https://ecommerce-china.blogspot.com/2016/11/gentlemen-marketing-agency-is.html


vendredi 2 décembre 2016

Chinese Cross-Border E-Commerce Market will reach $86B in 2016

Chinese Cross-Border E-Commerce Market: $86B in 2016

Alibaba is selling average of $1 billion of goods every hour on this year’s single’s day

The E-Commerce in China is really Booming !!!!

As earnings have increased in China, its customers have stepped up their buys of imported products. But now anxious for the most recent items and better costs, they can purchase right away from foreign retailers and providers at the click of a mouse or the swipe of a screen. Cross-border e-business in China will hit $85.76 billion this year, up from $57.13 billion in the past year