mardi 12 décembre 2017

Chinese social media marketing

91% of Chinese online users have a social media account



Chinese users are likely to buy products purchased by other social network users. In China, there are about 634 million Internet users and 91% of Chinese online users have a social media account, compared to the United States where about 67% of the online population counts on social media. About 500 people use mobile devices to access the Internet. Every day, Chinese Internet users spend an average of 46 minutes on social networks.

 Social media platforms

 

 The user follows an average of eight brands and more than 38% of Chinese Internet users make their choice based on the recommendations they find and read on social media platforms Sina Weibo marketing, WeChat marketing, etc. You have forgotten to Facebook and Twitter as key plates worldwide to market your products or services, unfortunately, in China they are stuck. When it comes to Chinese social media marketing, you need to use different tones to communicate with your Chinese audience on its own social media platforms, such as Weibo (Facebook and Twitter equivalent in China), including Sina Weibo, Tencent Qzone (equivalent Facebook and Twitter in China), Tencent QQ (instant messaging tools), Tencent Wechat (mobile communication application and private private network), Renren (Facebook equivalent in China) and Youku & Tudou (YouTube equivalent in China).

 Social media has become essential in the Chinese lifestyle

 Through this plaque-shape, brands have the opportunity to create original experiences for their consumers. Social media has become essential in the Chinese lifestyle. Consumers use platforms to find and share information and opinions about products and services. For companies in China, forms of social media platforms in China is an effective way to interact with consumers. Social networks are also useful for developing consumer research, product launches and crisis management.

Read also:

lundi 4 décembre 2017

web marketing in China

 The key to promoting your brand

 Brands are better at promoting products in China than when they operate from outside with their website. This advantage gives consumers fast online access to products in Mainland China. The reason is that search engines make the brand and visibility more accurate to see the products of the websites located in China, it is better than to host a server in another place. The key to promoting your brand is to host your website in China and use the search engines to make your products attractive to the target audience. In web marketing, infrastructure design, construction, hosting and operations, it must match the purpose of product marketing, especially in China. This is because the quality of content is an integral part of the evaluation of Chinese products.

 Web Agency in China 

 


The purpose of a brand hosting a website in China must be defined in terms of brand name, logo, content and marketing campaign choice. Most of the online shops in China are on small Taobao shops, stand alone and other variants of online shops. These online shops work with quality branding because their SEO keyword rankings are provided by Chinese search engines like Tmall and Taobao, Baidu, Google China, Sogou, Soso and more. These brands have quality product promotions because Chinese internet users do most of their browsing on these search engines when selecting products. Brand activity in China will be encouraged if the website is designed, built and hosted to use these Chinese search engines for visibility.

The websites hosted in China 

 


Chinese Internet users are looking for quality and well-organized content to attract brands. The frequency of their daily online browsing is about 8 hours on average, they browse for good content and a great user experience. The websites hosted in China have the advantage of promoting products with good content from bloggers, quality Chinese language translators and content writers. Most of the data used in website marketing in China is translated into their creative languages in line with marketing strategies that can help promote the image.

Read also:

 

dimanche 26 novembre 2017

Tencent is Challenging Alibaba on E-Commerce

Tencent VS Alibaba, check first this Great video
You will understand the Internet War in China.



Wechat is moving to E-Commerce 

As explained this Company, Wechat is investiing in the E-Commerce and try to kill taobao (alibaba Group)

In light of Tencent's $ 500 billion assessment this week, analysts are once again looking at the Chinese Great Firewall for an answer. The Great Wall of China has pushed the American giants away from technology and fueled the flame for Chinese megacorporations, like Tencent and Alibaba. This environment is ideal for attracting a national audience, with virtually no other options, and significant investments. Tencent has created a Tencent lifestyle. Under the wing of Tencent are several of China's busiest online services, such as WeChat, QQ, QZone and their games Tencent, China's largest online gaming community, Tencent Literature, and Tencent Comics.
Source : https://www.taiwannews.com.tw/en/news/3305168


There is also WeChat Wallet, which has become a monster in the mobile payments market in China. An important factor in Tencent's dominance is that future competitors Facebook, Twitter, Youtube and Google, especially all Americans, are stuck in China. While Tencent's $ 500 billion valuation this week has nearly surpassed Taiwan's annual GDP, as the China Times reports, this is not a sign of a failing Taiwanese economy.


$500B evaluation

source Techcrunch
 Tencent has become the first Chinese company to be valued at more than $ 500 billion. Shares of the 19-year-old Hong Kong-listed company rebounded to HK $ 418.80 to reach a market capitalization of HK $ 3.99 trillion, exceeding $ 500 billion. Alibaba, its closest rival, is the second most esteemed Asian company with $ 474 billion. The half-trillion dollar club entry - which includes Apple, Alphabet, Facebook, Microsoft and Amazon - comes a week after Tencent reported a profit of 18 billion RMB ($ 2.7 billion) on revenue of RMB 65.2 billion for the third quarter of 2017. Overall profit increased 69% year-on-year and revenue grew 61% thanks to Tencent's gaming business As SCMP pointed out, a US $ 9,000 investment in the company's IPO in 2004 would now cost US $ 1 million. In the last twelve months alone, Tencent's share price has doubled thanks to impressive results such as the third quarter.



samedi 25 novembre 2017

China’s two-speed growth Food Market

Chinese F&B market is growthing very fast.



New Chinese Consumers 

Chinese individuals do not eat a lot of meat, but they have used poultry and poultry in their delicacies. The Chinese follows the viewpoint of yin and, which means that they like to have balance in the foodstuffs that they eat. It is for this reason that their foods have different designs and colors.
For the first time this year, we are studying the consumption of food and drinks. source: Cooklover

Chinese Consuming Trends 

Chinese consumers in Tier 1 and 2 cities to track their food and beverage purchases for their homes using smartphones.
Combining with other data sources, we conducted a thorough analysis of the overall dynamics of food and drink channels. The results obtained helped to understand the dimensions of a significant difference: more and more Chinese substitutes for out-of-home consumption (consumption and meals in restaurants) for home consumption. This change was made in 2014, with the treatment of home care and care.
When we presented the two-speed preview to our readers last year, we showed, for example, comment growing as we struggle. Merchandise and online purchases were made by potential buyers. National brands thrived on average, while many multinational brands dropped out.
This two-tiered vision has hit businesses and many have begun to use a new approach to their strategy by revisiting their portfolios. They are growing rapidly, but they are growing rapidly in fast-paced arenas. This year, we found that two-speed growth continues, and that growth in FMCG value is slowed in 2016 by all sectors surveyed, reaching its lowest level in five years. This is a combination of near-zero growth and decelerating price growth, which is being slowed by growth in the value of consumer goods.

the Vodka case study







FMCG in China 

Let's look at the product categories first. The growth in FMCG sales value for domestic consumption was 3.0% in 2016; However, growth rates for food and beverage categories are very different for home care and personal care. To the point where food has increased by 0.5% and drinks by 2.0%, while personal care and home care have increased by 10.5% and 3.5%, which represents an improvement by report to 2015. source

Penetration rates in categories are declining or declining2. The average household penetration in the 26 categories is 81%, down from 83% last year. Among the reasons:

Distribution in China, Challenges for International Brand 


Most categories have reached the distribution they need in urban China. The expansion of the mass is almost on and face the challenge of increasing repeat sales and premium to grow.
Categories of personal care products and high quality storage units (SKUs) in many categories continue to experience strong value growth as Chinese buyers who can afford it demonstrate that they are willing to pay for high quality products.

In the coming years, companies that will do the best job simultaneously at two speeds will be able to outperform their competitors. This is already becoming evident in areas such as instant noodles, a category that seemed to have an unattractive future. But major brands such as Master Kong and Uni-President can turn the tide: they are now targeting white-collar workers with new high-end product lines, while offsetting declining volumes in their traditional blue-collar businesses by raising the prices of mass products. . We expect to see more moves like these - this will be the way to grow and flourish for brands in China.

This year, we observed a continuous geographic trend. The provinces of south-west and central China have maintained their status as the main driver of growth in consumer goods sales. This is the result of an increase in the number of households, fueled in part by the urbanization of the inland provinces as many industries leave the coastal regions.

We also noted a continuation of the two-speed model in channel growth. The most dramatic situation:

  1. hypermarkets fell by 2% 
  2. and supermarkets or mini-markets decelerated to 2%. 
  3. In comparison, convenience stores grew by more than 7%. 
  4. The e-commerce chain continues to skyrocket, recording growth of more than 52% in value. 
  5. Online now accounts for 7% of all consumer goods sales - it has doubled its share of the consumer goods market over the past two years. 
  6. Online is even more popular in tier 1 cities, but lower-tier cities are catching up quickly. 
  7. And the three category categories we identified last year, based on their digital penetration trajectory since 2012,


Health Care in China 

Skin care, shampoos, diapers and cookies have high online penetration and a strong upward trend. Beverages, fabric softener and chewing gum have low online penetration, reflecting features that limit their online potential. An intermediate group of categories, covering most personal care, home care and packaged foods, is actively encouraged for online growth by major brands and e-commerce retailers. Finally, we still see the two-speed effect in the ongoing battle between foreign and local brands. In 2016, local businesses maintained their ability to gain share from foreign competitors, measured globally. In fact, foreign brands have captured shares in only 4 of the 26 categories we studied and lost in 18 (while 4 categories have not changed, or have barely changed). Local businesses grew by 8.4%, while foreign brands grew by only 1.5%.

How to Enter to the Chinese Market ? 

In general, domestic players earn personal care; When foreign companies gain shares, it is often in the food and beverage categories. A host of well-known reasons suggest why Chinese companies do so well at home. These include: the entrepreneurial governance of local players and Founder's French Spirit, their knowledge of local taste and their ability to make quick decisions and execute decisions quickly, including those that help them innovate or seize digital opportunities.

Branding is the Key


Products with STRONG BRANDING perceived as healthy or hygienic have achieved high and increasing penetration. They make yogurt, shampoo, handkerchief, packaged water and sofas. On the other hand, categories perceived as less healthy, such as confectionery (chocolate, sweets, chewing gum) and instant noodles, all lost ground. Healthcare product categories and high quality storage categories (SKUs) in many categories can register strong value growth as Chinese buyers who may be allowed to pay higher quality products.

In the coming years, companies that do the best two-speed job will be at the center for their competitors. This becomes evident in noodles, a category that will have an unattractive future. Major brands such as Master Kong and Uni-President can reverse the trend: they are interesting with white-collar workers with news of high-end products, while offsetting the decline in volumes among their traditional products. . We will see more movements like these - it will be the way to grow and prosper for China.
This year, we observed a continuous geographic trend. The southwestern provinces and central China have their status as the main engine of growth for consumer goods sales. This is the result of an increase in the number of households, fueled by the urbanization of the inner provinces.
We also noted a continuation of the two-speed model in channel growth. The more dramatic situation: hypermarkets fell by 2% and supermarkets or mini-markets decelerated to 2%. In comparison, convenience stores are increased by more than 7%. The e-commerce chain continues to grow, growing by more than 52% in value.

samedi 7 octobre 2017

The Cross Border E-Commerce Market is Projected to Reach 758Billion Yuan in 2018


Cross-border online sales help foreign brands skirt approvals Market may triple if regulations don’t curb sales....

When  Healh Supplements Giants are blocked in China 

Health supplements must undergo a registration and approval process in China that costs the company based in Wisconsin about $ 100,000 per product, said James Konkle, director of international operations. With 37 products on the Chinese market, Nature's Way paid $ 3.7 million before making its first sale of vitamins. Three years ago, Schwabe North America Inc. opted for an alternative route to China's vitamin and supplement market of 134 billion yuan ($ 19 billion).
Known as cross-border e-commerce, the stunning back door avenue allows Chinese consumers to buy foreign-manufactured goods online and effectively circumvent regulatory issues that have impeded access to consumer products from cosmetics to Cognac. Faced with pressure from conventional retailers at home and the loss of tax revenues, the government is now considering revising the legal gap.
"If you do not disregard the rules of the family to commercial imports and cross-border e-commerce, there is an advantage that you give yourself to companies abroad," said Chan Wai-Chan, a retail partner at the firm Oliver Wyman in Hong Kong. Companies that have invested in a brick and mortar presence in China appear to be usurped by companies that have not incurred the same set-up costs, he said.

WallMart Cosco in China 


Wal-Mart Stores Inc., Costco Wholesale Corp., Aldi Stores Ltd. and Body Shop International Plc are among the companies that share the $ 60 billion sales that make up the alternative chain and their merchandise, are not compliant for sales needs in China stores - can be delivered between customs warehouses in areas designated to consumers as fast as one day.
Cross-border e-commerce can triple to 15 percent of the total e-commerce market within five years if not constrained by the new regulations, said Xia Chenan, an Internet and digital analysis of practice at McKinsey & Co . in Shanghai. The cross-border chain is expected to increase by 43 percent in 2018, with products valued at 758 billion yuan, according to McKinsey and iResearch. The entire electronic commerce market reach 6.5 billion yuan in 2018. The company is so popular that new Chinese words to emit to describe it: "haitao", that is to say buy objects imported from online sites, and "daigou", which means that the " buyer is physically located in a foreign country to purchase the items in your name.
While the large gray market was formalized in early 2015 by Chinese leaders as a means of boosting domestic consumption, there is now a powerful consumer environment - as well as online retail giants like Alibaba Group Holding Ltd. and JD .com Inc. - behind. And this can create difficulties for the government car it seeks to "clarify" the rules by next.
Cross-border online sales help foreign brands skirt approvals Market may triple if regulations don’t curb sales: McKinsey

Online Retail in China 


"They opened a gap and everyone started working," said Chan of Oliver Wyman. "They removed the genie from the bottle, and now they can not get back up." One reason for popularity is that it allows consumers to purchase foreign-made infant formulas, health supplements, and other products from safety and integrity categories Contest of the series of food scandals over the last decade. It is also given Chinese consumers a greater choice, and include the possibility of buying exotic products, such as chia seeds and acai berry.



The goods sold by the itinerary are also not subject to the multitude of taxes that are levied on the same object sold by the traditional channels in China, which effectively allows the marks of referee against themselves.
The government proposed three changes in April of last year: a marginal increase in taxes, limits on the volume of purchases to ensure that the transactions are intended for use personnel and a list of authorized or "positive" foreign products which are available online.
"It was growing faster, penetrating many different sectors and disrupting many businesses in China," said Matthew Crabbe, managing director of Mintel International Group Ltd. of the Asia-Pacific research.
"They do not want this to be a source of unfair competition for local retailers."


In categories such as health supplements and cosmetics, where domestic manufacturers have been protected against




Other Readings :

  1. http://ecommerce-china.blogspot.com/2017/09/best-viral-posts-about-marketing-in.html
  2. http://ecommerce-china.blogspot.com/2017/06/wine-e-commerce-in-china.html
  3. http://ecommerce-china.blogspot.com/2017/06/tmall-solution-to-export-to-china.html
  4. http://ecommerce-china.blogspot.com/2017/06/top-7-viral-posts-about-e-commerce-in.html

samedi 9 septembre 2017

The Chinese Spotify is moving to a Huge IPO

Tencent Music Entertainment Group, controlled by China's largest social networking operator, is seeking new funds for a $ 10 billion valuation ahead of an IPO, people familiar with the matter said.

Tencent Music Entertainment Group

The karaoke operator (https://www.tencent.com/en-us/company.html) and streaming applications similar to Spotify plans to sell about 3 percent of its shares to strategic partners, including record labels, one of the people said, asking not to be identified as the details are private. Tencent Holdings Ltd., owner of the WeChat courier service, had about 62.45 percent of the music group late last year.

$ 10 billion valuation 

By forging a bond of equity with record companies, Tencent Music would be securing its right to maintain vital streaming rights in China's burgeoning music market.
source  https://www.tencent.com/en-us/articles/16000711495001897.pdf

Tencent pulled out its music division after merging with China Music Corp. to gain a larger share of an internal streaming market forecast to reach 4.37 trillion yuan ($ 664 million) in subscription revenue by 2018.
The company, which competes with Alibaba Group Holding Ltd. and NetEase Inc., is collecting content to cater for users who turn to the web for entertainment and want services tailored to their personal preferences. Tencent Music has agreements to distribute songs by artists such as Beyonce and Taylor Swift after signing with some of the biggest record companies in the world, including Universal Music Group, Warner Music Group and Sony Music.


the Chinese Spotify

Some of the other most influential record labels for the Chinese market include Huayi Brothers Media Corp. and YG Entertainment of Korea, both of which have distribution agreements with Tencent. Shares of Huayi Brothers rose 0.9 percent in Shenzhen, while Tencent Holdings fell 0.9 percent in Hong Kong. source : https://www.chinamoneynetwork.com/2017/05/02/tencent-music-group-plans-ipo-at-10-billion-valuation

Tencent Music

Tencent Music declined to comment on an email statement. Tencent mainly distributes music through its QQ Music, Kugou and Kuwo applications, which have a combined 600 million monthly active users. The applications offer a free streaming service and a subscription mode. The company also operates a live streaming service and a karaoke app.

Tencent Music makes money through subscription, advertising and sub-licensing of its content to other companies like Netease.

source : https://www.bloomberg.com/news/articles/2017-09-01/tencent-music-is-said-to-seek-pre-ipo-funds-at-10-billion-value


http://ecommerce-china.blogspot.com/

jeudi 15 juin 2017

Wine E-Commerce in China

3 things to learn when you want to sell your Wine in China 



 Chinese site visitors a year-many of them definitely attracted by brand recognition and enlightening Tmall articles.

Localize your Marketing for China! 



 Localize, localize, localize. Possibly one of the most hard issues for just a wine manufacturer would be to describe to its customers how its items flavor. Mondavi wines as possessing “cassis, blackberry and savory herb notes and framework, density and freshness.” To get a Chinese purchaser who may have in no way tasted either cassis or even a blackberry, that description usually means hardly any. Substitute the Chinese words and phrases for “lychee” and “a contact of espresso and chocolate,” and out of the blue, you are in business enterprise.


Realizing the way to localize descriptions, establishing a performing lexicon that’s significant towards the Chinese palate, is definitely the change between blank stares and a order from buyers who recognize and so are enticed by what they’re shopping for. Descriptions of wines in Mondavi’s Tmall retail store also incorporate essential pairings, this sort of being a description of the 2011 Twin Oaks Cabernet Sauvignon, which notes it goes properly with beef, duck and lamb, and Tmall client provider may help respond to more in depth pairing thoughts.

source : http://www.zhongguo-wine.com/2017/06/05/3-things-to-learn-when-you-want-to-sell-your-wine-in-china/