3 things to learn when you want to sell your Wine in China
Chinese site visitors a year-many of them definitely attracted by brand recognition and enlightening Tmall articles.
Localize your Marketing for China!
Localize, localize, localize. Possibly one of the most hard issues for just a wine manufacturer would be to describe to its customers how its items flavor. Mondavi wines as possessing “cassis, blackberry and savory herb notes and framework, density and freshness.” To get a Chinese purchaser who may have in no way tasted either cassis or even a blackberry, that description usually means hardly any. Substitute the Chinese words and phrases for “lychee” and “a contact of espresso and chocolate,” and out of the blue, you are in business enterprise.
Realizing the way to localize descriptions, establishing a performing lexicon that’s significant towards the Chinese palate, is definitely the change between blank stares and a order from buyers who recognize and so are enticed by what they’re shopping for. Descriptions of wines in Mondavi’s Tmall retail store also incorporate essential pairings, this sort of being a description of the 2011 Twin Oaks Cabernet Sauvignon, which notes it goes properly with beef, duck and lamb, and Tmall client provider may help respond to more in depth pairing thoughts.
source : http://www.zhongguo-wine.com/2017/06/05/3-things-to-learn-when-you-want-to-sell-your-wine-in-china/