jeudi 6 avril 2017

B2B in China, Guide to get leads using Digital

you are a B2B players and want to get more contact of Chinese clients.
You can check this article it is usefull.


Industries in China

The industrial sector accounts for 70% of China's gross domestic product (GDP). China is a major producer of wells and equipment in the world. Its economic model based on cheap labor and very low resale price is changing with the development of the middle class and rising wages. This is why more and more Chinese industrial companies are looking for better quality and automation of their production. We can classify industrial products into 2 categories: standard products and customized solutions.

Optimize your Web tools for China

Optimize your website for China is what Brands need to do. must do sorry. 

 In China, 80% of buyers are searching for their information (sourcing) on ​​the Internet and 95% of industrial buyers use the Internet to find suppliers. Industry, e-commerce, china, B2B You can also mention some industrial industries Alibaba, an e-commerce platform, to obtain low value consumables. Another example is BAIDU, the leading search engine in China, which should be used to get organic traffic by using SEO techniques and optimizing your website.

Try and try and Mesurate 

Market Test: An Adwords Campaign? An AdWords campaign can be a smart way to do a market test. Your company can decide how much you want to invest in this market test and then the cost can be low low. Even users prefer natural results, some do not hesitate to click on the promotional links. Baidu is and remains the favorite search engine in China with nearly 70% market share.

The e-marketing strategy in B2B China

To put a good e-marketing strategy, you need to identify your customers' needs, new trends and innovations to fully meet your relevant segments.

source article : https://ecommercechinaagency.com/marketing-b2b-in-china



https://ecommerce-china.blogspot.com

dimanche 19 mars 2017

What Top Digital Agency CEOs think about China

Top Digital Agency in China


Not everyone familiar with the Chinese market is so optimistic.


Among the not so optimistic is Bessie Lee, CEO of WPP China, which has revenues of $ 1.2 billion. (WPP's revenues for Greater China, which includes Hong Kong and Taiwan - which are not part of Lee's mandate - are $ 1.65 billion.) She is also the founder and executive director of withinlink, an independent strategic incubator of Startups on the mobile, e-commerce and social media that was launched in January this year.

While "between 10 and 15 years ago multinationals considered China as the engine of growth," he points out, the economy began to slow down three years ago and has been hit by the anti-corruption campaign initiated in 2013 by President Xi Jinping, Affected negatively To the luxury goods industry in China. Lee estimates that the global income of luxury goods sellers, who have derived about 30 percent of their Chinese donation sales-now proscribed by the government-have declined by 10 to 15 percent as a result of this new politics. Chinese food and beverage companies, as well as real estate and automotive categories, have also been affected.


source

The Chinese economy 


CEO, for example, says he does not see the Chinese economy returning to double-digit growth in the short term and, in fact, anticipates that the advertising market will grow only 3 to 5 percent over the next five to 10 years. "People will have to look for new growth areas, which means they will need to acquire Chinese advertising companies, especially in second- and lower-level cities," he says. Proctor predicts that the chances that the new media or agencies successfully entering China have become, to use his word, low.

The Chinese digital market 

We encounter the Chinese digital market many times. I often find that there are more questions than answers when it comes to getting closer to the market and the consumer. Do not fear, it can be done. It is key to remember: I am writing this from a digital marketing perspective. Establishing a business in China, compliance, taxes, distribution, etc. are out of my reach, and are always independent market challenge. So for the moment, let's focus on ways to test digital marketing ideas within the market.

Digital without representation.


The first major barrier is to understand how media are bought inside and outside China. One of the most important factors is taxation. As a foreign entity, buying media in China is a fairly strong tax (can be up to 30%). To avoid this there are a number of China-based services, based in China, that can buy media on behalf of foreign entities. Do your research on these offers and make sure that you feel comfortable with the fees, charges, ways of working, etc. Happy to help out here.

SEM. online advertising 

 The easiest barrier to overcome, creating a Baidu account is actually quite easy and turnkey. It is also easy to try smaller ones and really get an idea of ​​what kind of brand value you have in the market. As always, launching is easy, but there are definitely considerations for launch.

Baidu is huge. 

The largest search engine, in one of the largest economies in the world, and money can go fast. Make sure you have a very structured test to try to get the most out of your money as the sea is possible. Mobile first. China is arguably the largest and most mobile country in the world, so be prepared for that. If your mobile experience is not great, chances are your results will suffer. Counterfeit product. You need to keep an eye on the SEM landscape. There are more counterfeit / resale items in China than many other markets, especially compared to the US. You can send these fake sites to Baidu as you would with other search engines. The answer is usually quick.


Digital Spending in China 

More specifically, eMarketer estimates that digital spending in China (the world's second largest digital ad market) will rise to $ 31.03 billion this year, up 30 percent from 2014. The firm also forecasts that disbursements The country's digital revenues doubled in 2019, when nearly 60 percent of total spending was devoted to digital, making digital investment in China the largest in the world.

Digital = Innovation & Technology in China 


Gentlemen Agency 

Given China's recent conversion to digital technology, China has largely done the desktop-based digital explosion and launched directly into mobile-based communications. As a result, Gentlemen Marketing Agency estimates that mobile advertising spending doubled this year, reaching nearly $ 16 billion, while public spending reached about $ 21 billion.




Much more modest boys are called for radio (8 percent), while newspapers and magazines are expected to decline as digital branches increase and popularity, reflecting the impression view in the rest of the world.
Finally, Gentlemen Agency also predicts that outdoor advertising grows steadily due to "the growing movie market and emerging development in Tier 3 and Tier 4 cities."

Omnicom Group

For his part, John Wren, president and CEO of Omnicom Group, compares the optimistic outlook on China. The country's economy, given, "continues to grow into a healthy clip that is more stable and sustainable, [and now] is being labeled as the new normal." It's still a long track for growth ahead. "

Omnicom - with more than 30 branded agencies operating in China, employing about 3,000 people and a strong public expenditure in the telecommunication, travel and personal care categories, given by Wren. An example for this growth is Apple, one of Omnicom's largest customers in China. Wren says the tech giant has enjoyed the record sales of the iPhone 6 and is adding 20 new outlets next year. Yichi Zhang, co-founder and CEO of McGann Zhang, a seven-month-old agency based in Los Angeles and Beijing, believes the entry of Apple Music and iTunes into China indicates maturity in the market. Ironically, it is the presence of more regulation in China that makes the apple as a global brand feel more comfortable, given Zhang. One of the possible hurdles, at least as Wren sees, is "slowing growth rates in China," which, he says, "means that customers are faced with pressures to cut costs. It will be limited."

IPG Media

Henry Tajer, executive director of IPG Media, Interpublic's global media company, finds "some lagging behind in China by local and multinational advertisers." Including what is happening in Europe, as well as the impact on Business in China. source

Tajer, whose main body of experience in the agency is in the Asia-Pacific region, believes that the media is "protected to some extent" in China because of its organic growth strategy. "We do not feel excessively widespread in China," he says. "This gives us confidence when we look at macroeconomic conditions."

Publicis China 

Publicis CEO Maurice Levy discuss advertising in China. They speak with David Gura at the Allen & Co. Sun Valley Conference in Sun Valley, Idaho on "Bloomberg ‹GO

check the Video on bloomberg

 GroupM 

For Dominic Proctor, Chairman of GroupM Global, maintaining all WPP news agencies, the correction in the Chinese economy is "minor." It adds that this economy "continues to grow. There is no significant impact on the global operations of advertisers.

"By way of example," he continues, "consider the case where China is the 10 percent budget of a global marketer." A slowdown in economic growth of one point or less is of negligible impact. "

samedi 11 mars 2017

Momo Weibo and Wechat Top 3 social media in China

Tencent, Weibo and Momo three are the main social media platforms that are winning shares ads in China. There are advertising dollars for your Internet companies to extract. Marketing on Chinese social networks is possible because there are many Chinese applications and Chinese websites that offer their services and platforms to advertise anything of ideas or products through Chinese social networks and get a tremendous traffic response instantly. Grow your business with 3 Chinese social media platforms and get a positive response right away.



Top Advertising Revenu for momo weibo & wechat 

There are many WeChat marketing agencies and marketing experts available in China that offers your full time and part time services to urgently contact and increase your business sales throughout China. Great multilingual experience that is ready to perform pioneering performance and unique technology services for instant response and instant income. There are many advertising techniques you use to attract communities and spread the recognition of services. Weibo vs WeChat vs Momo all three applications are more prominent and ideas for each business community. All of these services have a good marketing response and are of great value in China, which plays a vital role in getting people to know about different products and letting them get more details on specific products or items for instant response. It is an era of advertising and the era of modern technology that urge people to plan what they want and the market can fulfill their dreams to attract Chinese communities through attractive online campaigns.
source : http://netprecos.com/2017/03/wechat-momo-weibo-are-winning-the-advertising-ads-in-china/


read also :
https://ecommerce-china.blogspot.com/2017/02/lead-generation-strategy-for-ecommerce.html
https://ecommerce-china.blogspot.com/2016/12/online-advertising-in-china-from-236.html


vendredi 24 février 2017

Tmall is investing in Toys industry in China


Mattel has signed a strategic alliance with e-commerce giant Alibaba to help the toy maker sell stronger brands like Fisher-Price and Barbie to intelligent Chinese parents with mobility.


Mattel in China

On Tuesday, the companies announced a pact that would combine Mattel's toy brands (MAT, -0.93%) with data from Alibaba (BABA, -1.67%) and Chinese consumer perceptions. The goal is for Mattel to face the $ 7 billion category of Chinese toys, which has registered strong growth, although average spending per child in toys is low compared to Japan and Western markets. The toy industry in the United States, for example, generates $ 20.4 billion in retail and that market is much smaller in terms of population.

Margo Georgiadis, who became CEO of Mattel last week, in a statement touted the combination of Mattel's "unmatched experience in learning and child development with Alibaba's immense reach and unique consumer ideas." He added that because the Chinese toy market is very fragmented, there is great potential for growth. "Working with Alibaba, we see a great opportunity to develop and lead the category," said Georgiadis.

Distribution is the Key in China


Under the partnership of online distribution , Mattel will market and sell brands such as Barbie, Hot Wheels and Fisher-Price through the Alibaba market, targeting an audience of about 443 million active buyers. Mattel will also work with Alibaba to develop new toy products that would be made specifically for the Chinese consumer. Mattel has made some first inroads into the market with the Fisher-Price brand, but says it can do more to make the company's brands relevant to Chinese children and their parents.

Mattel and Alibaba 

A cultural barrier that Mattel and Alibaba will need to overcome is that when parents have extra money to spend on their children, they prefer to put it into educational activities. Mattel says he wants to develop educational content that can persuade parents in China that buying toys can also have a benefit. "Toys and play are an important part of a child's early development, helping to conduct IQ and the development of emotional intelligence," said Patty Wu, Mattel vice president of China's growth, in a blog entry. Parents in other countries because they worried that the game would harm academic performance. That mentality explains why China's market for baby formula is three times higher than the US, but the toy industry is only 30 % of the size. Mattel's Alibaba pact is the next phase in the company's push for China, which has been a continuing effort through deals with physical distributors and an online push, including Alibaba's Tmall.com shopping website From 2011.

source :

  1. understand Chinese Web
  2. http://weibo.com
  3. http://fortune.com/2017/02/14/mattel-alibaba-ecommerce-pact/

mercredi 15 février 2017

Lead Generation strategy for a Ecommerce Business in China

How can I have more lead and more sales to my ecommerce ? That a problem that every ecommerce entrepreneur in China ask themself everyday.


1. Search Engine Optimization on Baidu .


SEO is among the most popular and strategies in China of lead generation strategies for online business. Although there are many different aspects to SEO - from schema markup to backlinks - search must be your main focus. This means investing in content marketing for Baidu. Excellent content increases your visibility, looking. This, in turn, generates more traffic to your website. Once you have visitors to your site, you can encourage them to contact you through a 1-800 number, or entice to rejoice your email list to receive regular news and updates. Content marketing in Chinese  is a powerful tool to attract quality leads, and this is important, because lead generation should not just be a numbers game. You want to build trust with customers who have made the greatest value to life. If your website is not yet mobile-friendly, this is another area that you need to address immediately. Implement a flexible design and make your site easy to explore and navigate for Baidu.
more information on this video 

2. Build your email list, or wechat Contact friends 

 Ecommerce companies must be proactive about collecting email addresses from site visitors. This does not mean simply putting up a subscription form in the sidebar and assistance that people sign up for. This means encouraging visitors and giving them a reason to join. If your target customers are looking for information about the product you are selling, you can encourage users to use e-books or webinars and explain the benefits and recommended use of your product. You can offer free shipping or discounts on their first order to Chinese buyers . Giving something of value gives visitors a reason to join, and the discounts and free delivery give them a reason to order. If some subscribers do not take advantage, you can send them soft reminders let them know that they have not confirmed their order yet. It is also useful to experiment with more aggressive methods, such as pop-ups, to collect emails. Used responsibly, they can be very effective. Related: 10 Ways to Quickly Generate Outlook

3. Optimize your homepage and your landing pages.


Your home page is among the most visited, and the most important pages, on your website. If you want to make a great impression, it needs to be optimized. You leave a lot of business on the table if you do not take organizer time, clean up the clutter and place important items over the fold. Here are several points to consider:


Navigation for Chinese is different 

 It should be easy for your visitors to find what they are looking for on your website. Make your navigation user-friendly. Registration Forms: Create opportunities for your visitors to sign up for your e-newsletter. Content in Chinese: Clearly indicate where visitors can pick up handy guides and tutorials, and learn more about your offers. Calls for action: Include several calls to action to encourage visitors to take action. Ask them to contact you, subscribe to your email list, download a master director or buy a product now.
Products: Organize your products and make them easily readable. Also, optimize your cash register process, your cart abandonment rate will go through the roof if you do not make it easy to buy - whether on a desktop, smartphone or other device.


4. Take advantage of word-of-mouth. so powerfull in China 


It is often said that word-of-mouth marketing is the most effective form of marketing. As one customer refers to your business to another, the word begin to spread as you offer an excellent product or experience. There are a few basic things you can do to create a great customer experience. You can deliver products quickly, you can send customers flattering mail after shopping, you can follow up with them by phone to confirm shipping and so on. But these elements are a simple starting point, given that today's customers virtually expect this level of service in China. To truly exploit the power of Chinese word-of-mouth, you need to do something more. For example, you can offer discounts to customers who reference friends to your website. Incentive referral is a great way to spread the word about your business.

5. Maximize results with pay-per-click advertising and social media.


More information on
https://www.ft.com/content/850d920a-dd65-11e6-86ac-f253db7791c6
SEOagency 
Facebook Ecommerce

dimanche 15 janvier 2017

Why Chinese e-Commerce is Booming

The e-commerce market in Chin is very vast and has progressed by leaps and bounds. The marketing through e-commerce is becoming very popular in all over the world. It is the best strategy that helps to boost your business very quickly. The e-commerce marketing is the powerful technique that assists boosting up the business. There is a majority of the people who are motivated towards the SEO marketing, but it needs a proficient on behalf of true sources and knowledge
http://www.tech-cave.com/e-commerce-china-booming/