vendredi 6 décembre 2013

SEO optimize your page to promote your ecommerce website

SEO optimize your page to promote your ecommerce website


Your work content and promotion is the key of get quality trafic. Today we will speak about SEO search Engine optimization on Google.

 Already have an article about that here

For Google SEO Tips to success

Decryption key points recommended by Google in its SEO guide that has been updated. 10 tips on specific points which are far from being met. Yet they are essential in the eyes of the engine.
Relevant anchor text (anchor text )
The text between the anchor link tags ... < / a>

inform Google about the content of the page to which it points .

" It should provide at least a rough idea of ​​the content to which it refers ." This advice Google may seem simple, yet it is far from being well respected.

It means to avoid putting the URL in this tag , or especially , off-topic texts, including " click here " and other page numbers. This applies to internal links as for external links .
Google also recalls the need to differentiate in the CSS so that they are not presented in the same way as the rest of the text. It also states that the engine does not like anchor texts filled with keywords, too many, or too much text . Google can see the SEO Black Hat he can punish .
)
Although inform the "alt" attribute images !

The "alt" attribute is used to associate a text to an image . " All images can be a file name and an attribute " " distinct and you can make a profit out of these two elements " alt says Google. It is possible to optimize its ranking by filling this attribute well - always with effective keyword for SEO for example.
out as anchors for links, so make sure not to use generic file names , such as " image1.jpg " or " im.gif example. 's alt text therefore not only serves to improve the ranking on Google Images. Also indicates that Google Sitemap file for images provides information relevant to his robots.

3) Captcha and nofollow links for content generated by users 


No follow links (rel = "nofollow" ) tell Google not to follow the direction pointed by these links. They do not convey the potential popularity of the source page to the target page.
Google explicitly recommends applying policy "no follow" links posted in the comments, and even in all TOS ( user generated content ) .





" Zones blog comments most likely contain comments spammy " says Mountain View. It is indeed one of the levers used to practice black hat SEO
This is not to transmit " the reputation of your site hard forged a site containing spam" , that is to say not to use a third of its SEO efforts .
This can also be detrimental to the site that hosts these links "spam" , Google also makes clear . " If you send links to links that Google considers as spam , you can endanger the reputation of your own site" , that is to say its SEO.
To guard against " spamindexers " Google recommends using captcha and / or activation of comment moderation .

SEO GOOGLE Tips 

Finally Google reiterates that it is possible to assign a link to " nofollow" to all links on a page using an appropriate meta tag ( HTML code of the page). via
Google specifically recommends 5 ways to promote a website and improve its ranking . Inform users that new content has been added to the site, for example via RSS or newsletter . "Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "
Mountain View also recommends 
" to add the site in Google Places and Google Maps".

Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO . For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide. Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide.
source : SEO website
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . " Mountain View also recommends " to add the site in Google Places and Google Maps". Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .

Networks 

For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide. via this website

Optimize its SEO !


Too many SEO kills SEO. " Too vigorous implementation of these recommendations could damage the reputation of your site ," says Google. What is the limit not to cross ? Google gives an idea : we must
"create content primarily for your users , not for search engines ."
Google, aware of certain techniques, and advises example of " insert too many keywords unnecessary intended only for search engines, or troublesome , or meaningless to users ." Or even " hide text users , while posting for the search engines " (method of " cloaking " can potentially be severely punished )

Finally, another salient example of content created solely for robots : Use blocks of text summarizing eg " common misspellings used to access a page" that are " of no real value to users " .. . but that can be positioned in the SERP matching queries with errors

Conclusion... 


Do you think it is enough ? Not really because Baidu has 70% of market share in China. So you nee to do SEO on baidu 

32 commentaires:

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  2. Quite amazing to see that Baidu is so similar to Google in many aspects, however also quite different. Whenever I read about E-commerce, like for example here, E-commerce comparison Switzerland I get the impression that many people still are not really aware of the huge potential of E-commerce. because it keeps growing and growing...

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  3. Ce commentaire a été supprimé par un administrateur du blog.

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  4. It's your amazing blog. Thanks for sharing information SEO Company in India. I am so happy because it gives beneficial information for us.

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  5. Thanks for your valuble posting it was very informative i am working in Online Shopping Gynye

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  6. The tips you have mentioned to promote e-commerce website are of great use. Following these tips for any E-commerce SEO service for any website will definitely bring out good results and in turn high ROI for the website.

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  7. Thanks for your valuable information. The tips you have discussed that are important to improve any e-commerce website design.

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  8. SEO is the optimization process to make your website search engine friendly. Thanks for sharing informative post.
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  9. I would say that you need to understand the way of doing business in China is different than in France. From close friends experience (some succeeded other didn't), expect a lot drinking!
    Get to know the market, make connections (like you are doing here) and like others stated before, do your homework.
    Good luck

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  10. We should avoid to optimize the same keywords for the every inner pages of the same ecommerce website.Else search engine does not give the priority to the home page of website.
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  11. Ce commentaire a été supprimé par un administrateur du blog.

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  12. Keywords accumulation SEO: In the old days of SEO, there were many people who thought that most references to a particular keyword on a page, the more likely that rank against a search query. This does not work now! If you see a page that is written in this style, it is terrible to read and that's the problem. Search engines want to reference the pages that are relevant to the research you do - a page that is not artificially stuffed with keywords. Search engines are getting smarter, your content should do the same.

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