jeudi 28 avril 2016

What s new on Chinese e-Commerce?

You can find the Top 10 news about Chinese ecommerce. #ecommerce

dimanche 24 avril 2016

jeudi 21 avril 2016

Top 10 articles you need to read about e-Commerce in China

You want to know the best articles about e-Commerce in China, please check this selection of 10 top Content...

samedi 16 avril 2016

7 usefull SEO tips for Baidu

7 usefull SEO tips for Baidu

1. Prioritize your SEO in Baidu

In China there are several search engines, but Baidu is the most popular. Baidu is the first Chinese search engine and is the largest source of referrals to any information related to China, as well as sought by Chinese visitors.

2. Provide unique and qualitative contents

Copy and paste is not something that is prohibited by most Chinese search engines. By using search engine based in China, can be more flexible in adding content to your website. You must realize that the standards set by Chinese search engines are not as strict as determined by Google and other search engines based in America.

3. Never criticize the Chinese government NEVER!

It is important not to be violated, otherwise you will have problems. Avoid possible sensitive issues that have a tendency to attack the policies of the Chinese government.

4. Optimize the home page for Baidu

Try to keep your home page full of information and links. The difference between Chinese visitors with visitors from other countries is its penchant for visiting the home page that contains a lot of inbound links. The more, the better recoil and this habit with the support of several Chinese search engines, including Baidu.

5. Reverse campaign

As already mentioned in point 4, backlink is a very important thing in China. The more backlinks, the more easily a site can be detected by Chinese search engines. The article quoted a famous website can be used to improve search. Try to find quality items famous websites, and rewrite in your language and then you can find at least one outcome of satisfaction regarding SEO.

6. Build your reputation

Use a different server if you have more than one site. It is also not allowed to use a shared server to accommodate more than one site. This will result in your site it will be blocked by the Chinese government. Use hosting services based in China also to facilitate visitors in finding your site. 7. Do not forget to buy Baidu label Tag is a very important thing. By using the label proportionally so you can maximize your efforts to make your site easier to detect by Baidu and other Chinese search engines.

further readings :

vendredi 15 avril 2016

634 million internet users in China, over twice the population of the US

Ecommerce need Social Networks in China ! 

Chinese users often have ecommerce platforms related to their social networks and share their regular shopping, online word of mouth is probably the most powerful tool available to those in China.

634 million internet users in China, over twice the population of the US

Keep in mind that the Chinese are particularly influenced by those of their immediate social circle, they are wary of more traditional media of the State and are turning to social networks as their primary source of information. What users post and share about including the influence of Chinese users. The management and coordination of effective digital campaign on these platforms is vital. If a brand is not seen here, it is virtually invisible in China. source

Top Tips for Western brands looking to market themselves on social networks in China.

 Content is king. Create interesting, shareable content in Mandarin that will appeal to Chinese consumers. Often the content that goes viral is humorous and silly in China.

Be active on social media. Really engage with consumers directly, people enjoy direct communication. Use the 'Key Opinion Leader "or KOL. These are famous people in China who have already gathered a large following around them, they often have thousands or even millions of followers and recruit them to post a favorable content about a brand can be incredibly effective. Find specialized partners in China.

They will in- Chinese social media landscape is perhaps the most unique and fascinating in the world. Social media in China is now a huge phenomenon particularly with the rise of "Weibo" (China's answer to Twitter) and Tencent 'WeChat'. The rise of social media as the dominant form of online communication is due to an Internet penetration rate of more, a little less than 50% of the Chinese population are now online. There is an astonishing 634 million Internet users in China, more than twice the population of the United States! It therefore comes as no surprise that social media has become a key target for marketers and businesses worldwide.

You want to launch a brand in China? go Digital 


Social networking has evolved differently in the Middle Kingdom than in Western societies. Forget sites such as Facebook, Twitter or Youtube. In China, the market is dominated by local Chinese social media. Established networks that we have come to know in the West has not been able to successfully grow here because of the strict state censorship. The result is a unique ecosystem, Chinese specific social networks. The Chinese are very active on social media and will often subscribe to a number of different networks. It goes without saying that all communication on these platforms must be translated into Mandarin, the standard of English spoken and written in China is still relatively low. According to the China Post, Chinese Internet '' 'spend about 40% of their 25 hours / week on social networks. " More time on social networks results in greater exposure to content and produces a higher number of interactions. The result is a social networking landscape evolves and changes even faster.

WeChat - platformWeChat Chinese Social Media is currently the largest social networking player to consider. It started as a simple app for the smartphone whose main attraction was to send short voice messages and written before morphing into a social network platform and fully integrated part. It has over 500 million registered users and is increasingly popular in China and the rest of Asia. WeChat is more than a social network, it can be used as purse (when linked with the Chinese payment service alipay), has a QR code scanning function and an application used to order a taxi even private.

QR codes are much more popular in China than in the West, promotional content can be shared and disseminated via the QR codes with brands encouraging consumers to track their subscription accounts. Unique content and promotional offers can be provided as an incentive to follow a brand on WeChat. WeChat is typically a network more "closed" that users can see the interactions and messages from those they have connected with.

Weibo - Chinese NetworkWeibo Social Media also has over 500 million users, the site is closer to Twitter in that users can view individual messages, so it is a more open network for marketers and brands capitalize on.

Whiskey in China ! 

Scotch whiskey brand 'Famous Grouse' is an example of an international brand operating on Weibo in China, there is a wealthier middle class here with more Chinese consumers are looking for reputable products abroad. Here is the account Weibo 'Famous Grouse', whiskey is considered a luxury brand with the choice of the image that reflects the upscale image. 

President (parent company) of Edrington and Chief Executive Ian Good discussed how; "The consumer response has been excellent. We are now in an excellent position to increase sales and improve market share," according Just Drinks. The Chinese have traditionally not been drinking whiskey but engage in social networking campaigns expanded the consumer base brands on this platform. They have over 30,000 followers on Weibo. tastes and consumer expectations are changing.

check also

dimanche 3 avril 2016

Chinese e-Commerce is going Mobile

The shift of e-commerce sales from the desktop to mobile devices is underway in China in recent years. And according to data from the end of 2015, to mobile inclination is clear. EnfoDesk Analysys International reported that nearly two-thirds of retail and consumer to consumer (C2C) e-commerce sales in China in Q4 2015 are produced by mobile.

That was up from 55.5% in the quarter the first mobile previous time represented the majority of e-commerce sales in the country. 2015 may have been a turning point, but the rise of mobile phones has been ongoing since early 2013, when 9.0% of retail sales and C2C took place via mobile devices. eMarketer estimates that sales of mCommerce were slightly less than the 50% as a percentage of sales e-commerce for the year of last year. Sales of mCommerce retail forecasts China will increase from 51.4% to 55.5% of sales e-retailing in the country this year.

This still represents only 10.9% of total retail sales, however. In 2019, the end of our forecast period, mobile users in China will spend nearly $ 1.5 trillion on mobile commerce, which represent nearly a quarter of the country's retail market.


Other : 

Social Media in China : Huge opportunites for Brands

China had 564 million Internet users, 50.9 million more than the previous year, representing nearly 40% of China's population! As the largest online community in the world continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.

First check this video

Social Media agency in China expert !

China with the most social networks and the most social media users recorded. The number of interaction and daily users could be considered out of the chart for some countries. Although they are often competing, many of these networks meet a particular demand that allows a large part of them to coexist. There is, therefore, a much more fragmented market than in the West with unrivaled dominance of Facebook.

Social Media in China : Huge opportunity for Brands 

China is one of the smaller countries in the world in terms of Internet, but these constraints have directly contributed to the incredible success of local Chinese social media sites. The Chinese government, it is impossible for foreign companies to enter the social networking market in China. Without access to the majority of social media used elsewhere in the world, the Chinese have created their own networks, like Facebook, Myspace, Youtube and foursquare - but with more users - which is why each global company need to pay attention to these sites.


Weibo "Weibo" is the Chinese word for "microblog". Known as the "Chinese Twitter", Sina Weibo is actually much more than that - it has two times more users than Twitter, and is used by more than 22% of the population of Chinese Internet almost 540 millions of people! Sina Weibo was well ahead of the game by offering users the ability to embed images and videos - well before its Western counterpart, Twitter.

Chinese celebrities depend on Weibo ... and even some world famous spirit jumped on the opportunity to connect with their Chinese fans by Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both Sina Weibo active users. After setting up a Sina Weibo account last month, Kobe Bryant had more than 100,000 followers within hours. He began his account just days after a message appeared on the Sina Weibo account Nike Basketball, the Chinese New Year day: "Hey, it's Kobe, I decided to take charge of the Weibo handful of Nike basketball -ball for a few days and I wanted to wish you all a Happy New Year. "

Wechat Marketing

Very similar to Sina Weibo in terms of functionality and Demography, users can share photos, videos and text in a limit of 140 words, and republishing function Tencent Weibo is as "retweeting" from Twitter which is answered by @ form. However, Tencent Weibo acts as a social network, connecting people - like facebook. Tencent Weibo has about 200-250 million users.

Renren !

Renren is essentially Facebook of China. Formerly Xiaonei, which means "school", he started as a platform for re-connection of school friends. Like Facebook, Renren aims to stay current in the rapidly growing mobile space and respond to college students. Renren has about 150 million registered users and 31 million monthly active users. pengyou Pengyou, which means "friend", was developed by Tencent be a site "facebook-like". Although pengyou has users less active than its direct competitors Reren and Weibo, because of its multiple platforms, it is the largest online community in China in terms of registered users.

QQ is an abbreviation of Tencent QQ, a popular instant messaging service. Last September, there were 784 million active user accounts with approximately 100 million online at once. According to Alexa Internet rankings, QQ webisite ranked 8th - moving ahead of Twitter.

Douban is very similar to MySpace, popular with groups and special interest communities, and networking around specific topics. It has over 100 million users and is the most active users are intellectuals and pop culture junkies in search of movies, music and book reviews with about 60 million registered users and 80 million monthly active users. For the 20th anniversary of Tiananmen 1989 Douban has extended its keyword list to ban all terms which may be relevant to the incident.