That was up from 55.5% in the quarter the first mobile previous time represented the majority of e-commerce sales in the country. 2015 may have been a turning point, but the rise of mobile phones has been ongoing since early 2013, when 9.0% of retail sales and C2C took place via mobile devices. eMarketer estimates that sales of mCommerce were slightly less than the 50% as a percentage of sales e-commerce for the year of last year. Sales of mCommerce retail forecasts China will increase from 51.4% to 55.5% of sales e-retailing in the country this year.
This still represents only 10.9% of total retail sales, however. In 2019, the end of our forecast period, mobile users in China will spend nearly $ 1.5 trillion on mobile commerce, which represent nearly a quarter of the country's retail market.