With its huge population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to enter the digital wonders in the Chinese market represents.
With over 688 million users in 2016 and a vibrant scene of social media, a strategy well thought out digital marketing can work miracles. Brands are being more creative than ever and coming up with interesting and challenging campaigns. Here are some tips to follow if you want to succeed in their integration into the Chinese market. Using search engine for visibility! When the Chinese need to find information or check something: use Baidu. Google is our first choice when we learn something for the Chinese is the same with Baidu. "Baidu Yixia" means Google! In 2015 in China, Baidu became the first search engine with a market share of 65%. To connect with Internet users, Givenchy's strategy in China is the use of a new and nonconformist star.
source Maximize social Media
Brand CampaignThe brand chose Li Yuchun, who became famous when he won "Supergirls", a singing contest. The singer stood out as it was not in accordance with normal standards of beauty. She dressed very simply and had an aggressive voice. He quickly became a new symbol for Chinese netizens and has reached 3.6 million followers. With a participation of more than 20,000 with each of your social networking messages, I was forced to call attention to a brand.
Working with icons like Li Yuchun offers high visibility in China. Influential are the way to go! With Chinese Internet trend and share everything they see online, content can go viral quickly. They trust and seek the judgment of experts and opinion leaders are the way to go if you want your content to be seen by many.