jeudi 22 décembre 2016

Social Networks in China for Companies


China, the Eldorado the hub of the world makes dream more than one entrepreneur. This market with 10% growth, this billion potential consumers, 800 million mobile phones, 630 million Internet users who generally spend 25 hours a week connected on the Internet, whether on their laptop or their phone , Millions of millionaires ... offer unmatched opportunities in the world. Yet ... more than one entrepreneur has torn his hair in this country. Culture, competition, copying, this rapidly changing market, these increasingly demanding consumers ... all these factors have led to many failures on the part of all types of companies, small, medium and even the tall. But the desire to undertake is always there and that's why we will describe the 4 networks you will need to do business.
source : http://www.enviedentreprendre.com/2015/09/comment-les-r%C3%A9seaux-sociaux-peuvent-aider-votre-business-en-chine-.html

Linkedin

Linkedin the social network specializing in career management is one of the only networks to have escaped Chinese censorship. It is an online reputation management tool and Personal Branding. China sees in this network a definite development opportunity. Linkedin also allows the Middle Empire to stay connected with the rest of the world. Few foreigners are on the Chinese social networks, linkedin therefore creates a synergy between Chinese and foreigners. In addition, Linkedin is a site in English, it acts as a filter that can help employers find competent people in both languages. There are over 3 million Chinese on linkedin. Moreover, this networking site offers many things that some national sites like Tianji or Ushi does not offer, linkedin is open to the world. Although in 2014, viadeo the French network bought in 2007 the professional social network Tianji, to invest the Middle Empire.
Linkedin is a perfect place to do business, just integrate groups and follow them and post pushes and this will greatly increase your visibility.

WeChat


Wechat or 信 信 its name in Chinese is an instant messaging application that is fast becoming the most popular in the world. In just four years, the Tencent Group with its flagship application reaches more than 549 million active users per month, according to the balance sheet of the first quarter of 2015. The mobile application holds a place More and more important in the organization of the economic and social life of the people and it modifies considerably the purchasing behaviors. It revolutionizes the world of social marketing. Users can send text, photos, videos, and voice messages to their smartphones, or locate callers by shaking their devices. (see this article in French)

Business Social Media


WeChat is an application that helps us make life easier. The application brings the notion of M-commerce with the development of tencentpay which allows to pay online thanks to Tencent pay. Wechat also offers online wallet functionality "wallet" is an online bank. This wallet function generates a QR code that can be scanned by the merchant. WeChat allows the possibility of paying your train tickets, plane tickets, taxi, your subway subscription ... and also the possibility to send money to your friends.

Due to the growing popularity of the application, companies have an interest in developing on WeChat. Thanks to this application, brands can use the strategy of 020, WeChat creates a bridge between Offline and Online. Today, WeChat is a vector of communication at the service of the brand and the development of sales. It is an infallible tool for acquiring new offline and online customers. It is considered much as a performance accelerator. The brand may, for example, make a flash sale via the WeChat account. Integrating a network like WeChat into your marketing strategy will allow you to reach new consumers. Simply create official accounts, and brands will be able to connect with users who will subscribe to them with personalized content. WeChat creates a bridge between customers and brands, it creates a previously unseen proximity.

see also
https://ecommerce-china.blogspot.com/2016/12/top-popular-posts-about-ecommerce-in.html
https://ecommerce-china.blogspot.com/2016/11/gentlemen-marketing-agency-is.html


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