The rapid expansion of e-commerce in China has made headlines around the world and redesigned the business landscape for foreign and domestic industries. The e-commerce market in China has already grown by 50% per year since 2011 and is expected to reach US $ 1 billion by 2019. Canadian companies planning to export to China should consider the opportunities offered by the sector. e-commerce.
In a country where traditional business channels are fragmented and often not user-friendly, e-commerce offers customers an abundance of choice, accessibility, manageability to other channels in China, and trust in suppliers clearly price. Millions of Chinese people are now buying foreign products, including those from developing regions, which do not exist just a few years ago.
US s high quality goods and services are in demand. Despite the domestic economic difficulties, Chinese consumers, especially the emerging middle class, are spending more than ever before on online marketplaces. Cross-border e-commerce can help Canadian exporters meet the aspirations of millions of Chinese looking for superior foreign products. Issues related to the safety of domestic products have led consumers to seek out reputable and quality-oriented brands abroad. Demand is stronger in areas such as high quality foods, natural substitutes for artificial products, cosmetics and health products.
Learn about ECommerce in China
For foreigners, in China can be as simple as shipping directly from USA to the consumer, or engaging one of the suppliers that can facilitate the logistics process, including customs, branding, marketing and the payment. In a traditionally difficult market for Canadian small businesses, e-commerce is a relatively simple way to gain a foothold in China.
While the appeal is clear, the decision to engage in e-commerce in China is not without its own challenges and risks. Government policies governing the market are modified, complicated and subject to change without notice. Concerns regarding the protection of intellectual property are valid and must be managed appropriately. USA companies recognize that the Chinese market is highly competitive and can not be registered in a Chinese market to succeed. Market entry with a good business model and continued commitment of resources, both financial and managerial, to ensure that products are marketed and marketed to a Chinese audience and sold profitably.
At School Chinese student start to learn about eCommerce
in Hangzhou with the Alibaba Group as part of a special 11-day course designed to allow more than five years for 1,000 e-commerce entrepreneurs from developing countries. Thirty-seven Asian e-commerce entrepreneurs have registered for the United Nations Conference on Trade and Development () and the eFounders initiative of Alibaba Business School at Alibaba campus in Hangzhou, China. .
11-day class
11-day class is part of a commitment by Jack Ma, founder and executive chairman of Alibaba group and UNCTAD's special advisor.Alibaba E-Commerce School
"We want to reach young people and include them in the work we do for inclusive and sustainable economic growth," said Arlette Verploegh, coordinator of the eFounders Initiative at UNCTAD.source Xinhua
She noted that the initiative aims to bridge the digital divide for young entrepreneurs, helping them unleash their potential.
"This is part of a set of smart partnerships that UNCTAD is creating to meet the Sustainable Development Goals (SDGs)," said Mr Verploegh.The launch of the first program for Asian entrepreneurs comes after the success of the inaugural course for 24 African participants last November.
After a rigorous selection process, the final candidates from Cambodia, Indonesia, Malaysia, Pakistan, Philippines, Thailand and Vietnam will study e-commerce innovations in China and around the world and become eFounders Fellows.
It aims to ensure that young entrepreneurs become catalysts in their home countries for the digital transformation of their economies. All participants are founders of start-ups in the field of e-commerce, big data, logistics, financial technology, payment solutions and tourism.
"We are thrilled to offer this scholarship to Asian entrepreneurs for the first time as part of our commitment to empowering digital champions and communities around the world," said Brian A. Wong, vice president of Alibaba Group. , responsible for global initiatives. program.
As part of the SDG 2030 agenda, the initiative is aligned with the call to ensure that no one is left behind in the digital economy and to help bridge the digital divide that businesses face in the digital economy. Emerging Markets.
The program was first announced in 2017 by Jack Ma, as UNCTAD's Special Adviser on Young Entrepreneurs and Small Business, with UNCTAD Secretary-General Mukhisa Kituyi in Africa.
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