Virtual influencers, stars of Single Day in China
In China, influencer marketing is increasingly regulated. No wonder when you know that the government is trying at all costs to manage everything, even innocuous speeches around the latest beauty products. Pointed out, some influencers therefore find themselves stuck, and partnerships are becoming rarer. So, to avoid any risk of sanction, new companies have emerged to offer an alternative solution to brands: virtual ambassadors. “A virtual influencer is a fictional character. It can take several forms (humanoids, animals, objects etc.)
These virtual ambassadors are attracting great interest in Asia, so investment in specialized companies continues to grow. According to information released by iiMedia Research, China's avatar industry is expected to grow sevenfold by 2025, from $870 million in 2021 to over $6.6 billion in 2025. Recently, players like Tencent and ByteDance have injected hundreds of billions of dollars into certain structures.
Influencer marketing in China is a huge and growing industry, with the top Feed platform boasting more than 800 million monthly active users. And it’s not just big brands that are getting involved – more and more small businesses are seeing the value in partnering with influencers to reach new audiences. But what exactly is influencer marketing, and how does it work in China? In this blog post, we’ll take a look at the basics of influencer marketing and some of the top platforms and influencers in China.