lundi 7 novembre 2022

Virtual influencers, stars of Single Day in China

 Virtual influencers, stars of Single Day in China

 In China, influencer marketing is increasingly regulated. No wonder when you know that the government is trying at all costs to manage everything, even innocuous speeches around the latest beauty products. Pointed out, some influencers therefore find themselves stuck, and partnerships are becoming rarer. So, to avoid any risk of sanction, new companies have emerged to offer an alternative solution to brands: virtual ambassadors. “A virtual influencer is a fictional character. It can take several forms (humanoids, animals, objects etc.)

These virtual ambassadors are attracting great interest in Asia, so investment in specialized companies continues to grow. According to information released by iiMedia Research, China's avatar industry is expected to grow sevenfold by 2025, from $870 million in 2021 to over $6.6 billion in 2025. Recently, players like Tencent and ByteDance have injected hundreds of billions of dollars into certain structures.

Influencer marketing in China is a huge and growing industry, with the top Feed platform boasting more than 800 million monthly active users. And it’s not just big brands that are getting involved – more and more small businesses are seeing the value in partnering with influencers to reach new audiences. But what exactly is influencer marketing, and how does it work in China? In this blog post, we’ll take a look at the basics of influencer marketing and some of the top platforms and influencers in China.

mardi 1 novembre 2022

Top challenges of selling beauty products in China

 What are the challenges of selling beauty products in China?

Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.

L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.

Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.

How can you overcome these challenges?

To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.

One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.

Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.

Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!

source :

Tools and Strategies to Use When Selling beauty products Online in China

When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.

Asia Top 5 market trends you have to read

Asia is the new eldorado 

 Facebook is popular in Vietnam

When it comes to Facebook marketing, understanding your target audience is key. However, it can be tough to know who is actually on Facebook and what they are interested in. Fortunately, you can use a few simple methods to figure out who your target audience is and what they’re looking for.

Top social Media strategy in Vietnam 

If you’re looking to take your travel business to the next level, social media is a great way to do it. Not only does social media provide you with an avenue to reach a large audience quickly, but it also gives you the opportunity to build relationships with your customers. When it comes to social media for Vietnam travel, there are a few things you need to keep in mind. In this blog post, we’ll outline the best social media strategy for Vietnam travel and provide you with tips on how to implement it successfully.

Luxury in China, Storytelling is the key 

Storytelling is one of the most important weapons a luxury brand can use to sell products in China. Luxury Products are often associated with "beautiful"" stories, which makes them more memorable and unique. Chinese consumers have an appreciation for storytelling

Luxury firms must create compelling stories to sell their premium accessories, bags in China. They can do this by creating narratives around their products or by partnering with celebrities or other influencers to promote their products. Luxury brands must also make sure that their branding is consistent with the story they are telling. This includes creating a visual style that aligns with the story and using appropriate messaging across all channels

The underwear market in China is booming. 

The Chinese lingerie industry is estimated to be worth $2.7 billion by 2020, and is projected to grow at a rate of over 10% annually. The market has seen rapid growth in recent years, as more and more women are opting for lingerie as comfortable and stylish underwear choice.

Marketing Tips in Philippines

The Philippines is an archipelago of more than 7,000 islands located in Southeast Asia. The country has a population of more than 100 million people and is the 10th most populous country in the world. Despite its size, the Philippines has a relatively small domestic market compared to other countries in the region. In 2013, the Philippine economy was worth US$273 billion, but only US$118 billion of that was generated within the country. The majority of exports are agricultural products and services. Tourism is also a significant contributor to the economy, with 50 million foreign visitors coming to the Philippines each year.

dimanche 30 octobre 2022

China business news

China Why Chinese Fashion Addicts Love Niche Brands

A niche brand is a type of fashion or lifestyle brand that focuses on a specific demographic, such as young professionals, trendsetters, or eco-conscious consumers. These brands often have a smaller reach than mainstream brands, but they often offer products and experiences that are unique and desirable to their target audience.

Niche brands can be powerful tools for promoting environmental awareness and progressive values. They can also be a way for fashion designers to experiment with new styles and marketing strategies without fear of alienating mainstream buyers.

Food Market in China

China is the world’s second-largest economy and it’s also one of the most food-centric countries in the world. This means that there are always new food trends in China, and we want to make sure you’re aware of them. In this blog post, we will explore five of the latest food trends in China. From healthy eating to flavor bombs, these trends are sure to appeal to anyone looking for new ideas in cuisine.

Pakistan has exported $185.2 million Food in China

Pakistan exported $185.2 million food products to China in the last three months of 2018. This was announced by the Federal Minister for Commerce, Abdul Razak Mehmood on Thursday while speaking at a session organized by the Pakistan-China Business Council (PCBC) in Islamabad. He said that Pakistan had emerged as one of the most important trade partners of China during the last three years and that both sides were working hard to further increase bilateral trade. The minister said that during his recent visit to China, he had emphasized the need for more investment into Pakistan’s agricultural sector

China’s top e-commerce distributors

China’s top e-commerce distributors are going public, raising more than $2 billion in what would be the world’s largest tech IPO. The eight companies, including Inc. and Alibaba Group Holding Ltd., said late Monday that they have agreed to sell shares in a range of prices between $18 and $24 per share, valuing the businesses at around $47 billion. The companies have been trying to go public for months and were forced to delay their plans after Beijing tightened regulations on IPOs in late September. But the market has since softened, prompting the new offerings.

The Future Of China’s Perfumery Market

No one knows for sure what the future holds for the perfumery market, but it’s safe to say that it will be exciting. The industry is booming, and there is no sign of it slowing down any time soon. This has led to increasing competition among perfumers, which is good news for consumers. As the industry grows, so does the range of available perfumes. In this blog post, we will take a look at some of the key factors influencing the future of China’s perfumery market.

vendredi 28 octobre 2022

E-Commerce in China is in crisis in 2022

 After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009. 

All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.

In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.

But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.

Companies will take less than a year to recover from the health crisis in the Chinese market.

  1. What are China's strengths? 
  2. Why is multi-channel communication a plus? 
  3. How does it materialize? 
  4. What are the technological and regulatory challenges to be met?

Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.

The advantage of e-commerce in Cina

E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.

In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.

In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.

Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.

The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.

Innovative approaches

Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.

Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.

lundi 4 juillet 2022

Ray-ban in China, what is the Situation in 2022?


China slowdown concerns dim Ray-ban maker EssilorLuxottica's

EssilorLuxottica shares fell Friday due to a decline in China business that overshadowed the overall better-than-expected sales for the French-Italian-owned eyewear company.


The company, which produces sunglasses and spectacle frames in Versace and Prada, reported that its sales were "deteriorating" in mainland China due to coronavirus cases. It stated that about three quarters of its locations had been affected by COVID-related closures and subdued footfall.

China is on the rise with sunglasses that block blue light radiation

RayBan, the most popular prescription and sunwear brand, and the Peking University Eye Center have joined forces to promote Anti-UV Eye Protection in China. AMD (age-related Macular Degeneration) is on the rise in China and other countries. It is one of the most serious eye-related diseases in the world.

"It's a well-known truth that prolonged exposure to sunlight without UV-resistant sunglasses can cause permanent eye damage," stated Yvette Ye (China Country Manager for Luxottica Group), the parent company of Ray-Ban.

Source FashionChinaagency 

This research aims to improve UV protection in sunglasses through improved lens technology and educate consumers about the importance UV protection.

Beijing s race to halt the pandemic has clogged highways and logistics, stranded people and shut countless factories, causing HUGE disruption that is rippling through global supply chains explained a member of the CBC at the figaro

lundi 27 juin 2022

Musks want to copy wechat features to Twitter

 The American billionaire does not hide his desire to transform the social network, based in California, to add features inspired by WeChat, the Chinese “super application” which allows you to do almost everything: chat, pay for a meal, order a taxi or even start… divorce proceedings!

E. Musks said

“In China, you basically live on WeChat. It's so practical, so useful in everyday life. These words are those of American billionaire Elon Musk. In these remarks reported by the Business Insider media, he is addressing employees of the social network Twitter, Thursday, June 16, 2022. The richest man in the world made an offer to take over the microblogging platform and, during a meeting with the employees of the company, he sketched the outlines of what he would like to do with Twitter, if he became its owner. Elon Musk would like to take inspiration from WeChat (or Weixin), the Chinese “super application” which allows you to do almost everything: chat, pay, and even initiate divorce proceedings. WeChat has more than 1.2 billion monthly active users, according to Chinese Business LUb. 

“There is no equivalent outside of China”

“WeChat is great, but there is no equivalent outside of China. There is a real opportunity to create this” in the West, added Elon Musk. “I think if we could do that with Twitter, or even come close to it, that would be a great success. »

WeChat, a program launched in 2011 by the giant of new technologies Tencent, encompasses an entire ecosystem of applications within the main application: they therefore make it possible to discuss, but also to order a taxi, to request a financial loan, to pay his water or electricity bills, or to make an appointment with a doctor, among countless other functions.

more information

jeudi 2 juin 2022

How To Use Digital MediaTo Sell In China

Observing China is not just a way to enter a new market. 

What happens there is extremely important for anticipating changes in cultural practices, technologies and uses. These are all the more interesting to understand as they operate almost behind closed doors, with very few foreign brands breaking into China and Internet control preventing global monopolies from entering the Chinese market explained a member of the Chinese Business Club. 

Thus, Facebook does not exist in China, in the same way as Google.

 Instead, hundreds of thousands of players share the market, drawing inspiration from American models while adapting them to Chinese culture. But it happens that their models are now exported abroad: TikTok (TikTok in France: 2019 figures, advertising formats, brand safety, etc.) is based, for example, on a Chinese application, Douyin, which offers additional functionalities not yet implemented. in other countries.

Taking an interest in China means anticipating uses that have not yet been exported to other countries but which are likely to arrive here as we move towards greater digital maturity.

E-commerce in China, a dense ecosystem

In terms of e-commerce, China is now a model. The sector operates according to its own codes and represents, only for the B2C part, more than a trillion dollars 

It is an incredibly powerful market that took advantage of the SARS crisis in 2002-2003 to develop, giving rise to behemoths of online commerce.

The best way to look at it is this: the machine that China is exporting to the world is working fine as it is. What is happening is that the engineers working for the famous brand — the one that every American, European, and Asian country uses  source 

Among the biggest e-commerce players in China

Alibaba Group: 56.15 billion dollars in turnover in 2019, a real e-commerce octopus comparable to Amazon and with many entities facilitating online commerce.

Among the sites and applications owned by Alibaba and used by the Chinese for shopping on the Internet, we find Tmall and Taobao, which have respectively 8.4% and 52.6% penetration rates in the shopping application market according to Statistics. However, it is difficult to separate these two entities, because Taobao permanently links to Tmall: during a search, users will be able to choose between buying on Tmall from recognized sellers, or buying on Taobao from people evaluated on their sales performance on the site.

To better differentiate the two sites, a clarification:

Tmall is a B2C marketplace offering major brands to sell their products on the platform and offering luxury brands a dedicated corner called Luxury Pavilion. Its creators also recently opened a second corner, Luxury Soho, a platform that targets a younger clientele and offers out-of-season luxury products for technically lower prices.

Taobao is a marketplace for the sale of products and services between individuals and semi-pros linked to Tmall. The average basket is $30 according to Companies filings. The site is equipped with social features, including a platform dedicated to livestreaming, Taobao Live, where people film themselves presenting products, like teleshopping. The platform has 299 million active users per day.

On the sidelines, Alipay, Alibaba's payment tool comparable to Paypal or Lydia facilitates transactions.

How To Use Digital MediaTo Sell Ice Cream In China

The buying and selling of products and services in China is very different from that in the United States or Europe. Here, you would need a business license or a special certification to sell products in hotels, resorts, or malls. In China, you can sell virtually anything—including candy, food, beauty products, and household chemicals. This means there are many new options for sellers of ice cream. Many of them are based on imported products, but there is also a growing number of niche options. These include products made from scratches such as premium ice cream varieties, as well as goods that can be made entirely in the home such as natural ice cream and custard.

source :

vendredi 20 mai 2022

About the Chinese Business Club

About the Chinese Business Club 

I worked for eight years in Telecom, including four years at Bouygues, then I wanted to change sectors and six years ago I created my company Harold Parisot Conseils specializing in off-market real estate transactions for wealthy people. clients wishing to sell their assets discreetly. However, following repeated requests from very wealthy Chinese clients to meet opinion leaders in France, I had the idea of ​​going further and in 2012, I founded the Chinese Business Club which is experiencing a very strong growth for two years.

About sixty companies are members of the club. What is the share of those that cover the field of tourism?

Already, it should be noted that we are positioning ourselves on the very high end, the great captains of industry, politicians, diplomats, ambassadors, etc. We have as regulars personalities like Michèle Alliot-Marie, Frédéric Mitterrand, Jean-Pierre Raffarin, etc. The club therefore wants to be very closed, premium, frequented by several Chinese billionaires. Regarding tourism, our main members are Club Med, Shanghri-La, Peninsula; Air China, China Eastern, but also high-end travel agencies like Chic Travel or Aiguemarine.

 Today, there seems to be a frenzy of Chinese businessmen to invest in French tourism (Club Med, Compagnie des Alpes, Ovalys, AccorHotels), is your club harboring future deals to come or has- Did he play a role in some of these takeovers…?

Yes it is certain. But if the negotiations can start during one of our lunches, they inevitably end between four walls, far from indiscreet ears. And so, it can happen that I am warned... and in the past that I learn about the agreements in the press. In any case, it should be noted that 100% of our members renew their membership, a real guarantee of satisfaction.

On the French side, in tourism, what would be the Chinese acquisitions of renown in recent years?

I admit that I am more interested in the business of Chinese people going to France than the reverse, but on the other hand, I am very interested in Chinese students in France, and I also invite French businessmen to go regularly to China, to travel there, to meet their suppliers, to get an idea for themselves. Today, small French companies often lack ideas, for example, I regret that there are so few e-commerce sites in Chinese, when it would be so easy and so interesting for everyone.

Since the attacks, do you feel a wait-and-see attitude or a greater reluctance on the part of Chinese tourists?

Absolutely, tourism experienced a decline of 30% in 2016, while in 2015, France had welcomed nearly one and a half million Chinese tourists. However, I strongly believe in the 2020 objective, which is to reach 5 million Chinese tourists in France. And in this sense, it should be noted that Henri Giscard d'Estaing, president of Club Med, has already twice been the guest of honor at our lunches.

To come back to the Club, what are the conditions for joining it and is it also open to smaller companies?

The Club includes large groups but also SMEs and start-ups. Membership costs €7,500 excluding VAT and in return, the Club undertakes to organize six to seven events each year, including business-oriented business lunches, as well as high-level contacts with Chinese investors.

 Ecology, sustainable tourism, important values ​​for your club and yourself?

Yes, sustainable tourism interests me. Brittany is part of the top 100 of the most committed destinations. Soon, Sébastien Bazin CEO of AccorHotels who is very active in this regard will be one of our guests of honor. You should also know that Hôtel Fouquet’s Barrière, another of our members, has also taken in-depth action on this theme of sustainable development. Also, I think China needs sustainability and given the stakes and the pollution that exists there, they will surely be quicker than us to react.

 How do you see the development of the Club?

Today, sixty-four companies are already members of the club, my objective is to reach a hundred and limit the number to 100, to always remain in the very high end. We also aim to open Clubs internationally, for example in London, which is only 2h30 from Paris, and which has a larger population of wealthy Chinese than in France. We are also organizing a gala dinner in Beijing next April, a special edition dedicated to women

vendredi 6 mai 2022

New CEO and Strategy for Tmall (Alibaba)


Hu Xiaolai is the new CEO of Tmall, China’s largest online shopping mall. Hu joined Tmall from its largest rival in 2017, where he built a technology and operations team to support the company’s growth in China  source

Alibaba new e-Commerce strategy 

Alibaba Group Holding Ltd has announced that it will revamp its international and domestic e-commerce businesses and replace its chief financial officer - changes that come as the tech giant grapples with an onslaught from competition, a slowdown in economy and regulatory repression.

He will form two new units – International Digital Commerce and China Digital Commerce which he says are part of efforts to become more agile and accelerate growth.

It will be led by Jiang Fan, who was in charge of its core Chinese retail markets, and the change is in line with Alibaba's goal of making "globalization" a key focus area in addition to cloud computing and national consumer spending.

Marketplace & Tmall

The digital commerce unit in China will include Alibaba's two main marketplaces, Tmall  for established brands and Taobao which welcomes all kinds of merchants. It will be led by Trudy Dai, who previously oversaw a number of Alibaba platforms.

The new national e-commerce structure puts Dai in charge of all retail marketplaces in China, including Taocaicai – its community-based e-commerce service, Taobao Deals as well as Lingshoutong, a retail management platform for mom and pop stores. pop, said the analyst. Xiaoyan Wang.

“This could potentially unlock more synergies through cross-selling and supply chain integration,” she said.

Alibaba also announced that deputy chief financial officer Toby Xu will succeed Maggie Wu as chief financial officer from April, outlining his appointment as part of the company's leadership succession plan. Xu joined Alibaba from PWC three years ago.

Hong Kong-listed shares of the e-commerce giant fell 6% in early morning trading, following Friday's declines in the United States.

U.S.-listed shares of Chinese companies tumbled on concerns over tighter regulatory scrutiny in the country following plans by Didi Global Inc to delist from the New York Stock Exchange.

Hit by weaker economic growth and fierce competition from a plethora of rivals, Alibaba last month slashed its forecast for annual revenue growth to its slowest pace since its stock market debut in 2014. It also saw sales at its banner event, Singles Day online shopping festival, grow at their slowest pace.

New Regulation

Chinese regulators have also cracked down on tech and other sectors, particularly over antitrust issues which have seen Alibaba drop a policy requiring merchants to locate exclusively on its platforms. The company was fined a record 18 billion yuan ($2.8 billion) in April for abusing its dominant market position.

lundi 2 mai 2022

Star KOL are not a good Marketing tool in China anymore

 China's traffic stars may be losing popularity. A recent report from Shiqu Engine shows that celebrity marketing events fell by 50.9 per cent in March 2022 compared to the same time last year. However, co-branded marketing rose 91.3 percent and 55.7 percent respectively while new product marketing increased 6.6 times.

Star KOL 

The Traffic stars, a Chinese term that refers to KOLs who drive high-quality digital traffic, have helped brands achieve rapid growth for new products. While the continuing pandemic could partially explain the decline in celebrity events, with Shanghai still under lockdown and Shenzhen just beginning to recover, it also points to shifting tides within China's entertainment sector. Brands that fail to respond to ambassadors' poor behavior quickly are also being caught in the crossfire. This includes Kris Wu's sexual assault case last year, and the recent tax evasion cases livestreamer Viya as well as actor Deng Lun.source 

A new study shows that China's current crackdown on celebrity "idolatry has had a significant impact on marketing practices featuring these figures.

Marketing Agencies Tips 

According to marketing agencies, the use of traffic stars (or music and film celebrities that generate huge consumer traffic online) in marketing campaigns dropped 50.9% between March 2021 and March 2019. According to the report, this was despite an increase in product launches and events.


China has been the victim of a slew of scandals involving celebrities in recent years. These range from tax fraud to sexual assault allegations. The government has made strenuous efforts to curb the use of celebrities in product marketing as the scandals mount.

There are many scandals, but the most notable is the disappearance Zhao Wei. This actress has been compared to Angelina Jolie in China. The 46-year old billionaire disappeared last August. All of her television series and films were removed from the internet and her -like Weibo page, which had 86,000,000 followers, was closed. Zhao and her husband were banned from the Shanghai Stock Exchange in 2008 for their unsuccessful takeover of a company. According to the bourse, they "disrupted the market order."

Actors problems in CHina

Zheng Shuang was another A-list actress and was removed from the Chinese entertainment industry. She had been reported to have two children in America through surrogacy in China.

Zheng is one of many celebrities who have been charged with tax evasion. This skyrocketed when China set a limit on the amount that stars can be paid for blockbuster movies.


Last summer, the scandals reached their height when Kris Wu, a Chinese-Canadian pop singer, was arrested for rape allegations. China's #MeToo movement reached a fever pitch after the incident. Big-name foreign and domestic brands immediately removed Wu, including LVMH Moet Hennessy Louis Vuitton MC+0.37% 


It has not been heard from, KOL made an apology for the surrogacy, Wu denied the rape allegations before he was taken into custody.

Analysts said that in addition to direct Beijing intervention, the chilling effect caused companies to reconsider engagements with celebrities.

Brands in China

"Many brands are scared and looking for less risky alternatives than celebrities who can disappear overnight, bringing negative associations with the brands they endorse, and swallowing large amounts of marketing budgets that could be spent elsewhere," Philip Chen (managing director of Gentlemen Marketing agency China) 

China has been using media and official channels to create a wave disapproval for allegedly "unwholesome", public figures and an increase in public standards. This is a key component of President Xi Jinping’s "common prosperity” campaign. It seeks to reduce income inequality and curb wealth and excess. It is a good times for small KOL - Models in China

samedi 30 avril 2022

Chinese Tech Economy : overview 2022

 Alibaba Group Holding Limited. BABA 6.80% and other Chinese technology stocks surged by double-digit percents, leading to a wider market rally on investor hope that the government would do more for the sector.

Chinese Technology Economy

Friday's surge helped Chinese shares recover some of their losses. The yuan also gained some ground against USD after sharply selling in recent sessions.

Stabilize consumption in China

According to state-run Xinhua News , China's Politburo stated Friday that the government should implement policies to support the economy and stabilize consumption, as well as invest effectively in support of growth. Xinhua reported that the calls were made during a meeting held Friday by President Xi Jinping.

Worldwide conflicts

While the Covid-19 epidemics and Russia-Ukraine conflict have exacerbated the difficulties facing China's economy, policy makers stated that they would increase support and work to achieve this year's growth target. Many analysts and economists have stated that China's goal of 5.5% gross domestic products growth will be difficult to reach. This is despite the fact that many cities are under lockdown because of China's zero-Covid-19 policies.

A member of the Chinese Business Club in tech said that the government should end its efforts to fix issues at platform companies and implement specific measures to encourage the "healthy growth of the platform economy."

This pre-markets primer is packed with information, trends, and ideas. Plus, up-to-the-minute market data.

Expert in China overviews

Larry Hu, an economist with Macquarie, an international bank, stated that the language regarding tech was more accommodating than at a December meeting. "Today's Politburo meeting wishes to assure the market, which began at the end of 2020," Mr. Hu stated in a Friday note.

China is poised to put an end to its long-running campaignagainst technology companies. The top internet regulator will meet next week with China's tech giants, according to people familiar with the matter.

Chinese Cosmetics industry is suffering from these tech giants 


Hong Kong's Hang Seng Index rose 4% while the Hang Seng Tech Index soared 10% with shares in tech companies like Alibaba, Tencent Holdings Ltd. TCEHY 8.81%, Inc. JD 6.666% and Meituan3690 15.51% all rising more than 10%. The CSI 300 and Shanghai Composite indexes rose by 2.4% in mainland China.

Chinese economy suffers

These moves end a turbulent period in Chinese markets. Onshore stocks suffered their worst one day selloff in over two years earlier this week, while the yuan plummeted to levels that were last seen in late 2020. Despite Friday's rebound the CSI 300 finished the month 4.9% lower while the Hang Seng ended April 4.1% below.

Louis Lau, director for investments at Brandes Investment Partners, San Diego, stated that although stimulus has been measured thus far, he believes there is still room to support growth if policymakers are willing to do so. Chinese equities have a lot of potential to recover if investors gain confidence and real economic fundamentals improve.

Prashant Bhayani (chief investment officer for Asia at BNP Paribas Wealth Management) made a comparison to March. It was then that Mr. Xi's economic czar Liu He triggered a ferocious rally.

According to Mr. Bhayani, this time the economic impact of Covid-19 made it more urgent and there was more chance for more stimulus. He said that there are more stars aligning now than in March.

The yuan rose in currency markets both onshore and offshore. By early evening Hong Kong time, the offshore yuan had risen 0.6% to 6.6193 dollars per dollar. It is still significantly lower than it was at the end March, when it was trading at 6.35 dollars.

Lockdown and small businesses in China

Xinhua reported that policy makers also urged government agencies support small businesses and industries affected by the pandemic and to stabilize consumer prices. They demanded that China take action to ensure smooth operations in key supply chains, domestic logistics, and companies critical to China's fight against Covid-19.

Two people familiar with the matter said that reports suggest that China's top leaders would host a symposium next month. The event will include representatives from a variety of internet companies. Xi is expected to chair it. One source claimed that Meituan , a food delivery company, was invited.

China's Smartphone Market drops

China's Smartphone Market fell 14.1% in 1Q22 due to soft demand and lack of product upgrades, IDC reports

The IDC Worldwide Quarterly Smartphone Tracker shows that 74.2 million smartphones were shipped in China in 1Q22. This is 14.1% less than the year-on-year average (YoY). This decline was due to a low comparison year, but also because of continued soft demand from the lack of product updates and the increase in COVID-19 cases. If the market continues to lack a fresh stimulus, it runs the risk of shipping less 300 million smartphones in 2022.

lundi 25 avril 2022

Fashion in China: Models, Douyin and Kids...

How to make money on Douyin with clothes

If you’re looking to sell fashion on TikTok, you may be wondering how you’ll make money. There are a few ways to make money on TikTok. The first way is to sell clothes. You can buy items from the store and sell them on the platform. However, you don’t have to worry about being able to sell clothes; you can also sell accessories, like Makeup and Hair products.

The key to success is to maintain your body image and take care of your family. If you can, it will make it easier for you to reach all the people you want to reach.

When you start your business in China, you may be asking yourself, “What is the Chinese kids market?”

lundi 4 avril 2022

Chinese cities facing challenges in local E-commerce

 Chinese cities facing challenges in local E-commerce

The need to better leverage e-commerce to sell high-quality food product0s in mainland China. 

In China,  logistics services more efficient and cost-effective has become more pronounced for local Chinese businesses. 

Smaller cities in China have carried out helpful explorations to enhance their brand building and improve logistics systems.

e-Commerce in China is moving to the next level Benefits came in below expectations, which is understandable given the disarray caused by the outbreak

  • Increase the appeal of local characteristic agricultural products
  • Facilitate large-scale production
  • Standardize management and industrialize operations
  • Improve the quality, efficiency and market competitiveness of rural e-commerce

Further readings 

vendredi 1 avril 2022

Marketing Tips for China April 2022

 International investors have withdrawn money out of China on an “unprecedented” scale since Russia invaded Ukraine in late February, according to a report by the Institute of International Finance (IIF), with the yuan likely to face more pressure in coming months.

Targeted Visibility/Reputation in China

Establishing a positive image and increasing visibility for your brand, product/service, or business is essential. You should make sure your brand is visible to the most relevant audience for your business proposition. Your goal is to remain focused and improve your standing on the platforms & resources where your target is most active.


Baidu remains a Chinese company that fully complies with the local laws and the censorship policy, as instructed by the state government. Baidu's greater understanding of Chinese culture and dialect help it optimize its technology to search for users in China.

Tesla in China, the Good, the Bad and the Ugly

Working with the Key Opinion Leaders

In course, it is also important for you to define and state the right and the proper influence marketing strategy. You should also know where to look for the key opinion leaders or the KOL and you should also know about the methods of reaching out and negotiating with the KOL. In course you may think about the reason as to why you should interact with the influencers based in China. In China, the people greatly rely on the opinions and suggestions of the peers and this helps them to take correct decisions in time.

Tmall attract Firms in China 

Foreign Brands and retailers like Loreal beauty, Chanel, Tory Burch, and H&M are selling items via Tmall, the net market owned by means of e-trade massive Alibaba. Even Amazon closed down its Amazon China market in April but has maintained its presence in Tmall.

Chinese Tourists News

lundi 21 mars 2022

Top populars products on e-Commerce in China

 Top populars products on e-Commerce in China 

Auto Test Covid.

China is allowing the public to take COVID-19 rapid antigen self-tests for the first time as infection numbers hit a two-year high in recent days. Online marketplaces including and Meituan are now taking pre-orders for home test kits from government-approved manufacturers, including Shenzhen-based gene giant BGI. The products will also be available through drugstores nationwide.

Audio devices in China

There’s a new way of selling audio in China. It’s called “audio selling,” and it’s a new way of thinking about selling audio. You might be thinking of it as a way to make money rather than sell products. But that’s not why you’re reading this post, because that would mean focusing on profit. What you are going to read here is the top 10 tips for selling audio in China.


How to Sell Fashion on TikTok /douyin

When you sell clothes on TikTok, you’re selling them direct to users. You’re not allowed to sell the clothes until after the sale is made, which means you have less of a chance of getting disappointed with your purchase. To make money off fashion selling on TikTok, you need to be prepared to focus your sales efforts towards converts

Kids toys & clothing in China

When you start your business in China, you may be asking yourself, “What is the Chinese kids market?”

The Chinese kids market is a place where you can find cheap products and services. This is because the Chinese kids market is the perfect place to be an entrepreneur. You don’t need any China-based capital, and you don’t need any Hollywood-based resources.

In fact, you can get started in the Chinese kids market just as easily as you would in other markets. All you need is to believe in yourself, and to be willing to work hard.

dimanche 13 mars 2022

Baidu incubator program

 What are some of the strategic projects Baidu is working on in China?

Baidu is working on a number of strategic projects in China, such as the development of the Baidu Weibo platform, the establishment of a new business incubator in Beijing, and the monitoring and understanding of customers on micro blogging platform like Weibo.

What will the creation of the Beijing Startup Incubator mean for the Chinese startup scene?

This creation of the Beijing Startup Incubator means that Chinese startups will have the best chance of success in the Chinese market. The incubator provides startups with the resources and support needed to bring their products to market. This will help Chinese startups develop their products and technologies more effectively and efficiently.

mardi 1 mars 2022

China's Ecommerce News

China's Ministry of Commerce will do more to support the construction of overseas warehouses and promote the development of overseas intelligent logistics platforms, an official said Tuesday.

China's foreign trade will introduce more reforms to seek high-quality development, Commerce Minister Wang Wentao said at a press conference.

In February, the State Council issued a statement approving the establishment of more cross-border e-commerce pilot zones in 27 cities and regions, he said.

This now brings the total number of pilot areas to 132, covering almost all provincial-level regions in China, from coastal industrial powerhouses such as Jiangsu, Zhejiang and Guangdong to inland areas.

On Tuesday, an updated list with expanded items of imported retail goods for cross-border e-commerce went into effect, he said. The list, published in April 2016, has been optimized several times and its raw material categories have steadily increased.

In the face of challenges and difficulties, China will continue its policies for foreign trade and safeguard the smooth operation of industrial and supply chains, he said.

China's total merchandise imports and exports rose 21.4 percent year-on-year to 39.1 trillion yuan (about 6.2 trillion U.S. dollars) in 2021.

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