Top challenges of selling beauty products in China

 What are the challenges of selling beauty products in China?

Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.

L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.

Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.

How can you overcome these challenges?

To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.

One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.

Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.

Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!

source : https://techuch.com/how-to-sell-cosmetics-using-tech-in-china/

Tools and Strategies to Use When Selling beauty products Online in China

When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.

E-Commerce in China is in crisis in 2022

 After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009. 

All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.

In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.

But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.

Companies will take less than a year to recover from the health crisis in the Chinese market.

1. What are China's strengths? 
2. Why is multi-channel communication a plus? 
3. How does it materialize? 
4. What are the technological and regulatory challenges to be met?

Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.

The advantage of e-commerce in Cina

E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.

In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.

In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.

Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.

The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.

Innovative approaches

Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.

Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.

https://ecommerce-china.blogspot.com/2022/07/ray-ban-in-china-what-is-situation-in.html

https://ecommerce-china.blogspot.com/2022/06/how-to-use-digital-mediato-sell-in-china.html

https://ecommerce-china.blogspot.com/2022/05/star-kol-are-not-good-marketing-tool-in.html

https://ecommerce-china.blogspot.com/2022/04/chinese-tech-economy-overview-2022.html

https://ecommerce-china.blogspot.com/2022/04/fashion-in-china-models-douyin-and-kids.html

https://ecommerce-china.blogspot.com/2013/06/what-are-most-popular-e-commerce.html

Top content Marketing linked to China

 Here is 5 articles that you can read to get updated about the Chinese Marketing. 

China healthcare firms surge after vaccine waiver plan meets EU resistance

https://www.reuters.com/world/china/china-healthcare-firms-surge-after-vaccine-waiver-plan-meets-eu-resistance-2021-05-10/

XiaohongShu account

Instagram is obstructed in China. It was hindered discontinuously beginning in 2014 and now it is totally controlled. Endeavoring to get to the application from inside territory China will bring about a blunder message saying the feed can’t be invigorated. Instagram is likewise missing from Chinese application stores.

https://www.divorcehelplegal.com/legal-how-to-open-a-xiaohongshuchinese-instagram-account/

CBEC China

Cross-line internet business (CBEC) has been utilized to supply Chinese shoppers for a long time. However, it has been genuinely unregulated from numerous angles. On the main January 2019, the Chinese government provided, refreshed, and forced new principles on cross-line exchange:

https://www.csggroup.org/what-is-called-cbec/

Chinese food Market

China’s food and refreshment utilization has developed drastically in the course of recent years, and progressively changed from an industry-headed to a utilization-driven market. 

https://www.kagamasumut.org/stay-updated-with-the-chinese-food-market/

Marketing to China

Digital strategies to target Chinese consumers here 

Alibaba’s Ant Group will let more users test China’s digital yuan

https://www.cnbc.com/2021/05/10/china-digital-yuan-alibabas-ant-joins-e-cny-currency-trial.html

Top news in China Sept 2020

 Wants to know what happens in China? 

Here are tops news from China Business world. 

Online education in China has a great future

China’s education framework has topped international rankings for the past decade, however, it’s not in the slightest degree clear that high grades are translating into capable representatives. As China continues its excursion up the monetary value chain, the education framework should also advance in request to prepare a workforce capable of filling these new, all the more demanding positions.

http://blogs.freevar.com/online-education-in-china-has-a-great-future/

The Number One KOL In China

Key Opinion Pioneer (KOL) alludes to the specialists and influencers within a field. These influencers attain an enormous fanbase and supporters to furnish them with helpful information and advice, inducing spending.

https://tella.news.blog/2020/09/08/the-number-one-kol-in-china/

China’s housing market 

China’s housing market is showing indications of recuperation after the Covid emergency and experts state that offers security investors open doors as engineers financially recover.

http://blogs.freetzi.com/the-real-estate-market-in-china/

Guideline to Open a Store on Tmall

How to open a Tmall Store? Tmall Account? How to negociate with Alibaba B2C platform Tmall.com

We try to explain everything in this article + video

About Tmall 

Tmall guideline 

Here you will find details on the entry process, the different types of stores that can be opened via Tmall.hk, and the documents required to get started and launch your store.

 Be sure you're ready to invest the necessary time and resources into your store launch, as opening and running a store on Tmall.hk will require strong commitment.

Read more 

https://www.tmall.com/

Ask a partner to Open Tmall Account 

https://agency.marketingtochina.com/tmall-global-international-agency/

Tmall Global, a B2C platform

It belongs to Alibaba Group, is a very popular e.commerce site among Chinese consumers and is the place where many international companies are selling their goods. Currently, Tmall has over 50% market share of B2C business in the Asian giant and in a short time will become the biggest online marketplace. More than 5.400 overseas brands coming from 25 different countries and regions have already set up an store on Tmall Global and more vendors are interested to do it

Read on ECommerce China Blog  

• https://ecommerce-china.blogspot.com/2014/08/the-challenge-for-western-companiess.html
• https://ecommerce-china.blogspot.com/2013/10/e-commerce-in-china-and-taobao.html
• https://ecommerce-china.blogspot.com/2019/12/forget-about-tmall-global-top-tips-to.html

Social Media in China : Huge opportunites for Brands

China has 990 million Internet users in 2020, +50 million more than the previous year, representing nearly 80% of China's population! As the largest online community in the world continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.

Social Media agency in China expert !

First check this video

China with the most social networks and the most social media users recorded. The number of interaction and daily users could be considered out of the chart for some countries. Although they are often competing, many of these networks meet a particular demand that allows a large part of them to coexist. There is, therefore, a much more fragmented market than in the West with unrivaled dominance of Facebook.

Social Media in China : Huge opportunity for Brands 

China is one of the smaller countries in the world in terms of Internet, but these constraints have directly contributed to the incredible success of local Chinese social media sites. The Chinese government, it is impossible for foreign companies to enter the social networking market in China. Without access to the majority of social media used elsewhere in the world, the Chinese have created their own networks, like Facebook, Myspace, Youtube and foursquare - but with more users - which is why each global company need to pay attention to these sites.

CONTENT IS THE BASIS OF ALL SOCIAL MEDIA STRATEGY IN CHINA!
source : https://www.marketingtochina.com/promote-brand-social-media-china-2/

 

weibo

Weibo "Weibo" is the Chinese word for "microblog". Known as the "Chinese Twitter", Sina Weibo is actually much more than that - it has two times more users than Twitter, and is used by more than 22% of the population of Chinese Internet almost 540 millions of people! Sina Weibo was well ahead of the game by offering users the ability to embed images and videos - well before its Western counterpart, Twitter.

Chinese celebrities depend on Weibo ... and even some world famous spirit jumped on the opportunity to connect with their Chinese fans by Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both Sina Weibo active users. After setting up a Sina Weibo account last month, Kobe Bryant had more than 100,000 followers within hours. He began his account just days after a message appeared on the Sina Weibo account Nike Basketball, the Chinese New Year day: "Hey, it's Kobe, I decided to take charge of the Weibo handful of Nike basketball -ball for a few days and I wanted to wish you all a Happy New Year. "

Now Chinese Social networks have a life and features of their own. In fact some of them may well be the most developed social networks in the world. This means an obligation for all inbound marketers to rethink their strategy when they are about to set foot into China social media landscape. source http://chinesetouristagency.com/social-media-agency-china-specialised-chinese-tourism/

Wechat Marketing

Very similar to Sina Weibo in terms of functionality and Demography, users can share photos, videos and text in a limit of 140 words, and republishing function Tencent Weibo is as "retweeting" from Twitter which is answered by @ form. However, Tencent Weibo acts as a social network, connecting people - like facebook. Tencent Weibo has about 200-250 million users.

Douyin 

Douyin is the hottest social media in China , it is a video platform .

RED 

Little red book or xiaohongshu are really hot in China. There are the instagram of China.

Renren  is duying in 2020

Renren is essentially Facebook of China. Formerly Xiaonei, which means "school", he started as a platform for re-connection of school friends. Like Facebook, Renren aims to stay current in the rapidly growing mobile space and respond to college students. Renren has about 150 million registered users and 31 million monthly active users. pengyou Pengyou, which means "friend", was developed by Tencent be a site "facebook-like". Although pengyou has users less active than its direct competitors Reren and Weibo, because of its multiple platforms, it is the largest online community in China in terms of registered users.

QQ

http://www.qq.com/
QQ is an abbreviation of Tencent QQ, a popular instant messaging service. Last September, there were 784 million active user accounts with approximately 100 million online at once. According to Alexa Internet rankings, QQ webisite ranked 8th - moving ahead of Twitter.

Douban(is duying) 

https://www.douban.com/
Douban is very similar to MySpace, popular with groups and special interest communities, and networking around specific topics. It has over 100 million users and is the most active users are intellectuals and pop culture junkies in search of movies, music and book reviews with about 60 million registered users and 80 million monthly active users. For the 20th anniversary of Tiananmen 1989 Douban has extended its keyword list to ban all terms which may be relevant to the incident.

sources:
http://ecommerce-china.blogspot.com/2016/03/social-network-and-digital-marketing-in.html
http://www.synthesio.com/blog/10-chinese-social-media-sites-you-should-be-following/
http://maximizesocialbusiness.com/top-5-social-media-networks-china-2015-17447/
http://ecommerce-china.blogspot.com/2015/07/social-media-is-important-for-your-e.html
http://ecommerce-china.blogspot.com/2015/02/top-digital-strategy-good-salesman.html

Chinese spend more on Wechat

update 2020

Cashless china spends more by WeChat that makes a higher revenue for it

With best in class system and popularity for incredible restorative practice, Hong Kong is known for five star medicinal services. It positions seventh on the planet, with women in the nation having the longest normal future contrasted and different nations. 

see also make money on WeChat

update 2020

Telehealth, mechanical autonomy, and the sky is the limit from there

The potential applications for Technology incorporate everything from "wise," blood-delicate swathes for dialysis patients to robots that help stroke patients exercise or keep dementia patients involved. In the working theater, mechanical laparoscopic surgery has turned out to be moderately typical.

Wechat the future of ECommerce in China

The web of things and huge Data are driving positive disturbance worldwide in social insurance and different enterprises. In Hong Kong, there are as of now a couple of establishments that are looking at how portability may spare time, cash, and inconvenience for methods that needn't bother with an individual visit.

Cataclysmic dangers from security breaks in China

Everything sounds like an overcome new world, yet there are cautioning signs on this interstate to advanced wellbeing administration that must not be disregarded.

The fundamental worry here is the manner by which effectively IoT Devices can be hacked. They are possibly the most helpless focuses for digital aggressors today for the very way of their connectedness, the individual data they store, and the general absence of security conventions.

Passwords on a stick

IoT Devices, similar to all advanced Technologies, accompanied managerial benefits to give a specific level of security. In any case, we frequently ignore the need to change the industrial facility default watchword on such Devices, and default passwords are basic and simple to hack. We just need to reference the far reaching sway created by traded off Devices of Starhub clients to see the harm potential for the medicinal services industry.

The potential harm from hacked IoT Devices incorporates the loss of individual, private patient Data and the opening of an entryway into the bigger doctor's facility system. Absolutely, online vaults of Data empower medical attendants and different experts to effectively give guidance remotely. However, consider the possibility that digital aggressors access such Data.

The review additionally demonstrated that 53 percent of associations (over all divisions) still store special and authoritative passwords in a Word archive or spreadsheet, while 39 percent utilize a common server or USB stick.

The arrangement in Chinese way

Luckily, there are all around characterized steps that associations can go for broke.

Enabling IoT Devices to impart transparently and uninhibitedly cannot proceed anymore. While it is the obligation of the merchants to make securing their Devices simple—and industry-authorized principles and directions might be important to uphold these practices—managerial benefit must be overseen by both the client and seller. source

Digital Stafftraining is another basic region. A review by Ponemon Institute as of late detailed that 56 percent of security specialists said organization insiders are the essential driver of security breaks—not because of malevolent performers, but rather just awful security propensities.

The main line of resistance against the well meaning insider is mindfulness and training. All workers ought to be taught to comprehend the dangers, authoritative approaches, and the purposes behind those strategies.

"WeChat is the center of any event strategy in China, invitation, payment, group animation, sharing pictures. That also the database of any event agency in China" explained MVP Event, a leading event agency based in Shanghai

QR Code on WeChat 

Wechat avoid Tax on crossborder ? 

Wechat avoid these tax that Taobao and JD have to pay in 2017 but it is another topic... 

Advantaged records are another zone of concern. The absence of responsibility and security of favored records is frequently misused by digital aggressors. The advantages of defensive controls and discovery abilities on favored records and certifications ought not to be disregarded as a major aspect of a thorough security system.

see also : 

1. Wechat Guide for Marketers 
2. Wechat & Social networks in China
3. FT Wechat
4. Make money on Wechat

Web SEO companies in China (update 2020)

Typical message : 

We are a leading web Services Company that specializes in SEO (Search Engine Optimization in China). One of the very few companies which offer organic SEO Services for ecommerce in China with a full range of supporting services such as one way themed text links, blog submissions, directory submissions, article writing for the Chinese Market . 

SEO in China 

90% of Chinese online searchers focus on the 1st page of search engine results.

Did you know? Over 90% of Chinese online searchers focus on the 1st page of search engine results. If your website does not make it to the first page, then:-

Ø      You can lose on potential traffic on your webpage and consequently revenue for your company.

Ø      If new customers don't find you on the first page of Baidu , they will find your competition. Let us help you be there to get new business! 

We have a dedicated team of 350+ professionals which includes 125+ full time SEO experts to serve you. We provide the SEO (Search Engine Optimization) and SEM solution with top ranking on major search Engine as Google, Yahoo and Bing as per the current status of website and requirement.

Do let me know if you are interested, then I can send you our past work details, testimonials, affordable quotation with best offer.

view also 

Finally, have a clear vision of natural referencing! The functioning of Baidu , improve your SEO, avoid penalties, what price should be expected, how long.

Do you have a lot of questions about natural referencing Or SEO on Baidu ?

Would you like to use it to get more visitors and understand why your site does not appear first on Baidu?

This guide is there to answer all your questions.(update 2020)

Before you start reading, if you want to increase your sales and attract more customers to your online store, download my free guide. If you do not have the budget to pay a freelance or an agency, then you have the possibility of doing the referencing of your site yourself and you can choose to spend nothing (except time).

The budget you invest will depend on the seo tools you want to use and there are many, some of which are very practical even in their free version.

On the other hand, I strongly advise you to follow a training course, this will save you a lot of time and avoid you falling into the many traps that can lead to a penalty (see later in this article). Now that you understand how Baidu works, take action.

The first step is to optimize your site to improve its relevance.

Very often we think that optimizing a site rhymes with technical challenges!

While in reality optimizing your site, it is above all to ensure that your pages answer as best as possible the question that the internet user asks Baidu when he types his search.

You will then have to improve your popularity and for that you will have to obtain quality links to your site.

It is only after you have done these first two essential steps that it may then be necessary to technically optimize your site to overtake your last competitors.


I'm not going to dwell on this part any longer, because it would be far too long and I have already written a complete guide anyway to explain how to improve the natural referencing of an e-commerce site. 

Content is the key of a SEO strategy in China. Our main agency expertise is to create efficient content to upgrade brand's position on search engines, and attractive content to increase cutomer's trafic. source

How to success in the Chinese Ecommerce world ?

How to success in the Chinese Ecommerce world? 

Nearly 900 million Internet users in China and begin to aggressively shop online in 2020.

 The challenge for outlets online business is to define exactly who their customers are and how they make their buying decisions. In other words , what influences to spend money online?
What we do know is that men shop differently than women, even when it comes to online shopping. For example, we know that men tend to be more , let's call it , goal oriented when they shop online . But they also tend to buy things specifically for themselves. That said , both sexes are looking for two key elements: the lower prices and greater convenience .

Chinese Consumers 

A report from Nielsen on online purchasing behavior of Chinese consumers has shown that for a couple of key categories covered by the survey , men were more active than women in online shopping. Eighty percent of male respondents ( against 59 % of women ) put online for consumer electronics purchases , while 71 % of male respondents ( against 66 % of women ) put online to buy services .

With more people shopping on the internet , we also see the online shoppers are becoming more impatient as they shop . If they can not easily find what they want , they move quickly . They want to shop on their terms and timelines.

 Key of Success ?

So how can we ensure online shopping is rooted in the experience of the Internet at large for online consumers in China?

According to the survey , 66% of consumers were connected to both users microblog and social networking site . The implication for brands is to use their microblog presence as centers for the dissemination of information to combine and meet all other digital platforms as a business site , a mini - site, the page brand social networking campaigns and viral video content.

With the penetration of smartphones , e-commerce is changing a little further to m- commerce. We can see that consumers are not even wait to get home to turn on their computer and start spending . Consumers want to browse and buy when they want it - on the subway , waiting for friends or even during meal times . Engage with mobile users is essential in this regard and most other markets.


Unlike Amazon 's dominance in the U.S. 's , there are many large e -commerce in China fierce competition level players , so it might take longer for a standout leader to emerge . For now, the players existing ecommerce face costly challenges around logistics and price. Some are also struggling with the alignment of the purchase online and offline experience. Shops and / pickup flexible delivery are very popular, especially when combined with smart promotions through online platforms and offline.
Satisfied customers with successful online purchases are likely to drive more sales as consumers share their positive experiences via social media.


A Nielsen survey found 85% of Chinese consumers regularly used social media to share their experiences with online shopping .


As retailers seek to align and grow their business online and offline, the challenge is to develop effective marketing strategies for the sophisticated Chinese consumer:

1 . Gaining confidence - 

Trust is the key -Olivier VEROT

Create an environment of trust with your customers and make them feel valued. Each brand must take some time to understand the specific online networks that engage their customers and become a part of it . Relying on trusted experts or appropriate celebrities in China has also managed to build trust .
The bottom line is that emotion is key. In a world where the consumer sees hundreds of advertisements in a single day space , which triggers an emotional response is proven to give your product or brand the attention and recognition it needs to stand out. From there , you build the dependence of the brand , success here will take care of itself as consumers will recommend the product to others.

2 . Get Connected - 

Chinese online shoppers are mainly young consumers seeking value and convenience educated . Offering assortment of unique products online and giving consumers more convenient options for payment and delivery are also likely to resonate with these buyers.

Loos at Apple video in 2020

3 . Communications - 

Again , social media is a powerful communication platform that is watched several times a day. E -commerce and online shopping store overthrow the consumer conversation in the traditional sense. Consumers are now looking websites retailers specific products and learning of goods via social media. Retailers must engage in this social conversation and interact with tech-savvy consumers in China are becoming more open to increase e -commerce spending. It is also suggested that a campaign offline / online integrated doubles the recall of your brand.

sources :

• CNN
• Reuters
• Wn

Forget about Tmall Global, Top Tips to sell on Chinese E-Commerce

Discover top Tips of Chinese shopper,  forget about Tmall Global, it is too expensieve and bet on this.

Problem of Tmall Global and SME

The creation of a Tmall Global store can be a problematic procedure to some extent for SME brands, without the agreement in itself to really obtain support for the use of a Tmall Global store. Before 2016, any brand that met a specific criteria was allowed to establish a store in Tmall and Tmall Global. However, since then it has become a "welcome in particular" store, and the obstruction to the section has increased fundamentally. In the event that your image is a level one brand in your home country, and so far it is prominent among Chinese tourists with many Taobao distributors who sell their items as "Daigou"U shopal  , at that time the opportunity to obtain the back. is tall. Tmall Global will allow you to capture existing applications and develop in China. If not, it can be a long and unsafe procedure.

Domestic or Cross Border eCommerce? 

 For most brands, selling inside China through the domestic model is a definitive objective, yet it could be difficult to do so immediately as you would either need to locate a Chinese distributor or experience the entangled procedure of setting up a Chinese element, performing item testing, bringing into China, and so on. The option in contrast to this would sell through Cross Border – along these lines you can get orders from Chinese shoppers, get paid in your neighborhood money while clients pay in RMB, and you can send your merchandise from your nation of origin or reinforced stockrooms in China, without setting up an element in China.

 New China eCommerce Law

 beginning 2019 Cross border trade in China has been developing quickly in the recent years. In the good ‘ol days, there were relatively few guidelines and confinements.


Top article http://shopbaxbo.com/sell-into-china-through-cross-border/

 In 2006, China began to set up more clear cross border tax collection governs, and has since refreshed its laws and confinements with the most recent update powerful on first January, 2019. While the most recent eCommerce law impacts everybody from the stage administrators to the individual dealers in Taobao and WeChat, it has likewise given a few reports on cross border: The primary round set up guidelines for the different gatherings associated with cross border exchange, including the stages, (for example, Tmall), venders and purchasers. One key guideline is to prohibit reselling the merchandise domestically once it has been purchased through cross border. What’s more, so as to track such cross border exchanges, there is clear necessities on giving the “Three Documents” to the traditions electronically for each exchange: the request information, installment information, and calculated information. The breaking point for single cross border exchange has additionally expanded from RMB 2,000 to RMB 5,000, and the yearly exchange limit from RMB 20,000 to RMB 26,000. This adequately enables a more extensive scope of merchandise to be acknowledged under the cross border custom channel. For merchandise sold between RMB 5,000 and RMB 26,000, while they are permitted to be sold through cross border channels, full custom tax assessment, esteem included expense and customer duty would should be applied. An extended whitelist for what items can be took into consideration Cross Border eCommerce, including shimmering wine, brew, heath care and wellness types of gear, and so forth. Select the Right Channels for Cross Border eCommerce Because of the wide news inclusion of Alibaba, a great many people have just known about Taobao and Tmall, and its cross border offering Tmall Global. Without a doubt, numerous abroad brands and retailers have set up “Lead Stores” and “Forte Stores” at Tmall Global. Selling through set up stages, for example, Tmall Global has made a few pieces of activities significantly simpler – This incorporates the set up apparatuses and occasions that have been demonstrated to draw clients’ consideration, the accessible enormous pool of group of spectators that the stage as of now has, cross border installment (through Alipay Global) and strategic foundation (through Cainiao Logistic) that are promptly accessible.

Weibo is not dead è and useful for Tmall Promotion

Weibo is losing its “cool” factor, like what’s going on with Facebook in the West. 

In any case, marketing brands on Weibo, whenever done accurately, can be extremely proficient and practical. Owning to its huge client base and set up brand name in China, Sina Weibo, much the same as its Western comparable, Facebook, basically can’t be disregarded. 

Advertising and brand promotion on Weibo is quite different from Facebook and Twitter in the following ways: 

• On Weibo there are no any focused on commercials which show up anyplace outside of the newsfeed stream. This implies Weibo is substantially more like Twitter – every one of the messages, including the promotions, appear in-stream. Basically, promoting along these lines turns out to be progressively about substance marketing. Then again, it is commonly increasingly hard to catch the intended interest group precisely enough. 
• Weibo’s in-stream publicizing item is classified “Fensi Tong” which has two valuing models: initial one is CPM (cost per thousand impressions) which is at present estimated at 5 Yuan for every CPM. The subsequent model depends on number of communications with the promotion: clicks, sending the advertisement, following the publicist and sparing the promotion. This model uses offering framework, which like Google AdWords with the base offer as of now set at 0.5 Yuan per cooperation. 
• The publicizing model that is one of a kind to Weibo is based around KOLs (Key Opinion Leaders). Those are people who have a large number of devotees and their posts, as a result, become the ads that pull in a great deal of impressions and retweets. There are a few degrees of KOLs on Weibo set apart with a capital “V” of various shading after their names for various client types. For instance, the orange “V” represents an individual client while the blue “V” is saved for bunch client, for example, an organization, an association or a news source. Contacting KOLs in your field and creating association with them is consistently, by a long shot, the most productive brand building system. 

source : https://shaqdown.com/most-effective-ways-to-promote-your-brand-on-weibo/ 

Douyin is addictive - Top App in China for 2020

Douyin is super addictive and is the top APP you have to check in 2020.


https://www.emartspider.com/how-douyin-became-the-most-popular-app-in-the-world/

Douyin’s most important features, in any case, comes as a watcher. While most video stages (counting YouTube as should be obvious above) expect you to hit play on their recordings, on Douyin you basically scroll/swipe between cuts. On the off chance that it presents something you’re not especially keen on or in the event that you can’t endure the 15 seconds that each clasp goes on for, you can move to another bit of substance with a brisk flick of your screen.

It’s addictive. Actually, for controllers, it’s too addictive and a month ago the application had to incorporate a ready that discloses to you when you’ve been sitting idle yet watch mind-desensitizing selfie cuts for an hour and a half:

As Sensor Tower’s report appears, such measures haven’t eased back the application’s development. As per the report on Sohu, in February this year, Douyin as of now flaunted 66 million dynamic day by day clients, while Sensor Tower’s report shows it was downloaded 45 million times in the initial three months of this current year.

Not awful for an application that was purportedly created in only 200 days by a group of eight at ByteDance, Jinri Toutiao’s parent organization.

Can douyin growth continue?

YES 

It’s not been all going great for Douyin in any case. Notwithstanding going underweight for being profoundly addictive, the application stood out as truly newsworthy recently after it as far as anyone knows “restricted” kids’ animation character Peppa Pig from its foundation.
Douyin discredited such claims, however, the story mirrors a portion of the issues such a brisk fire, client-driven application faces amidst a clear online tidy up exertion by the specialists.

SEO optimize your page to promote your ecommerce website

SEO optimize your page to promote your ecommerce website

Your work content and promotion is the key of get quality trafic. Today we will speak about SEO search Engine optimization on Google.

 Already have an article about that here

For Google SEO Tips to success

Decryption key points recommended by Google in its SEO guide that has been updated. 10 tips on specific points which are far from being met. Yet they are essential in the eyes of the engine.
Relevant anchor text (anchor text )
The text between the anchor link tags ... < / a>

inform Google about the content of the page to which it points .

" It should provide at least a rough idea of ​​the content to which it refers ." This advice Google may seem simple, yet it is far from being well respected.

It means to avoid putting the URL in this tag , or especially , off-topic texts, including " click here " and other page numbers. This applies to internal links as for external links .
Google also recalls the need to differentiate in the CSS so that they are not presented in the same way as the rest of the text. It also states that the engine does not like anchor texts filled with keywords, too many, or too much text . Google can see the SEO Black Hat he can punish .
)
Although inform the "alt" attribute images !

The "alt" attribute is used to associate a text to an image . " All images can be a file name and an attribute " " distinct and you can make a profit out of these two elements " alt says Google. It is possible to optimize its ranking by filling this attribute well - always with effective keyword for SEO for example.
out as anchors for links, so make sure not to use generic file names , such as " image1.jpg " or " im.gif example. 's alt text therefore not only serves to improve the ranking on Google Images. Also indicates that Google Sitemap file for images provides information relevant to his robots.

3) Captcha and nofollow links for content generated by users 

No follow links (rel = "nofollow" ) tell Google not to follow the direction pointed by these links. They do not convey the potential popularity of the source page to the target page.
Google explicitly recommends applying policy "no follow" links posted in the comments, and even in all TOS ( user generated content ) .

" Zones blog comments most likely contain comments spammy " says Mountain View. It is indeed one of the levers used to practice black hat SEO
This is not to transmit " the reputation of your site hard forged a site containing spam" , that is to say not to use a third of its SEO efforts .
This can also be detrimental to the site that hosts these links "spam" , Google also makes clear . " If you send links to links that Google considers as spam , you can endanger the reputation of your own site" , that is to say its SEO.
To guard against " spamindexers " Google recommends using captcha and / or activation of comment moderation .

SEO GOOGLE Tips 

Finally Google reiterates that it is possible to assign a link to " nofollow" to all links on a page using an appropriate meta tag ( HTML code of the page). via
Google specifically recommends 5 ways to promote a website and improve its ranking . Inform users that new content has been added to the site, for example via RSS or newsletter . "Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "
Mountain View also recommends 
" to add the site in Google Places and Google Maps".

Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO . For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide. Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide.
source : SEO website
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . " Mountain View also recommends " to add the site in Google Places and Google Maps". Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .

Networks 

For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide. via this website

Optimize its SEO !

Too many SEO kills SEO. " Too vigorous implementation of these recommendations could damage the reputation of your site ," says Google. What is the limit not to cross ? Google gives an idea : we must
"create content primarily for your users , not for search engines ."
Google, aware of certain techniques, and advises example of " insert too many keywords unnecessary intended only for search engines, or troublesome , or meaningless to users ." Or even " hide text users , while posting for the search engines " (method of " cloaking " can potentially be severely punished )

Finally, another salient example of content created solely for robots : Use blocks of text summarizing eg " common misspellings used to access a page" that are " of no real value to users " .. . but that can be positioned in the SERP matching queries with errors

Update 2020 : SEO connects you with your target audience effectively

With SEO, you can reach out effectively to your target audience. SEO involves the use of the right keywords and key phrases. These keywords and phrases are usually the terms internet users use to make their queries. source https://article.wn.com/

Conclusion... 

Do you think it is enough ? Not really because Baidu has 70% of market share in China. So you nee to do SEO on baidu 

Who is Ren Zhengfei, founder of Huawei

Today he is in the battle of his life.

Ren Zhengfei, founder of Huawei 

Huawei company’s founder, Ren Zhengfei, spoke to a journalist from the BBC at Huawei’s headquarters. He patiently answered questions after questions, setting the record straight on the company’s mission and values, as well as the recent challenges. He spoke openly as an industry professional, a company leader, and as well as a concerned father.

Tencent is Challenging Alibaba on E-Commerce

Tencent VS Alibaba, check first this Great video
You will understand the Internet War in China.

Wechat is moving to E-Commerce 

As explained this Company, Wechat is investiing in the E-Commerce and try to kill taobao (alibaba Group)

In light of Tencent's $ 500 billion assessment this week, analysts are once again looking at the Chinese Great Firewall for an answer. The Great Wall of China has pushed the American giants away from technology and fueled the flame for Chinese megacorporations, like Tencent and Alibaba. This environment is ideal for attracting a national audience, with virtually no other options, and significant investments. Tencent has created a Tencent lifestyle. Under the wing of Tencent are several of China's busiest online services, such as WeChat, QQ, QZone and their games Tencent, China's largest online gaming community, Tencent Literature, and Tencent Comics.
Source : https://www.taiwannews.com.tw/en/news/3305168


There is also WeChat Wallet, which has become a monster in the mobile payments market in China. An important factor in Tencent's dominance is that future competitors Facebook, Twitter, Youtube and Google, especially all Americans, are stuck in China. While Tencent's $ 500 billion valuation this week has nearly surpassed Taiwan's annual GDP, as the China Times reports, this is not a sign of a failing Taiwanese economy.

$500B evaluation

source Techcrunch
 Tencent has become the first Chinese company to be valued at more than $ 500 billion. Shares of the 19-year-old Hong Kong-listed company rebounded to HK $ 418.80 to reach a market capitalization of HK $ 3.99 trillion, exceeding $ 500 billion. Alibaba, its closest rival, is the second most esteemed Asian company with $ 474 billion. The half-trillion dollar club entry - which includes Apple, Alphabet, Facebook, Microsoft and Amazon - comes a week after Tencent reported a profit of 18 billion RMB ($ 2.7 billion) on revenue of RMB 65.2 billion for the third quarter of 2017. Overall profit increased 69% year-on-year and revenue grew 61% thanks to Tencent's gaming business As SCMP pointed out, a US $ 9,000 investment in the company's IPO in 2004 would now cost US $ 1 million. In the last twelve months alone, Tencent's share price has doubled thanks to impressive results such as the third quarter.

Tips to market Your Tmall Shop

Step 1: Understand T-mall

Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.

1/Profits

Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential 

read more : http://fashionchinaagency.com/tips-promote-tmall-shop/