lundi 27 janvier 2014

China : the highest potential in terms of e-commerce market !

United States, China, Japan and South Korea are the four countries with the highest potential in terms of e-commerce market , according to Forrester Research.

China : the highest potential in terms of e-commerce market !

13.6 % of spending online world are in China, against 19.4 % in the United States. But the Middle Kingdom continues to grow : only one in five consumers buys online against more than half of Americans. And it is in the Chinese population, nearly four times larger than the U.S. population, lies the first potential growth in e-commerce market .

China Highest Potentiel 

This leads Forrester Research to designate China as the country with the second potential e -commerce highest in the world after the United States , in his " Readiness Index : 2013 eCommerce Global Study" which analyzes a number of factors such that payment habits , logistics infrastructure , purchasing power , Internet penetration and the size of the e-commerce market. " Along with the growth of the Chinese population and its purchasing power , the demand for goods will grow and compete with the United States," the report says Forrester .

Japan Market

For its part, Japan weighs 7 % of total global online sales , making it the third largest market for e -commerce potential of the world , despite a population of 127.6 million inhabitants only. Forrester describes the Japanese consumers as relatively affluent and more fond of durable goods. While in the world , 53% of online sales are for non-food products, this proportion rises to 71 % in Japan. Another feature that enhances its potential e -commerce : consumers will hold an average of 6.2 credit cards each. A world record.
See most popular website in China here


Behind the United States, China and Japan, South Korea ranks fourth e-commerce market with the greatest potential . The purchasing power there is certainly lower than in Japan , but the high number of credit cards and debit per capita suggests there also strong purchase intentions , says Forrester. UK wins for its part the fifth position.

samedi 25 janvier 2014

Do you really think that Amazon can success in China ?

Do you really think that Amazon can success in China ? 

In December , the giant Amazon has filed a patent for the " early expedition" to go even upstream of the consumer purchase .

A realistic plan ? 

Last month, Amazon CEO Jeff Bezos announced the forthcoming introduction of Amazon Prime Air delivery service drones. This month , the U.S. retailer continues its drive for innovation , this time by filing a patent on the concept of " early shipping " based on predictive analytics . This patent shows a growing willingness of public companies and technologies to anticipate consumer needs , even before it expresses or is consciousness. Indeed , there is more and more innovative projects in the field of consumer in this direction refrigerators inform when to buy milk, Smart TVs allow you to analyze any program or recording machines M2M Nespresso coffees to help prevent maintenance. And this trend is made possible at a time when the mass of customer data continues to grow . Amazon in search of instantaneity

Perspectives in China

In the case of Amazon , the company would specifically use predictive analytics to ship products to the customer before it is validated purchase. For this, the e-commerce site has a great advantage: a customer database particularly well stocked .

As to predict the purchase , the analysis should be based on several factors: existing orders by the customer, its potential wish -list, his cart , his research, returns or even past the time the cursor on the page a product. This innovation could allow a significant reduction in delivery time which, as Amazon emphasizes , " can deter customers from purchasing products online " and thus promote buying online rather than physical store . This project could work particularly well when it comes to highly anticipated product releases : new book by a popular author , release of a new model of phone or tablet, etc. . In addition , Amazon is already working in parallel on the expansion of its network of warehouses in order to deliver an order the same day or the next day. From a logistical point of view , commands are sent to platforms or trucks near the customer's address and remain awaiting delivery .

A complex competitive word

In China, Amazon refused to comment on any test phase, it would nevertheless be interesting to know the margin of error considered . For indeed , it is difficult at present to assess the financial costs and profitability of such a project . The patent contemplates , in the case of an error on the part of prognosis algorithms, " deliver the package to the target as a promotional gift client". Amazon could then convert the error commercial interest , attracting the sympathy of the targeted customer. However, according to Alain Wiesenbach Lamazière , partner at AWDL Consultants, business strategy consultancy specializing in e -business, the realization of such a project, considered " futuristic " , seems complex. According to him, " predictive analytics can be useful to think for agglomeration zone but not by customer .
" He also stressed that " the power of e -commerce lies in its ever-changing appearance , with such a process , historical dating back too far and are not rooted in the immediacy " are used. Another point which still limit this project, Mr. Wiesenbach Lamazière recalls that " the first business strategy online stores objective is to fill up the basket, the possible combinations of items are too uncertain to be predicted " . A patent , in fact, that raises a very interesting topic on predictive analytics but should Wiesenbach Lamazière says " be established at a group of people and not a customer to be effective ."
thank you Crystal

lundi 13 janvier 2014

How Community Management is changing !

How Community Management is changing !

For over 5 years now I often speak of the situation and the evolution of Community Management in France , and early this year is no exception to the rule where I draw some conclusions about the past year.

After seeing recent years the real creation of the profession of Community Manager (although in fact it already existed in many cases and in some companies, this business is at the crossroads of increasingly Communication, Web and Customer Relationship Management) , I draw the conclusion early this year that we come to the end of a stage in this era of Community Management ... for several reasons that I propose to detail below.

1 / Agencies Community Management : more numerous, but obliged to move towards a classic model of Web agencies

For most of you loyal readers , I wrote in 2010 that the role of Community Manager could only internalize within companies . This prediction turned into a statement ... but that does not necessarily eliminated the agencies Community Management on the contrary. Indeed internalize a function or part of the function does not mean not having to rely on agencies whether for a part of the animation , some missions (such as standby or course production content or applications ) .
What is certain is that companies that have benefited the most to date an effective Social Media strategy are those that were able to put a real relevant organization in place to improve responsiveness (especially when it comes bouncing on News as do some great brands like Oasis to name it but also meet customer requirements ) and impact.
Weibo Chinese community Management function in the company is not necessarily a leader of the community, but rather the Social Media Manager in charge of strategic and operational control (see Roles of Social Media Manager Enterprise ) function. Same concentration to a large spread of missions is another internal logic which marks the end of the Community Management 1.0 , which is already a reality for progress in this organization broadcast ( Best Buy business model : 2100 trained listen and respond to customers on the Internet ) via Weibo

In this ecosystem where new agencies and freelancers have emerged, communication agencies , web or more traditional RP plethora had to adapt ... to get to the fact that now the market is a fragmented market where the Community Management is seen by agencies as a job without strong technical or cultural difficulty that can be easily integrated into the scope of care provided by their missions.
Early 2014 , so you have a clear choice on the entity entrust your Community Management ... but in many cases your own risk (I will return in the next section ) .
Faced with this competition from more traditional players who can then provide a wider range , and facing the internalisation of the market, Community Management agencies have had to adapt or in alliance with traditional agencies such as exit door either by becoming themselves web agencies. These small structures up some fifty employees (including trainees) must then equip themselves with skills development and seniority ... but for higher costs that are cutting back on benefits. This shift is essential for many agencies Community Management for hope to survive in a more competitive market.

2 / advertisers to review their providers Community Management

Directly related to the previous point, the trust for 2 or 3 years by some advertisers to their Community Manager External sees questioned. The fact that the traditional agency already in place within the company now has the skills ( or at least claims to have them ) , it redistributes part of the cards for some companies that prefer to have a single provider throughout the Digital ( operational) and rely on other specialized structures for the Council and Strategic dimension.
Still regarding the company and its organization with its suppliers , the redesign of the organization also requires the emergence of new providers especially as related to Social Media , the administration of its presence ( the Community Management Systems or Social Media Management Systems) or even in the field of sleep .
The concentration of players in the field eg Social CRM where now the leaders that are eager to have Adobe Salesforce or bring a more mature market that will leave the low road players who have not been able to latch or reposition themselves.
As well in the world of sleep where the most important competition must be accompanied by the companies revised their organization and their particular service for budgetary reasons (number of firms should invest 20 50% less in cost of the license for their solution , budget can be reallocated ) . I speak here only of finding a solution to sleep and this is why pioneers like Digimind now offers a "low cost " centered on the previous day to both differentiate this provides a more complete solution incorporating a brick commitment , but also did not miss a target smaller companies, more regardantes the expenditure for this type of solutions.

3 / The end of the illusion as Facebook Promised Land Community Marketing?

I will not go into detail here on all the latest developments for Facebook have widely reported on Twitter and my blogs. By cons , facing the decline of Natural Reach marks on the medium and therefore the real and measurable impact of this cost, especially against other levers e- marketing presence , and facing the rise of new social networks , brands go well one day having open eyes and really ask if focus their Social Media strategy on their Facebook presence is a good thing. Again, you probably know my position on the subject to recall frequently : the key is not in Social Facebook or any other social network but in real social approach taken in the sense of participatory and engaging with consumers that brands may lead . Basically, work on the bottom of your speech, your devices and your relationships with your target , rather than the form and the choice of a particular support!
Facebook is an illusion that makes you think your brand is social and community while in the facts or your marketing or your Customer Relationship have changed. The challenge is here and the real ROI of your efforts are in this evolution (or break) in the position to adopt .

4 / understanding of the benefits of mastering the social

Mastering Social mean if in fact the impact of the Social Business . If we talk for 2 years now notions of Social Commerce or Social CRM (read: From Social Media to Social Business) is to define this higher interconnection and integration in the areas of Social and business logic current business . Integrate social data in the course of sales and customer knowledge are the issues that should lead companies and not only that of seeking greater visibility on specific social platform .

If the Social is a stronger integrate into logical business recruitment and customer loyalty , the distinction between Social Media and Digital should also mitigate component .
Clearly , some brands are launching advanced BeautyTalk as Sephora or even of 36,000 Darty solutions that include community logics. Except that the isolation of the community outside the site is unfortunately not good logic and such sites targeted audiences that low (in terms of investment allocated ) should be supported by the media buying and cost e- marketing and do not necessarily benefit directly to the market transformation ( e -commerce) efforts. The end of the Community Management 1.0 is also the most advanced companies in Social Media in Europe that the battle does not examine new sites or media to create but in the current digital ecosystem of awareness company need to socialize.
CommunityManagement approach should not live apart from other digital logic but clearly integrated to have a measurable impact but also in the digital experience expected by the client.
For more information on all developments in the "business" of the Community Manager ( or rather trades related to Community Management )

jeudi 9 janvier 2014

Wechat version of taobao "shop"

Wechat version of taobao "shop"

An application called "little shop" low-key access the micro letter this week."Pocket guide by mobile company shopping" launch of mobile electronic business application, may, by way of micro letter shop to trade in the familiar relation chain.

The micro taobao taobao threats

"Our team began to research and development of micro store big six months ago, based on user feedback trial and error and improved constantly, the pure word of mouth to attract new users by the users."Pocket shopping, founder and chief executive officer wang ke with few words the outline of the prosperity of micro store low-key way.

samedi 4 janvier 2014

Chinese Ecommerce , another world !

Chinese Ecommerce , another world ! 

With € 297 billion, the Chinese market has become the juggernaut of e -commerce . Indeed , the economic environment and geo -demographic promotes its expansion via various levers in place by the Chinese authorities in order to support online sale . Obviously, market players contribute deploying considerable efforts to win against the giants of e-commerce ( Ebay , Amazon ... ) .
china- ecommerce
So what is the current situation of e -commerce market in China?

What are the best Chinese e -commerce platforms? What is the recipe for success Sites Chinese e- shops ?

 Behind the e- shoppers in China  ?

We discuss so many questions and others in this decryption Chinese e -commerce , if by chance the desire to invest in China takes you!
General retrospective on the Chinese e-commerce market :
Dynamic and prosperous , the Chinese e -commerce market enjoys a meteoric rise , allowing him to dethrone the United States and dominate Asia , according to the report from Bain & Company. Beyond the creativity platforms show , China has off purchases made by more than 300 million e- shoppers , the growth rate of Internet penetration and the middle class continues to increase .
On the basis of computer graphics made ​​by the agency I -Click Interactive , forecasts for the coming years are:
- The online sales will reach € 297 billion by 2020, three times more than in 2012;

 - In 2015 , China will become the biggest market for e -commerce in the world , surpassing the United States in terms of number of platforms ; - Currently, the penetration of e -commerce in China is higher than that of the United States ;
- In 2020, online spending per capita in China is expected to increase to 285 euros , or 5 times more than in 2012;
- The penetration rate of the credit card was 43.5 % in 2012 and will increase in the years to come. Facilitating the means of payment and the use of the card , China encourages the purchase online ;
- The upper class will reach 280 million in 2020 , representing 20% ​​of the total population of China , which should increase online spending ;
If China continues on this path , the country exceed 2020 alone , France, Germany , Britain and America. There will be as many Chinese e- shoppers than people in the United States in late 2013!
Internet -users world
However , China will continue its path to glory if the number and standard of living of users continue to increase in turn . Added to this, the penetration rate of 3G/4G is barely 30 % in China, 68% facing the United States and 81 % in Korea. Anxious to reach the rural population , China will take steps to increase the number of online shoppers. The best players in the Chinese market :
The two main players in the Chinese market for e-commerce are :
- Taobao , the largest C2C website in China has managed to get 19 billion Yuan CA , in just one day during the festival of Singles. Chinese copy of E -bay that offers both auction and fixed price , thought to increase the number of virtual vendors ( Smartphone) , which is currently 200,000 to reach new customers ...

A l’étranger
En Chine
Youku & Tudou
Tencent Weibo & Sina Weibo

China- Taobao

- Alibaba Group, the world leader in e -commerce with online sales are 6 % currently represent 10 years , half of retail. Alibaba
8 keys to follow for a successful e-commerce project in China:
Despite the growth prospects, the socio-cultural contexts , legal and technological prevent foreign entrepreneurs to easily introduce the e-commerce market. If some of them have managed to make their way into the digital maze, others linger to find the end of the tunnel .
To help you get started in China , we tend a mirror reflecting some insights and important criteria:
- Understand the culture of the country : To be close to your target , show your commitment to the values ​​of the country. Must launch promotional campaigns, deals , communication actions in line with the Chinese cultural events such as the double eleven (11/11 ) , the double twelve (12/ 12), the Moon Festival (15/ 07 ) . - Optimize your site's presence : View the multitude of existing e- business platforms on the market , you are advised to adopt your own approach to SEO, to SEO , SEM , PPC or even advertising campaigns by periods , so that your website is visible on the search engines. Baidu, the Chinese search engine leader with 70% market share, the premium quantity over quality . In an ideology of absolute control of the Chinese authorities , Baidu penalizes positioning on the last pages , any site in a foreign language and hosted abroad. You must write your website in Chinese and host China.
- Lower prices : It is obvious that when a Chinese e- shopper moves to a new site is to buy at a lower level than proposed in the physical store price: You spend less for the creation and management of your site, it is his right to pay less!
- Adapt the site and its ergonomics : You must comply with the design , color codes ( the meaning of the colors is different in Chinese) , site architecture ( available products and prices, menu for example). We note also need to briefly explain each in Chinese , to enable the e- shopper to better understand the usefulness of the products offered . Benchmarking is essential!
- Reduce the payment process : knowing that the connection is slower in China should reduce and facilitate the procurement process , to encourage e- shoppers to complete their transaction. - Work with a local partner :
To avoid problems or delays, it should work and load your partner administrative, legal and financial burden in case you do not control the language. - Think "mobile" : You have to adapt your content to the third screen or creating an e -commerce application , a site responsive , mobile advertising ... - Create a large community : If Chinese Internet users tend to learn about social media before buying it would be wise of you to talk about your platform on the main Chinese social network before anyone else do it for you !

Chinese e- shoppers or workers in the shade!

In 2013, the online population was 591 against 242 million online shoppers in 2012. The access to physical stores for city dwellers second class difficulty and proposed wide line range are part of the reasons for this increase.
Although the beginning of e -commerce was tapped problems card fraud , counterfeiting and fraud shovel , launching the online payment service was very helpful . Chinese neighbor Paypal, Alipay has enabled Chinese consumers regain confidence in online sale