jeudi 18 décembre 2014

Every year Chinese spend 100 billion yuan in wine

Every year Chinese spend 100 billion yuan in wine. 

However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices were easy to set since not many had any real knowledge of the market back then. source

How to sell wine online in China ? 

You must increase the visibility of your brand and publish high quality content following appropriate guidelines, using the right channel Where customers will find information about the wine they want to drink? In China, the first place your customers will want to go to is Baidu, the largest search engine in China with over 80% share in the market for search engines. Therefore, the place to be the most visible on Baidu.

For this, it is mandatory to launch a search engine marketing campaign using SEO (Search Engine Optimization) and PPC to increase your brand awareness.

How does it work?

SEO People use keywords to find information on search engines such as Baidu. Improve ranking is essential to have a good incoming traffic to your website.

To understand the importance of such a method, you should know that 85% of applications to stop at the first page. This means that if you're not in the results of the first page of your wine brand will have little chance of being sold online due to the lack of visibility since only 15% of the traffic will reach the page where your site appears .dropoff window PPC: Choosing the right keywords in a PPC campaign or pay per click campaign automatically gives a place at the top of the SERP for certain keywords.

PPC is very useful for the short term, but must be mixed with an SEO campaign for best results.

mardi 9 décembre 2014

5 tips for boost your ecommerce in China

Do you want to boost your ecommerce business in China ? 

These 5tips are for you  !

Chinese want prices

Chinese consumers mainly use the Internet to compare different offers including prices. They are constantly looking for bargains, reductions, bargains; the price is the most important criterion in their purchase decision. That is why online stores that allow quick and easy comparison of prices - such as Taobao platform - have become enormously popular in China. We must therefore accept to reduce prices and margins, less to propose a single supply over local competition.

Making the website visible on Chinese search engines

Having a site tailored to the customer and hosted in China or Hong Kong is not enough: we must also make the site visible on Chinese search engines, especially Baidu, the market leader. To display the site in the top search results of Baidu, to perform a website as visible - of Baiducampagne (SEO), which begins with the study of keywords on which position the site. Google SEO techniques are different from those used on Baidu; So we must first learn about the Chinese search engine algorithm.

Building Trust surfers

Chinese consumers are naturally wary because of the number of scams on which they can fall in the country: there indeed have frequent cases of stores that do not deliver good merchandise or cashing money without delivering. It is therefore important to treat the image as the site refers to control his reputation on the net and conceal any comments and negative ratings left by visitors about your company and its offer.
A little quote Guru ecommerce Chinese, Mr Jack Ma.

A payment method suitable for Chinese consumers

In China, online shoppers primarily uses three methods of payment: direct payment via credit card or payment by a third party, in particular via Alipay or 10Pay (Chinese do not use Paypal). Cash on delivery is also very common, especially for many home delivery sites for small amounts.

Chinese Promotion website

Once your site is Internet ready, you will make it known and to promote it on the web. For this you can use a paid search campaign (PPC), consisting of the purchase of paid links offered by Baidu. A Pay Per Click campaign will help attract visitors to the site. A communication and marketing campaign on Chinese social media can also be interesting. Among the most influential social networks in China include Sina Weibo, a microblogging platform similar to Twitter and WeChat, a mobile instant messaging application is all the rage in the country.

dimanche 7 décembre 2014

Ecommerce is part of Chinese Consumer's life

Ecommerce is part of Chinese Consumer's life

"No, it's safe in Europe, this phenomenon is not yet as advanced as in China, there is still a large majority of people prefer to go to the shops rather than to deliver the product at home. Chinese consumers are younger, more connected than the European"

Expressed the overwhelming majority of online shoppers in China? Indeed, a study by Group M found that almost 75% of online shoppers is said to prefer buying online rather than buying in traditional retail stores

Interesting tweet about Ecommerce in China

Chinese e-shoppers are unique in that they are more likely to buy clothes or fashion accessories that no other type of product. More than three quarters of respondents to the study launched by CNNIC on the e-commerce market in China in 2013 we have responded already purchased clothing or other clothing accessories online.

This overwhelming trend of purchasing items online fashion is a reflection of the dominance of two flagship sites of Alibaba, Taobao and Tmall that e-commerce supremacy in China. This trend also reflects the growing appetite of Chinese consumers for everything that relates to social commerce for which the fashion industry is particularly suitable.
Electronic devices (ie, phones) are another example of a product very popular with Chinese consumers in line with about half of the respondents in this study who purchased this type of product online. We also observe a taste for online shopping of cosmetics and bags.
A growing market easy to approach? With a market benefiting from such development, the Chinese e-commerce will definitely see developing a growing number of actors, each trying to capture a piece of the pie.

Yet it is far from easy when a group already has a virtual monopoly on such a market and sites becoming a natural reflex among Chinese consumers.

Indeed, very often in young middle class also growing category, physical stores are used as observation window before going on Taobao and Tmall to make their orders. These two sites e-commerce being those that come first to mind of consumers. Under these conditions, it is literally a battle that awaits all digital player in e-commerce wishing to question the leader Alibaba position. Who will dare to start?
more reading here 

vendredi 5 décembre 2014

Tips to Catch Chinese e-shoppers

In 2014, the potential of the Chinese e-commerce is: 632 million Chinese Internet users with 527 million use their phones to stay connected almost all the time.

271 million Chinese e-shoppers

271 million e-shoppers in 2013 RMB 47.6 billion or 400 billion RMB spent online expected 1 trillion yuan (115 billion euros) in 2015. The buying habits of Chinese online shoppers are e-increasingly stable demonstrating that this market is coming soon at maturity (iResearch). Habits are more stable, more predictable. The forecasts are more reliable, digital marketing strategies are becoming more effective ... and consumers increasingly demanding. With an area such as this one, you definitely need to implement the right methods.

Payment Methods are different

We will initially address what is directly related to then move the website content delivery to your customers and finally the payment methods used in China. Above all your website needs to be localized in China to enjoy a .cn domain name To do this you must make a request to the CNNIC is an industry body Ministry and the Chinese government: Once your request obtained and validated your site must always follow the rules below to have the ability to attract Chinese e-shoppers

With SEO on Baidu 

At first glance arriving on the page, we see a clear design very pleasing to the eye, but with little information on prices. It is necessary to lower the drop-down menu to find the deals, series products. Another important parameter, must be quality content that is to say: Content with high added value giving information which the customer pays the most value, the price from the top of the list as we have just mentioned. This content must be stated clearly and concisely. Indeed, as mentioned above Chinese e-shopper has a choice. So it will not waste his time include a description he deems unclear. So you need to Mandarin Chinese descriptions, going straight to the point, very concise. To finish with the site itself a slogan prevails for your site E-commerce in China: "speed". Loading speed and comprehension speed to the customer.

Baidu SEO Once your site complies with the criteria mentioned above, you need to get your site to be found by a user who seek products that are in your range of offers. To do this a single solution, the owner which is mainly in accordance with the criteria of Baidu in this field. Indeed, this giant of search engines is the first search engine market in China with about 80% market share.

Good Website , I say GOOD WEBSITE for Chinese 

A good site allows you to capture the customer but has little visibility because your brand is primarily known in the eyes of the Chinese public. So you have to be found. The goal here is to be well positioned on the right keywords, ideally be the first result displayed so that clients can fail to find you every time they make a search. At a minimum, the goal is to be included on the first result page for that is that stops 85% of customers. In other words, someone whose site is on the second page loses 85% of potential visitors.

Practice good SEO campaign (or SEO, Search Engine Optimisation) increases traffic to your site by about 70%

L’objectif ici, est d’être bien positionné sur les bons mots-clés, dans l’idéal être le premier résultat affiché, pour que les clients ne puissent manquer de vous trouver à chaque fois qu’ils font une recherche.
Au minimum, l’objectif est d’être inclus sur la première page de résultat car c’est là que s’arrêtent 85% des clients. En d’autres termes, quelqu’un dont le site est en seconde page perd 85% de visiteurs potentiels.
En pratique une bonne campagne de référencement (ou SEO, Search Engine Optimisation) augmente le trafic vers votre site d’environ 70%


jeudi 4 décembre 2014

The golden age of Chinese e-commerce

The golden age of Chinese e-commerce 

This article will be treated the different aspects of Chinese e-commerce and the various reasons why we can say that it is certainly going through its golden age. Then we will see the top 5 best selling products online.

The golden age of e-commerce in China has arrived!

China this year the economic growth estimated at about 7.5%, supported by strong domestic demand, thanks to its large population, now estimated at 1.3 billion people. China's GDP growth rate remains the highest in the world for the past ten years. The online trade is undoubtedly part of these growth markets that are driving China's economy up. If e-commerce was going through its golden age in China? On November 11, a symbol of the power of the Chinese e-commerce
China has somehow its "e-commerce Day": it takes place every November 11th! Date, originally intended to celebrate "Singles Day", has quickly become a commercial celebration, during which millions of marks break their prices and grant promotions to encourage consumption. The biggest online shopping sites such as Tmall (giant Alibaba), JD Suningvoient or their turnover exploded that day, and for good reason: Chinese consumers, eager for bargains, take the opportunity to rush to reduced rates for products and have only 24 hours to do so. Brands have everything to gain by being referenced on these major platforms of Chinese e-commerce. Market its products on Tmall International and JD Global is an opportunity to seize for brands worldwide, and the gain will be even more important during the holidays such as Chinese trade on 11 November. E-commerce figures in China
Due to its impressive population, China recorded more than 632 million Internet users, including more than 145 million online consumers, with an annual increase of 30 million. Today, 90% of Chinese buyers start their search on the Internet. The country has already recorded the largest population of online shoppers worldwide, or 242 million e-shoppers. The penetration rate of Chinese e-commerce, estimated at just over 6%, is higher than that of the United States, which is 5%. China is well on its way to becoming the first market of the global e-commerce by 2015, overtaking the United States. Some figures from the study by iResearch in 2014:

About 30% of online shoppers have made more than 40 online transactions during 2013. 60% of online shoppers spent more than 3,000 yuan in 2013.
E-customers with between 3 and 30 times purchases in 2013 accounted for over 50% of the total. Over 30% of them have shopped online more than 40 times.
Top 5 online products consumed What are the products that the Chinese are buying online?

1. The loan-to-wear

The Chinese are more likely to buy clothes on the Internet; the online fashion market is growing. Moonbasa has established itself as a market leader. This platform mixture of both e-commerce and distance selling with high-end products. She recorded 200 million visitors a day. The platforms of Alibaba and Taobao Tmall group are also widely used by Chinese consumers to buy items ready-to-wear and fashion.

2. Cosmetics ecommerce China

In China, the cosmetic is the most dynamic sector of the country's consumer goods. China has even become the first emerging market of cosmetics and the second largest market of the largest cosmetics Asia after Japan. Today, 25% of China's cosmetics market is on the Internet! Indeed, more and more Chinese buy cosmetic products online. You should know that the majority of online shoppers are women. They spend more money on the Internet and buy more frequently on e-commerce sites that hommes.Pourquoi they buy cosmetic products on the Internet? Mainly because they can find all brands, whether international or local. They use particularly large e-commerce platforms (Tmall, JD, kimiss) to find and order products.

source : Journaldunet