What are the challenges of selling beauty products in China?
Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.
L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.
Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.
How can you overcome these challenges?
To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.
One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.
Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.
Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!
Tools and Strategies to Use When Selling beauty products Online in China
When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.
After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009.
All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.
In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.
But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.
Companies will take less than a year to recover from the health crisis in the Chinese market.
What are China's strengths?
Why is multi-channel communication a plus?
How does it materialize?
What are the technological and regulatory challenges to be met?
Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.
The advantage of e-commerce in Cina
E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.
In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.
In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.
Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.
The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.
Innovative approaches
Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.
Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.
Observing China is not just a way to enter a new market.
What happens there is extremely important for anticipating changes in cultural practices, technologies and uses. These are all the more interesting to understand as they operate almost behind closed doors, with very few foreign brands breaking into China and Internet control preventing global monopolies from entering the Chinese market explained a member of the Chinese Business Club.
Thus, Facebook does not exist in China, in the same way as Google.
Instead, hundreds of thousands of players share the market, drawing inspiration from American models while adapting them to Chinese culture. But it happens that their models are now exported abroad: TikTok (TikTok in France: 2019 figures, advertising formats, brand safety, etc.) is based, for example, on a Chinese application, Douyin, which offers additional functionalities not yet implemented. in other countries.
Taking an interest in China means anticipating uses that have not yet been exported to other countries but which are likely to arrive here as we move towards greater digital maturity.
E-commerce in China, a dense ecosystem
In terms of e-commerce, China is now a model. The sector operates according to its own codes and represents, only for the B2C part, more than a trillion dollars
It is an incredibly powerful market that took advantage of the SARS crisis in 2002-2003 to develop, giving rise to behemoths of online commerce.
The best way to look at it is this: the machine that China is exporting to the world is working fine as it is. What is happening is that the engineers working for the famous brand — the one that every American, European, and Asian country uses source
Among the biggest e-commerce players in China
Alibaba Group: 56.15 billion dollars in turnover in 2019, a real e-commerce octopus comparable to Amazon and with many entities facilitating online commerce.
Among the sites and applications owned by Alibaba and used by the Chinese for shopping on the Internet, we find Tmall and Taobao, which have respectively 8.4% and 52.6% penetration rates in the shopping application market according to Statistics. However, it is difficult to separate these two entities, because Taobao permanently links to Tmall: during a search, users will be able to choose between buying on Tmall from recognized sellers, or buying on Taobao from people evaluated on their sales performance on the site.
To better differentiate the two sites, a clarification:
Tmall is a B2C marketplace offering major brands to sell their products on the platform and offering luxury brands a dedicated corner called Luxury Pavilion. Its creators also recently opened a second corner, Luxury Soho, a platform that targets a younger clientele and offers out-of-season luxury products for technically lower prices.
Taobao is a marketplace for the sale of products and services between individuals and semi-pros linked to Tmall. The average basket is $30 according to Companies filings. The site is equipped with social features, including a platform dedicated to livestreaming, Taobao Live, where people film themselves presenting products, like teleshopping. The platform has 299 million active users per day.
On the sidelines, Alipay, Alibaba's payment tool comparable to Paypal or Lydia facilitates transactions.
How To Use Digital MediaTo Sell Ice Cream In China
The buying and selling of products and services in China is very different from that in the United States or Europe. Here, you would need a business license or a special certification to sell products in hotels, resorts, or malls. In China, you can sell virtually anything—including candy, food, beauty products, and household chemicals. This means there are many new options for sellers of ice cream. Many of them are based on imported products, but there is also a growing number of niche options. These include products made from scratches such as premium ice cream varieties, as well as goods that can be made entirely in the home such as natural ice cream and custard.
Alibaba Group Holding Limited. BABA 6.80% and other Chinese technology stocks surged by double-digit percents, leading to a wider market rally on investor hope that the government would do more for the sector.
Chinese Technology Economy
Friday's surge helped Chinese shares recover some of their losses. The yuan also gained some ground against USD after sharply selling in recent sessions.
Stabilize consumption in China
According to state-run Xinhua News , China's Politburo stated Friday that the government should implement policies to support the economy and stabilize consumption, as well as invest effectively in support of growth. Xinhua reported that the calls were made during a meeting held Friday by President Xi Jinping.
Worldwide conflicts
While the Covid-19 epidemics and Russia-Ukraine conflict have exacerbated the difficulties facing China's economy, policy makers stated that they would increase support and work to achieve this year's growth target. Many analysts and economists have stated that China's goal of 5.5% gross domestic products growth will be difficult to reach. This is despite the fact that many cities are under lockdown because of China's zero-Covid-19 policies.
A member of the Chinese Business Club in tech said that the government should end its efforts to fix issues at platform companies and implement specific measures to encourage the "healthy growth of the platform economy."
This pre-markets primer is packed with information, trends, and ideas. Plus, up-to-the-minute market data.
Expert in China overviews
Larry Hu, an economist with Macquarie, an international bank, stated that the language regarding tech was more accommodating than at a December meeting. "Today's Politburo meeting wishes to assure the market, which began at the end of 2020," Mr. Hu stated in a Friday note.
China is poised to put an end to its long-running campaignagainst technology companies. The top internet regulator will meet next week with China's tech giants, according to people familiar with the matter.
Chinese Cosmetics industry is suffering from these tech giants
Hong Kong's Hang Seng Index rose 4% while the Hang Seng Tech Index soared 10% with shares in tech companies like Alibaba, Tencent Holdings Ltd. TCEHY 8.81%, JD.com Inc. JD 6.666% and Meituan3690 15.51% all rising more than 10%. The CSI 300 and Shanghai Composite indexes rose by 2.4% in mainland China.
Chinese economy suffers
These moves end a turbulent period in Chinese markets. Onshore stocks suffered their worst one day selloff in over two years earlier this week, while the yuan plummeted to levels that were last seen in late 2020. Despite Friday's rebound the CSI 300 finished the month 4.9% lower while the Hang Seng ended April 4.1% below.
Louis Lau, director for investments at Brandes Investment Partners, San Diego, stated that although stimulus has been measured thus far, he believes there is still room to support growth if policymakers are willing to do so. Chinese equities have a lot of potential to recover if investors gain confidence and real economic fundamentals improve.
According to Mr. Bhayani, this time the economic impact of Covid-19 made it more urgent and there was more chance for more stimulus. He said that there are more stars aligning now than in March.
The yuan rose in currency markets both onshore and offshore. By early evening Hong Kong time, the offshore yuan had risen 0.6% to 6.6193 dollars per dollar. It is still significantly lower than it was at the end March, when it was trading at 6.35 dollars.
Lockdown and small businesses in China
Xinhua reported that policy makers also urged government agencies support small businesses and industries affected by the pandemic and to stabilize consumer prices. They demanded that China take action to ensure smooth operations in key supply chains, domestic logistics, and companies critical to China's fight against Covid-19.
Two people familiar with the matter said that reports suggest that China's top leaders would host a symposium next month. The event will include representatives from a variety of internet companies. Xi is expected to chair it. One source claimed that Meituan , a food delivery company, was invited.
China's Smartphone Market drops
China's Smartphone Market fell 14.1% in 1Q22 due to soft demand and lack of product upgrades, IDC reports
The IDC Worldwide Quarterly Smartphone Tracker shows that 74.2 million smartphones were shipped in China in 1Q22. This is 14.1% less than the year-on-year average (YoY). This decline was due to a low comparison year, but also because of continued soft demand from the lack of product updates and the increase in COVID-19 cases. If the market continues to lack a fresh stimulus, it runs the risk of shipping less 300 million smartphones in 2022.
How to open a Tmall Store? Tmall Account? How to negociate with Alibaba B2C platform Tmall.com
We try to explain everything in this article + video
About Tmall
Tmall guideline
Here you will find details on the entry process, the different types of stores that can be opened via Tmall.hk, and the documents required to get started and launch your store.
Be sure you're ready to invest the necessary time and resources into your store launch, as opening and running a store on Tmall.hk will require strong commitment.
It belongs to Alibaba Group, is a very popular e.commerce site among Chinese consumers and is the place where many international companies are selling their goods. Currently, Tmall has over 50% market share of B2C business in the Asian giant and in a short time will become the biggest online marketplace. More than 5.400 overseas brands coming from 25 different countries and regions have already set up an store on Tmall Global and more vendors are interested to do it
Chinese culture emphasizes style and appearance. It is a cultural desire to behave well and to pay attention to your physique in front of your surroundings. This is the reason why brands are so popular in the fashion industry in China.
The fashion market in China
If we take a closer look at brands in the clothing/fashion market, it is possible to subdivide it into three parts: unbranded clothing, luxury brands and labels. Customers of unbranded clothing will be more concerned with the practicality of the garment: they are looking for the lowest price and therefore the value of the product is based neither on the identity of the brand nor on the quality of the product. clothing. In general, consumers in this market are low-income people. he clothes reflect a high social status and a high standard of living.
Branding is the key in China
The company can set the target-heart and decide the marketing and the communication strategy only after the definition of an identified and distinguished position. source
Chinese luxury consumers
The customers of this sector in China come mainly from the wealthy class. Only part of the upper middle class can afford luxury goods from time to time; although it is well known that middle-income Chinese women try to buy a luxury handbag every month.
The consumer group for luxury brands is a relatively small group compared to the overall clothing market. Only 1.11 million out of 1.4 billion people belong to the wealthy class.
Private labels brands : personalization
The third category on the market represents private labels. Chinese customers are mainly from the middle class.
People who care about their image, but cannot or are not prepared to pay exorbitant prices in clothing. They care about the quality of the garment as well as its price, these customers are sensitive to the quality / price ratio.
However, the clothes must also be personalized, that is to say offer a touch of authenticity in the style of the product. It is not easy for a manufacturer to find this balance, but it is a target with great potential that should not be overlooked. According to a market study conducted by our Shanghai-based fashion industry team, we found that in the year 2000, only 4% of the urban population represented the middle class. In 2012, this ratio increased to 66% and is expected to reach 75% in 2022. Therefore, there are many opportunities for these private labels in China.
E-Commerce is even more popular
E-Commerce, O2O and the different opportunities for fashion in China
The current economic situation is one of the great opportunities for private labels. Over the past 10 years, China’s GDP and the purchasing power of the people have grown significantly rapidly. With the increase in purchasing power, expectations have also been higher: many Chinese consumers are no longer satisfied with basic needs, they expect better quality, better service at a reasonable price today. Given that consumers of private labels represent a growing middle class, this sector has a lot of potential. O2O (online to offline) businesses represent a new trend and are often attached to private labels. The O2O business model encourages and drives customers to buy online at offline outlets, for example with the help of e-coupons. Due to an Internet boom in China, this business model is very popular. Take the example of Merters / Bonwe, the first ready-to-wear company in China that used a QR-Code system printed on every product in the store. By scanning on this code, customers were redirected to the official Merters / bonwe site to obtain additional information on the product purchased.
Different
With the emergence of e-commerce, different consumption habits are created. Some customers prefer to try the clothes in stores and buy later online, hoping to find the same cheaper clothing on the internet than in physical stores. This lower price is partly explained by the different costs: rent costs, labor costs, maintenance costs and management costs, etc.
This general trend of e-commerce was experienced as a shock at the very beginning, for retailers of traditional stores. But over time, this has opened up serious opportunities for market players. Private labels in China are experiencing an upward trend while the luxury market suffers from an aesthetic image that is too rigid, not personalized enough. However, the marketing of privates label products represents a real challenge for the retailer: it requires better quality of work to deal with complex situations, including sales analysis, brand promotion
Simply thanks to O2O (Online to Offline) strategies which allow traffic to be driven on digital platforms to physical platforms using coupons, gamification, special offers, etc. Chinese E-Commerce leaders are inspiring and successfully develop new strategies to advance E-Commerce. So what are the latest development trends in China?
Problem of retail in China
All small stores struggling to attract people now have their solution thanks to the Chinese giant Alibaba and its initiative “Integrated Retail” dating from 2018. The concept is simple, to generate visits, small stores have access to a database created by Alibaba which contains demographic and sociological data of the surrounding population, allowing them to adapt their products and their stocks.
Store owners use the platform to order Alibaba products through an app. This same platform gives them insight into what customers are buying and uses analytics to help them with inventory management and resupply strategies.
Ling Shou Tong is redefining the traditional supply chain into an efficient digital network. This is part of a larger plan called "New Retail", which is part of Alibaba’s strategy to develop a new economic infrastructure combining online and offline operations in China.
ALIBABA POPUP STORES
Alibaba in China
Still in the O2O strategy dynamic, Alibaba has created pop-up stores enabling online and offline purchasing to be combined. These pop-up stores display reduced-quantity items that can be purchased locally, but other items equipped with chips in front of touch screens allow the product to be found on Tmall and / or Taobao shopping platforms. So, for customers who want to get a real overview of the product without cluttering up for the rest of the day, this is perfect.
“LIVE” PURCHASES
Live video streaming is an undisputed trend in China, whether on social networks or E-Commerce platforms. More and more platforms are bending to this new trend and adding this functionality to their site / APP as Taobao had done allowing KOLs (key opinion leaders) to share their purchases with their community directly from Taobao.
In this context, Alibaba in 2016 had set up a fashion show exhibiting major brands such as Guerlain, Pandora, Tag Heuer, etc. During this "live" parade, users could have direct access to the products on the platform, allowing them to make the purchase immediately.
But what is more serious: are these centers really useful for improving the health status of the population? In fact, 63% of the beneficiaries of these services are 40 years old or less. Is the effectiveness of an annual health check on this segment of the population demonstrated, while older populations do not benefit from it?
The interest of repeating a complete assessment annually can be strongly discussed taking into account the health risk profile. In addition, companies - the real payers - do not receive any information that could allow them to set up real internal support programs for behavior change of their employees (market very embryonic otherwise). Without forgetting that these centers only concern 21% of the total population.
The screening and prevention centers were the answer to a strong expectation of the population to ensure their medical follow-up, in the absence of a network of general practitioners.
source in french
After 15 years of "experimental" development, it appears that they are not necessarily the answer to China's public health challenges. Market mechanisms have made it possible to provide a first level of response, but without regulation of the public force, the health balance is very mixed and profitability is not there. Private players have focused on customer segments that are a priori profitable and are now diversifying towards complementary offers that are better paid, but without any real objective of impact on health.
Will the market alone be able to bring about an effective health check-up practice? The government's objective of doubling the number of general practitioners by 2020 provides an initial response.
Cashless
china spends more by WeChat that makes a higher revenue for it
With
best in class system and popularity for incredible restorative practice, Hong
Kong is known for five star medicinal services. It positions seventh on the
planet, with women in the nation having the longest normal future contrasted
and different nations.
Telehealth,
mechanical autonomy, and the sky is the limit from there
The
potential applications for Technology incorporate everything from
"wise," blood-delicate swathes for dialysis patients to robots that
help stroke patients exercise or keep dementia patients involved. In the
working theater, mechanical laparoscopic surgery has turned out to be
moderately typical.
The
web of things and huge Data are driving positive disturbance worldwide in
social insurance and different enterprises. In Hong Kong, there are as of now a
couple of establishments that are looking at how portability may spare time,
cash, and inconvenience for methods that needn't bother with an individual
visit.
Cataclysmic
dangers from security breaks in China
Everything
sounds like an overcome new world, yet there are cautioning signs on this
interstate to advanced wellbeing administration that must not be disregarded.
The
fundamental worry here is the manner by which effectively IoT Devices can be
hacked. They are possibly the most helpless focuses for digital aggressors
today for the very way of their connectedness, the individual data they store,
and the general absence of security conventions.
Passwords
on a stick
IoT
Devices, similar to all advanced Technologies, accompanied managerial benefits
to give a specific level of security. In any case, we frequently ignore the
need to change the industrial facility default watchword on such Devices, and
default passwords are basic and simple to hack. We just need to reference the
far reaching sway created by traded off Devices of Starhub clients to see the
harm potential for the medicinal services industry.
The
potential harm from hacked IoT Devices incorporates the loss of individual,
private patient Data and the opening of an entryway into the bigger doctor's
facility system. Absolutely, online vaults of Data empower medical attendants
and different experts to effectively give guidance remotely. However, consider
the possibility that digital aggressors access such Data.
The
review additionally demonstrated that 53 percent of associations (over all
divisions) still store special and authoritative passwords in a Word archive or
spreadsheet, while 39 percent utilize a common server or USB stick.
The
arrangement in Chinese way
Luckily,
there are all around characterized steps that associations can go for broke.
Enabling
IoT Devices to impart transparently and uninhibitedly cannot proceed anymore.
While it is the obligation of the merchants to make securing their Devices
simple—and industry-authorized principles and directions might be important to
uphold these practices—managerial benefit must be overseen by both the client
and seller. source
Digital Stafftraining is another basic region. A review by Ponemon Institute as of late
detailed that 56 percent of security specialists said organization insiders are
the essential driver of security breaks—not because of malevolent performers,
but rather just awful security propensities.
The
main line of resistance against the well meaning insider is mindfulness and
training. All workers ought to be taught to comprehend the dangers,
authoritative approaches, and the purposes behind those strategies. "WeChat is the center of any event strategy in China, invitation, payment, group animation, sharing pictures. That also the database of any event agency in China" explained MVP Event, a leading event agency based in Shanghai QR Code on WeChat
Wechat avoid Tax on crossborder ?
Wechat avoid these tax that Taobao and JD have to pay in 2017 but it is another topic...
Advantaged
records are another zone of concern. The absence of responsibility and security
of favored records is frequently misused by digital aggressors. The advantages
of defensive controls and discovery abilities on favored records and
certifications ought not to be disregarded as a major aspect of a thorough
security system.
Discover top Tips of Chinese shopper, forget about Tmall Global, it is too expensieve and bet on this.
Problem of Tmall Global and SME
The creation of a Tmall Global store can be a problematic procedure to some extent for SME brands, without the agreement in itself to really obtain support for the use of a Tmall Global store. Before 2016, any brand that met a specific criteria was allowed to establish a store in Tmall and Tmall Global. However, since then it has become a "welcome in particular" store, and the obstruction to the section has increased fundamentally. In the event that your image is a level one brand in your home country, and so far it is prominent among Chinese tourists with many Taobao distributors who sell their items as "Daigou"U shopal , at that time the opportunity to obtain the back. is tall. Tmall Global will allow you to capture existing applications and develop in China. If not, it can be a long and unsafe procedure.
Domestic or Cross Border eCommerce?
For most brands, selling inside China through the domestic model is a definitive objective, yet it could be difficult to do so immediately as you would either need to locate a Chinese distributor or experience the entangled procedure of setting up a Chinese element, performing item testing, bringing into China, and so on.
The option in contrast to this would sell through Cross Border – along these lines you can get orders from Chinese shoppers, get paid in your neighborhood money while clients pay in RMB, and you can send your merchandise from your nation of origin or reinforced stockrooms in China, without setting up an element in China.
New China eCommerce Law
beginning 2019
Cross border trade in China has been developing quickly in the recent years. In the good ‘ol days, there were relatively few guidelines and confinements.
In 2006, China began to set up more clear cross border tax collection governs, and has since refreshed its laws and confinements with the most recent update powerful on first January, 2019. While the most recent eCommerce law impacts everybody from the stage administrators to the individual dealers in Taobao and WeChat, it has likewise given a few reports on cross border:
The primary round set up guidelines for the different gatherings associated with cross border exchange, including the stages, (for example, Tmall), venders and purchasers. One key guideline is to prohibit reselling the merchandise domestically once it has been purchased through cross border. What’s more, so as to track such cross border exchanges, there is clear necessities on giving the “Three Documents” to the traditions electronically for each exchange: the request information, installment information, and calculated information.
The breaking point for single cross border exchange has additionally expanded from RMB 2,000 to RMB 5,000, and the yearly exchange limit from RMB 20,000 to RMB 26,000. This adequately enables a more extensive scope of merchandise to be acknowledged under the cross border custom channel. For merchandise sold between RMB 5,000 and RMB 26,000, while they are permitted to be sold through cross border channels, full custom tax assessment, esteem included expense and customer duty would should be applied.
An extended whitelist for what items can be took into consideration Cross Border eCommerce, including shimmering wine, brew, heath care and wellness types of gear, and so forth.
Select the Right Channels for Cross Border eCommerce
Because of the wide news inclusion of Alibaba, a great many people have just known about Taobao and Tmall, and its cross border offering Tmall Global. Without a doubt, numerous abroad brands and retailers have set up “Lead Stores” and “Forte Stores” at Tmall Global. Selling through set up stages, for example, Tmall Global has made a few pieces of activities significantly simpler – This incorporates the set up apparatuses and occasions that have been demonstrated to draw clients’ consideration, the accessible enormous pool of group of spectators that the stage as of now has, cross border installment (through Alipay Global) and strategic foundation (through Cainiao Logistic) that are promptly accessible.
The directive also stated that videos must promote the "excellent traditional Chinese culture" and its theories of "love, increased exposure of the individuals, integrity, justice, stability, no worshiping of money or other bad habits" The language sounds like China's directive from last July which banned films and blogs which weren't "socialist" enough. Users have resisted the reduction in Duanzi on Toutiao's inactive account, which was not deleted. "I feel it might be a possible threat to society or the united states which Neihan Duanzi attracted more users and experienced a greater rallying power," said one user.
The name "rare earth" is a historical misnomer, stemming from this after they detected they were difficult to extract from surrounding matter. The USGS (United States Geological Survey) explains rare earth elements as "moderately abundant," meaning that even though they are much less ordinary as elements such as oxygen, aluminum, silicon, and iron (which together constitute 90 percent of the planet's crust), they are still well dispersed across the planet.
Chinese internet banned
The rule comes only a little after a Chinese reporter's eye-roll went viral sprouting GIFs, spoofs, and memes all-over media. As soon as was especially notable considering that the Congress is usually uneventful and buttoned-up. Chinese censors immediately banned mentions of their eye-roll on platforms that were social. Fans of Danzig are currently seeking each other but those codes initiated by fans are in violation of law, a media site reports. After he honked on the street the Qingdao traffic authorities arrested and questioned A bus driver.
Education about Regulation of Internet
Regulators are advising drivers to honk if necessary and also have put signs up in many regions of central and southern Chinese cities such as Xi'an and Qingdao, banning improper honking. A nice of 100 yuan ($15.88) is likely to soon be issued to violators.
Earth component of cerium
The earth component of cerium, by way of example, is the 25th most abundant on the planet, making it. But unlike elements that are similarly renowned and aluminum, such as gold and silver, rare earth don't clump together in lumps. As an alternative, for the similar chemical composition (1-5 of the 17 rare earth elements occupy sequential places on the regular table), they bond freely with each other in minerals and clays.
Now that a popular parody and meme app in China called "Neihan Duanzi" was shut down and its particular social networking account on WeChat got deleted, and fans of the program are gathering in solidarity offline in subtle protest. Passengers are currently honking at one another in the code to indicate that they're fans, The NY Times reports. A coded message may be a car honk, accompanied by a dip, and even honks.
China’s Control
Learn about Toutiao
Reuters noted that the directive was marked "extra urgent," that will be uncommon and ensures that citizens must comply or risk being closed down by police. Even the directive only applies to internet videos, but an individual wouldn't expect to see parodies that are mocking there, to begin with since China has control of its picture and tv industries. Toutiao's CEO, '' Zhang Yiming, issued an apology letter soon after for "publishing a product which collided with core socialist worth" Duanzi has been permanently closed down, based on an April announcement from the site while Toutiao is predicted to go back on the web by April 30th. China had banned parodies and video spoofs at a March directive, that appeared on Duanzi, a lot.
Accademic of China
As the academic David S. Abraham explains in his book The Elements of Electricity, this makes for a grueling extraction process. To generate piles of the earth this material has to become dissolved in solutions of acids then filtered, and excavated once again. "The goal isn't too much to remove rare earth from the combination as to remove everything," writes Abraham.
"in China, you need to respect the local rules, because if goverment start to attack a Business it can really go down" explain a Student of this Shanghai top School.
Chinese regulators have awakened censorship efforts
Whilst from the US Congress slowly grilled facebook CEO Mark Zuckerberg, in Shanghai , swift bans were brought down by regulators on violating media apps and news programs. On Monday, China barred a few news apps including Jinri Toutiao. Then, the subsequent day, authorities shut down Neihan Duanzi, a platform for users to share with you parody skits, mentioning vulgar content on the platform that "triggered strong bitterness from internet users"
just wait, a parody group famous for dubbing over clips from movies, said on Weibo, also as first viewed by Reuters, it would delete all videos to wash up, inspect themselves, improve, and "create this program more in accordance with relevant laws and regulations" Unusual soil ore goes through those steps hundreds and hundreds of days, also the concentration of the acids has to be recalculated so as to focus on the particular impurities from the dirt. To top it off, the process can be radioactive and produces any amount of chemical compounds.
Chinese regulators
Chinese regulators have awakened censorship efforts, whilst parliament dominated to eliminate President Xi Jinping's 10-year term limit meaning that Xi is now able to rule forever.
Whatever would be perceived as anti-government was censored in the past few weeks, as sailors' frustration over the potential life rule of Xi grows. Some fans arranged their cars, significantly more than 40 vehicles to describe the Chinese personality for their city, that local police additionally later deemed "supposed to be prohibited" Individuals organizing together in agendas and classes are often disapproved of by the Chinese government.
In accordance with unlicensed activities that are supposed to be illegal might be punishable, relevant laws media accounts.
jD.com expects to expand to Europe next year and will announce plans to open a research center in Cambridge in 2019.
With a focus on artificial intelligence (AI) and Big Data, this is the second research center of the e-commerce giant outside China, another sign of Europe's global projection in artificial intelligence.
According to Gianpiero Lotito, a founding member of the European Tech Alliance who advises the European Commission on technology policy, Europe has a window of opportunity of five years to become one of the world leaders in artificial intelligence.
AI center in the UK
AI is typical of a culture in which a machine targets humans. Europe can change the game if we believe that it is possible to change the way humans and machines interact. We have the possibility of building natural intelligence machines, where humans go to the machines that serve them
Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.
1/Profits
Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential
Wal-Mart Stores Inc. is changing strategies in China, to reach an agreement to forge an alliance with one of the biggest e-commerce players in the country rather than continue trying to enter the fast-growing market, but competition itself same.
Wal-Mart in China
Wal-Mart said Monday it will sell its website Yihaodian to JD.com Inc., the second largest online retailer in China, after the US Alibaba Group Holding Ltd. Wal-Mart will receive a 5% stake in JD.com , valued at approximately $ 1.5 billion at recent prices, and access to the network and delivering JD.com buyers.
JD.com American Depository shares rose 4.6% to $ 21.06 on the Nasdaq Stock Market amid the news, which was previously reported by The Wall Street Journal. Shares of Wal-Mart rose slightly to $ 71.10 on the New York Stock Exchange.
Chinese retail landscape has become fierce as the economy slows and consumer buying behavior moves online and for purchases of mobile phones much faster than in the United States and Alibaba JD.com are fighting for customers , promising delivery in less than an hour in some cities and pushing in rural villages.
Wal-Mart has struggled to expand in the country, although it receives about a third of its US $ 482.1 million in annual sales outside the US The chain opened its first store in China in 1996, but only has about 430 there today, or one tenth more than in the US traffic Chinese foot Wal-Mart has fallen for nine consecutive quarters, although spending per trip is increasing.
Yihaodian
The retailer first invested in Yihaodian in 2012 and took full control of the company last year. The website has built a niche in grocery sales, but represents only 1.5% of the market of electronic commerce retail China, according to consultancy iResearch. JD.com and Alibaba together command about 80% of the market.
"We have seen that high quality US retailers are going to China and not be so successful," said Charlie O'Shea, retail analyst at Moody lead. Union with JD.com "gives Wal-Mart a recess in China, it will be difficult to do it on your own," he said.
The sale allows Wal-Mart to increase rapidly to online sales nationwide in China, said Dan Toporek, a spokesman. Yihaodian is strong in southern and eastern China, he said, but JD.com "greatly expands our reach to a much broader set of customers in China and also provides a physical network for delivery."
As part of the agreement, Wal-Mart is giving up its right to initiate a new Chinese website, but can still run your applications and local websites Club of Wal-Mart and SAM'S, according to financial documents. The company expects the transaction will increase the benefit by a range of 16 cents to 19 cents per share in the current quarter.
Wal-Mart said in July last year that it had taken full control of Yihaodian of its minority partner, paying $ 760 million for the 49% stake it did not own. Wal-Mart executives have said they want to move faster to grab a market of online shopping and growing Chinese mobile larger piece, slowing the growth of its store expansion in the country.
JD in China
JD.com, such as Wal-Mart, has focused on direct sales to consumers. It has sought to expand its offerings as it competes with the largest Alibaba, which operates the consumer website Taobao consumer and merchant-consumer market-Tmall. Unlike Alibaba, JD.com built largely out of their own logistics network, including dozens of stores and tens of thousands of workers delivery.
JD.com has been eroding the market share of Alibaba, and revenue growth has exceeded Alibaba over the past seven quarters. Still, its market share in selling products online to consumers is about 23%, compared with 58% of TMALL, according to consultancy iResearch.
Competition has intensified in the niche grocery Yihaodian as local retailers in China have gone online and many new companies have entered the field of selling things as diverse as imported avocados and dishwashing detergent. JD.com The agreement will help expand its selection of products imported using the supply chain Wal-Mart, Toporek, spokesman for Wal-Mart said.
JD.com has strengthened its food supply, for example, through its investment in FruitDay, a retail Chinese products online, and is expanding imports, including signing agreements with Australian companies milk and meat producers and US vegetables.
Morgan Stanley advised Wal-Mart in the last agreement, while JD.com did not have a financial advisor.
5 tips to start an effective Marketing campaign in China
1- Understand Chinese culture
Like Serpenza
If a proposal is not realistic or business, many Western companies see China at one time or another in order to enter the market and making large sums of money. At least that's the theory.
China is a huge country with lots of increasingly aware of brands and products (actually) Western people. This is the prize that many Western brands are seeking and why many are already in China trying to establish its position in the market. For those involved in the marketing and digital marketing, in particular, China presents a whole different set of challenges: consumers behave differently, vendors use different styles of pitching and even how many products are paid by consumers is very different than in Western markets. In addition, China is home to a large number of Internet companies with unfamiliar names that have an almost unbelievable number of users. Obviously, companies seeking to develop their brands in China must adopt different approaches to the development of their brands.
Media in China, use them to build trust
The appearance of the features is the complicated relationship highly censored media of China, the state has with major social networks in the world. Facebook and Twitter are technically banned in China, but almost unknown to 640 million Internet users in the country.
In the features, Xinhua English screenshots typically provides messages of social media on China. These messages usually come high media profile Western media as the New York Times (which is blocked in China), the Wall Street Journal (ditto), CNN or BBC.
Taken together, these highlights of the news are usually as boring as own coverage for China Xinhua. The posts are cherry-picked to show how foreign media represents China as a stable nation with a competent management ready to handle your unique challenges. Take, for example, it has been further highlighted by the BBC.
The starting point for Western companies is to understand where your brand (s) has an advantage over indigenous products and service providers. In general, Western brands (especially the luxury market) have high levels of reliability and perceived authenticity and unfortunately for many consumers, high tarrifs as well. This image of reliability and authenticity account of much interest in Western brands. This applies both B2C and B2B markets. So given these perceptions, many digital marketers need to find ways to amplify these feelings and reach a large group (target).
Social Networks in China
The social web is an excellent channel to emphasize these attributes. But if there is no web presence, or the presence does not meet the cultural and commercial expectations, it can be extremely damaging to the brand value.
If you are looking into developing your business in China, your strategy should definitely include a well-though digital strategy. One of the biggest social media platforms in China is WeChat. I will now give you in this article 20 tips to use WeChat the best way possible. Create an official accountFirst thing to do is to create a WeChat account. You can easily subscribe to a normal “personal” account by downloading the app, filling in the form and verifying your account with the code they sent you by text. This kind of account is very limited and won’t allow you to create an audience for your brand. What you should do instead is go on create an official account by visiting the WeChat official website and fill in an Official Registration form.
This is because the Chinese use the web for purchases more than their counterparts elsewhere investigation. They like the content heavy websites, and often are beyond the results of the first search page. And the absence of a web site indicates a company with no credibility. You must have a website, although it is simple to be taken seriously in China. This axiom is amplified by the fact that Chinese consumers tend to be skeptical of "official" comments and product classifications, rather than relying on what other consumers have written around the web.
Your Website and Search Engine like Baidu
Some key points in its strategy of Chinese website - not just add Mandarin pages to a Web site Western. The pages will not be visible in Chinese search engines (like Baidu and Qihoo). Therefore, it is necessary to have a micro-site located built from scratch with the habits of Chinese browser, design standards and its Chinese character consumer in mind.
SEO in China is difficult
For better accessibility and SEO, hosting your website within China or look through a content delivery network (CDN) having nodes in China. Note - if you host your site in China will have an ICP license required by the Chinese government for all business websites, but getting one is a matter of formality and takes 8 weeks.
more information here
E-Commerce in China is different : use JD and tmall
Chinese e-commerce giant Alibaba's revenue surged 39% year-on-year in the first 3 months of 2016, the company said Thursday, May 5, its fastest growth in the last 4 quarters.Revenue hit 24.18 billion yuan ($3.75 billion) for the 3 months to March, it said in its quarterly results announcement, defying both China's economic slowdown and increasing competition in the world's biggest e-commerce market.The quarterly revenue figure beat analysts' average estimates of a 33% rise.Alibaba's net income attributable to shareholders rose 85% year-on-year in the quarter ended in March to $832 million, the company said.For the full financial year that ended in March, net income rocketed 196% to $11.08 billion."Our excellent results this quarter reflect the unique strength of our core e-commerce business despite challenging economic conditions," Alibaba's chief financial officer Maggie Wu said in the statement.Alibaba is China's dominant player in online commerce with its Taobao platform estimated to hold more than 90% of the consumer-to-consumer market, and its Tmall platform is believed to have over half of business-to-consumer transactions.
Web in China
850 million dollars more Chinese Internet users are much more likely to access the Web from a mobile device (about 85% to evaluate web comes through mobile devices). It is also very common for Chinese consumers to check prices at an online store or as Taobao physically JD.com while shopping in a retail outlet. In addition, as mentioned above, social media is more widely used when making purchasing decisions. China posted on review sites, the share of micro-blogs and BBS write about likes / dislikes. In the luxury sector 70-80 percent of purchases are made based on the recommendation of social media-driven peers.
A key difference in China compared with the West is that there is a much wider use of the Internet on a regular basis demographic. No age group, social or income that do not use more intensely than their Western counterparts, and all are highly influenced by recommendations from others. They want to learn about the value, but also learn about the latest trends and fashions. The latter applies to big ticket items in particular.
VIDEO in China the futur of Digital
Although there are equivalent to Facebook, Youtube and Twitter-all with their own non-unique functionality they are also social media platforms niche high volume, as Qzone or Renren, which are mainly used by large numbers of recent graduates. are also very popular Youku or Tudou meipai, miaopai or tencent video
The shift of e-commerce sales from the desktop to mobile devices is underway in China in recent years. And according to data from the end of 2015, to mobile inclination is clear.
EnfoDesk Analysys International reported that nearly two-thirds of retail and consumer to consumer (C2C) e-commerce sales in China in Q4 2015 are produced by mobile.
That was up from 55.5% in the quarter the first mobile previous time represented the majority of e-commerce sales in the country.
2015 may have been a turning point, but the rise of mobile phones has been ongoing since early 2013, when 9.0% of retail sales and C2C took place via mobile devices.
eMarketer estimates that sales of mCommerce were slightly less than the 50% as a percentage of sales e-commerce for the year of last year.
Sales of mCommerce retail forecasts China will increase from 51.4% to 55.5% of sales e-retailing in the country this year.
This still represents only 10.9% of total retail sales, however.
In 2019, the end of our forecast period, mobile users in China will spend nearly $ 1.5 trillion on mobile commerce, which represent nearly a quarter of the country's retail market.
China has one of the most exciting and challenging Social media markets in the world. Due to the size, complexity and diversity of the country can not find savvy marketers China as a single market, but as a collection of evolving, complex and fragmented markets.
Digital And advertising in China
Although the new media was not replaced traditional media, traditional media began to erode dominance. Advertisers confronted with a wide range of platform options, especially in digital media, events, sponsorship and other forms of branded content. Each of these platforms offer, to achieve new ways and with consumers.
China's media market is about to launch a hyper-fragmentation era, media agencies and advertisers have many choices when Media plans to develop. This may surprise foreign advertisers who are used to having less choice in China. The biggest challenge for advertisers in China is how to manage these decisions and to evaluate, while increasing the effectiveness of the media and to generate higher returns.
Generally performed China advertising market increased by 9.8 percent compared to last year in the year of 2009. In 2010, benefited the Chinese media market of the Shanghai World Expo and the Asian Games in Guangzhou, Guangdong, as well as accelerated economic growth. Advertising spending in China is likely to increase 12.8 percent in 2010, according to estimates by GroupM China. For many advertisers, China remains an important market with a promising future.
Media market influences
exceeded the average daily use of time on digital media, that time spent daily on digital media time per person exceeded on television for the first time in 2014. And 50% in the year, 2015.
Chinese spend about 50.4% of their daily time on new media, 43.6% on TV, 3.1% on the radio, and appreciated only 2.9% on printed products such as newspapers and magazines in 2015, by iResearch.
Four main elements have influenced the development of the market for Chinese media in 2010 and to do so in the year 2011th
Incomes for Brands ?
has been Although the final 2010 statistics from China has not been released, per capita income increased by 173 percent between 2000 and 2009 in urban areas, of ¥ 6,280 ($ 945) to ¥ 17.175 ($ 2.584). the volume of retail sales nearly tripled during this period. The Gross Domestic Product (GDP) of China rose by 9.1 percent in 2009 and the International Monetary Fund predicts that China will help lead the recovery of the global economy, expanded by 10.5 percent in 2010 and 9.6 percent in 2011 continued expansion in consumer spending is investment to be the basis for advertising in China's growth in various media platforms.
retail trade
The growing number of stores and other retail outlets makes brands more lower-tier cities. Advertisers need to invest to reach and attract new customers in the cities of second and third tier, which are growing faster than the developed cities such as Beijing, Guangzhou and Shanghai (see CBR November to December 2010, reaching the China Next 600 cities) ,
Price of the media in China : Huge inflation
The increase in communication costs will force advertising budgets to increase. TV remains the medium of advertising seller where large chains such as China Central Television (CCTV), Beijing TV and Shanghai Media Group to exercise enormous power and influence. This achievement is not only commercially: For example, CCTV remains vocals of the central government and the media is the social, political and cultural. The airtime demand far exceeds on major TV channels, subject to the strict limitations airtime. Local suppliers are able to price list (full price lists of the media owner rate published) to define, in accordance with and to maintain revenue growth. Advertisers should understand that the strategic marketing considerations are often a low priority for this TV channel. The dominance of television ensures that China's media market will continue to provide price inflation in the foreseeable future, and advertisers should maintain a positive relationship with large TV for the best prices.
Government policy
The Chinese government introduced in 2009, the Tri-play policy (including TV broadcasting, Internet and telecommunications) and a new rule of radio advertising. The Tri-political game designed to promote the development of digital media; the distribution usually limits the amount of advertising time on national television allowed. Today the media owners are on different platforms should work together all the advantages of the complex media environment and rich history in China and take notice.
TV in China
TV dominates the investment vehicles in 2009 with a share of 63 per cent of the total expenditure of China to set advertising, television and continue the direction of the advertising market. Toiletries, food and pharmaceuticals were the top advertising categories representing together approximately 40 percent of all investments in television advertising.
China TV coverage reached 97 percent in 2009. As a result, the TV still receives the largest audience and keep its advantage as the primary means in the short term. Television advertising in China probably rose 9 percent in 2010 and an increase of almost 10 percent in 2011, according to forecasts of GroupM. Four trends will influence future development of traditional television.
Prolonged TV viewing time in rural areas
see TV time longer in rural markets is a driving force in the development of the television industry, especially when combined with the further expansion of the advertisers in the cities of the second and third. In 2009, the average per capita TV listening time is increased by 10 minutes per day in rural markets, but the average fell by 1 minute per day in urban markets.
TV market in China several levels is more complicated than Western markets. CCTV, top broadcaster China alone has 18 channels. In addition, China has more than 270 provincial and 728 local television stations or city level. Most resorts can use advertisers TV to their pressure distribution and presence fit, either locally or nationally. As businesses expand distribution networks in small towns, they will also increase their TV advertising investment. Chains of national and provincial television, in particular will benefit from the increase in television advertising budgets.
Adoption of new media
Traditional TV is facing tough competition as new media for a greater share of competing time viewing. The competition is particularly acute among young audiences and higher income in urban upper class. In 2009, spent the average time Chinese youth (15-34 age) reduced television, while the 45 and older 5 minutes spent watching TV each day compared to 2008. traditional media companies to this change, the adoption of new and traditional platforms integrate. National television stations have their own websites, such as China Television Network, Jinying Hunan and Anhui station web constructed to increase the audience.
Rules stricter Laid
In September 2009, the PRC State Administration of Radio, Film and Television (SARFT) issued new rules on radio and television advertising. The rules limit the amount of advertising space at certain intervals and to prohibit certain advertising content. SARFT in the same month were also regulations that limit the platforms and the timeliness of the TV shopping advertising programs and home shopping.
In April 2010, Shanghai has Oriental Media Group, the Shanghai Oriental Shopping Channel, the first analog channel created dedicated 24 hours teleshopping. Shanghai Oriental has the first teleshopping license in China, to improve the access of Chinese consumers on teleshopping market. This movement shows the intention of the Government of the PRC to normalize the teleshopping market.
The rate hike
national inflation from China are channels debit card average of about 11.5 percent in 2010 from 17.0 percent in North China at 10.7 percent and 13.6 percent in the central and southern regions. Overall the TV card inflation probably reached 13.4 percent in the year of 2010.
Internet, and the age of Digital Marketing
The population of China Internet (Internet users) has reached 420 million by June 2010, an increase of 22 percent over the previous year, according to the Internet Network Information Center China (CNNIC). About 98 percent (364 million) of Internet users to the Internet via broadband. The number of Internet users in rural areas reached 115 million in June 2010, 27 percent of the total population of China Netizen. The growth of Internet users in rural areas in China slowed 2008-2009, however.
The total rapidly growing number of Internet users is supported by rising disposable income, trade policy positively to the electronics and information technology (IT) infrastructure development. The introduction of third generation network in China has more people makes the Internet with mobile phones to access. In June 2010, 66 percent of Chinese Internet users on the Internet with mobile devices. present The rise of mobile Internet users more options for advertisers in the mobile market.
In 2009, revenue from Internet advertising in China reached ¥ 20.7 billion ($ 3.1 billion), according to iResearch Consulting Group. Network services and applications, automotive and IT products are the main categories of online advertising that make for almost 50 percent of the market for Internet advertising together. The advertising revenue search engine in China reached nearly 7 billion ¥ ($ Euro 1 billion) in 2009, which provide an increase of 38 percent over the previous year and a strong reflection of the ability of the environment, a cost effective and targeted communication. Online display advertising, classified ads, social networking and online video sites have fueled the development of Internet advertising; Advertising revenues in each of these categories has increased dramatically in the year of 2009.
Ecommerce in China !
China's e-commerce market was growing the best performing sector in 2009 in accordance with the use of 68 percent over the previous year. Of all the e-commerce applications (including online shopping, online payment and booking travel online), online payment has experienced the fastest growth, with the use of 81 percent compared to 2008 due to the growing population of online shoppers stimulated.
The number of online shoppers in China reached 142 million in June 2010, representing nearly 34 percent of Internet users. According to iResearch, the advertising revenue from sites online has sold in China more than in 2009 by 2008 in a ¥ 263 billion ($ 39.4 billion) doubled.
Blogs and social networks
About 58 percent (221 million) of Internet users in China has blogged in 2009, according to CNNIC. Among them, the number of active bloggers (those who updated their blogs in the past six months) increased by 38 percent over the previous year to 145 million euros. The main factors for this increase were the increase in Internet penetration and popularity of micro-blogs, which allow users to send updates to small fragments. Micro-blogs are becoming increasingly popular in China, because they incorporate the features of the traditional blogs, instant messaging and mobile communications across platforms. more interactivity and ease of use have led to more regular updating of micro-blogs than traditional blogs in general. The growing popularity of microblogging in China requires advertisers and agencies to review their marketing strategy and communications. Advertisers need to create micro blogs to promote new products, deliver brand messages, and build relationships with consumers and maintain.
With the growth of Internet penetration and acceptance of online applications that extend the user their real relationship to the company online (see Social Media in China: the same but different). Hence arise many social networking sites. Nearly 50 percent (210 million) of Internet users in China visited social networking sites in June 2010. Advertisers should consider social networking sites as well as traditional online display ads, especially when communication with young target group. Advertising on these sites is likely to significantly increase in the next two years and require an interactive and responsive communication strategy.
Online games
Online gambling is the only form of entertainment in line with the increase in use in China, with 296 million online game players in June 2010 by almost 12 percent since the end of 2009. Although advertising in online games is still stuck in its infancy, have most customers indicated a willingness in this area, because to invest in that the platform offers the opportunity to strengthen the commitment and brand association. For example, Coca-Cola Co. and Nike Inc. have each entered into agreements to expand with online gaming companies in China, its presence on the Chinese market. Companies that advertise should be aware in online gaming that the industry still lacks a strong control over the content and the ability to monitor data, however.
future Clients via Social networks
With the acceleration of economic growth, major events such as the Shanghai Expo and the 2010 World Cup in South Africa, and the increasing popularity of online video and social networking sites, GroupM provides that revenue from advertising on the Internet annual China increased by 30 percent increase in 2011, a greater proportion of advertising expenditure in the near future coverage of the Internet increases, the Internet will attract advertisers and gain the content improves and understand advertisers as they make optimum use data collected online campaigns. The Internet will dominate the marketing strategy of advertisers who spend the largest growth areas advertising are likely to appear, sponsorship, joint promotion and original content otherwise in 2011 and 2012..
newspapers is failing down !
In 2009, the main sources of advertising revenues in newspapers and business services, real estate and construction, automotive, which together accounted for approximately 50 percent of advertising revenues in newspapers China were. Driven by the Shanghai Expo, domestic services and tourism can cause in newspapers to higher advertising spending. The advertising revenues of newspapers is likely to increase 13 percent in 2010 and an increase of 5 percent in 2011, according to forecasts of GroupM.
Despite rising advertising revenue, the newspaper industry is facing significant external and internal challenges. Intern unfair competition on prices, discounting and conflicts between the media groups developments in the sector have hindered. The external challenge comes from the emergence of new digital media. China's first digital newspaper, Zhejiang Daily, launched in February 2006 and 33 newspaper groups, more than 300 newspaper offices and more than 500 issues of the newspaper had gone digital by the end of 2008 How the pace of life increases in urban areas, citizens, no time or patience to sit a full story in the newspaper and read, prefer to access the latest news and entertainment information via the Internet or by mobile phone. In June 2010 230 million active users read the messages on mobile phones. If traditional newspapers adopt digital technology, for example by mobile newspapers, they are more market opportunities and challenges of the growing popularity of digital media. Thereby the efficiency of investment and the attractiveness of advertising in newspapers increased.
Online News in China
China has more than 9,500 journals, but they represent only 2.3 percent of national advertising investments. Toiletries, cars, and personal items accounted for more than half of total advertising revenue magazine of China in 2009. The advertising revenue of the magazine GroupM increased 12.8 percent compared to 2009 projects that income increased 18 percent in 2010 and to increase 5 percent in the year 2011th
The key factor for this growth is the increasing affluence of Chinese consumers. Rich consumers have a wider choice of lifestyle and leisure. Magazines who respond to wealthy consumers a small but loyal readership and offer value for brand advertising to strengthen. For example Bazaar Men, HisLife, Mr. Leon Modern and L'Officiel Hommes have all launched in China in the past two years to life have publishers the opportunity identified for magazines menswear in the Chinese market. China overtakes the US as the second largest luxury market in the world in 2009 and the future of his industry magazine advertising is bright.
facing Like other traditional media, but the magazines are a threat to the digital media. The publication of Amazon.com Inc. Kindle in 2007 marked the beginning of the tablet era. Other companies such as Axus Technology, LLC; BenQ Corp. Fujitsu Ltd. Google Inc. Hanvon Technology, Inc. and Sony Corp. also entered this market. In 2009, Chinese consumers bought 693,000 e-readers, up 121 percent over the previous year. This boom began in 2010 with more than 3 million sales of electronic readers.
Home Consumption in China
Although the performance of China outside the home (OOH), which remained stable from 2008 to 2009 promotes market for consumers in public places such as on billboards or traffic systems, the prospects for OOH advertising continues to be positive. GroupM projects Ooh advertising spending approximately 16 percent increase in 2010, mainly by the advances in digital OOH advertising.
Three important factors affect the OOH market development in 2010:
The Chinese government has made great efforts, the OOH market before and to regulate some traditional OOH panels during the Shanghai Expo and Guangzhou Asian Games, in particular by deleting. This left more space for the media to digital signage such as billboards mega-LED.
To adjust these important events, the Chinese government has increased investment in the traffic in the city, which the development of liquid crystal displays in buses, subways and taxis has progressed.
three-dimensional films have a mainstream cinema and cinema-advertising revenues were attracted increased accordingly.
In the longer term, due OOH shipping restrictions in some cities and government restrictions on OOH advertising formats for major events, there may be fewer opportunities as sign display for the traditional formats of OOH advertising. OOH will survive in the cities, if it is a part of life in the city, and to integrate them into the planning and urban infrastructure.
radio, old fashion style
Businesses and services, cars, finance and post and communication are some of the largest categories of radio advertising. However, the most dynamic categories are detergent, clothing and household electronics. In particular, the cleaning sector increased its annual spending on radio advertising by 208 percent in the year of 2009.
Consumers in shopping malls, supermarkets and fast food restaurants have great opportunities for radio advertising. Some radio stations have already begun to test in this new environment business. For example, broadcast Central Radio Voice popular programs in the city parks and shopping malls in Beijing for national holidays.
With the introduction of a better radio advertising monitoring system in 2009, advertisers are now more confident to invest in radio. Radio advertising revenue is likely to increase 22 percent in 2010 and by 10 percent in 2011. to increase in the long run, the radio must also incorporate new media. For example, Beijing Radio Listening Pub one of the most popular radio programs in Beijing. In the future, the radio can use the mobile Internet technology to enable online listening. Radio is no backup in the future planning of advertising if it is well equipped with more premium content, especially digital audio platforms.
Advertisers have more opportunities and more challenges !
Although television advertising media is currently dominant, the future of new media looks promising. A fast and complex advertising market in China will multiply the options, especially in digital media, events, sponsorship and other branded content. Each platform offers new ways to reach and engage with consumers. In addition, companies need to develop interactive and engaging communication strategies to reach consumers and maintain.
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