E-commerce in China in 2024

 E-commerce in China in 2024: Top Trends from Agencies

As we advance into 2024, China's e-commerce landscape continues to evolve at a rapid pace. Agencies and industry analysts have identified several key trends that are shaping the future of online shopping in the world's largest e-commerce market. These trends reflect changes in consumer behavior, technological advancements, and regulatory environments. Revenue in the eCommerce Market is projected to reach US$1,469.00bn in 2024

 

 

1. Livestreaming E-commerce Dominance

Livestreaming has revolutionized e-commerce in China, blending entertainment with instant purchasing options. In 2024, this trend continues to dominate, with influencers and brands using platforms like Taobao Live, Douyin (TikTok's Chinese counterpart), and Kuaishou to engage directly with consumers. Livestreaming is not just a sales channel; it has become a crucial tool for brand building and product launches.

read more 

https://www.linkedin.com/pulse/chinese-ecommerce-market-driven-technological-advancements-cyw9e/

2. Integration of AI and AR Technologies
Artificial Intelligence (AI) and Augmented Reality (AR) are being increasingly integrated into the e-commerce experience to enhance customer engagement and satisfaction. AI is used for personalized recommendations, customer service, and inventory management, while AR allows consumers to visualize products in their own environment before purchasing. This technology is particularly prevalent in the fashion and home decor sectors.

3. Consumerism is changing
Sustainability is becoming a significant factor in consumer purchasing decisions. Chinese consumers are increasingly drawn to brands that demonstrate environmental responsibility. In response, e-commerce platforms and sellers are adopting eco-friendly practices such as sustainable packaging, carbon-neutral shipping options, and promoting eco-friendly products.

4. Cross-Border E-commerce Expansion
With the relaxation of certain international trade barriers and improvements in logistics, cross-border e-commerce is experiencing significant growth. Chinese consumers are increasingly purchasing international brands and products online, driven by a desire for quality and authenticity. Platforms like Alibaba’s Tmall Global douyin and JD Worldwide are expanding their international offerings to meet this demand.read more https://marketingtochina.com/guide-ecommerce-china/

5. Social Commerce Surge
Social commerce, which involves purchasing products directly through social media platforms, continues to surge. Platforms like WeChat, Douyin, and Xiaohongshu (Little Red Book) are making it easier for users to buy products without leaving the app, leveraging social recommendations and community engagements to drive sales.

6. Localized and Hyper-Personalized Marketing
E-commerce giants are focusing on hyper-localized and personalized marketing strategies. Using data analytics, companies can tailor their marketing campaigns to individual preferences and regional characteristics, increasing conversion rates. Personalization extends beyond marketing into customizing product offerings and shopping experiences.

7. Regulatory Adjustments
The Chinese government is tightening regulations around e-commerce to protect consumers and ensure fair competition. New regulations focus on data security, consumer privacy, and anti-competitive practices. Companies operating in China are adapting by enhancing their compliance structures and transparency.

8. Rise of Niche Platforms
While major platforms like Alibaba and JD.com continue to dominate, niche e-commerce platforms are gaining traction by catering to specific interests and demographics, such as luxury goods, second-hand markets, and specialty foods. These platforms often provide a curated experience that appeals to particular consumer segments.

Conclusion : go or not go to China :-) 

Ray-ban in China, what is the Situation in 2022?

 

China slowdown concerns dim Ray-ban maker EssilorLuxottica's

EssilorLuxottica shares fell Friday due to a decline in China business that overshadowed the overall better-than-expected sales for the French-Italian-owned eyewear company.

Reuters

The company, which produces sunglasses and spectacle frames in Versace and Prada, reported that its sales were "deteriorating" in mainland China due to coronavirus cases. It stated that about three quarters of its locations had been affected by COVID-related closures and subdued footfall.

China is on the rise with sunglasses that block blue light radiation

RayBan, the most popular prescription and sunwear brand, and the Peking University Eye Center have joined forces to promote Anti-UV Eye Protection in China. AMD (age-related Macular Degeneration) is on the rise in China and other countries. It is one of the most serious eye-related diseases in the world.

"It's a well-known truth that prolonged exposure to sunlight without UV-resistant sunglasses can cause permanent eye damage," stated Yvette Ye (China Country Manager for Luxottica Group), the parent company of Ray-Ban.

Source FashionChinaagency 

This research aims to improve UV protection in sunglasses through improved lens technology and educate consumers about the importance UV protection.

Beijing s race to halt the pandemic has clogged highways and logistics, stranded people and shut countless factories, causing HUGE disruption that is rippling through global supply chains explained a member of the CBC at the figaro

Top selling products on Ecommerce China

 The size of the nutrient and health supplements market shows an upward pattern. 

The most mainstream things of the nutrient market in China are vitamins E, C and A. Albeit most Chinese brands are confided in vitamins and health supplements market on account of their long history, Australian Brands, as Swisse, are additionally well known.

http://www.healthdestination.org/health/vitamins-and-health-market-in-china.html

healthy products

Are natural items more secure than different items? Are imported products truly worth paying 2-3 times the cost of homegrown things?

 These are a portion of the inquiries reliable Chinese buyers may wind up asking when they venture into one of the global supermarkets that presently speck the top level urban areas along China’s coastline. Given the ongoing food outrages and the subsequent wide-scale doubt towards homegrown food items, many working class Chinese shoppers have demonstrated to be eager to dish out additional money for health nourishments and imported products to subdue tensions about homegrown sanitation. This has made new speculation open doors for unfamiliar speculators in food business in China, particularly those associated with natural and health food items.

http://www.healthorganic.net/health/the-chinese-health-organic-market.html

French  F&B products 

Xi Jinping’s China is showing a superpower’s ambition. A few years prior, numerous American observers actually trusted that China would get used to a supporting function in the liberal global request or would present—probably—a test to U.S. influence in the Western Pacific. The standard way of thinking was that China would look for an extended territorial job—and a diminished U.S. job—but would defer to the removed future any global ambitions. Presently, notwithstanding, the signs that China is equipping to challenge America’s global administration are unmistakable, and they are ubiquitous.

http://www.lawdiscovery.net/general/the-chinese-market-and-france-domination-in-fb.html

Perfect man doing sport at Home

Top news in China Sept 2020

 Wants to know what happens in China? 

Here are tops news from China Business world. 

Online education in China has a great future

China’s education framework has topped international rankings for the past decade, however, it’s not in the slightest degree clear that high grades are translating into capable representatives. As China continues its excursion up the monetary value chain, the education framework should also advance in request to prepare a workforce capable of filling these new, all the more demanding positions.

http://blogs.freevar.com/online-education-in-china-has-a-great-future/

The Number One KOL In China

Key Opinion Pioneer (KOL) alludes to the specialists and influencers within a field. These influencers attain an enormous fanbase and supporters to furnish them with helpful information and advice, inducing spending.

https://tella.news.blog/2020/09/08/the-number-one-kol-in-china/

China’s housing market 

China’s housing market is showing indications of recuperation after the Covid emergency and experts state that offers security investors open doors as engineers financially recover.

http://blogs.freetzi.com/the-real-estate-market-in-china/

KUAISHOU GROWTH SURPASSED MARKET EXPECTATIONS

 

Short-video and Livestreaming are the last frontiers in the world of social networks

In China Short-videos and livestreaming are no longer niche industries. The number of online live streaming service users in China reached 560 million as of March 2020, accounting for 62% of the country’s total number of 904 million internet users, an increase of 163 million since the end of 2018.

Live streaming and short-videos are becoming more and more important in China for brands that want to promote and sell their products. Chinese consumers love this kind of service and the number of users clearly states the importance.

The live streaming and short video sector accounts for nearly 20% of total network user duration, second only to instant messaging. It also became the second largest industry in the media space and surpassing even the online video industry in terms of advertising revenue.

The ability of short videos to attract and retain users has normalized the traditional population, even in China's first and second tier cities.

What is Kuaishou?

Founded in 2011, Kuaishou is headquartered in Beijing with more than 10,000 employees and offices in China, the United States, India and Brazil.

The app was born as a GIF creator in March 2011, then in October 2013 GIF Kuaishou was transformed into the current short-form video social platform. By March 2020, Kuaishou had surpassed 300 million active daily users and on July 2020 Kuaishou's Livestream DAU surpassed 170 million.

 

Kuaishou: the growing Chinese short video app

The two most used Chinese short-video platforms are TikTok (Douyin) and Kuaishou. Kuaishou, a Tencent-backed company, recently has seen its user growth and revenue share surpassed market expectations.

In 2019, Kuaishou, one of the most popular short video platforms in China, reported a 41.5% YoY growth. Recording over 300 million daily active users, Kuaishou has outpaced its more established competitors and is getting closer and closer to its direct rival TikTok in taking over as the most used short video app in China.

Kuaishou has been credited with hosting the Spring Festival Gala and attracting celebrities such as Jay Chou and Lang Lang to conduct record-breaking live streams on his platform. Over 910 million people watched the Gala, of which 79.6% watched via short video platforms.

 

Kuaishou: The live streaming e-commerce app

Kuaishou emerged as the popular choice for millions of Chinese livestreaming e-commerce sellers, including e-commerce giants like JD.com. In fact, Kuaishou actively collaborates with all the other major players in Chinese online retail. From Kuaishou it is possible to connect to platforms such as Taobao, Pinduoduo, and JD.com.

Thanks to Kuaishou, the E-commerce industry has been embraced by over 1 billion users of which 100 million (10%) are from Kuaishou.

China has shown the effectiveness of short video and livestreaming content in driving commercialization. Platforms like Kuaishou are driving individuals and enterprises to experiment with using new content forms to achieve growth and development.

To summarize, the general advantages of e-commerce video through the Kuaishou app are purely contained in the user scale, shopping guide, product performance, and purchasing experience.

 

Kuaishou business model

·        Kuaishou, is China's leading short video sharing and social networking platform that enables users to capture the unique and memorable moments of their everyday lives, and to interact with followers in real-time.

·        Kuaishou develops content sharing platforms and makes content production, distribution and consumption fast and easy.

·        Kuaishou offers users a highly personalized experience and encourages members from all communities to create and discover interesting and dynamic content.

 

If you want to know more about why is Kuaishou important for companies and how to use this platform to boost sales, read the following article:

https://www.marketingtochina.com/brands-should-not-ignore-kuaishou-here-is-why/

China is the Future, USA is the past

Here is why ... everything explained in this video



What is your opinion guys?

Weibo is not dead è and useful for Tmall Promotion

Weibo is losing its “cool” factor, like what’s going on with Facebook in the West. 

In any case, marketing brands on Weibo, whenever done accurately, can be extremely proficient and practical. Owning to its huge client base and set up brand name in China, Sina Weibo, much the same as its Western comparable, Facebook, basically can’t be disregarded. 

Advertising and brand promotion on Weibo is quite different from Facebook and Twitter in the following ways: 

• On Weibo there are no any focused on commercials which show up anyplace outside of the newsfeed stream. This implies Weibo is substantially more like Twitter – every one of the messages, including the promotions, appear in-stream. Basically, promoting along these lines turns out to be progressively about substance marketing. Then again, it is commonly increasingly hard to catch the intended interest group precisely enough. 
• Weibo’s in-stream publicizing item is classified “Fensi Tong” which has two valuing models: initial one is CPM (cost per thousand impressions) which is at present estimated at 5 Yuan for every CPM. The subsequent model depends on number of communications with the promotion: clicks, sending the advertisement, following the publicist and sparing the promotion. This model uses offering framework, which like Google AdWords with the base offer as of now set at 0.5 Yuan per cooperation. 
• The publicizing model that is one of a kind to Weibo is based around KOLs (Key Opinion Leaders). Those are people who have a large number of devotees and their posts, as a result, become the ads that pull in a great deal of impressions and retweets. There are a few degrees of KOLs on Weibo set apart with a capital “V” of various shading after their names for various client types. For instance, the orange “V” represents an individual client while the blue “V” is saved for bunch client, for example, an organization, an association or a news source. Contacting KOLs in your field and creating association with them is consistently, by a long shot, the most productive brand building system. 

source : https://shaqdown.com/most-effective-ways-to-promote-your-brand-on-weibo/ 

China Cosmetic Market & How to Develop a Distribution Channel?

Let's  speak about the cosmetic Market  in China.

How it works? what is the industry like? Who are the consumers? And a focus on how to market a cosmetic brand in China Let’s start by introducing the market landscape. Is this industry growing?despite the trade war,  Yes, 12 to15% per year.

It really is an amazing market for foreign brand, because asian girls usually spend a lot of time and money on cosmetics. Chinese people are becoming richer and when a chinese girl is becoming richer she spends more and more money on herself and buy more and more cosmetic product.

Overview of the Chinese Cosmetic Market

As a reference, korean and japanese use between 15 to 21 different cosmetic products for their beauty routine. China is taking the same direction as its neighbors And because of the huge population it is to become an amazing market. Consumers are richer and women are sensitive about skin care and beauty.

West vs China

There is a difference between the beauty standard of the west and of China. Let me explain roughly how it is: in the west most of the cosmetic industry is about make up. In China it is different, most of the market is about skin care, personal care, Women spend a lot of time on skincare every day and care less about makeup. The beauty standard is natural beauty. Cosmetic is also a very innovative industry. Lots of different products with various applications that are created and launched every year.

 

China Cosmetic Market: An innovative Field

Most of the consumers like innovation, but what does it mean for you? Concretely once consumers have found what works for them, they will stick to it. For instance: I want to buy a lotion, once I’ve found the perfect one, I’ll buy it again and again. In China, It takes a lot of time and effort to get customers, However once you have them and they are happy about your product they will keep buying. You will lose money to get them and only later will start to make money. It is a very competitive industry,

you can go to any shopping mall to see it by yourself All the brands are here, very aggressives, selling everything, every country are here. I think China is a land of opportunities for international brand. Why? 80% of the total of the market is dominated by international brands. The 20% left are cheaper chinese brand that nobody can compete with..

Chinese girls don't like to buy chinese brand when it comes to skin care. If they have the choice they will buy an overseas brand because they trust overseas brand more than domestic brand. Of course it makes sense, right? Everybody prefers to buy a french brand, an italian brand a japanese brand… rather than a chinese brand when it comes to cosmetics. China doesn't have any positive feelings about chinese cosmetic brands either. So it is an opportunity for almost all the brand in the world

How to market Cosmetic product in China

How to market a cosmetic brand in china? Marketing it is about distribution, selling and branding. Basically they are link together. What everybody wants is to sell their products; that is the foundation, the base of every business


 Find a Distributors in China

In China the distribution is complex and I say complex and not complicated. There basically is a lot of intermediary. Agents using distributors to find resellers to sell their products, their and their and their… Making it very difficult to have control over the distribution process of your products. If you want to have the control you need to have your own stores.

More info here:  www.marketingtochina.com/connect-85-000-chinese-distributors/

For that, you'll need money to invest first and later earn enough money to open a lot of stores in China. Which takes too much resources: both time and money consuming Most of the brand chose to work with distributors and the question that you guys need to ask is “How can I convince a distributor to sell my products?” It is not easy but you can find distributors online, you can prospect them, meet them in tradefaire, network.. There are more than 10 000 distributors in China. They can sell wine and can sell cosmetics, they can be specialized in cosmetics, they can have a store, have an online store,

NotaBene: 

• They can have a big distribution channel, they can have the supermarket, they can have contact in the supermarket. It is basically almost everything, it can be a hotel, a karaoke..etc there is many different types of distributors You always need to ask yourself “how can I enter the right channel and convince distributor to chose me and not another one” and once he chose you: “how to engage more to bring this guy's sells and make money?” Lets focus on the first one let's imagine I ‘m a chinese distributors and have access to thousands of brands,

•  I have a channel and want to make money. it would make the most sense for me to choose the one that will allow me to make money quickly and effortlessly. A chinese distributor does not want to invest in branding, they don't want to invest in their suppliers (you) Yes I know what you are going to tell me, You have a friend or know people that found distributors finger in the nose. 

It was possible 5/10 years ago but times have changed. Distributors want:

1.  The brand to invest in branding, marketing and only have to take care about the distribution which they are good at. 
2. They want something easy to sell, fast money. Something they can introduce to their channel and find buyer fast. It is that simple. When chinese distributors are with discussing with mid size brand, negotiation looks fine at first.

Basic steps of negotiatin with a chinese distributor

In a second step  after accepting to meet you chinese distributors will check on baidu, if there are no results they will think twice before signing this brand.
They want to find :

1. positive reviews, stories, page about the brand
2.  taobao &Little Red Book.. to check if there is already reseller. If yes, that is positive, this means someone is already buying from them. 
3. Next step is the social media check: are the accounts alive? are people engaging? 

The third Step: After the basic check they will evaluate the potential of the brand. If they think the brand has potential, great, otherwise they won't take risks. For us the first step is to work on the reputation of our client. This way, when they meet distributors they appears to have potential, it gives them a better chance to sign a deal.

Build a distribution network in China

 

Brand then need to work on their distribution network, find more and more distributors.

1. You can choose for instance to have one big distributor that has a big distribution network himself and will basically do the networking job for you
2. The second option is to control the distribution channel by setting up a distribution network (find a lot of distributors), 

As I mentioned earlier, there are many distributors and you can find them everywhere then chose to manage directly with those guys on a daily basis. This way you’ll be more active in the distribution process

Sell online

You also have the possibility to sell your products online, on your own store. It takes more time and effort but it is possible. Same goes for a physical store. Everything is possible. Most of our clients are looking for a cost effective solution and that is why they are going for the resellers option. Once you’ve developed a strong network of distributors, you’ll be able to start working on brand awareness.

 Brand awareness is a big part of your budget. The biggest the market is, the more money you need to put in you brand awareness effort. We are talking millions. But if you invest millions and do not possess any store, you are wasting money. However, if you already have many stores, to make it simple you’ll be credible to the target which is a strong converting point as they’ll be able to find you everywhere.

How to build your brand awareness in an efficient way? 

Kol 

KOL is the number one source of brand awareness. Kol = Key opinion leaders / influencers. Kols are mainly girls who have been developing a network of followers and you pay them to review your products. The more you work with them the more trust you’ll have from your target audience. Chinese consumers almost have a blind trust toward KOLs.  Not only you buy there network but their credibility. Influencers in China are a KEY point of your branding effort. Social media is another non negligeable option.

Social Media  

 

China number one social media is weibo. Weibo is still a popular platform for the cosmetic industry. Chinese girls check cosmetic related content everyday on weibo, they follow brands account.

You have the choice betweensponsored post, create game.. And for a cheap price you'll get a big audience. Really good for massive exposure, similar to facebook. In the west,

Alibaba ecosystem

 Weibo is also a member of the alibaba eco system, making it easy to sell on taobao, tmall , Little Red Book etc You simply have to put your store link to your weibo account and easily drive traffic from weibo to your store. Weibo is open, it is pretty simple to find an account or information about anyone. Peoples tends to follow official account easily.
 
On weibo you can be commercial, it won’t go against weibo rules. You can give discount, people actually follow brands to get these kind of discounts, get gifts and get commercial info. If you are an advertiser, weibo is the place for you to be T

 

RED aka Xiaohongshu (the app).  

What is little red book?

 It is a social ecommerce platform, based on community. If a netizen like a products he/she sees on the app, he can access the store directly in the same app. Really popular in the beauty industry. Why? 80%+ of the users are girls. Girls that like international thing, premium products.

Xiaohongshu the cosmetic market king

If you are in cosmetics are really recommend you to use the app. The other benefice of the app is that you can set up your own store. It is not that expensive, you can do crossborder and you’ll have to communicate with KOL (which we already said is a must do). The influencer on LRB use to be the best for promotion but are now closer to what you’ll find on instagram for instance.

They speak about their world, their things and then your products (which make them more real as well so it is positive). It is first about something interesting and then your products. If your products sounds good, her followers will click on your link. Focus is on the community then ecommerce.

Review app

The other positive point about LRB is that a lot of women are searching the app to find information about your product. Today girls do not trust comment on taobao or ecommerce platform, there is no real review. On little real book testimonial are real, people are commenting. They are here to look for information, feedback on the LRB. this is how LRB has been doing so well since its launch. You can use a lot of people on LRB to test the product and let reviews that will stay.

They will be part of your brand zone which is pretty awesome for brands. I believe it is the future, because it is cost efficient and makes me think of a chinese version of instagram. Instagram has become so popular because of its visual and I think LRB will have the same future even though the little red book is more about making money, ecommerce oriented. It is basically instagram with chinese characteristics. I can not recommend this app enough to any brands wanting to dvp in China.

 BAIDU SEO & UNDERCOVER SEO

 

I’ll then recommend baidu. I know you are not convinced but people are still looking for information on baidu as a third party option. 

Baidu is number 1 search engines in China

They will look for comments, reviews, articles, price release, sources. I don't recommend to do seo on your website but create useful content about your brand, how your brand solves problems and market this on baidu as a third party. This is what we call undercover marketing and seo optimization which is really efficient. For instance: girls may have problems, let's say dry skin issue. The first is going to be search on baidu for solutions “my skin is dry, is there a good lotion for that?” etc

More info here www.socialbusinesswriter.com/2019/03/19/how-chinese-internet-giant-baidu-uses-ai-and-machine-learning/

What are Chinese USers looking for on Baidu?

They wont click on the brand website, they are aware that no brand is fair/neutral about their products. But they will click on chat thread, on Q&A, on forum, on Press release and then they will take a decision. Baidu is really effective as long as you know how to do it. To sum up, it is not about baidu but your work on the baidu ecosystem to market in an undercover way your brand.

 

TAOBAO

The last thing I’ll talk about is taobao; today a lot of influencers are moving to taobao to live stream. We recently observed a very good activity from influencers on taobao. They use to create a lot of things but today they are calling it very simply such as taobao live streaming, taobao influeuncers. Influencers are highlighted by taobao. Taobao is powerful, everyone has taobao. It is magic, it is their world. Women are really active on taobao,

What do poeples use taoabo for?

Taobao is number one app for their search. They are used to go to taobao and just check the product, they can spend hours and our just looking at products. It is not just a platform more like a shopping experience, girls like shopping. Instead of walking the street to shop they open taobao discovers new products. They like taobao, and taobao founds out that they like it; there are 400 millions of active buyers on taobao. People go to taobao and check products store etc

 

Taobao Live Streaming

The platform has developed an ecosystem of influencers that users would be recommended. Taobao invest a lot in videos and recruits influenceur they find on weibo and other platform. This influencers are reviewing various products in various formats. Such as shopping TV show where you can see people talking about this or that. (When you have time, open taobao and have a look.) It is a good way for brands to get exposure.

 

Wechat Marketing to Sell Cosmetic

The last option would be wechat. Wechat is very good if you have a community. I recommend any brands to have a wechat account. Wechat is about growing your community, it is perfect for newsletter. People have different opinion about it. Some are very successful other less. This is always the same story, if you do things right, you can be really successful on any channel. However, if you spend the same amount of time and money than on the options we talked about earlier, results won’t be as good. Wechat is for long term.

ECOMMERCE

It is time to talk about ecommerce You have two options here Crossborder or china ecommerce If you don't have the licence to be in China you can still sell your product to China via crossborder.

 Every time there is an order you ship it to your customer or you have a warehouse in a chinese free trade zone from where you’ll be able to ship directly to your customers. It means every company in the world can sell in china. There are many ecommerce platform for Cross border, Tmall, Jd.com, Little Red Book, Kaola etc


I’ll split them into two groups

1.  you manage your store like tmall, you manage everything, you invest, market etc
2.  Kaola, Vip etc You just need to sell the product to the platform and they will sell, it is a distributors model. To integrate any of these platforms you need to have a strong brand ready to sell. 

CROSSBORDER ECOMMERCE

The first type of platform allows you more freedom to work on your branding, results.. You need to invest and can control the data, manage store and logistic.. I recommend you to opte for this type. The second one is more like a traditional distributors Note that, Tmall china is different from tmall global (or jd china etc). Tmall china means you are already in China and have all the documents required. Opening a Tmall china store, is easier, less expensive, has better management option than tmall global..

You’ll sell more on tmall china than tmall global because it is easier for the consumer, they want to be delivered fast which is not happening with crossborder. For tmall china you can get faster results and bigger results. Tmall crossborder, it is just a first step between we are not in China and we are moving to china. It will never be big.

The key to success for this platform is once again branding, let me explain why; 

• if you have no brand, Tmall won't take you in. they are taking in big and famous brand. Tmall is a shopping mall, you go there, rent a place and have a store. I
• f you have no attraction for you brand you won't sell, you CR will be low. If you CR is around 5% for instance this means if you get 100 visitors, you’ll get 5 sales and start to make money with a good ROI. How you improve CR? Branding. If you bring visitors to a loreal page 5% or more, maybe 10% will purchase. 

There cost of acquisition will be the same as another brand with a 0,1% cr which means they will need 1000 visitors to make 1 sale when loreal get 5 sales with 100 visitors. Everything is about conversation because the cost of traffic is almost the same for anyone. You need to buy traffic, KW etc on most of this platform you have PPC, banners and ads outside of tmall that brings traffic to your page.

The more you pay the more traffic you get. The more you sell the more you review, the more you sell. Snowball effect. That is why 20%-30% of the brand on tmall are making 80% of the global sales. I think I gave you a good overview of the different options you have for the cosmetic overviews if you are a brand.

How Small Businesses should Use Videos for Marketing in China

Video in China : the future of Marketing

Because the luxurious business discusses Snapchat’s advertising prospects and, more lately, Instagram’s latest filter attribute, makes seeking toward the China market are experiencing a totally distinct short video clip field. It’s a single that has witnessed speedy development because of the popularity of smartphones and upgraded conversation networks in China.source
In March this year, Kuaishou, a well known quick video application, was within the receiving close of a US$350 million investment from Tencent, and Alibaba put RMB 2 billion toward the transformation of Tudou from the big, previously common online video platform to a shorter video clip local community. Also, Yixia Technological know-how, owner of Miaopai and Xiaokaxiu, each well-liked short movie apps in China, has previously invested RMB two billion to encourage small video articles creators and producers by making quite a few online video generation bases and providing skilled studios.

Shorter movies are ideal for younger, tech savvy customers who acquire their cell phone with them everywhere you go and use it to obtain social networking or to fill in brief breaks during the working day in between other functions.

But which short online video applications tend to be the most widely used in China? Who're the viewers of those small video clips? How can manufacturers industry to them? What should really brand names get into consideration when launching quick movie campaigns?
China’s small video clip applications

Comparable to short video clip platforms like Viddy and Instagram, you will discover many brief movie platforms and apps in China wherever buyers can document real-time videos and share them with good friends. As for buyers, there were 153 million routinely observing China’s limited films in 2016. This is certainly approximated to succeed in 242 million by 2017, an increase of fifty eight.two percent.

CIWEEK, an online written content magazine, produced a list in their top 10 small video clip applications in China while in the initial half yr in 2016 and Kuaishou, Miaopai, and Meipai were being one of the most popular.

1. Complete platforms: qualified quick video clip platforms

These platforms, this sort of as Meipai, Miaopai, and Xiaokaxiu, give a one-stop user knowledge. Buyers can use numerous capturing tools, outcome configurations, and formats whilst filming or editing a movie. They also offer a neighborhood for end users to share their films with pals. Brief films uploaded on individuals platforms will also be shared with WeChat buddies, WeChat Times, and Weibo.

2. Information recommendation: news apps

These platforms, this kind of as Toutiao, NetEase, Tencent News, and Yidian Zixun, focus on suggesting well-known or professional brief films. These platforms had been originally news-based and mass interaction oriented. They've got millions of viewers and short films recommended on these platforms will get big quantities of site visitors.

That are the viewers?

The most crucial consumers of China’s brief video applications are youthful. The majority of them belong into the post-90s technology. In line with a report released in March 2017 by JIGUANG, a big details supplier, consumers ages sixteen to 25 make up 39.7 percent with the whole, although end users aged 26-35 are at 33.three p.c. In the meantime, above half from the people are feminine, making them sixty nine.four per cent with the total selection of people.
When it comes to locations, 66.9 per cent from the complete come from third-tier and underneath third-tier metropolitan areas in China. The top three provinces for viewer quantities are Guangdong, Henan, and Shandong.

How are brand names employing brief video clip?

Shorter movie is starting to become a completely new favored marketing and advertising device for brands for several motives. Brief movies can be employed for a variety of different types of promotional supplies, these types of as product evaluations, products seeding, endorsing brand name lifestyle and even more. With exciting and significant content material, shorter films can supply specific brand name messages to a concentrate on audience although preventing the annoyance that more time movies could result in. The creation cycle of small films is brief with terrific adaptability, which functions properly with brands’ marketing and advertising programs and budgets. By way of viewers interactions with limited films, brand names can improved recognize their tastes, promptly enhance their user encounter, and are available up with efficient internet marketing strategies speedily. Integrated strategies introduced on quick movie platforms is usually imaginative and various.

Ladies are the target 

Considering that virtually all limited movie viewers in China are woman, content for ladies will get a great deal of consideration and boosts model exposure. In October 2016, L’Oréal executed a Halloween campaign on Meipai, encouraging people to upload and share their Halloween makeup movies to get a opportunity to acquire a free gift from L’Oréal. Greater than eleven,000 people uploaded videos and the marketing campaign video clips got a lot more than sixty million views.

Disney Story 

For some brand names, promoting offline visitors and income is their most important activity. Shanghai Disneyland is often a good example of the brand name that successfully used limited video clip for O2O internet marketing. When the park officially opened in June 2016, their most significant obstacle was to appeal to new site visitors. In Oct final 12 months, they introduced a short movie marketing campaign on Meipai, the place end users have been encouraged to upload quick movies of joyful times on the park using the hashtag #The Most Beautiful Instant in Disney Shanghai

. Then Shanghai Disneyland randomly chose members and sent them presents and free tickets. This campaign captivated notice from people and younger consumers, assisted enhance park customer figures, and promoted gross sales.

Video are great in China

Each time a brand plans to open an official account with a shorter online video system in China and launches advertising strategies on it, it may well wish to retain the following in your mind:
• Short movies are more well suited for models in certain classes. As outlined by their users’ characteristics (most of the end users are young individuals), they are specially powerful for models during the FMCG (fast-moving purchaser merchandise) class, manner, cosmetics, and IT.
• Before launching strategies as a result of small video clip platforms, models very first have to opt for the most beneficial just one for them. About the full, Miaopai and Meipai are encouraged according to their big consumer base and recognition.
• Remember customers really like and appreciate creative written content. Information good quality is definitely the vital on the success of a campaign.
• Celebrities and KOLs now produce quite possibly the most well known articles. Campaigns that cooperate with celebrities and KOLs can accomplish much better success.
• Short movie platforms may also be used by makes to refresh their impression, release promotional data, regulate client interactions, conduct market place investigate, contend with a PR disaster, plus more.

Video & KOL marketing in China !

Marketingtochina.com

A variation of the write-up initially appeared on marketingtochina, a methods system for entrepreneurs who perform with WeChat, Weibo and also other Chinese social media. provides step-by phase navigators, client pattern examination, scenario research, KOL databases, assistance desk aid plus more. To learn more, check out marketingtochina weblog in this article.

JD enter to the Indonesian E-Commerce Market

JD is Making Physical Entry in Indonesia

JDis a Chinese ecommerce company but it knows the importance of markets in other countries like Indonesia. This company has made very strong entry in Indonesia by setting up a shop here. Eventually in the previous few days, JD opened its Indonesia store in stealth mode. It has likewise propelled a restricted Android application. Right now, the site highlights hardware just, including cell phones, portable workstations, tablets, cameras, sound gear, gaming items, and that's only the tip of the iceberg. It has not yet opened a full range of products, which in China incorporates everything under the sun from footwear, packs, and watches to home beautifications, car things, and new foodstuffs.

JD Indonesia 

The JD Indonesia website comes after JD's worldwide webpage in English and an online store for Russia. Now, it's yet indistinct whether JD will import products straight from China or on the off chance that it expects to set up a stockroom some place in Indonesia. Indonesia's internet business scene is turning out to be progressively dynamic, with new players rising and others shutting their entryways. MAPeMall has likewise been live in stealth mode for a brief span after Mitra Adiperkasa, Indonesia's biggest retailer, declared it was going into internet business last June. Recently, we revealed Jakarta-based form estore Paraplou close down, as did ladies' portable trade startup Kleora.

Indonesia shows much open door for internet business among other rising Asian economies, with current projections putting this archipelago country's e-advertise at $130 billion by 2020 (coming third behind China and India). With an expected yearly development rate of 50 percent and solid portable first activities, retailers have an extraordinary open door in Indonesia to concentrate on growing genuinely versatile stages to help encourage e-showcase development, especially in the customer bundled products (CPGs) division.

Indonesia's internet business

Indonesia'spresent internet business market is like China's online commercial center beginnings, with an expansive pool of entrepreneurial dealers giving merchandise acquired construct to a great extent in light of web-based social networking suggestions. Likewise, web based business in Indonesia additionally mirrors the early U.S. e-advertise, which was overflowed with clients vigilant to put stock in online installments and retailers. Indonesia is genuinely one of a kind in that it can possibly make a cross breed of the most extensive open doors from America and China's internet business economies, moving the Indonesian online commercial center onto the worldwide stage.

Indonesia has set up itself as one of Asia's premier portable first countries, with a StatCounter report assessing that in 2015, more than 70 percent of Indonesia's web movement began from cell phones. Additional proof that Indonesians havegrasped portable first activities originates from online networking, with Indonesians having the most noteworthy versatile Facebook use rate around the world, with 63 million clients in 2015. Advance projections put Indonesians' future Facebook get to through versatile being very nearly 99 percent by 2018, demonstrating a genuine predominance over desktop stages. The portable first way that Indonesia has taken likewise permits retailers to concentrate on making really versatile usefulness, showing novel chances to overwhelm in the retail space.

Indonesia

Indonesia is having a great period with regards to monetary development. It is ready to be the main Southeast Asian nation with a system of slug trains. It's the most significant developing business sector. Also, now, it is the home of a developing internet business division. By 2020, it is anticipated to achieve US$130 million, making Indonesia the third biggest web based business showcase behind China and India.

Regularly thought little of as a driving monetary constrain among its more notable Asian brethren, Indonesia exhibits an assortment of novel open doors in getting to be distinctly one of the biggest web based business spaces. With such many versatile web clients, consolidated with feeble interior foundation, organizations and individual venders alike can possibly develop the internet business market to statures inconspicuous. Moreover, a developing working class with extra cash will just help spread internet business development, close by a rising flood of both individual venders and enterprises competing to contend in the e-advertise. Indonesia's web based business market is on track to be one of the biggest in Asia, using portable first stages to furnish all Indonesians with helpful access to customer bundled products.

JD's future in Asia

All these facts indicate that it is right decision of JD to make an entry in Indonesia. This company increase its revenue to great extent if it analyzes the market in right. JD has made early entry which is the first step toward great success in any market place now the next step is to get maximum benefit from this competitive edge. 

B2B in China, Guide to get leads using Digital

you are a B2B players and want to get more contact of Chinese clients.
You can check this article it is usefull.

Industries in China

The industrial sector accounts for 70% of China's gross domestic product (GDP). China is a major producer of wells and equipment in the world. Its economic model based on cheap labor and very low resale price is changing with the development of the middle class and rising wages. This is why more and more Chinese industrial companies are looking for better quality and automation of their production. We can classify industrial products into 2 categories: standard products and customized solutions.

Optimize your Web tools for China

Optimize your website for China is what Brands need to do. must do sorry. 

 In China, 80% of buyers are searching for their information (sourcing) on ​​the Internet and 95% of industrial buyers use the Internet to find suppliers. Industry, e-commerce, china, B2B You can also mention some industrial industries Alibaba, an e-commerce platform, to obtain low value consumables. Another example is BAIDU, the leading search engine in China, which should be used to get organic traffic by using SEO techniques and optimizing your website.

Try and try and Mesurate 

Market Test: An Adwords Campaign? An AdWords campaign can be a smart way to do a market test. Your company can decide how much you want to invest in this market test and then the cost can be low low. Even users prefer natural results, some do not hesitate to click on the promotional links. Baidu is and remains the favorite search engine in China with nearly 70% market share.

The e-marketing strategy in B2B China

To put a good e-marketing strategy, you need to identify your customers' needs, new trends and innovations to fully meet your relevant segments.

source article : https://ecommercechinaagency.com/marketing-b2b-in-china



https://ecommerce-china.blogspot.com

Momo Weibo and Wechat Top 3 social media in China

Tencent, Weibo and Momo three are the main social media platforms that are winning shares ads in China. There are advertising dollars for your Internet companies to extract. Marketing on Chinese social networks is possible because there are many Chinese applications and Chinese websites that offer their services and platforms to advertise anything of ideas or products through Chinese social networks and get a tremendous traffic response instantly. Grow your business with 3 Chinese social media platforms and get a positive response right away.

Top Advertising Revenu for momo weibo & wechat 

There are many WeChat marketing agencies and marketing experts available in China that offers your full time and part time services to urgently contact and increase your business sales throughout China. Great multilingual experience that is ready to perform pioneering performance and unique technology services for instant response and instant income. There are many advertising techniques you use to attract communities and spread the recognition of services. Weibo vs WeChat vs Momo all three applications are more prominent and ideas for each business community. All of these services have a good marketing response and are of great value in China, which plays a vital role in getting people to know about different products and letting them get more details on specific products or items for instant response. It is an era of advertising and the era of modern technology that urge people to plan what they want and the market can fulfill their dreams to attract Chinese communities through attractive online campaigns.
source : http://netprecos.com/2017/03/wechat-momo-weibo-are-winning-the-advertising-ads-in-china/


read also :
https://ecommerce-china.blogspot.com/2017/02/lead-generation-strategy-for-ecommerce.html
https://ecommerce-china.blogspot.com/2016/12/online-advertising-in-china-from-236.html