E-commerce in China in 2024

 E-commerce in China in 2024: Top Trends from Agencies

As we advance into 2024, China's e-commerce landscape continues to evolve at a rapid pace. Agencies and industry analysts have identified several key trends that are shaping the future of online shopping in the world's largest e-commerce market. These trends reflect changes in consumer behavior, technological advancements, and regulatory environments. Revenue in the eCommerce Market is projected to reach US$1,469.00bn in 2024

 

 

1. Livestreaming E-commerce Dominance

Livestreaming has revolutionized e-commerce in China, blending entertainment with instant purchasing options. In 2024, this trend continues to dominate, with influencers and brands using platforms like Taobao Live, Douyin (TikTok's Chinese counterpart), and Kuaishou to engage directly with consumers. Livestreaming is not just a sales channel; it has become a crucial tool for brand building and product launches.

read more 

https://www.linkedin.com/pulse/chinese-ecommerce-market-driven-technological-advancements-cyw9e/

2. Integration of AI and AR Technologies
Artificial Intelligence (AI) and Augmented Reality (AR) are being increasingly integrated into the e-commerce experience to enhance customer engagement and satisfaction. AI is used for personalized recommendations, customer service, and inventory management, while AR allows consumers to visualize products in their own environment before purchasing. This technology is particularly prevalent in the fashion and home decor sectors.

3. Consumerism is changing
Sustainability is becoming a significant factor in consumer purchasing decisions. Chinese consumers are increasingly drawn to brands that demonstrate environmental responsibility. In response, e-commerce platforms and sellers are adopting eco-friendly practices such as sustainable packaging, carbon-neutral shipping options, and promoting eco-friendly products.

4. Cross-Border E-commerce Expansion
With the relaxation of certain international trade barriers and improvements in logistics, cross-border e-commerce is experiencing significant growth. Chinese consumers are increasingly purchasing international brands and products online, driven by a desire for quality and authenticity. Platforms like Alibaba’s Tmall Global douyin and JD Worldwide are expanding their international offerings to meet this demand.read more https://marketingtochina.com/guide-ecommerce-china/

5. Social Commerce Surge
Social commerce, which involves purchasing products directly through social media platforms, continues to surge. Platforms like WeChat, Douyin, and Xiaohongshu (Little Red Book) are making it easier for users to buy products without leaving the app, leveraging social recommendations and community engagements to drive sales.

6. Localized and Hyper-Personalized Marketing
E-commerce giants are focusing on hyper-localized and personalized marketing strategies. Using data analytics, companies can tailor their marketing campaigns to individual preferences and regional characteristics, increasing conversion rates. Personalization extends beyond marketing into customizing product offerings and shopping experiences.

7. Regulatory Adjustments
The Chinese government is tightening regulations around e-commerce to protect consumers and ensure fair competition. New regulations focus on data security, consumer privacy, and anti-competitive practices. Companies operating in China are adapting by enhancing their compliance structures and transparency.

8. Rise of Niche Platforms
While major platforms like Alibaba and JD.com continue to dominate, niche e-commerce platforms are gaining traction by catering to specific interests and demographics, such as luxury goods, second-hand markets, and specialty foods. These platforms often provide a curated experience that appeals to particular consumer segments.

Conclusion : go or not go to China :-) 

Top challenges of selling beauty products in China

 What are the challenges of selling beauty products in China?

Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.

L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.

Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.

How can you overcome these challenges?

To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.

One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.

Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.

Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!

source : https://techuch.com/how-to-sell-cosmetics-using-tech-in-china/

Tools and Strategies to Use When Selling beauty products Online in China

When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.

Ray-ban in China, what is the Situation in 2022?

 

China slowdown concerns dim Ray-ban maker EssilorLuxottica's

EssilorLuxottica shares fell Friday due to a decline in China business that overshadowed the overall better-than-expected sales for the French-Italian-owned eyewear company.

Reuters

The company, which produces sunglasses and spectacle frames in Versace and Prada, reported that its sales were "deteriorating" in mainland China due to coronavirus cases. It stated that about three quarters of its locations had been affected by COVID-related closures and subdued footfall.

China is on the rise with sunglasses that block blue light radiation

RayBan, the most popular prescription and sunwear brand, and the Peking University Eye Center have joined forces to promote Anti-UV Eye Protection in China. AMD (age-related Macular Degeneration) is on the rise in China and other countries. It is one of the most serious eye-related diseases in the world.

"It's a well-known truth that prolonged exposure to sunlight without UV-resistant sunglasses can cause permanent eye damage," stated Yvette Ye (China Country Manager for Luxottica Group), the parent company of Ray-Ban.

Source FashionChinaagency 

This research aims to improve UV protection in sunglasses through improved lens technology and educate consumers about the importance UV protection.

Beijing s race to halt the pandemic has clogged highways and logistics, stranded people and shut countless factories, causing HUGE disruption that is rippling through global supply chains explained a member of the CBC at the figaro

How To Use Digital MediaTo Sell In China

Observing China is not just a way to enter a new market. 

What happens there is extremely important for anticipating changes in cultural practices, technologies and uses. These are all the more interesting to understand as they operate almost behind closed doors, with very few foreign brands breaking into China and Internet control preventing global monopolies from entering the Chinese market explained a member of the Chinese Business Club. 

Thus, Facebook does not exist in China, in the same way as Google.

 Instead, hundreds of thousands of players share the market, drawing inspiration from American models while adapting them to Chinese culture. But it happens that their models are now exported abroad: TikTok (TikTok in France: 2019 figures, advertising formats, brand safety, etc.) is based, for example, on a Chinese application, Douyin, which offers additional functionalities not yet implemented. in other countries.

Taking an interest in China means anticipating uses that have not yet been exported to other countries but which are likely to arrive here as we move towards greater digital maturity.

E-commerce in China, a dense ecosystem

In terms of e-commerce, China is now a model. The sector operates according to its own codes and represents, only for the B2C part, more than a trillion dollars 

It is an incredibly powerful market that took advantage of the SARS crisis in 2002-2003 to develop, giving rise to behemoths of online commerce.

The best way to look at it is this: the machine that China is exporting to the world is working fine as it is. What is happening is that the engineers working for the famous brand — the one that every American, European, and Asian country uses  source 

Among the biggest e-commerce players in China

Alibaba Group: 56.15 billion dollars in turnover in 2019, a real e-commerce octopus comparable to Amazon and with many entities facilitating online commerce.

Among the sites and applications owned by Alibaba and used by the Chinese for shopping on the Internet, we find Tmall and Taobao, which have respectively 8.4% and 52.6% penetration rates in the shopping application market according to Statistics. However, it is difficult to separate these two entities, because Taobao permanently links to Tmall: during a search, users will be able to choose between buying on Tmall from recognized sellers, or buying on Taobao from people evaluated on their sales performance on the site.

To better differentiate the two sites, a clarification:

Tmall is a B2C marketplace offering major brands to sell their products on the platform and offering luxury brands a dedicated corner called Luxury Pavilion. Its creators also recently opened a second corner, Luxury Soho, a platform that targets a younger clientele and offers out-of-season luxury products for technically lower prices.

Taobao is a marketplace for the sale of products and services between individuals and semi-pros linked to Tmall. The average basket is $30 according to Companies filings. The site is equipped with social features, including a platform dedicated to livestreaming, Taobao Live, where people film themselves presenting products, like teleshopping. The platform has 299 million active users per day.

On the sidelines, Alipay, Alibaba's payment tool comparable to Paypal or Lydia facilitates transactions.

How To Use Digital MediaTo Sell Ice Cream In China

The buying and selling of products and services in China is very different from that in the United States or Europe. Here, you would need a business license or a special certification to sell products in hotels, resorts, or malls. In China, you can sell virtually anything—including candy, food, beauty products, and household chemicals. This means there are many new options for sellers of ice cream. Many of them are based on imported products, but there is also a growing number of niche options. These include products made from scratches such as premium ice cream varieties, as well as goods that can be made entirely in the home such as natural ice cream and custard.

source : https://www.digitalsoftw.com/2022/05/25/how-to-use-digital-mediato-sell-ice-cream-in-china/

New CEO and Strategy for Tmall (Alibaba)

 

Hu Xiaolai is the new CEO of Tmall, China’s largest online shopping mall. Hu joined Tmall from its largest rival JD.com in 2017, where he built a technology and operations team to support the company’s growth in China  source http://businesskos.com/tmall-new-ceo-whats-his-strategy/

Alibaba new e-Commerce strategy 

Alibaba Group Holding Ltd has announced that it will revamp its international and domestic e-commerce businesses and replace its chief financial officer - changes that come as the tech giant grapples with an onslaught from competition, a slowdown in economy and regulatory repression.

He will form two new units – International Digital Commerce and China Digital Commerce which he says are part of efforts to become more agile and accelerate growth.

It will be led by Jiang Fan, who was in charge of its core Chinese retail markets, and the change is in line with Alibaba's goal of making "globalization" a key focus area in addition to cloud computing and national consumer spending.

Marketplace & Tmall

The digital commerce unit in China will include Alibaba's two main marketplaces, Tmall http://tmall.com/  for established brands and Taobao which welcomes all kinds of merchants. It will be led by Trudy Dai, who previously oversaw a number of Alibaba platforms.

The new national e-commerce structure puts Dai in charge of all retail marketplaces in China, including Taocaicai – its community-based e-commerce service, Taobao Deals as well as Lingshoutong, a retail management platform for mom and pop stores. pop, said the 86research.com analyst. Xiaoyan Wang.

“This could potentially unlock more synergies through cross-selling and supply chain integration,” she said.

Alibaba also announced that deputy chief financial officer Toby Xu will succeed Maggie Wu as chief financial officer from April, outlining his appointment as part of the company's leadership succession plan. Xu joined Alibaba from PWC three years ago.

Hong Kong-listed shares of the e-commerce giant fell 6% in early morning trading, following Friday's declines in the United States.

U.S.-listed shares of Chinese companies tumbled on concerns over tighter regulatory scrutiny in the country following plans by Didi Global Inc to delist from the New York Stock Exchange.

Hit by weaker economic growth and fierce competition from a plethora of rivals, Alibaba last month slashed its forecast for annual revenue growth to its slowest pace since its stock market debut in 2014. It also saw sales at its banner event, Singles Day online shopping festival, grow at their slowest pace.

New Regulation

Chinese regulators have also cracked down on tech and other sectors, particularly over antitrust issues which have seen Alibaba drop a policy requiring merchants to locate exclusively on its platforms. The company was fined a record 18 billion yuan ($2.8 billion) in April for abusing its dominant market position.

Star KOL are not a good Marketing tool in China anymore

 China's traffic stars may be losing popularity. A recent report from Shiqu Engine shows that celebrity marketing events fell by 50.9 per cent in March 2022 compared to the same time last year. However, co-branded marketing rose 91.3 percent and 55.7 percent respectively while new product marketing increased 6.6 times.

Star KOL 

The Traffic stars, a Chinese term that refers to KOLs who drive high-quality digital traffic, have helped brands achieve rapid growth for new products. While the continuing pandemic could partially explain the decline in celebrity events, with Shanghai still under lockdown and Shenzhen just beginning to recover, it also points to shifting tides within China's entertainment sector. Brands that fail to respond to ambassadors' poor behavior quickly are also being caught in the crossfire. This includes Kris Wu's sexual assault case last year, and the recent tax evasion cases livestreamer Viya as well as actor Deng Lun.source 

A new study shows that China's current crackdown on celebrity "idolatry has had a significant impact on marketing practices featuring these figures.

Marketing Agencies Tips 

According to marketing agencies, the use of traffic stars (or music and film celebrities that generate huge consumer traffic online) in marketing campaigns dropped 50.9% between March 2021 and March 2019. According to the report, this was despite an increase in product launches and events.

Scandals

China has been the victim of a slew of scandals involving celebrities in recent years. These range from tax fraud to sexual assault allegations. The government has made strenuous efforts to curb the use of celebrities in product marketing as the scandals mount.

There are many scandals, but the most notable is the disappearance Zhao Wei. This actress has been compared to Angelina Jolie in China. The 46-year old billionaire disappeared last August. All of her television series and films were removed from the internet and her -like Weibo page, which had 86,000,000 followers, was closed. Zhao and her husband were banned from the Shanghai Stock Exchange in 2008 for their unsuccessful takeover of a company. According to the bourse, they "disrupted the market order."

Actors problems in CHina

Zheng Shuang was another A-list actress and was removed from the Chinese entertainment industry. She had been reported to have two children in America through surrogacy in China.

Zheng is one of many celebrities who have been charged with tax evasion. This skyrocketed when China set a limit on the amount that stars can be paid for blockbuster movies.

#meToo

Last summer, the scandals reached their height when Kris Wu, a Chinese-Canadian pop singer, was arrested for rape allegations. China's #MeToo movement reached a fever pitch after the incident. Big-name foreign and domestic brands immediately removed Wu, including LVMH Moet Hennessy Louis Vuitton MC+0.37% 

Apologies 

It has not been heard from, KOL made an apology for the surrogacy, Wu denied the rape allegations before he was taken into custody.

Analysts said that in addition to direct Beijing intervention, the chilling effect caused companies to reconsider engagements with celebrities.

Brands in China

"Many brands are scared and looking for less risky alternatives than celebrities who can disappear overnight, bringing negative associations with the brands they endorse, and swallowing large amounts of marketing budgets that could be spent elsewhere," Philip Chen (managing director of Gentlemen Marketing agency China) 

China has been using media and official channels to create a wave disapproval for allegedly "unwholesome", public figures and an increase in public standards. This is a key component of President Xi Jinping’s "common prosperity” campaign. It seeks to reduce income inequality and curb wealth and excess. It is a good times for small KOL - Models in China ? 

E-Commerce in China top 5 news

 E-Commerce in China top 5 news

 in 2019, China will supplant the US as the world's biggest attire market. In any case, regardless of the promising development of the clothing market in China, the quick fashion market in China is confronting the difficulties of both homegrown rivalry and quality-arranged utilization update

http://cirandas.net/blogviewss/blog/understand-chinese-distribution-of-fashion-in-china

So you're keen on selling in China? Fantastic! There are a lot of chances for organizations hoping to venture into the Chinese market, as per speakers at Alibaba's Door '17 occasion this week. 

source & ecroll

You Must Know to Develop your E-Commerce in China – Update 2020

source

Beginning an e-commerce is a serious business endeavor that requires a ton of preparation, careful arranging, and the correct web arrangements

Open a Tmall Store (Tmall.com or Tmall.hk – Updates 2020)

Tmall Worldwide, as one of the most mainstream cross-fringe e-commerce(CBEC), still make extraordinary progress in the previous source

This water bottle is proficient in keeping fluids, both cold and warm. The triple protection property of the jug empowers beverages to stay hot for around 12 hours and cold for around 25 hours. In any event, when you are wandering in the sweltering sun,

source 

Chinese Export situation by Simon Hopes

 Today we welcomed a Guest blog Simon Hopes 

Chinese Export situation 

China's exports startlingly fell the most in two years in December, while imports also contracted, pointing to additional weakness on the planet's second-largest economy in 2019 and deteriorating global interest.

Adding to policymakers' worries, information on Monday also showed China posted its biggest exchange surplus with the US on record in 2018, which could provoke President Donald Trump to increase pressure on Beijing in their harsh exchange dispute.

https://www.linkedin.com/pulse/chinas-exports-shrink-most-2-years-simon-hopes/

Fintech & e-Commerce in China

 Fintech creates better environment small businesses in China

Read more http://www.1stfinance.org/finance/fintech-creates-better-environment-small-businesses-in-china.html

China’s endeavors to make budgetary administrations more open and reasonable for small businesses by means of mechanical advancements have made progress since the country delivered its fintech improvement outline a year prior, authorities and specialists said.

They likewise called for improving the administrative system and honing mechanical advancement to reinforce the capacity of fintech to serve the genuine economy, as the country’s attention stays on defending business sector substances since the Coronavirus flare-up.

Luxury & ecommerce in China 

The luxury business in China represented 29% of the worldwide market in 2015 and keeps on developing at a jealous rate by western norm, regardless of the ongoing stoppage. Changes are happening in Chinese clients’ desires yet in addition in their utilization designs. KPMG acknowledged in 2015 a review of in excess of 10,000 mainlanders and discovered 45% of respondents bought the vast majority of their luxury things on the web. http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html

 The standpoint for China furniture industry is positive with the business expected to develop at a CAGR of 7% in the conjecture time frame. The Chinese furniture industry is one of the greatest furniture businesses on the planet. It is additionally one of the main makers, buyer, and exporter of furniture. The creation side of the Chinese furniture industry represents almost 40% of the world’s furniture creation.

The Chinese furniture industry is leader on the planet

https://beraplan.com/the-finance-market-in-china-is-booming/

Brands need strategy in China

 As the country’s driving exchanging country and a Gross domestic product of more than $10 trillion, China is an alluring alternative for business extension. In any case, organizations can’t just depend on the showcasing systems that they have executed in western societies when dispatching their brand in Asia. These advertising efforts may not resound with the neighborhood Chinese market.

https://latestfromtheworld.com/brand-advertising-strategy-in-china/

Forget about Tmall Global, Top Tips to sell on Chinese E-Commerce

Discover top Tips of Chinese shopper,  forget about Tmall Global, it is too expensieve and bet on this.

Problem of Tmall Global and SME

The creation of a Tmall Global store can be a problematic procedure to some extent for SME brands, without the agreement in itself to really obtain support for the use of a Tmall Global store. Before 2016, any brand that met a specific criteria was allowed to establish a store in Tmall and Tmall Global. However, since then it has become a "welcome in particular" store, and the obstruction to the section has increased fundamentally. In the event that your image is a level one brand in your home country, and so far it is prominent among Chinese tourists with many Taobao distributors who sell their items as "Daigou"U shopal  , at that time the opportunity to obtain the back. is tall. Tmall Global will allow you to capture existing applications and develop in China. If not, it can be a long and unsafe procedure.

Domestic or Cross Border eCommerce? 

 For most brands, selling inside China through the domestic model is a definitive objective, yet it could be difficult to do so immediately as you would either need to locate a Chinese distributor or experience the entangled procedure of setting up a Chinese element, performing item testing, bringing into China, and so on. The option in contrast to this would sell through Cross Border – along these lines you can get orders from Chinese shoppers, get paid in your neighborhood money while clients pay in RMB, and you can send your merchandise from your nation of origin or reinforced stockrooms in China, without setting up an element in China.

 New China eCommerce Law

 beginning 2019 Cross border trade in China has been developing quickly in the recent years. In the good ‘ol days, there were relatively few guidelines and confinements.


Top article http://shopbaxbo.com/sell-into-china-through-cross-border/

 In 2006, China began to set up more clear cross border tax collection governs, and has since refreshed its laws and confinements with the most recent update powerful on first January, 2019. While the most recent eCommerce law impacts everybody from the stage administrators to the individual dealers in Taobao and WeChat, it has likewise given a few reports on cross border: The primary round set up guidelines for the different gatherings associated with cross border exchange, including the stages, (for example, Tmall), venders and purchasers. One key guideline is to prohibit reselling the merchandise domestically once it has been purchased through cross border. What’s more, so as to track such cross border exchanges, there is clear necessities on giving the “Three Documents” to the traditions electronically for each exchange: the request information, installment information, and calculated information. The breaking point for single cross border exchange has additionally expanded from RMB 2,000 to RMB 5,000, and the yearly exchange limit from RMB 20,000 to RMB 26,000. This adequately enables a more extensive scope of merchandise to be acknowledged under the cross border custom channel. For merchandise sold between RMB 5,000 and RMB 26,000, while they are permitted to be sold through cross border channels, full custom tax assessment, esteem included expense and customer duty would should be applied. An extended whitelist for what items can be took into consideration Cross Border eCommerce, including shimmering wine, brew, heath care and wellness types of gear, and so forth. Select the Right Channels for Cross Border eCommerce Because of the wide news inclusion of Alibaba, a great many people have just known about Taobao and Tmall, and its cross border offering Tmall Global. Without a doubt, numerous abroad brands and retailers have set up “Lead Stores” and “Forte Stores” at Tmall Global. Selling through set up stages, for example, Tmall Global has made a few pieces of activities significantly simpler – This incorporates the set up apparatuses and occasions that have been demonstrated to draw clients’ consideration, the accessible enormous pool of group of spectators that the stage as of now has, cross border installment (through Alipay Global) and strategic foundation (through Cainiao Logistic) that are promptly accessible.

Weibo is not dead è and useful for Tmall Promotion

Weibo is losing its “cool” factor, like what’s going on with Facebook in the West. 

In any case, marketing brands on Weibo, whenever done accurately, can be extremely proficient and practical. Owning to its huge client base and set up brand name in China, Sina Weibo, much the same as its Western comparable, Facebook, basically can’t be disregarded. 

Advertising and brand promotion on Weibo is quite different from Facebook and Twitter in the following ways: 

• On Weibo there are no any focused on commercials which show up anyplace outside of the newsfeed stream. This implies Weibo is substantially more like Twitter – every one of the messages, including the promotions, appear in-stream. Basically, promoting along these lines turns out to be progressively about substance marketing. Then again, it is commonly increasingly hard to catch the intended interest group precisely enough. 
• Weibo’s in-stream publicizing item is classified “Fensi Tong” which has two valuing models: initial one is CPM (cost per thousand impressions) which is at present estimated at 5 Yuan for every CPM. The subsequent model depends on number of communications with the promotion: clicks, sending the advertisement, following the publicist and sparing the promotion. This model uses offering framework, which like Google AdWords with the base offer as of now set at 0.5 Yuan per cooperation. 
• The publicizing model that is one of a kind to Weibo is based around KOLs (Key Opinion Leaders). Those are people who have a large number of devotees and their posts, as a result, become the ads that pull in a great deal of impressions and retweets. There are a few degrees of KOLs on Weibo set apart with a capital “V” of various shading after their names for various client types. For instance, the orange “V” represents an individual client while the blue “V” is saved for bunch client, for example, an organization, an association or a news source. Contacting KOLs in your field and creating association with them is consistently, by a long shot, the most productive brand building system. 

source : https://shaqdown.com/most-effective-ways-to-promote-your-brand-on-weibo/ 

Chinese Millennials are Super Consumers

China has about 400 million generations, five times the 80 million people born between 1982 and 1998 (20 to 36 years old). China has more millennials than the millennials of the United States and Canada.

Millennials: China's new economic force

Millennials are more educated than previous generations, 25% of them holding a bachelor's degree or higher. Two-thirds of Chinese passport holders are millennia. More than 90% of them own smartphones and more than half of the luxury goods bought in China are bought by millennia. They are changing all sectors of the economy, from travel to education. The millennial generation is the main catalyst encouraging Chinese tourists to spend $ 115 billion on international travel in 2017, while those born after 1990 have increased international travel spending by 80% in 2018. In terms of education, one-third of foreign students in the United States are Chinese. Many people have to pay the full amount.

 
However, when the world talks about China, we tend to focus on the past: old stereotypes, old policies, ancient traditions, and older generations. In China, the younger generation is maturing and has begun to lead the country’s strong economic and political future. They have influence and often define every market they enter, affecting the lives of Americans and their compatriots. Whether you want to find a job at a local manufacturing facility, let your child go to college, plan to travel around the world, or sell soft drinks, cell phones or solar panels. we started young China in the next 50 years. A generation will have an impact on your personal and professional.

After graduating from Columbia University and living in China where I lived for four years, I discovered the four characteristics of this young generation to learn about the emerging youth of this country.

 The old Chinese generation grew up behind the cultural wall

First of all, they are open. The old Chinese generation grew up behind the cultural wall. My friend Xiao Huan was born in Sichuan Province in 1990 - the same year as me. Her parents remember that in their childhood, the community had gathered in their neighbor's house because their 12-month calendar was trapped on the mud wall of their home. These 12 images - "European fields" - are the only views of the residents on the outside world. In most cases, the West has been reduced to a series of drum slogans that have been completely wiped out by the Communist Party and marched for the Cultural Revolution. "Beyond the UK, catch up with the United States!" They asked them.

Babycare market in China: A Flourish Market

The Chinese baby care market experienced double-digit growth last year driven by dynamic and sustainable factors. In order to capture this large and rapidly growing market, it is important to understand Chinese mothers, who are not only unique in the West but also dynamic within their own demographic group, with significant regional differences. The childcare market, which amounts to 100 billion RMB ($ 14.8 billion), is mainly motivated by the desire of Chinese mothers to exchange for better quality and food security, as well as the population of 56 million children in China and the rapid growth of citizens' income.

The baby care market in China

Based on these enduring factors, the BCG predicts that the baby care market in China will be the largest in the world. (For more information on growing the baby care market in China, including the development of online counseling forums, see the related article "Baby Love".) Take the example of the infant formula (FMI): it ranks first in China (and is the largest market of the IMF in the world) with an estimated market value of $ 7.4 billion. The BCG found that single is more important as a result of China's one-child policy, which often leads to a higher percentage of child-care income than in the Western world. Expenses of Chinese mothers for their babies have increased exponentially and characterize a broader trend in the sector.

The baby-care categories

To better understand the trends in the baby-care categories, such as baby foods and diapers, and explain why consumers choose one brand over another, Nielsen surveyed respondents from 60 countries online, including China, having purchased these products in the last five years. The results reveal important information about the purchase path and identify the most influential online and offline sources in the process. In China, changes in the selective politics of two children, rapid urbanization and confidence in China encouraged the adoption of convenience lifestyles, making infant formula and baby food prepared more desirable.

JD enter to the Indonesian E-Commerce Market

JD is Making Physical Entry in Indonesia

JDis a Chinese ecommerce company but it knows the importance of markets in other countries like Indonesia. This company has made very strong entry in Indonesia by setting up a shop here. Eventually in the previous few days, JD opened its Indonesia store in stealth mode. It has likewise propelled a restricted Android application. Right now, the site highlights hardware just, including cell phones, portable workstations, tablets, cameras, sound gear, gaming items, and that's only the tip of the iceberg. It has not yet opened a full range of products, which in China incorporates everything under the sun from footwear, packs, and watches to home beautifications, car things, and new foodstuffs.

JD Indonesia 

The JD Indonesia website comes after JD's worldwide webpage in English and an online store for Russia. Now, it's yet indistinct whether JD will import products straight from China or on the off chance that it expects to set up a stockroom some place in Indonesia. Indonesia's internet business scene is turning out to be progressively dynamic, with new players rising and others shutting their entryways. MAPeMall has likewise been live in stealth mode for a brief span after Mitra Adiperkasa, Indonesia's biggest retailer, declared it was going into internet business last June. Recently, we revealed Jakarta-based form estore Paraplou close down, as did ladies' portable trade startup Kleora.

Indonesia shows much open door for internet business among other rising Asian economies, with current projections putting this archipelago country's e-advertise at $130 billion by 2020 (coming third behind China and India). With an expected yearly development rate of 50 percent and solid portable first activities, retailers have an extraordinary open door in Indonesia to concentrate on growing genuinely versatile stages to help encourage e-showcase development, especially in the customer bundled products (CPGs) division.

Indonesia's internet business

Indonesia'spresent internet business market is like China's online commercial center beginnings, with an expansive pool of entrepreneurial dealers giving merchandise acquired construct to a great extent in light of web-based social networking suggestions. Likewise, web based business in Indonesia additionally mirrors the early U.S. e-advertise, which was overflowed with clients vigilant to put stock in online installments and retailers. Indonesia is genuinely one of a kind in that it can possibly make a cross breed of the most extensive open doors from America and China's internet business economies, moving the Indonesian online commercial center onto the worldwide stage.

Indonesia has set up itself as one of Asia's premier portable first countries, with a StatCounter report assessing that in 2015, more than 70 percent of Indonesia's web movement began from cell phones. Additional proof that Indonesians havegrasped portable first activities originates from online networking, with Indonesians having the most noteworthy versatile Facebook use rate around the world, with 63 million clients in 2015. Advance projections put Indonesians' future Facebook get to through versatile being very nearly 99 percent by 2018, demonstrating a genuine predominance over desktop stages. The portable first way that Indonesia has taken likewise permits retailers to concentrate on making really versatile usefulness, showing novel chances to overwhelm in the retail space.

Indonesia

Indonesia is having a great period with regards to monetary development. It is ready to be the main Southeast Asian nation with a system of slug trains. It's the most significant developing business sector. Also, now, it is the home of a developing internet business division. By 2020, it is anticipated to achieve US$130 million, making Indonesia the third biggest web based business showcase behind China and India.

Regularly thought little of as a driving monetary constrain among its more notable Asian brethren, Indonesia exhibits an assortment of novel open doors in getting to be distinctly one of the biggest web based business spaces. With such many versatile web clients, consolidated with feeble interior foundation, organizations and individual venders alike can possibly develop the internet business market to statures inconspicuous. Moreover, a developing working class with extra cash will just help spread internet business development, close by a rising flood of both individual venders and enterprises competing to contend in the e-advertise. Indonesia's web based business market is on track to be one of the biggest in Asia, using portable first stages to furnish all Indonesians with helpful access to customer bundled products.

JD's future in Asia

All these facts indicate that it is right decision of JD to make an entry in Indonesia. This company increase its revenue to great extent if it analyzes the market in right. JD has made early entry which is the first step toward great success in any market place now the next step is to get maximum benefit from this competitive edge. 

Lead Generation strategy for a Ecommerce Business in China

How can I have more lead and more sales to my ecommerce ? That a problem that every ecommerce entrepreneur in China ask themself everyday.

1. Search Engine Optimization on Baidu .

SEO is among the most popular and strategies in China of lead generation strategies for online business. Although there are many different aspects to SEO - from schema markup to backlinks - search must be your main focus. This means investing in content marketing for Baidu. Excellent content increases your visibility, looking. This, in turn, generates more traffic to your website. Once you have visitors to your site, you can encourage them to contact you through a 1-800 number, or entice to rejoice your email list to receive regular news and updates. Content marketing in Chinese  is a powerful tool to attract quality leads, and this is important, because lead generation should not just be a numbers game. You want to build trust with customers who have made the greatest value to life. If your website is not yet mobile-friendly, this is another area that you need to address immediately. Implement a flexible design and make your site easy to explore and navigate for Baidu.
more information on this video 

2. Build your email list, or wechat Contact friends 

 Ecommerce companies must be proactive about collecting email addresses from site visitors. This does not mean simply putting up a subscription form in the sidebar and assistance that people sign up for. This means encouraging visitors and giving them a reason to join. If your target customers are looking for information about the product you are selling, you can encourage users to use e-books or webinars and explain the benefits and recommended use of your product. You can offer free shipping or discounts on their first order to Chinese buyers . Giving something of value gives visitors a reason to join, and the discounts and free delivery give them a reason to order. If some subscribers do not take advantage, you can send them soft reminders let them know that they have not confirmed their order yet. It is also useful to experiment with more aggressive methods, such as pop-ups, to collect emails. Used responsibly, they can be very effective. Related: 10 Ways to Quickly Generate Outlook

3. Optimize your homepage and your landing pages.

Your home page is among the most visited, and the most important pages, on your website. If you want to make a great impression, it needs to be optimized. You leave a lot of business on the table if you do not take organizer time, clean up the clutter and place important items over the fold. Here are several points to consider:

Navigation for Chinese is different 

 It should be easy for your visitors to find what they are looking for on your website. Make your navigation user-friendly. Registration Forms: Create opportunities for your visitors to sign up for your e-newsletter. Content in Chinese: Clearly indicate where visitors can pick up handy guides and tutorials, and learn more about your offers. Calls for action: Include several calls to action to encourage visitors to take action. Ask them to contact you, subscribe to your email list, download a master director or buy a product now.
Products: Organize your products and make them easily readable. Also, optimize your cash register process, your cart abandonment rate will go through the roof if you do not make it easy to buy - whether on a desktop, smartphone or other device.

4. Take advantage of word-of-mouth. so powerfull in China 

It is often said that word-of-mouth marketing is the most effective form of marketing. As one customer refers to your business to another, the word begin to spread as you offer an excellent product or experience. There are a few basic things you can do to create a great customer experience. You can deliver products quickly, you can send customers flattering mail after shopping, you can follow up with them by phone to confirm shipping and so on. But these elements are a simple starting point, given that today's customers virtually expect this level of service in China. To truly exploit the power of Chinese word-of-mouth, you need to do something more. For example, you can offer discounts to customers who reference friends to your website. Incentive referral is a great way to spread the word about your business.

5. Maximize results with pay-per-click advertising and social media.

More information on
https://www.ft.com/content/850d920a-dd65-11e6-86ac-f253db7791c6
SEOagency 
Facebook Ecommerce

Social Networks in China for Companies

China, the Eldorado the hub of the world makes dream more than one entrepreneur. This market with 10% growth, this billion potential consumers, 800 million mobile phones, 630 million Internet users who generally spend 25 hours a week connected on the Internet, whether on their laptop or their phone , Millions of millionaires ... offer unmatched opportunities in the world. Yet ... more than one entrepreneur has torn his hair in this country. Culture, competition, copying, this rapidly changing market, these increasingly demanding consumers ... all these factors have led to many failures on the part of all types of companies, small, medium and even the tall. But the desire to undertake is always there and that's why we will describe the 4 networks you will need to do business.
source : http://www.enviedentreprendre.com/2015/09/comment-les-r%C3%A9seaux-sociaux-peuvent-aider-votre-business-en-chine-.html

Linkedin

Linkedin the social network specializing in career management is one of the only networks to have escaped Chinese censorship. It is an online reputation management tool and Personal Branding. China sees in this network a definite development opportunity. Linkedin also allows the Middle Empire to stay connected with the rest of the world. Few foreigners are on the Chinese social networks, linkedin therefore creates a synergy between Chinese and foreigners. In addition, Linkedin is a site in English, it acts as a filter that can help employers find competent people in both languages. There are over 3 million Chinese on linkedin. Moreover, this networking site offers many things that some national sites like Tianji or Ushi does not offer, linkedin is open to the world. Although in 2014, viadeo the French network bought in 2007 the professional social network Tianji, to invest the Middle Empire.
Linkedin is a perfect place to do business, just integrate groups and follow them and post pushes and this will greatly increase your visibility.

WeChat

Wechat or 信 信 its name in Chinese is an instant messaging application that is fast becoming the most popular in the world. In just four years, the Tencent Group with its flagship application reaches more than 549 million active users per month, according to the balance sheet of the first quarter of 2015. The mobile application holds a place More and more important in the organization of the economic and social life of the people and it modifies considerably the purchasing behaviors. It revolutionizes the world of social marketing. Users can send text, photos, videos, and voice messages to their smartphones, or locate callers by shaking their devices. (see this article in French)

Business Social Media

WeChat is an application that helps us make life easier. The application brings the notion of M-commerce with the development of tencentpay which allows to pay online thanks to Tencent pay. Wechat also offers online wallet functionality "wallet" is an online bank. This wallet function generates a QR code that can be scanned by the merchant. WeChat allows the possibility of paying your train tickets, plane tickets, taxi, your subway subscription ... and also the possibility to send money to your friends.

Due to the growing popularity of the application, companies have an interest in developing on WeChat. Thanks to this application, brands can use the strategy of 020, WeChat creates a bridge between Offline and Online. Today, WeChat is a vector of communication at the service of the brand and the development of sales. It is an infallible tool for acquiring new offline and online customers. It is considered much as a performance accelerator. The brand may, for example, make a flash sale via the WeChat account. Integrating a network like WeChat into your marketing strategy will allow you to reach new consumers. Simply create official accounts, and brands will be able to connect with users who will subscribe to them with personalized content. WeChat creates a bridge between customers and brands, it creates a previously unseen proximity.

see also
https://ecommerce-china.blogspot.com/2016/12/top-popular-posts-about-ecommerce-in.html
https://ecommerce-china.blogspot.com/2016/11/gentlemen-marketing-agency-is.html

7 usefull SEO tips for Baidu

7 usefull SEO tips for Baidu

1. Prioritize your SEO in Baidu

In China there are several search engines, but Baidu is the most popular. Baidu is the first Chinese search engine and is the largest source of referrals to any information related to China, as well as sought by Chinese visitors.

2. Provide unique and qualitative contents

Copy and paste is not something that is prohibited by most Chinese search engines. By using search engine based in China, can be more flexible in adding content to your website. You must realize that the standards set by Chinese search engines are not as strict as determined by Google and other search engines based in America.

3. Never criticize the Chinese government NEVER!

It is important not to be violated, otherwise you will have problems. Avoid possible sensitive issues that have a tendency to attack the policies of the Chinese government.

4. Optimize the home page for Baidu

Try to keep your home page full of information and links. The difference between Chinese visitors with visitors from other countries is its penchant for visiting the home page that contains a lot of inbound links. The more, the better recoil and this habit with the support of several Chinese search engines, including Baidu.

5. Reverse campaign

As already mentioned in point 4, backlink is a very important thing in China. The more backlinks, the more easily a site can be detected by Chinese search engines. The article quoted a famous website can be used to improve search. Try to find quality items famous websites, and rewrite in your language and then you can find at least one outcome of satisfaction regarding SEO.

6. Build your reputation

Use a different server if you have more than one site. It is also not allowed to use a shared server to accommodate more than one site. This will result in your site it will be blocked by the Chinese government. Use hosting services based in China also to facilitate visitors in finding your site. 7. Do not forget to buy Baidu label Tag is a very important thing. By using the label proportionally so you can maximize your efforts to make your site easier to detect by Baidu and other Chinese search engines.

further readings :
http://www.bloomberg.com/news/articles/2016-01-24/baidu-enters-the-global-race-to-dominate-era-of-driverless-cars
http://parizinfo.com/tips-for-market-your-brands-on-chinese-e-commerce/
http://www.seo-world.biz/2016/02/seven-important-seo-strategies-to-apply.html

Chinese e-Commerce is going Mobile

The shift of e-commerce sales from the desktop to mobile devices is underway in China in recent years. And according to data from the end of 2015, to mobile inclination is clear. EnfoDesk Analysys International reported that nearly two-thirds of retail and consumer to consumer (C2C) e-commerce sales in China in Q4 2015 are produced by mobile.


That was up from 55.5% in the quarter the first mobile previous time represented the majority of e-commerce sales in the country. 2015 may have been a turning point, but the rise of mobile phones has been ongoing since early 2013, when 9.0% of retail sales and C2C took place via mobile devices. eMarketer estimates that sales of mCommerce were slightly less than the 50% as a percentage of sales e-commerce for the year of last year. Sales of mCommerce retail forecasts China will increase from 51.4% to 55.5% of sales e-retailing in the country this year.

This still represents only 10.9% of total retail sales, however. In 2019, the end of our forecast period, mobile users in China will spend nearly $ 1.5 trillion on mobile commerce, which represent nearly a quarter of the country's retail market.

source http://www.emarketer.com/Article/Ecommerce-Turns-Mcommerce-China/1013736

Other : 

http://ecommerce-china.blogspot.com/2016/04/social-media-in-china-huge-opportunity.html

http://ecommerce-china.blogspot.com/2015/09/top-marketing-news-in-china-in-10-tweets.html

http://ecommerce-china.blogspot.com/2016/03/social-network-and-digital-marketing-in.html