dimanche 26 janvier 2020

E-commerce in China and taobao

Update 2020 : how to boost your sale on taobao

Taoabao active client o reached 711 million, an increase of 18 million from the 12-month period ended in 2019.

E-commerce in China and taobao

Mobile Taobao buyers on its China retail marketplaces reached 824 million end of 2019, an increase of 39 million in 2019.

 The industry of online sales increased by 120% between 2003 and 2012, that is to say, from the year of creation of the most trusted online sales not only in China but also in the world Taobao ("find treasure" in Chinese).

Taobao is owned by Alibaba Group, the undisputed giant of the Chinese e-commerce. The main objective is to promote Taobao system complete e-commerce to ensure a good experience for its users.
And to do that, Taobao meets the expectations and needs of Chinese consumers, unlike the giant eBay. The implementation of that strategy was to transpose the American system for the Chinese market, which cost him a dismal failure. Expectations of Chinese consumers of e-commerce are very different from those of Westerners.

For the Chinese, for example, trust between buyer and seller is very important. That is why they can communicate via "Aliwangwang" chat Alibaba, Taobao and offers mostly fixed price (which can be traded via chat) and only a few auctions (unlike eBay). The auctions are an individualistic way to buy or sell, making it an inappropriate method in Chinese culture, collectivist basis.

Chinese online consumers ! 

 In addition, customers have the option to pay on delivery, cash and after checking the quality of the goods, as they would have done in a traditional shop in China. This payment method is also suitable for Chinese culture, in which the payment by cash is the norm. For example, the Chinese population of Paris is the target of many flights snatching. It is indeed a cultural trait for the Chinese to carry a lot of cash on them.   The design of the interface'' Taobao is also suitable for Chinese consumers. Site colors are red and orange, colors that symbolize the festivities and prosperity in Chinese culture. This is a very positive message to consumers, and is important to consider in a marketing strategy in China.

In general, the symbolism is very important in the behavior of Chinese consumers, unlike the Western consumer, explain the founder of this Agency !

Finally, Taobao offers free registration and a very good customer service, operational 24 hours 24. Its perfect adaptation to the Chinese market explains its huge success.   Today, Taobao is: 80% of C2C market online 500 million users 60 million regular visitors per day 800 million products Almost $ 100 billion in sales One of the 20 most visited sites in the world. The eleventh in April 2013, according to the ranking site Alexa Internet traffic.    

Taobao ! 

Consumes on Taobao?   taobao's customers   The most important category of Taobao users is that of 25-35 years. They look more and more to buy high-tech products and spend a lot of time comparing prices on the internet.     Taobao: an opportunity.   Taobao is a very effective tool for small and medium-sized companies that want to enter the Chinese market
The investment is minimal: a company can create its online presence for free Since it is the largest site for online sales in China, Taobao allows great visibility in the Chinese market for sale online According to a study by the Institute Mckingsey, online sales will continue to grow in importance in China should represent $ 650 billion in 2020   Taobao can buy in small towns (a few million), which have neither good distribution networks, or a variety of products.  

How to promote on Taobao 

Brands use this opportunity to advertise products on this platform where about 80% Chinese buy their products Tmall provides opportunity for merchants to promote their products on Tmall official campaign platform Merchants through this platform have access to the transaction, sales management, tools, products release and shop decoration. Tmall rewards high satisfied stores with competitive sales from shopper based on the quality of product and delivery speed. 

 II. Tmall a question of confidence   

 Tmall is an extension of Taobao. This site specializes in B2C online trade, and is also visible through the site Taobao. Unlike Taobao has a reputation for everything that people want at the most attractive prices, Tmall offers branded products. The price is not the marketing argument Tmall. Rather consumer confidence in the products offered on the website and brand protection against counterfeiting. Some consumers are not buying counterfeit items and are therefore trusted online stores on the site. So Tmall allows brands to control their image and reputation.

 The opportunity on Tmall   Open a shop on Tmall is very interesting for several reasons: Tmall represents 50% of B2C online today, then it was created in 2008 B2C e-commerce has increased by 130% between 2010 and 2012 Customers are protected from counterfeiting Buyers will more easily on Tmall shops because they are confident Chinese ecommerce shop 1   Chinese ecommerce shop 2   But opening a shop on Tmall remains a somewhat complicated investment for foreign companies. That is why opening a shop on this site is recommended for companies wishing to settle in the Chinese market over the long term.   In order to open an online store on Tmall must:

Solution !

Having its registered company in China Having its registered brand in China Pass an online exam organized by Tmall to check if the site rules are well understood Submit official documents Pay 160,000 RMB (about 3,000 USD) as security deposit.  
Both sites online sales are intended for different budgets for companies that use their brand as a marketing argument and those that offer attractive prices for their products. Online sales in China is a growing market and a very interesting opportunity, it would be a shame not to take...

jeudi 23 janvier 2020

China censores (almost) completely Internet

Chinese authorities on Wednesday (January 9th) imposed new strict Internet censorship rules for video content that will affect nearly 600 million Chinese users.

 Chinese censorship, already suffocating, has just touched the shores of Internet video. We already know that tens of thousands of censors glued to their screens day and night identify, target and communicate to public security content deemed "unacceptable" written in Chinese personal messaging.

We know what happens next: live warning on the laptop screen, police raid on the person, summons to the district police station ("have tea" with the police), intimidation or prison sentence for "re-education". An additional step has just been taken by directly targeting websites and platforms that will be deemed responsible for posting videos deemed "harmful".

600 million Chinese Internet user 

600M users affected Chinese censorship has always existed, but since Xi Jinping came to power in 2012, it has taken on dimensions never before attained, adapting to the technological evolution of computers and mobile phones. Chinese cyberspace has a total of more than 800 million users, and the new guidelines released by the government-supported Association of Chinese Internet Services (ASNC) will reach nearly 600 million users.

A list of 100 types of video content has been made public. All of them should be banned from websites notably managed by Tencent Holdings, Kuaishou and Beijing ByteDance Technology, among the largest on the Chinese Internet. This new wave of censorship follows a campaign launched six months ago by the Chinese cyberspace administration to clean up content on the Internet.

Ban on parodying Chinese leaders on the Internet

First rule to be respected by the platforms: the titles, subtitles and comments must be checked before broadcasting. In addition, all companies involved in the video business will have to set up a special control team with high political conscience in harmony with the line of the Chinese Communist Party. Thus, the priority subjects targeted by this censorship concern politics. None of these operators can post videos in which the Chinese anthem is parodied, the leaders of the single party criticized, the independence of the island of Taiwan encouraged.

Images worshiping king money, "unverified" (sic) videos of demonstrations or rallies, or conveying an "unhealthy" view of marriage and love will also be prohibited. This part develops all the rules concerning films of the pornographic type or with sexual content.

"Nothing will be able to speak openly and freely"

Beyond all these subjects deemed "sensitive", already numerous, operators will be prohibited from broadcasting images which "ridicule, mock, oppose, defame the theory, system, thought and socialist culture with Chinese characteristics, policies and major principles of the country ”. It will also be prohibited to create cartoons and clips of speeches by national leaders.

source http://internet-chine.blogspot.com/

lundi 20 janvier 2020

e-commerce new trends in 2020

Simply thanks to O2O (Online to Offline) strategies which allow traffic to be driven on digital platforms to physical platforms using coupons, gamification, special offers, etc. Chinese E-Commerce leaders are inspiring and successfully develop new strategies to advance E-Commerce. So what are the latest development trends in China?

Problem of retail in China 

All small stores struggling to attract people now have their solution thanks to the Chinese giant Alibaba and its initiative “Integrated Retail” dating from 2018. The concept is simple, to generate visits, small stores have access to a database created by Alibaba which contains demographic and sociological data of the surrounding population, allowing them to adapt their products and their stocks.

Store owners use the platform to order Alibaba products through an app. This same platform gives them insight into what customers are buying and uses analytics to help them with inventory management and resupply strategies. Ling Shou Tong is redefining the traditional supply chain into an efficient digital network. This is part of a larger plan called "New Retail", which is part of Alibaba’s strategy to develop a new economic infrastructure combining online and offline operations in China.


Alibaba in China 

Still in the O2O strategy dynamic, Alibaba has created pop-up stores enabling online and offline purchasing to be combined. These pop-up stores display reduced-quantity items that can be purchased locally, but other items equipped with chips in front of touch screens allow the product to be found on Tmall and / or Taobao shopping platforms. So, for customers who want to get a real overview of the product without cluttering up for the rest of the day, this is perfect. “LIVE” PURCHASES Live video streaming is an undisputed trend in China, whether on social networks or E-Commerce platforms. More and more platforms are bending to this new trend and adding this functionality to their site / APP as Taobao had done allowing KOLs (key opinion leaders) to share their purchases with their community directly from Taobao.

In this context, Alibaba in 2016 had set up a fashion show exhibiting major brands such as Guerlain, Pandora, Tag Heuer, etc. During this "live" parade, users could have direct access to the products on the platform, allowing them to make the purchase immediately.

more information https://www.supermariopc.com/still-the-best-platform-for-e-commerce-in-china.html

About Chinese young consumers 

But what is more serious: are these centers really useful for improving the health status of the population? In fact, 63% of the beneficiaries of these services are 40 years old or less. Is the effectiveness of an annual health check on this segment of the population demonstrated, while older populations do not benefit from it?

The interest of repeating a complete assessment annually can be strongly discussed taking into account the health risk profile. In addition, companies - the real payers - do not receive any information that could allow them to set up real internal support programs for behavior change of their employees (market very embryonic otherwise). Without forgetting that these centers only concern 21% of the total population. The screening and prevention centers were the answer to a strong expectation of the population to ensure their medical follow-up, in the absence of a network of general practitioners.

source in french 
After 15 years of "experimental" development, it appears that they are not necessarily the answer to China's public health challenges. Market mechanisms have made it possible to provide a first level of response, but without regulation of the public force, the health balance is very mixed and profitability is not there. Private players have focused on customer segments that are a priori profitable and are now diversifying towards complementary offers that are better paid, but without any real objective of impact on health. Will the market alone be able to bring about an effective health check-up practice? The government's objective of doubling the number of general practitioners by 2020 provides an initial response.

dimanche 19 janvier 2020

The Chinese cosmetics market online

Cosmetics is one of the three most popular categories in Chinese marketplaces. China's second largest cosmetics market behind the United States is expected to rise to number one by 2030, according to a Mintel report.

There is still considerable growth potential for skin care products and makeup. . The other rapidly growing category is that of "cosmeceuticals", that is to say multi-use products that combine cosmetic (eg skin lightening) and pharmaceutical (eg anti-acne treatment) characteristics.

 The Chinese market

The Chinese law prohibiting products not tested on animals and the direct promotion of medicines again knows through crossborder regulation a space of tolerance subject to respecting conditions known only to operational specialists in crossborder e-commerce.
Understanding the Chinese market
 The Chinese market has enormous potential and offers many opportunities with regard to cosmetic products. However, the regulations are complex and following health scandals, a certain mistrust has arisen among consumers. This is why there is some information to take into account if you want to import your cosmetic products to China.
First, to import a cosmetic product, you must register the product with the Chinese authorities. The rules are strict and the list of ingredients authorized and rather limited. So if you want to import new products, the procedure will be longer.
Then we must differentiate the classic products: care for hair, skin and makeup which simply requires a registration certificate, with specific products: for hair growth or dye, fitness, deodorants, elimination of pimples, sunscreen , whitening products, reduction of pigmentation and new ingredients which also require a hygiene license, which represents an additional cost.

Tmall is the leading ecommerce player in China

Top healthcare companies in China

On the side of private players, pioneers on this market, the first group appeared in 2002, in Beijing, with the creation of CiMing Health Checkup (慈 铭 体检) by a team of medical oncologists from a general military hospital. Very quickly, other private actors launched themselves: iKang (which means "likes health" in Mandarin) in Beijing also, Meinian (which means "once a year") in Shanghai in 2004 and One Health (later merged with Meinian) in Shenzhen in 2005, for the most important. Some foreign groups such as the Taiwanese Beijing Meizhao Health Screaning Co also tried to set up in 2004, but never developed as strongly and quickly as the Chinese players.
Since their creation, these Chinese private groups have experienced strong growth, exceeding 15% per year on average. CiMing now has 53 own centers located in the largest cities (Beijing, Shanghai, Guangzhou and Shenzhen), 30 franchised centers in smaller cities (between 5 and 10 million inhabitants) and 100 partner agencies. iKang had 58 centers in 2016 compared to 130 for the Meinian Onehealth Healthcare group, which has become the largest of the private groups by successive takeovers of provincial groups. As for Meizhao, it still has two centers, one in Beijing and the other opened in Shanghai in 2009.

further reading : http://luphliezty.blogspot.com/2019/09/skin-care-and-cosmetic-craze-in-china.html 

Skin Care in China IS about to Become Huge
The retail trade revenue for cosmetic was 21.49 billion yuan in March 2017Asia cosmetic routine is becoming famous around the world. Open YouTube, and type skin care; the top results are most likely going to be My Korea Skin Care Routine, type skin care Korea on Google and see the hundred of blogs and videos being post on the topic

jeudi 16 janvier 2020

Baidu new Ice Bucket Algorithm 5.0

Baidu has propelled a few calculation refreshes in the course of recent years. For search advertisers and webpage website admins focusing on China, understanding Baidu’s calculation updates can help clarify changes in rankings and natural site traffic and at last improve site design improvement.

In this article, we examine Baidu’s calculation refreshes, their effect on Baidu search, and what moves you can make to upgrade your site for Baidu.

The Baidu  Ice Bucket Algorithm 5.0 


Home decoration in China is selling online

Home decoration market is changing in China

home decoration expert has been working in the lodging division for over two decades. He is currently peering toward the omnichannel of creative home enrichment and outfitting. 

It is a 4-trillion-yuan ($620.4-billion) showcase, a cake “too colossal to ever be overlooked”. 

By propelling a stage utilizing Dassault Systèmes’ advancements in transformative computerized arrangements, BDHOME’s DIY stage plans to give 3D advances that can reproduce a physical showroom experience on the web. 

China’s home enhancement market is endeavoring endeavors to utilize Internet advancements to move disconnected showrooms on the web, and make one-stop answers for plan and acquisition of items and administrations for home stylistic theme. 

samedi 11 janvier 2020

Chinese spend more on Wechat

update 2020

Cashless china spends more by WeChat that makes a higher revenue for it

With best in class system and popularity for incredible restorative practice, Hong Kong is known for five star medicinal services. It positions seventh on the planet, with women in the nation having the longest normal future contrasted and different nations. 

update 2020

Telehealth, mechanical autonomy, and the sky is the limit from there

The potential applications for Technology incorporate everything from "wise," blood-delicate swathes for dialysis patients to robots that help stroke patients exercise or keep dementia patients involved. In the working theater, mechanical laparoscopic surgery has turned out to be moderately typical.

Wechat the future of ECommerce in China

The web of things and huge Data are driving positive disturbance worldwide in social insurance and different enterprises. In Hong Kong, there are as of now a couple of establishments that are looking at how portability may spare time, cash, and inconvenience for methods that needn't bother with an individual visit.

Cataclysmic dangers from security breaks in China

Everything sounds like an overcome new world, yet there are cautioning signs on this interstate to advanced wellbeing administration that must not be disregarded.
The fundamental worry here is the manner by which effectively IoT Devices can be hacked. They are possibly the most helpless focuses for digital aggressors today for the very way of their connectedness, the individual data they store, and the general absence of security conventions.

Passwords on a stick

IoT Devices, similar to all advanced Technologies, accompanied managerial benefits to give a specific level of security. In any case, we frequently ignore the need to change the industrial facility default watchword on such Devices, and default passwords are basic and simple to hack. We just need to reference the far reaching sway created by traded off Devices of Starhub clients to see the harm potential for the medicinal services industry.
The potential harm from hacked IoT Devices incorporates the loss of individual, private patient Data and the opening of an entryway into the bigger doctor's facility system. Absolutely, online vaults of Data empower medical attendants and different experts to effectively give guidance remotely. However, consider the possibility that digital aggressors access such Data.
The review additionally demonstrated that 53 percent of associations (over all divisions) still store special and authoritative passwords in a Word archive or spreadsheet, while 39 percent utilize a common server or USB stick.

The arrangement in Chinese way

Luckily, there are all around characterized steps that associations can go for broke.
Enabling IoT Devices to impart transparently and uninhibitedly cannot proceed anymore. While it is the obligation of the merchants to make securing their Devices simple—and industry-authorized principles and directions might be important to uphold these practices—managerial benefit must be overseen by both the client and seller. source
Digital Stafftraining is another basic region. A review by Ponemon Institute as of late detailed that 56 percent of security specialists said organization insiders are the essential driver of security breaks—not because of malevolent performers, but rather just awful security propensities.
The main line of resistance against the well meaning insider is mindfulness and training. All workers ought to be taught to comprehend the dangers, authoritative approaches, and the purposes behind those strategies.

"WeChat is the center of any event strategy in China, invitation, payment, group animation, sharing pictures. That also the database of any event agency in China" explained MVP Event, a leading event agency based in Shanghai

QR Code on WeChat 

Wechat avoid Tax on crossborder ? 

Wechat avoid these tax that Taobao and JD have to pay in 2017 but it is another topic... 

Advantaged records are another zone of concern. The absence of responsibility and security of favored records is frequently misused by digital aggressors. The advantages of defensive controls and discovery abilities on favored records and certifications ought not to be disregarded as a major aspect of a thorough security system.

see also : 
  1. Wechat Guide for Marketers 
  2. Wechat & Social networks in China
  3. FT Wechat
  4. Make money on Wechat

samedi 4 janvier 2020

Web SEO companies in China (update 2020)

Typical message : 

We are a leading web Services Company that specializes in SEO (Search Engine Optimization in China). One of the very few companies which offer organic SEO Services for ecommerce in China with a full range of supporting services such as one way themed text links, blog submissions, directory submissions, article writing for the Chinese Market . 

SEO in China 

90% of Chinese online searchers focus on the 1st page of search engine results.

Did you know? Over 90% of Chinese online searchers focus on the 1st page of search engine results. If your website does not make it to the first page, then:-

Ø      You can lose on potential traffic on your webpage and consequently revenue for your company.
Ø      If new customers don't find you on the first page of Baidu , they will find your competition. Let us help you be there to get new business! 

We have a dedicated team of 350+ professionals which includes 125+ full time SEO experts to serve you. We provide the SEO (Search Engine Optimization) and SEM solution with top ranking on major search Engine as Google, Yahoo and Bing as per the current status of website and requirement.

Do let me know if you are interested, then I can send you our past work details, testimonials, affordable quotation with best offer.

view also 

Finally, have a clear vision of natural referencing! The functioning of Baidu , improve your SEO, avoid penalties, what price should be expected, how long.

Do you have a lot of questions about natural referencing Or SEO on Baidu ?

Would you like to use it to get more visitors and understand why your site does not appear first on Baidu?

This guide is there to answer all your questions.(update 2020)

Before you start reading, if you want to increase your sales and attract more customers to your online store, download my free guide. If you do not have the budget to pay a freelance or an agency, then you have the possibility of doing the referencing of your site yourself and you can choose to spend nothing (except time).

The budget you invest will depend on the seo tools you want to use and there are many, some of which are very practical even in their free version.

On the other hand, I strongly advise you to follow a training course, this will save you a lot of time and avoid you falling into the many traps that can lead to a penalty (see later in this article). Now that you understand how Baidu works, take action.

The first step is to optimize your site to improve its relevance.

Very often we think that optimizing a site rhymes with technical challenges!

While in reality optimizing your site, it is above all to ensure that your pages answer as best as possible the question that the internet user asks Baidu when he types his search.

You will then have to improve your popularity and for that you will have to obtain quality links to your site.

It is only after you have done these first two essential steps that it may then be necessary to technically optimize your site to overtake your last competitors.

I'm not going to dwell on this part any longer, because it would be far too long and I have already written a complete guide anyway to explain how to improve the natural referencing of an e-commerce site. 

Content is the key of a SEO strategy in China. Our main agency expertise is to create efficient content to upgrade brand's position on search engines, and attractive content to increase cutomer's trafic. source

mercredi 1 janvier 2020

How to success in the Chinese Ecommerce world ?

How to success in the Chinese Ecommerce world? 

Nearly 900 million Internet users in China and begin to aggressively shop online in 2020.

 The challenge for outlets online business is to define exactly who their customers are and how they make their buying decisions. In other words , what influences to spend money online?
What we do know is that men shop differently than women, even when it comes to online shopping. For example, we know that men tend to be more , let's call it , goal oriented when they shop online . But they also tend to buy things specifically for themselves. That said , both sexes are looking for two key elements: the lower prices and greater convenience .

Chinese Consumers 

A report from Nielsen on online purchasing behavior of Chinese consumers has shown that for a couple of key categories covered by the survey , men were more active than women in online shopping. Eighty percent of male respondents ( against 59 % of women ) put online for consumer electronics purchases , while 71 % of male respondents ( against 66 % of women ) put online to buy services .

With more people shopping on the internet , we also see the online shoppers are becoming more impatient as they shop . If they can not easily find what they want , they move quickly . They want to shop on their terms and timelines.

 Key of Success ?

So how can we ensure online shopping is rooted in the experience of the Internet at large for online consumers in China?

According to the survey , 66% of consumers were connected to both users microblog and social networking site . The implication for brands is to use their microblog presence as centers for the dissemination of information to combine and meet all other digital platforms as a business site , a mini - site, the page brand social networking campaigns and viral video content.

With the penetration of smartphones , e-commerce is changing a little further to m- commerce. We can see that consumers are not even wait to get home to turn on their computer and start spending . Consumers want to browse and buy when they want it - on the subway , waiting for friends or even during meal times . Engage with mobile users is essential in this regard and most other markets.

Unlike Amazon 's dominance in the U.S. 's , there are many large e -commerce in China fierce competition level players , so it might take longer for a standout leader to emerge . For now, the players existing ecommerce face costly challenges around logistics and price. Some are also struggling with the alignment of the purchase online and offline experience. Shops and / pickup flexible delivery are very popular, especially when combined with smart promotions through online platforms and offline.
Satisfied customers with successful online purchases are likely to drive more sales as consumers share their positive experiences via social media.

A Nielsen survey found 85% of Chinese consumers regularly used social media to share their experiences with online shopping .

As retailers seek to align and grow their business online and offline, the challenge is to develop effective marketing strategies for the sophisticated Chinese consumer:

1 . Gaining confidence - 

Trust is the key -Olivier VEROT

Create an environment of trust with your customers and make them feel valued. Each brand must take some time to understand the specific online networks that engage their customers and become a part of it . Relying on trusted experts or appropriate celebrities in China has also managed to build trust .
The bottom line is that emotion is key. In a world where the consumer sees hundreds of advertisements in a single day space , which triggers an emotional response is proven to give your product or brand the attention and recognition it needs to stand out. From there , you build the dependence of the brand , success here will take care of itself as consumers will recommend the product to others.

2 . Get Connected - 

Chinese online shoppers are mainly young consumers seeking value and convenience educated . Offering assortment of unique products online and giving consumers more convenient options for payment and delivery are also likely to resonate with these buyers.

Loos at Apple video in 2020

3 . Communications - 

Again , social media is a powerful communication platform that is watched several times a day. E -commerce and online shopping store overthrow the consumer conversation in the traditional sense. Consumers are now looking websites retailers specific products and learning of goods via social media. Retailers must engage in this social conversation and interact with tech-savvy consumers in China are becoming more open to increase e -commerce spending. It is also suggested that a campaign offline / online integrated doubles the recall of your brand.

sources :