vendredi 30 août 2013

China 's online advertising spending

According to a study published by e-marketer in November 2010, "growth" is the word that could sum up the market for online advertising in China.
With a population totalling more than one billion people, the growth potential of the market for e- advertising is strong. Especially if we take into consideration the fact that Internet users in China are younger and more affluent than the average population. The increase in access connection should help to triple the online advertising spending by 2014.


Today, advertising spending in China amounted to 33.67 billion U.S. dollars, representing an increase of 14.6% compared to 2010. In 2011, advertising expenditures were up for all media. In summary, online ad spending should have recorded the highest growth rate of 38.5%. This growth has increased in 2012 with the popularity of world events such as the Olympic Summer Games in London. This phenomenon has been already observed in the Beijing Olympics in 2008.
Internet account for 7.9 % of China's advertising spending in 2010. Thus, the Web is in fourth place after the television, print and outdoor display but would be placed in front of the radio.


China's population is more than 1.3 billion people use the Internet with 518 million and only 117 million households have access to broadband by 2010. This potential is even more important that Chinese Internet users are younger and more affluent than average the rest of the population. The same number of Internet users has more than doubled in 2012.
According to media consumers, advertisers are expected to invest $ 9.5 billion in 2014 against 3.7 billion in 2010. By 2014, online ad spending should more than triple and maintain double -digit growth.


In 2010, the Display is the most attractive online advertising investment with 1.78 billion against 1.44 billion for the Search format. This gap is expected to narrow gradually in 2014 without the trend reversed.

Baidu purchases a Ecommerce website: Nuomi

Baidu purchases a Ecommerce website: Nuomi

The first Chinese search engine has acquired 59 % of an e -commerce site . Nuomi specializes in purchasing, very popular in China . With this new purchase , Baidu aims to fill the gap in the mobile.
Baidu, the top search engine in China , announced Friday that it has acquired 59 % stake in Nuomi , a Chinese e -commerce site . The operation revealed by the rating agency Fitch Ratings , amounted to 160 million dollars ( 120 million euros).

Nuomi specializes in purchasing, a popular activity in China. It is for example practiced by works councils. On Nuomi , you can order meals, magazine subscriptions , tickets for amusement parks or movie tickets , all in large numbers and at great prices.

 3.8 million active users

The site now boasts 3.8 million active users, who have a paid account. According to the analysis site Dataotuan Chinese Nuomi is the sixth platform bundling online in China. She was almost 6 % of the market sites in China "group -buying " in the first quarter 2013.
But the road is still long to catch her ​​first competitor , the site Juhuasuan , which is owned by Alibaba Group. It occupied 34 % of the market during the first quarter of 2013 . Yet Nuomi has something interesting Baidu. The argument number one e- commerce website is its via mobile operations , which now represent 30% of its total sales. "The purchase of Nuomi by Baidu should expand its presence in the mobile and location-based services , as well as giving a boost to its e -commerce and advertising activities ," said Fitch Ratings .

A necessary transition to mobile 

For Baidu , the time investment on the mobile . Transition more than necessary. The number of Chinese Internet users on mobile is increasing . According to the China Internet Watch website , they were 450 million to use their mobile to connect to the Internet in June 2013, nearly three -quarters of all Chinese Internet users , against 73 million in June 2008. They are also 62% access the Internet on a phone via a search engine . Baidu is currently the number one search engine in China Mobile , capturing 38 % of traffic. It is far from its 82 % share of the market for fixed Internet search .
A delay that Baidu hopes to fill as soon as possible . The company has for this purpose a new vice president , Li Mingyuan . Aged only 29 , who started as an intern in Baidu since April 2013 the head of its political motive . Shortly after his inauguration , he announced plans to develop applications of the search engine , including those for phones without data plan . Baidu has also signed an agreement with Apple to become the default search engine for the iPhone. More importantly, the search engine bought in July a very popular application store in China , 91 Wireless for $ 1.9 billion ( 1.45 billion euros ) . With the acquisition of Nuomi , Baidu wants to expand his empire a little beyond computers.

mercredi 28 août 2013

China the world's largest ecommerce Market

China  the world's largest ecommerce Market

The Chinese e-commerce market is expected to become, this year, the world's largest in terms of expenditure to the United States, according to a study released Wednesday by the consulting firm Bain & Company. Within 10 years, online sales could account for half of consumer spending of Chinese households, against only 6% today, plans to turn the site Taobao, owned by the local e-commerce giant Alibaba and world number 10 sites direct sales between individuals.

+71% of Growth

The commercial online market grew by 71% per year on average between 2009 and 2012 in China, against 13% in America, the study says thiw twitter account. This change in consumer behavior due to the fact that nearly half of China's population (1.3 billion people) now has direct access to the Internet. Among them, nearly 80% have a smartphone or tablet.

 3.3 trillion yuan

By 2015, online sales represent a total of 3.3 trillion yuan (about 566 billion dollars), Bain & Company said in its study. Last year, spending on Internet Chinese accounted for 212.4 billion against $ 228.7 billion for the United States, says the firm.

Proposed by Jennifer

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jeudi 22 août 2013

Alibaba, the Chinese e-commerce

Revolution of e-commerce

This is its biggest competitor of Baidu known in the moment and also one of the stars of the Chinese web. Alibaba selling online has revolutionized the Chinese economy. More powerful than eBay and Amazon combined, Alibaba, the Chinese giant e-commerce feels grow wings and suggests an IPO on Wall Street. "We are ready," said Jack Ma, the charismatic founder. In March, the magazine "The Economist" Alibaba regarded "as the largest private employer and largest bazaar in the world."

500 million users

In the “cave” of Alibaba, there is everything. In 2003, Alibaba expands its customer base and began its diversification. It gives birth to Taobao, a platform for young amateur sellers on the model of the U.S. eBay. Its ease of use, lack of commission, low management fees and the abundance of goods available (800 million products listed) has changed the lives of Chinese consumers. Taobao currently has 500 million registered users, who now prefer online shopping. Taobao is the fourth most visited site in the world. Another site, Tmall, created in 2008, the site connects professional traders with regular customers.

An important database

Alibaba reported last year more transactions together eBay and Amazon! Every month buy or sell 50 billion yuan of goods. If the three trading platforms Alibaba are so successful is because the company has, since 2004, its own means of payment, Alipay. The group has a single stock purchase information of its users. Alibaba give example to its loyal customers, vendors, low-interest loans usually repaid within a week once the goods passed. For two years, the company also develops its own operating system for smartphone

Wall Street is not a dream. It is a goal. But to reassure the American Stock Exchange, Alibaba will ensure its international reputation, cleaning among its "dishonest" sellers and guarantee the quality of its products....

jeudi 15 août 2013

A revolutionary website to facilitate e-commerce in China

Everything is bought and sold on the Internet and today, the digital economy is one of the only areas which are not affected by the crisis. Proof with this new site "SellToChinese" which, as its name suggests, allows people to trade directly with the Chinese.

Today online business is the heart of the Web sector. More than a trillion dollars have been spent worldwide in 2012 on Internet (United States was the leader of the market). However, this year, according to some analysts, the United States could lose their leading position, replaced by the Asia-Pacific, thanks to China and the rising purchasing power of the middle class (over 300 million individuals).

Trade with China has given ideas to some Web entrepreneurs. Infact, two Italian businessmen, Alberto Toppino and Allessandro Zhou, have recently created the website "" to facilitate trade relations between Italy and China and forget the linguistic border between the two cultures. The principle of the site is very simple, a seller places an ad, this one is immediately translated into Chinese and published online. In fact the announcement is also present on the site "" in Italian and the site "" in Chinese.

The website was immediate famous in Italy. Today the site is planned to be developed in France under the name "". And In a few days, the German version is planned. "SellToChinese» has a simple design, an intuitive navigation,… and announcements are published in different categories: sale of goods, professional services, job applications ... Everything can be found on this site, whether hotels, houses, warehouses, workshops... No charges are asked to the buyer and the seller. However, the site claims an interest in the translation service, which is 37.5 euros. And  the advantage is that people can stay at home in bathrobe to make their transactions, as French people said: “Flaner en peignoir”.

mercredi 14 août 2013

Real Estate websites in China

Real Estate websites in China

China has know these past 30 years one of the most amazing real estate growth of all times, everything has changed, the skyline of large Chinese cities and the way apartments are rented and sold. E-commerce is now the key of Chinese real estate, with very important websites.

Different kinds of websites: who is the targeted customer ?

E-commerce in China is a bit different depending on if the Chinese customer or the foreign expatriate customer is targeted. Some sites exist that are designed for a foreign customer base, such as Scout Real Estate, a real estate agency in Beijing. This is a good website with a lot of information about real estate in China and you can have a look at it to have an idea of what the actual market is. Indeed, real estate in China is about compounds with apartments available in every one of them, the apartment compounds listed on Scout Real Estate are luxury ones.

Apart from this type of websites, most of the websites are designed for the largest real estate market in the world, the Chinese market which is about 20% of the real estate market in the world and has been a source of growth for the Chinese a,d the world economy during these past decades. Real Estate agencies such as Century 21, Wo Ai Wo Jia and Hoze are examples of real estate agencies with good websites, that are representative of websites in China, a bit messy with a lot of information.

A difficulty in the e-commerce and real estate websites in China: the reliability

A specificity of these websites in China is that all of them display a lot of information. Be aware that a large part of it might be irrelevant. Real Estate agencies want to attract customers and once the client is hooked, they will do anything ti find an apartment that more or mess looks like the apartment the client in interested in. Many of the ads on the websites are outdated, the apartments are already sold or rented. A part of a real estate agency work in China is to collect pictures of apartments in compounds just to put them online.

The real estate agencies put ads everywhere, from sites for expatriates to sites abut furniture. Massive presence online is preferred to quality presence.

The answer: real estate portals in China and their response to the markets expectations

Web portals have been set up by Chinese real estate professionals to give information to the Chinese public. Some of these sites are Haozu, 58 and Ganji. Their specificity is the massive information you can read online when you browse these pages.

Chinese customers feel at ease t have a large amount of information on the pages, with a large choice of places to look on the screen. Websites are much less focused than the western countries sites that try to rationalize the focus of the people visiting the site. Chinese websites have messages everywhere, and this doesn’t  blur the people's focus.

Open architecture website: Soufun

The website that has modified a lot of things in e-commerce in China is Soufun. This site has real estate informations about 300 cities in China, and is now the number one website for real estate e-commerce in China. The growth has been impressive, one figure to illustrate it, Soufun's e-commerce services sales went from 23 million dollars in 2011 to 100 million dollars in 2012. This is what you can call growth in e-commerce.

Soufun has seized the Chinese market. The competitors are loosing market shares and Soufun has become the reference site. Its success is based on open architecture? Every user shares its information and this has created probably the largest world flux of real estate information, with marketing tools, updated data about the compounds and the apartments.

The new trend of Chinese real estate websites and their services is that they are going global. Until now, you may have the feeling that the Chinese situation is apart from the rest of the world, but this is a feeling you might not have for long. Chinese real estate websites are going global and they are extending their services. For example, Soufun, in addition to the 300 Chinese cities has now apartments and houses available in the USA. Chinese customers want to buy abroad and they find this site reliable, hence a real success.

China real estate e-commerce going global

Another website that represents this trend is Juwai. Juwai has apartments and houses available in Europe and the USA for Chinese customers. Chinese people want to buy abroad but they might be afraid. The Chinese presence in the world is more and more important and Chinese people are beginning to have a real understanding if real estate markets abroad. Juwai is helping them with a lot of information about the places they want to buy property in. This might be the thing to see about Chinese real estate E-commece, it is ambition and rationalization, these sites success might only be the beginning of something new and really impressive in the future.


mardi 13 août 2013

Understand fully the expectations of Chinese consumers

Understand fully the expectations of Chinese consumers 

To succeed in the Chinese market in e-commerce and traditional channels, it is necessary to fully understand the expectations of Chinese consumers. ONline Shopper
The Chinese consumer is very demanding and wants to choose the best deal, we must always remain vigilant and offer the best deal at the best price. It is very important to treat the presentation of these products do not scare these buyers. Chinese consume each period, we must set up large operations in those special moments, celebrations of the Moon, Chinese New Year Festival Dragon or national holiday.
Understand local payment habits

The success of an e-commerce in China is mainly due to the inclusion of local habits. There is no e-commerce in China in the same way as in Europe, we can compare different approaches in terms of design to notice. Specific considerations in China points: It immaturity of Web browsers (Internet Explorer 6 compatibility) -Payment methods China (Alipay, Tenpay. Etc.) -The importance of cash on delivery, - Integration with local social networks (Sina Weibo, Kaixin, etc..) - Optimization of the tunnel control (including the lack of billing address but a printed invoice legal obligation).

Have a logistics foolproof 

That growth in China continues to grow, the requirements of e-commerce to improve. But the logistics remains a major challenge for actors of e-commerce in China. logistics In just five years, the market for e-commerce in China has grown by over 90% per year, from about 750 million in 2004 to more than $ 32 billion in 2009.

more information

In 2014, experts believe that the Chinese market for e-commerce will reach a value of $ 175 billion. However, success in this rapidly growing market is not acquired.
Logistics is a big challenge players in the world of e-commerce try to improve in order to reach more customers, particularly those living in larger, more distant geographical areas, while continuing to improve the quality their offers. Compared to the exponential growth of e-commerce in China, the growth of express home delivery is lagging behind, this is the perfect example of a logistics still in pain and it raises concerns about how the logistics is processed by the players in this market while sales volumes are constantly increasing.

The Culture of the Discount in China If Chinese consumers will consume on the internet is to have discounts. Internet = cheap in China. The vast majority of the population remains very sensitive to bargains and sites that work best usually offer quality products with bargain prices. The vast majority of products sold on the Chinese internet are discount.
Conclusion If we try to summarize in a few lines, we can say that to succeed in the world of e-commerce in China, you must: - Firstly adapt to China (website in Chinese, and Chinese internet use ...) - Can understand the needs of these new buyers - Have a foolproof logistics to deliver fast and as far as possible, - And attract traffic to generate sales.

samedi 10 août 2013

Ecommerce is growing in China really?

Ecommerce is growing in China really?  

Ecommerce is growing in all countries and China with 500 million users is no exception to the rule. After talking about the E-commerce in Canada and E-commerce in India so here's an infographic on the Chinese e-commerce. 500 million Chinese Internet users spend 750 billion renminbi, or around 95 billion euros of 200 000 sites E-commerce (2 times more than European countries !). Given the structure of the country, the infrastructure and the difference in living standards between urban and rural areas it is normal that the majority of E-commerce takes place in urban areas.

The situation will likely evolve in the future in favor of the less urbanized areas. In terms of E-commerce sites Taobao alone would have more than 370 million customers, for comparison is ten times more than Zappos (shoes leading site in the U.S.). If you are interested in the Chinese market you will find a pdf file created by HEC on Chinese ecommerce


view 10Tips to do good job with Ecommerce in China

jeudi 8 août 2013

Grocery shopping in Asia

Grocery shopping in Asia

Grocery shopping might not be a priority for many rail commuters - at least not before seeing a virtual supermarket in a Peapod station. Peapod, which has long been at the forefront of online grocery sales, pushed its virtual offerings in the real world, and its strategy calls to people who otherwise would not have thought of the digital store. 

The company has over 100 online stores in railway stations throughout its markets in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, DC, and Chicago.
Campaign virtual store Peapod motivates consumers "to download the mobile application, which allows them to start shopping on the go while they are out and about in their communities - at a train station, travel to go at work, at the local leisure center for football games their children, [or] a coffeeshop, "Bradley Porter, director of marketing for Peapod, Explain the E-Commerce Times.

Asian online purchases


The program uses virtual storage billboards that are stocked with products QR-code that can be scanned with mobile devices and purchased locally. While people wait for trains, they can do their grocery right on the platform. "The campaign was designed to encourage people to download the mobile application Peapod, what they can do by scanning the QR code on the virtual shop signs and shop while they are moving through their mobile devices, "said Porter. "Commuters [are] able to launch the mobile application Peapod, sweep some staples until their train and complete their courses and schedule delivery or pick up during their commute to work. [It is] easy and practice. " Virtual billboard concept Peapod also made its way onto the stations and a variety of other real-world locations. "Now, with virtual stores displayed in the play centers on a digital billboard that wanders on the sleeves of coffee and on billboards rights, Peapod is the" stop anywhere, n 'anytime' message directly to consumers where they live and play, "said Porter.
Brave New World Food Peapod strategy is at the forefront of the digital revolution in food marketing, sales and purchases, and many other companies build similar models. "For the food industry, mobile technology has recently been extremely innovative, and more is to come," said Brian Todd, president and CEO of the Food Institute.

 Interviews about Ecommerce in Asia
"The food manufacturers and retailers are working more and more to promote products and increase awareness of their products," 
 "Smartphones are used to analyze the products in stores to find product information, even showing which areas of the food was grown in." With the digitization of food marketing and sales is the growth of data on consumers making purchases.
"Using Big Data card store loyalty is extremely innovative,"
"Knowing what customers have purchased and other data to help them in their purchases made this very exciting area and we will probably see more innovations in the future. " Ideally, many of these technologies will save time and people make purchasing more efficient grocery process. This efficiency also extends to food manufacturers and traders. 
In China, ecommerce is booming +60% of growth in the food delivery, explain Mrs Bianca the manager of
"Much of the technology is to save time, so that consumers can access the right information on their smartphones in the store, or in some cases, [they can be called] to pick up an item they buy regularly when buying, "
" Ultimately, it can make the order and inventory levels of retailers easier to manage. "
Nutritional and other data relating to food is also valuable in the era of the digital store, and companies like Gladson play a role in the collection, management and dissemination of these data to retailers and consumers. 

"Buyers are becoming more sophisticated and demanding in the choice of products," Steve Cole, director of marketing Gladson, told the E-Commerce Times.

 "They are increasingly looking for more detailed information from manufacturers and retailers information," he said. "For example, some consumers are looking for products that are environmentally friendly and are gluten-free and are completely natural. We work closely with industry to ensure that we capture and deliver the information consumers want. "
more info here

Safety/quality Food 

The best organic food Many traditional grocery stores brick and mortar provide order and delivery online, and companies help these retailers by providing platforms e-commerce, the production of digital circular, facilitating special orders and manage marketing line.
"People have learned to trust in the online environment, and they seek to do their normal business day to day online" 
"People want to be able to get themselves organized and get their shopping done quickly, and they want to do in their environment with their own equipment."
 The platform allows e-commerce grocery  provide customized to their customers, which can create shopping lists experience, browse sale items, access recipes, manage their reward points, and order groceries.
The company is also working with retailers to develop and manage personal customers who choose items for commands that can then be picked up at the store or delivered to customers. These buyers, in fact, have become an essential part of the online offer many grocery stores - to the digital store can be more personal than it ever was