Grocery shopping in Asia
Grocery shopping might not be a priority for many rail commuters - at least not before seeing a virtual supermarket in a Peapod station. Peapod, which has long been at the forefront of online grocery sales, pushed its virtual offerings in the real world, and its strategy calls to people who otherwise would not have thought of the digital store.
The company has over 100 online stores in railway stations throughout its markets in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, DC, and Chicago.
Campaign virtual store Peapod motivates consumers "to download the mobile application, which allows them to start shopping on the go while they are out and about in their communities - at a train station, travel to go at work, at the local leisure center for football games their children, [or] a coffeeshop, "Bradley Porter, director of marketing for Peapod, Explain the E-Commerce Times.
Asian online purchases
The program uses virtual storage billboards that are stocked with products QR-code that can be scanned with mobile devices and purchased locally. While people wait for trains, they can do their grocery right on the platform. "The campaign was designed to encourage people to download the mobile application Peapod, what they can do by scanning the QR code on the virtual shop signs and shop while they are moving through their mobile devices, "said Porter. "Commuters [are] able to launch the mobile application Peapod, sweep some staples until their train and complete their courses and schedule delivery or pick up during their commute to work. [It is] easy and practice. " Virtual billboard concept Peapod also made its way onto the stations and a variety of other real-world locations. "Now, with virtual stores displayed in the play centers on a digital billboard that wanders on the sleeves of coffee and on billboards rights, Peapod is the" stop anywhere, n 'anytime' message directly to consumers where they live and play, "said Porter.
Brave New World Food Peapod strategy is at the forefront of the digital revolution in food marketing, sales and purchases, and many other companies build similar models. "For the food industry, mobile technology has recently been extremely innovative, and more is to come," said Brian Todd, president and CEO of the Food Institute.
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"The food manufacturers and retailers are working more and more to promote products and increase awareness of their products,"
"Smartphones are used to analyze the products in stores to find product information, even showing which areas of the food was grown in." With the digitization of food marketing and sales is the growth of data on consumers making purchases.
"Using Big Data card store loyalty is extremely innovative,"
"Knowing what customers have purchased and other data to help them in their purchases made this very exciting area and we will probably see more innovations in the future. " Ideally, many of these technologies will save time and people make purchasing more efficient grocery process. This efficiency also extends to food manufacturers and traders.
In China, ecommerce is booming +60% of growth in the food delivery, explain Mrs Bianca the manager of Epermarket.com
"Much of the technology is to save time, so that consumers can access the right information on their smartphones in the store, or in some cases, [they can be called] to pick up an item they buy regularly when buying, "
" Ultimately, it can make the order and inventory levels of retailers easier to manage. "
Nutritional and other data relating to food is also valuable in the era of the digital store, and companies like Gladson play a role in the collection, management and dissemination of these data to retailers and consumers.
"Buyers are becoming more sophisticated and demanding in the choice of products," Steve Cole, director of marketing Gladson, told the E-Commerce Times.
"They are increasingly looking for more detailed information from manufacturers and retailers information," he said. "For example, some consumers are looking for products that are environmentally friendly and are gluten-free and are completely natural. We work closely with industry to ensure that we capture and deliver the information consumers want. "
The best organic food Many traditional grocery stores brick and mortar provide order and delivery online, and companies help these retailers by providing platforms e-commerce, the production of digital circular, facilitating special orders and manage marketing line.
"People have learned to trust in the online environment, and they seek to do their normal business day to day online"
"People want to be able to get themselves organized and get their shopping done quickly, and they want to do in their environment with their own equipment."
The platform allows e-commerce grocery provide customized to their customers, which can create shopping lists experience, browse sale items, access recipes, manage their reward points, and order groceries.
The company is also working with retailers to develop and manage personal customers who choose items for commands that can then be picked up at the store or delivered to customers. These buyers, in fact, have become an essential part of the online offer many grocery stores - to the digital store can be more personal than it ever was