samedi 9 septembre 2017

The Chinese Spotify is moving to a Huge IPO

Tencent Music Entertainment Group, controlled by China's largest social networking operator, is seeking new funds for a $ 10 billion valuation ahead of an IPO, people familiar with the matter said.

Tencent Music Entertainment Group

The karaoke operator (https://www.tencent.com/en-us/company.html) and streaming applications similar to Spotify plans to sell about 3 percent of its shares to strategic partners, including record labels, one of the people said, asking not to be identified as the details are private. Tencent Holdings Ltd., owner of the WeChat courier service, had about 62.45 percent of the music group late last year.

$ 10 billion valuation 

By forging a bond of equity with record companies, Tencent Music would be securing its right to maintain vital streaming rights in China's burgeoning music market.
source  https://www.tencent.com/en-us/articles/16000711495001897.pdf

Tencent pulled out its music division after merging with China Music Corp. to gain a larger share of an internal streaming market forecast to reach 4.37 trillion yuan ($ 664 million) in subscription revenue by 2018.
The company, which competes with Alibaba Group Holding Ltd. and NetEase Inc., is collecting content to cater for users who turn to the web for entertainment and want services tailored to their personal preferences. Tencent Music has agreements to distribute songs by artists such as Beyonce and Taylor Swift after signing with some of the biggest record companies in the world, including Universal Music Group, Warner Music Group and Sony Music.


the Chinese Spotify

Some of the other most influential record labels for the Chinese market include Huayi Brothers Media Corp. and YG Entertainment of Korea, both of which have distribution agreements with Tencent. Shares of Huayi Brothers rose 0.9 percent in Shenzhen, while Tencent Holdings fell 0.9 percent in Hong Kong. source : https://www.chinamoneynetwork.com/2017/05/02/tencent-music-group-plans-ipo-at-10-billion-valuation

Tencent Music

Tencent Music declined to comment on an email statement. Tencent mainly distributes music through its QQ Music, Kugou and Kuwo applications, which have a combined 600 million monthly active users. The applications offer a free streaming service and a subscription mode. The company also operates a live streaming service and a karaoke app.

Tencent Music makes money through subscription, advertising and sub-licensing of its content to other companies like Netease.

source : https://www.bloomberg.com/news/articles/2017-09-01/tencent-music-is-said-to-seek-pre-ipo-funds-at-10-billion-value


http://ecommerce-china.blogspot.com/

jeudi 15 juin 2017

Wine E-Commerce in China

3 things to learn when you want to sell your Wine in China 



 Chinese site visitors a year-many of them definitely attracted by brand recognition and enlightening Tmall articles.

Localize your Marketing for China! 



 Localize, localize, localize. Possibly one of the most hard issues for just a wine manufacturer would be to describe to its customers how its items flavor. Mondavi wines as possessing “cassis, blackberry and savory herb notes and framework, density and freshness.” To get a Chinese purchaser who may have in no way tasted either cassis or even a blackberry, that description usually means hardly any. Substitute the Chinese words and phrases for “lychee” and “a contact of espresso and chocolate,” and out of the blue, you are in business enterprise.


Realizing the way to localize descriptions, establishing a performing lexicon that’s significant towards the Chinese palate, is definitely the change between blank stares and a order from buyers who recognize and so are enticed by what they’re shopping for. Descriptions of wines in Mondavi’s Tmall retail store also incorporate essential pairings, this sort of being a description of the 2011 Twin Oaks Cabernet Sauvignon, which notes it goes properly with beef, duck and lamb, and Tmall client provider may help respond to more in depth pairing thoughts.

source : http://www.zhongguo-wine.com/2017/06/05/3-things-to-learn-when-you-want-to-sell-your-wine-in-china/

mercredi 14 juin 2017

Tips to market Your Tmall Shop


Step 1: Understand T-mall

Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.


1/Profits
Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential 

read more : http://fashionchinaagency.com/tips-promote-tmall-shop/


mardi 13 juin 2017

Tmall, a solution to Export to China


Tmall, one of the platforms of Alibaba, is leading the online sales in China.


Tmall is recognized as a prestigious platform that offers its services only to branded products. Chinese customers have placed their confidence in it because it offers the purchase of foreign and domestic products that are often not available in store. In China, it is important or even essential to have a virtual online store on Tmall.For world-renowned companies looking for an increased presence in China without opening a shop in every city, Tmall is truly a springboard.Tmall Global is positioning itself to target high-end consumers in China and invites investments from foreign companies.

ONLINE PURCHASES IN CHINA !

Tmall is part of Taobao, which is China’s number one online sales platform with 527 million Internet users in China.




EXPORT TO CHINA ! 


Transactions generated by Chinese B2C retailers online reached $ 47 billion, or 42 billion €, or 40.4% of total online shopping online transactions in the second quarter of 2014.Total transactions in the Chinese mobile shopping market reached $ 28 billion (25 billion d’€) in the second quarter of 2014, representing 26.8% of total online transactions over the same period in China, An increase of 24.6% compared to the first quarter.






lundi 12 juin 2017

dimanche 4 juin 2017

How Small Businesses should Use Videos for Marketing in China




Video in China : the future of Marketing


Because the luxurious business discusses Snapchat’s advertising prospects and, more lately, Instagram’s latest filter attribute, makes seeking toward the China market are experiencing a totally distinct short video clip field. It’s a single that has witnessed speedy development because of the popularity of smartphones and upgraded conversation networks in China.source
In March this
year, Kuaishou, a well known quick video application, was within the receiving close of a US$350 million investment from Tencent, and Alibaba put RMB 2 billion toward the transformation of Tudou from the big, previously common online video platform to a shorter video clip local community. Also, Yixia Technological know-how, owner of Miaopai and Xiaokaxiu, each well-liked short movie apps in China, has previously invested RMB two billion to encourage small video articles creators and producers by making quite a few online video generation bases and providing skilled studios.




Shorter movies are ideal for younger, tech savvy customers who acquire their cell phone with them everywhere you go and use it to obtain social networking or to fill in brief breaks during the working day in between other functions.


But which
short online video applications tend to be the most widely used in China? Who're the viewers of those small video clips? How can manufacturers industry to them? What should really brand names get into consideration when launching quick movie campaigns?
China’s
small video clip applications

Comparable to short video clip platforms like Viddy and Instagram, you will discover many brief movie platforms and apps in China wherever buyers can document real-time videos and share them with good friends. As for buyers, there were 153 million routinely observing China’s limited films in 2016. This is certainly approximated to succeed in 242 million by 2017, an increase of fifty eight.two percent.

CIWEEK,
an online written content magazine, produced a list in their top 10 small video clip applications in China while in the initial half yr in 2016 and Kuaishou, Miaopai, and Meipai were being one of the most popular.

1. Complete platforms: qualified quick video clip platforms



These platforms,
this sort of as Meipai, Miaopai, and Xiaokaxiu, give a one-stop user knowledge. Buyers can use numerous capturing tools, outcome configurations, and formats whilst filming or editing a movie. They also offer a neighborhood for end users to share their films with pals. Brief films uploaded on individuals platforms will also be shared with WeChat buddies, WeChat Times, and Weibo.

2. Information recommendation: news apps



These platforms,
this kind of as Toutiao, NetEase, Tencent News, and Yidian Zixun, focus on suggesting well-known or professional brief films. These platforms had been originally news-based and mass interaction oriented. They've got millions of viewers and short films recommended on these platforms will get big quantities of site visitors.

That are the viewers?



The most crucial consumers of China’s brief video applications are youthful. The majority of them belong into the post-90s technology. In line with a report released in March 2017 by JIGUANG, a big details supplier, consumers ages sixteen to 25 make up 39.7 percent with the whole, although end users aged 26-35 are at 33.three p.c. In the meantime, above half from the people are feminine, making them sixty nine.four per cent with the total selection of people.
When it comes to locations, 66.9 per cent from the complete come from third-tier and underneath third-tier metropolitan areas in China. The top three provinces for viewer quantities are Guangdong, Henan, and Shandong.

How are brand names employing brief video clip?

Shorter movie is starting to become a completely new favored marketing and advertising device for brands for several motives. Brief movies can be employed for a variety of different types of promotional supplies, these types of as product evaluations, products seeding, endorsing brand name lifestyle and even more. With exciting and significant content material, shorter films can supply specific brand name messages to a concentrate on audience although preventing the annoyance that more time movies could result in. The creation cycle of small films is brief with terrific adaptability, which functions properly with brands’ marketing and advertising programs and budgets. By way of viewers interactions with limited films, brand names can improved recognize their tastes, promptly enhance their user encounter, and are available up with efficient internet marketing strategies speedily. Integrated strategies introduced on quick movie platforms is usually imaginative and various.

Ladies are the target 


Considering that virtually all limited movie viewers in China are woman, content for ladies will get a great deal of consideration and boosts model exposure. In October 2016, L’Oréal executed a Halloween campaign on Meipai, encouraging people to upload and share their Halloween makeup movies to get a opportunity to acquire a free gift from L’Oréal. Greater than eleven,000 people uploaded videos and the marketing campaign video clips got a lot more than sixty million views.

Disney Story 

For some brand names, promoting offline visitors and income is their most important activity. Shanghai Disneyland is often a good example of the brand name that successfully used limited video clip for O2O internet marketing. When the park officially opened in June 2016, their most significant obstacle was to appeal to new site visitors. In Oct final 12 months, they introduced a short movie marketing campaign on Meipai, the place end users have been encouraged to upload quick movies of joyful times on the park using the hashtag #The Most Beautiful Instant in Disney Shanghai


. Then Shanghai Disneyland randomly chose members and sent them presents and free tickets. This campaign captivated notice from people and younger consumers, assisted enhance park customer figures, and promoted gross sales.

Video are great in China




Each time a brand plans to open an official account with a shorter online video system in China and launches advertising strategies on it, it may well wish to retain the following in your mind:
• Short
movies are more well suited for models in certain classes. As outlined by their users’ characteristics (most of the end users are young individuals), they are specially powerful for models during the FMCG (fast-moving purchaser merchandise) class, manner, cosmetics, and IT.
• Before launching
strategies as a result of small video clip platforms, models very first have to opt for the most beneficial just one for them. About the full, Miaopai and Meipai are encouraged according to their big consumer base and recognition.
• Remember
customers really like and appreciate creative written content. Information good quality is definitely the vital on the success of a campaign.
• Celebrities and KOLs now
produce quite possibly the most well known articles. Campaigns that cooperate with celebrities and KOLs can accomplish much better success.
• Short
movie platforms may also be used by makes to refresh their impression, release promotional data, regulate client interactions, conduct market place investigate, contend with a PR disaster, plus more.


Marketingtochina.com

A variation of the write-up initially appeared on marketingtochina, a methods system for entrepreneurs who perform with WeChat, Weibo and also other Chinese social media. provides step-by phase navigators, client pattern examination, scenario research, KOL databases, assistance desk aid plus more. To learn more, check out marketingtochina weblog in this article.


mercredi 31 mai 2017

A startup claims to unlock the mysteries of China's digital landscap



A startup that claims to unlock the mysteries of China's digital landscape for Western and collective merchants $ 2.3 million, with the founders of Outdoor Channel Holdings (ECH) outdoors reinvested proceeds from the sale of 68.5 Millions of dollars of its Australian activity last October at OOh! To see the tour.

Wechat ECommerce start 

Choose Weidian or Youzan? Especially, the ups and downs of SaaS WeChat eCommerce third-party platforms are very clear. We believe that the third-party SaaS WeChat eCommerce platform can be a fast and cost-effective way to increase the presence in the WeChat circle, plus the lack of customization and flexibility makes your brand difficult for the future of growth. In conclusion, we believe that Weidian or Youzan will be good for you if you are: Individual sellers C2C; Has a limited budget on WeChat eCommerce; You or your core team members are proficient in Chinese; Your foreign trademark has already been registered in China; Your products are in China where you have already taken care of cross-border logistics.
read also Digital Marketing Tips 


 On the other hand, we do not believe that the use of Weidian or Youzan will be compatible with your WeChat eCommerce if you: Representing a brand or seeking a business solution; Attend the impatience of border electronic commerce in China; Personalized care; Value data security and CRM configuration.

 How do you support your WeChat eCommerce ? 

To overcome these problems mentioned above, our solution is a cloud-based e-commerce designed specifically for enterprises and optimized for the Chinese market. The injection of ECH takes the total relay by Sinorbis to $ 3.9 million since its launch and one year.

It is used to finish building the company's digital marketing platform, which claims to be able to establish, measure and optimize a customer's digital budget in China. Sinorbis currently employs 25 people through its headquarters in Sydney and offices in Shanghai, Beijing and a software development center in Colombo, Sri Lanka.

Sinorbis in China

source http://www.afr.com/leadership/entrepreneur/sinorbis-raises-23m-led-by-executive-channel-holdings-for-china-digital-marketing-platform-20170515-gw58bf

"Most traders consider the huge opportunity that is China, but do not know where to start, I know from personal experience," said Charles Parry-Okeden, co-founder and CEO of ECH.
"It's a totally different ecosystem, no Google, no Facebook, no Youtube, it's a system for paying online, but unless you want to do a new division to deal with it, I can see that 'There's a need for what Sinorbis does'.

Sinorbis will offer a flat monthly subscription to customers who simply want to use its platform to buy and analyze the performance of its ads on sites such as Baidu equivalent to Google or China's responses to Facebook, Weibo and RenRen.
However, for additional fees, customers can also use Sinorbis as a full-service digital marketing agency. Executing this effort in Beijing is one of the co-founders of Sinorbis Allen Qu, which has already launched the digital agency Netconcepts in China, which is now one of the three largest in the country.

Few Chinese digital agencies based on their continent have been equipped to deal with Western customers, said Nicolas Chu, founder of Sinorbis in Sydney, who previously led teams on technology platforms for Expedia and HotelClub. source

optimize your Digital Marketing in China


"There are no tools tools to optimize your digital spending, as we know them on Facebook or Google, that's what we've built," Chu said. While the remainder of the rest in sectors of the Chinese market, such as consumer goods where the sellers of daigou suitcases dominate, Chu said that sectors such as travel and education have contributed to Digital Marketing from Western Countries to China To a US $ 4.7 billion project in 2016-17. source WSJ

ECommerce in China

"But a lot of the reason is a misdirected or literally lost in translation," said Mr. Chu.
With better targeting, such as Sinorbis, Chu predicted that Western digital marketing spending in China will increase to $ 30 billion annually over the next decade.
The Sinorbis platform will be launched in June and tested by customers of its consulting group. This advises on the Chinese marketing strategy for the REA group, BridgeClimb Sydney, Bridestowe Lavender Farm in Tasmania and several universities including UNSW, UTS, University of Tasmania and University of Western Sydney.

Mr. Parry-Okeden and his founder Bruce Fink, a member of the ECH, joined the Sinorbis Advisory Board

http://ecommerce-china.blogspot.com/

jeudi 11 mai 2017

Chinese spend more on Wechat

Cashless china spends more by WeChat that makes a higher revenue for it

With best in class system and popularity for incredible restorative practice, Hong Kong is known for five star medicinal services. It positions seventh on the planet, with women in the nation having the longest normal future contrasted and different nations.


Telehealth, mechanical autonomy, and the sky is the limit from there

The potential applications for Technology incorporate everything from "wise," blood-delicate swathes for dialysis patients to robots that help stroke patients exercise or keep dementia patients involved. In the working theater, mechanical laparoscopic surgery has turned out to be moderately typical.

Wechat the future of ECommerce in China


The web of things and huge Data are driving positive disturbance worldwide in social insurance and different enterprises. In Hong Kong, there are as of now a couple of establishments that are looking at how portability may spare time, cash, and inconvenience for methods that needn't bother with an individual visit.

Cataclysmic dangers from security breaks in China

Everything sounds like an overcome new world, yet there are cautioning signs on this interstate to advanced wellbeing administration that must not be disregarded.
The fundamental worry here is the manner by which effectively IoT Devices can be hacked. They are possibly the most helpless focuses for digital aggressors today for the very way of their connectedness, the individual data they store, and the general absence of security conventions.

Passwords on a stick

IoT Devices, similar to all advanced Technologies, accompanied managerial benefits to give a specific level of security. In any case, we frequently ignore the need to change the industrial facility default watchword on such Devices, and default passwords are basic and simple to hack. We just need to reference the far reaching sway created by traded off Devices of Starhub clients to see the harm potential for the medicinal services industry.
The potential harm from hacked IoT Devices incorporates the loss of individual, private patient Data and the opening of an entryway into the bigger doctor's facility system. Absolutely, online vaults of Data empower medical attendants and different experts to effectively give guidance remotely. However, consider the possibility that digital aggressors access such Data.
The review additionally demonstrated that 53 percent of associations (over all divisions) still store special and authoritative passwords in a Word archive or spreadsheet, while 39 percent utilize a common server or USB stick.

The arrangement in Chinese way

Luckily, there are all around characterized steps that associations can go for broke.
Enabling IoT Devices to impart transparently and uninhibitedly cannot proceed anymore. While it is the obligation of the merchants to make securing their Devices simple—and industry-authorized principles and directions might be important to uphold these practices—managerial benefit must be overseen by both the client and seller. source
Digital Stafftraining is another basic region. A review by Ponemon Institute as of late detailed that 56 percent of security specialists said organization insiders are the essential driver of security breaks—not because of malevolent performers, but rather just awful security propensities.
The main line of resistance against the well meaning insider is mindfulness and training. All workers ought to be taught to comprehend the dangers, authoritative approaches, and the purposes behind those strategies.

Wechat avoid Tax on crossborder ? 

Wechat avoid these tax that Taobao and JD have to pay in 2017 



Advantaged records are another zone of concern. The absence of responsibility and security of favored records is frequently misused by digital aggressors. The advantages of defensive controls and discovery abilities on favored records and certifications ought not to be disregarded as a major aspect of a thorough security system.

see also : 
  1. Wechat Guide for Marketers 
  2. Wechat & Social networks in China
  3. FT Wechat
  4. Make money on Wechat


dimanche 30 avril 2017

JD enter to the Indonesian E-Commerce Market

JD is Making Physical Entry in Indonesia


JDis a Chinese ecommerce company but it knows the importance of markets in other countries like Indonesia. This company has made very strong entry in Indonesia by setting up a shop here. Eventually in the previous few days, JD opened its Indonesia store in stealth mode. It has likewise propelled a restricted Android application. Right now, the site highlights hardware just, including cell phones, portable workstations, tablets, cameras, sound gear, gaming items, and that's only the tip of the iceberg. It has not yet opened a full range of products, which in China incorporates everything under the sun from footwear, packs, and watches to home beautifications, car things, and new foodstuffs.

JD Indonesia 

The JD Indonesia website comes after JD's worldwide webpage in English and an online store for Russia. Now, it's yet indistinct whether JD will import products straight from China or on the off chance that it expects to set up a stockroom some place in Indonesia. Indonesia's internet business scene is turning out to be progressively dynamic, with new players rising and others shutting their entryways. MAPeMall has likewise been live in stealth mode for a brief span after Mitra Adiperkasa, Indonesia's biggest retailer, declared it was going into internet business last June. Recently, we revealed Jakarta-based form estore Paraplou close down, as did ladies' portable trade startup Kleora.
Indonesia shows much open door for internet business among other rising Asian economies, with current projections putting this archipelago country's e-advertise at $130 billion by 2020 (coming third behind China and India). With an expected yearly development rate of 50 percent and solid portable first activities, retailers have an extraordinary open door in Indonesia to concentrate on growing genuinely versatile stages to help encourage e-showcase development, especially in the customer bundled products (CPGs) division.

Indonesia's internet business


Indonesia'spresent internet business market is like China's online commercial center beginnings, with an expansive pool of entrepreneurial dealers giving merchandise acquired construct to a great extent in light of web-based social networking suggestions. Likewise, web based business in Indonesia additionally mirrors the early U.S. e-advertise, which was overflowed with clients vigilant to put stock in online installments and retailers. Indonesia is genuinely one of a kind in that it can possibly make a cross breed of the most extensive open doors from America and China's internet business economies, moving the Indonesian online commercial center onto the worldwide stage.
Indonesia has set up itself as one of Asia's premier portable first countries, with a StatCounter report assessing that in 2015, more than 70 percent of Indonesia's web movement began from cell phones. Additional proof that Indonesians havegrasped portable first activities originates from online networking, with Indonesians having the most noteworthy versatile Facebook use rate around the world, with 63 million clients in 2015. Advance projections put Indonesians' future Facebook get to through versatile being very nearly 99 percent by 2018, demonstrating a genuine predominance over desktop stages. The portable first way that Indonesia has taken likewise permits retailers to concentrate on making really versatile usefulness, showing novel chances to overwhelm in the retail space.

Indonesia

Indonesia is having a great period with regards to monetary development. It is ready to be the main Southeast Asian nation with a system of slug trains. It's the most significant developing business sector. Also, now, it is the home of a developing internet business division. By 2020, it is anticipated to achieve US$130 million, making Indonesia the third biggest web based business showcase behind China and India.
Regularly thought little of as a driving monetary constrain among its more notable Asian brethren, Indonesia exhibits an assortment of novel open doors in getting to be distinctly one of the biggest web based business spaces. With such many versatile web clients, consolidated with feeble interior foundation, organizations and individual venders alike can possibly develop the internet business market to statures inconspicuous. Moreover, a developing working class with extra cash will just help spread internet business development, close by a rising flood of both individual venders and enterprises competing to contend in the e-advertise. Indonesia's web based business market is on track to be one of the biggest in Asia, using portable first stages to furnish all Indonesians with helpful access to customer bundled products.

JD's future in Asia


All these facts indicate that it is right decision of JD to make an entry in Indonesia. This company increase its revenue to great extent if it analyzes the market in right. JD has made early entry which is the first step toward great success in any market place now the next step is to get maximum benefit from this competitive edge. 



jeudi 6 avril 2017

B2B in China, Guide to get leads using Digital

you are a B2B players and want to get more contact of Chinese clients.
You can check this article it is usefull.


Industries in China

The industrial sector accounts for 70% of China's gross domestic product (GDP). China is a major producer of wells and equipment in the world. Its economic model based on cheap labor and very low resale price is changing with the development of the middle class and rising wages. This is why more and more Chinese industrial companies are looking for better quality and automation of their production. We can classify industrial products into 2 categories: standard products and customized solutions.

Optimize your Web tools for China

Optimize your website for China is what Brands need to do. must do sorry. 

 In China, 80% of buyers are searching for their information (sourcing) on ​​the Internet and 95% of industrial buyers use the Internet to find suppliers. Industry, e-commerce, china, B2B You can also mention some industrial industries Alibaba, an e-commerce platform, to obtain low value consumables. Another example is BAIDU, the leading search engine in China, which should be used to get organic traffic by using SEO techniques and optimizing your website.

Try and try and Mesurate 

Market Test: An Adwords Campaign? An AdWords campaign can be a smart way to do a market test. Your company can decide how much you want to invest in this market test and then the cost can be low low. Even users prefer natural results, some do not hesitate to click on the promotional links. Baidu is and remains the favorite search engine in China with nearly 70% market share.

The e-marketing strategy in B2B China

To put a good e-marketing strategy, you need to identify your customers' needs, new trends and innovations to fully meet your relevant segments.

source article : https://ecommercechinaagency.com/marketing-b2b-in-china



https://ecommerce-china.blogspot.com

dimanche 19 mars 2017

What Top Digital Agency CEOs think about China

Top Digital Agency in China


Not everyone familiar with the Chinese market is so optimistic.


Among the not so optimistic is Bessie Lee, CEO of WPP China, which has revenues of $ 1.2 billion. (WPP's revenues for Greater China, which includes Hong Kong and Taiwan - which are not part of Lee's mandate - are $ 1.65 billion.) She is also the founder and executive director of withinlink, an independent strategic incubator of Startups on the mobile, e-commerce and social media that was launched in January this year.

While "between 10 and 15 years ago multinationals considered China as the engine of growth," he points out, the economy began to slow down three years ago and has been hit by the anti-corruption campaign initiated in 2013 by President Xi Jinping, Affected negatively To the luxury goods industry in China. Lee estimates that the global income of luxury goods sellers, who have derived about 30 percent of their Chinese donation sales-now proscribed by the government-have declined by 10 to 15 percent as a result of this new politics. Chinese food and beverage companies, as well as real estate and automotive categories, have also been affected.


source

The Chinese economy 


CEO, for example, says he does not see the Chinese economy returning to double-digit growth in the short term and, in fact, anticipates that the advertising market will grow only 3 to 5 percent over the next five to 10 years. "People will have to look for new growth areas, which means they will need to acquire Chinese advertising companies, especially in second- and lower-level cities," he says. Proctor predicts that the chances that the new media or agencies successfully entering China have become, to use his word, low.

The Chinese digital market 

We encounter the Chinese digital market many times. I often find that there are more questions than answers when it comes to getting closer to the market and the consumer. Do not fear, it can be done. It is key to remember: I am writing this from a digital marketing perspective. Establishing a business in China, compliance, taxes, distribution, etc. are out of my reach, and are always independent market challenge. So for the moment, let's focus on ways to test digital marketing ideas within the market.

Digital without representation.


The first major barrier is to understand how media are bought inside and outside China. One of the most important factors is taxation. As a foreign entity, buying media in China is a fairly strong tax (can be up to 30%). To avoid this there are a number of China-based services, based in China, that can buy media on behalf of foreign entities. Do your research on these offers and make sure that you feel comfortable with the fees, charges, ways of working, etc. Happy to help out here.

SEM. online advertising 

 The easiest barrier to overcome, creating a Baidu account is actually quite easy and turnkey. It is also easy to try smaller ones and really get an idea of ​​what kind of brand value you have in the market. As always, launching is easy, but there are definitely considerations for launch.

Baidu is huge. 

The largest search engine, in one of the largest economies in the world, and money can go fast. Make sure you have a very structured test to try to get the most out of your money as the sea is possible. Mobile first. China is arguably the largest and most mobile country in the world, so be prepared for that. If your mobile experience is not great, chances are your results will suffer. Counterfeit product. You need to keep an eye on the SEM landscape. There are more counterfeit / resale items in China than many other markets, especially compared to the US. You can send these fake sites to Baidu as you would with other search engines. The answer is usually quick.


Digital Spending in China 

More specifically, eMarketer estimates that digital spending in China (the world's second largest digital ad market) will rise to $ 31.03 billion this year, up 30 percent from 2014. The firm also forecasts that disbursements The country's digital revenues doubled in 2019, when nearly 60 percent of total spending was devoted to digital, making digital investment in China the largest in the world.

Digital = Innovation & Technology in China 


Gentlemen Agency 

Given China's recent conversion to digital technology, China has largely done the desktop-based digital explosion and launched directly into mobile-based communications. As a result, Gentlemen Marketing Agency estimates that mobile advertising spending doubled this year, reaching nearly $ 16 billion, while public spending reached about $ 21 billion.




Much more modest boys are called for radio (8 percent), while newspapers and magazines are expected to decline as digital branches increase and popularity, reflecting the impression view in the rest of the world.
Finally, Gentlemen Agency also predicts that outdoor advertising grows steadily due to "the growing movie market and emerging development in Tier 3 and Tier 4 cities."

Omnicom Group

For his part, John Wren, president and CEO of Omnicom Group, compares the optimistic outlook on China. The country's economy, given, "continues to grow into a healthy clip that is more stable and sustainable, [and now] is being labeled as the new normal." It's still a long track for growth ahead. "

Omnicom - with more than 30 branded agencies operating in China, employing about 3,000 people and a strong public expenditure in the telecommunication, travel and personal care categories, given by Wren. An example for this growth is Apple, one of Omnicom's largest customers in China. Wren says the tech giant has enjoyed the record sales of the iPhone 6 and is adding 20 new outlets next year. Yichi Zhang, co-founder and CEO of McGann Zhang, a seven-month-old agency based in Los Angeles and Beijing, believes the entry of Apple Music and iTunes into China indicates maturity in the market. Ironically, it is the presence of more regulation in China that makes the apple as a global brand feel more comfortable, given Zhang. One of the possible hurdles, at least as Wren sees, is "slowing growth rates in China," which, he says, "means that customers are faced with pressures to cut costs. It will be limited."

IPG Media

Henry Tajer, executive director of IPG Media, Interpublic's global media company, finds "some lagging behind in China by local and multinational advertisers." Including what is happening in Europe, as well as the impact on Business in China. source

Tajer, whose main body of experience in the agency is in the Asia-Pacific region, believes that the media is "protected to some extent" in China because of its organic growth strategy. "We do not feel excessively widespread in China," he says. "This gives us confidence when we look at macroeconomic conditions."

Publicis China 

Publicis CEO Maurice Levy discuss advertising in China. They speak with David Gura at the Allen & Co. Sun Valley Conference in Sun Valley, Idaho on "Bloomberg ‹GO

check the Video on bloomberg

 GroupM 

For Dominic Proctor, Chairman of GroupM Global, maintaining all WPP news agencies, the correction in the Chinese economy is "minor." It adds that this economy "continues to grow. There is no significant impact on the global operations of advertisers.

"By way of example," he continues, "consider the case where China is the 10 percent budget of a global marketer." A slowdown in economic growth of one point or less is of negligible impact. "

samedi 11 mars 2017

Momo Weibo and Wechat Top 3 social media in China

Tencent, Weibo and Momo three are the main social media platforms that are winning shares ads in China. There are advertising dollars for your Internet companies to extract. Marketing on Chinese social networks is possible because there are many Chinese applications and Chinese websites that offer their services and platforms to advertise anything of ideas or products through Chinese social networks and get a tremendous traffic response instantly. Grow your business with 3 Chinese social media platforms and get a positive response right away.



Top Advertising Revenu for momo weibo & wechat 

There are many WeChat marketing agencies and marketing experts available in China that offers your full time and part time services to urgently contact and increase your business sales throughout China. Great multilingual experience that is ready to perform pioneering performance and unique technology services for instant response and instant income. There are many advertising techniques you use to attract communities and spread the recognition of services. Weibo vs WeChat vs Momo all three applications are more prominent and ideas for each business community. All of these services have a good marketing response and are of great value in China, which plays a vital role in getting people to know about different products and letting them get more details on specific products or items for instant response. It is an era of advertising and the era of modern technology that urge people to plan what they want and the market can fulfill their dreams to attract Chinese communities through attractive online campaigns.
source : http://netprecos.com/2017/03/wechat-momo-weibo-are-winning-the-advertising-ads-in-china/


read also :
https://ecommerce-china.blogspot.com/2017/02/lead-generation-strategy-for-ecommerce.html
https://ecommerce-china.blogspot.com/2016/12/online-advertising-in-china-from-236.html


vendredi 24 février 2017

Tmall is investing in Toys industry in China


Mattel has signed a strategic alliance with e-commerce giant Alibaba to help the toy maker sell stronger brands like Fisher-Price and Barbie to intelligent Chinese parents with mobility.


Mattel in China

On Tuesday, the companies announced a pact that would combine Mattel's toy brands (MAT, -0.93%) with data from Alibaba (BABA, -1.67%) and Chinese consumer perceptions. The goal is for Mattel to face the $ 7 billion category of Chinese toys, which has registered strong growth, although average spending per child in toys is low compared to Japan and Western markets. The toy industry in the United States, for example, generates $ 20.4 billion in retail and that market is much smaller in terms of population.

Margo Georgiadis, who became CEO of Mattel last week, in a statement touted the combination of Mattel's "unmatched experience in learning and child development with Alibaba's immense reach and unique consumer ideas." He added that because the Chinese toy market is very fragmented, there is great potential for growth. "Working with Alibaba, we see a great opportunity to develop and lead the category," said Georgiadis.

Distribution is the Key in China


Under the partnership of online distribution , Mattel will market and sell brands such as Barbie, Hot Wheels and Fisher-Price through the Alibaba market, targeting an audience of about 443 million active buyers. Mattel will also work with Alibaba to develop new toy products that would be made specifically for the Chinese consumer. Mattel has made some first inroads into the market with the Fisher-Price brand, but says it can do more to make the company's brands relevant to Chinese children and their parents.

Mattel and Alibaba 

A cultural barrier that Mattel and Alibaba will need to overcome is that when parents have extra money to spend on their children, they prefer to put it into educational activities. Mattel says he wants to develop educational content that can persuade parents in China that buying toys can also have a benefit. "Toys and play are an important part of a child's early development, helping to conduct IQ and the development of emotional intelligence," said Patty Wu, Mattel vice president of China's growth, in a blog entry. Parents in other countries because they worried that the game would harm academic performance. That mentality explains why China's market for baby formula is three times higher than the US, but the toy industry is only 30 % of the size. Mattel's Alibaba pact is the next phase in the company's push for China, which has been a continuing effort through deals with physical distributors and an online push, including Alibaba's Tmall.com shopping website From 2011.

source :

  1. understand Chinese Web
  2. http://weibo.com
  3. http://fortune.com/2017/02/14/mattel-alibaba-ecommerce-pact/