Discover top Tips of Chinese shopper, forget about Tmall Global, it is too expensieve and bet on this.
Problem of Tmall Global and SME
The creation of a Tmall Global store can be a problematic procedure to some extent for SME brands, without the agreement in itself to really obtain support for the use of a Tmall Global store. Before 2016, any brand that met a specific criteria was allowed to establish a store in Tmall and Tmall Global. However, since then it has become a "welcome in particular" store, and the obstruction to the section has increased fundamentally. In the event that your image is a level one brand in your home country, and so far it is prominent among Chinese tourists with many Taobao distributors who sell their items as "Daigou"U shopal , at that time the opportunity to obtain the back. is tall. Tmall Global will allow you to capture existing applications and develop in China. If not, it can be a long and unsafe procedure.
Domestic or Cross Border eCommerce?
For most brands, selling inside China through the domestic model is a definitive objective, yet it could be difficult to do so immediately as you would either need to locate a Chinese distributor or experience the entangled procedure of setting up a Chinese element, performing item testing, bringing into China, and so on.
The option in contrast to this would sell through Cross Border – along these lines you can get orders from Chinese shoppers, get paid in your neighborhood money while clients pay in RMB, and you can send your merchandise from your nation of origin or reinforced stockrooms in China, without setting up an element in China.
New China eCommerce Law
Cross border trade in China has been developing quickly in the recent years. In the good ‘ol days, there were relatively few guidelines and confinements.
In 2006, China began to set up more clear cross border tax collection governs, and has since refreshed its laws and confinements with the most recent update powerful on first January, 2019. While the most recent eCommerce law impacts everybody from the stage administrators to the individual dealers in Taobao and WeChat, it has likewise given a few reports on cross border:
The primary round set up guidelines for the different gatherings associated with cross border exchange, including the stages, (for example, Tmall), venders and purchasers. One key guideline is to prohibit reselling the merchandise domestically once it has been purchased through cross border. What’s more, so as to track such cross border exchanges, there is clear necessities on giving the “Three Documents” to the traditions electronically for each exchange: the request information, installment information, and calculated information.
The breaking point for single cross border exchange has additionally expanded from RMB 2,000 to RMB 5,000, and the yearly exchange limit from RMB 20,000 to RMB 26,000. This adequately enables a more extensive scope of merchandise to be acknowledged under the cross border custom channel. For merchandise sold between RMB 5,000 and RMB 26,000, while they are permitted to be sold through cross border channels, full custom tax assessment, esteem included expense and customer duty would should be applied.
An extended whitelist for what items can be took into consideration Cross Border eCommerce, including shimmering wine, brew, heath care and wellness types of gear, and so forth.
Select the Right Channels for Cross Border eCommerce
Because of the wide news inclusion of Alibaba, a great many people have just known about Taobao and Tmall, and its cross border offering Tmall Global. Without a doubt, numerous abroad brands and retailers have set up “Lead Stores” and “Forte Stores” at Tmall Global. Selling through set up stages, for example, Tmall Global has made a few pieces of activities significantly simpler – This incorporates the set up apparatuses and occasions that have been demonstrated to draw clients’ consideration, the accessible enormous pool of group of spectators that the stage as of now has, cross border installment (through Alipay Global) and strategic foundation (through Cainiao Logistic) that are promptly accessible.
Weibo is losing its “cool” factor, like what’s going on with Facebook in the West.
In any case, marketing brands on Weibo, whenever done accurately, can be extremely proficient and practical. Owning to its huge client base and set up brand name in China, Sina Weibo, much the same as its Western comparable, Facebook, basically can’t be disregarded.
Advertising and brand promotion on Weibo is quite different from Facebook and Twitter in the following ways:
On Weibo there are no any focused on commercials which show up anyplace outside of the newsfeed stream. This implies Weibo is substantially more like Twitter – every one of the messages, including the promotions, appear in-stream. Basically, promoting along these lines turns out to be progressively about substance marketing. Then again, it is commonly increasingly hard to catch the intended interest group precisely enough.
Weibo’s in-stream publicizing item is classified “Fensi Tong” which has two valuing models: initial one is CPM (cost per thousand impressions) which is at present estimated at 5 Yuan for every CPM. The subsequent model depends on number of communications with the promotion: clicks, sending the advertisement, following the publicist and sparing the promotion. This model uses offering framework, which like Google AdWords with the base offer as of now set at 0.5 Yuan per cooperation.
The publicizing model that is one of a kind to Weibo is based around KOLs (Key Opinion Leaders). Those are people who have a large number of devotees and their posts, as a result, become the ads that pull in a great deal of impressions and retweets. There are a few degrees of KOLs on Weibo set apart with a capital “V” of various shading after their names for various client types. For instance, the orange “V” represents an individual client while the blue “V” is saved for bunch client, for example, an organization, an association or a news source. Contacting KOLs in your field and creating association with them is consistently, by a long shot, the most productive brand building system.
Douyin’s most important features, in any case, comes as a watcher. While most video stages (counting YouTube as should be obvious above) expect you to hit play on their recordings, on Douyin you basically scroll/swipe between cuts. On the off chance that it presents something you’re not especially keen on or in the event that you can’t endure the 15 seconds that each clasp goes on for, you can move to another bit of substance with a brisk flick of your screen.
It’s addictive. Actually, for controllers, it’s too addictive and a month ago the application had to incorporate a ready that discloses to you when you’ve been sitting idle yet watch mind-desensitizing selfie cuts for an hour and a half:
As Sensor Tower’s report appears, such measures haven’t eased back the application’s development. As per the report on Sohu, in February this year, Douyin as of now flaunted 66 million dynamic day by day clients, while Sensor Tower’s report shows it was downloaded 45 million times in the initial three months of this current year.
Not awful for an application that was purportedly created in only 200 days by a group of eight at ByteDance, Jinri Toutiao’s parent organization.
Can douyin growth continue?
It’s not been all going great for Douyin in any case. Notwithstanding going underweight for being profoundly addictive, the application stood out as truly newsworthy recently after it as far as anyone knows “restricted” kids’ animation character Peppa Pig from its foundation. Douyin discredited such claims, however, the story mirrors a portion of the issues such a brisk fire, client-driven application faces amidst a clear online tidy up exertion by the specialists.
The least demanding and most basic approach to sell on WeChat is to distribute promotional data on your official record as articles or short messages, including item data, surveys, and promotional battles. Among them, propelling promotional battles is likewise a typical and successful approach to develop supporters.
For instance, McDonald’s advanced its “Get One Get One Free” offer of French fries by distributing an article on its WeChat official record on March eighth. The promotional post was accepted to support deals to a great extent crosswise over China, on the grounds that the article itself has come to more than 100 thousand perspectives with numerous positive remarks at the base of the article.
2. WeChat advertising how it works?
The following thing you can consider so as to assist you with selling on WeChat is putting show ads on WeChat. There are two significant choices of direct advertising on WeChat: Moments ads and Account ads.
For organizations keen on extending their E-trade business, making a WeChat shop is certainly something they ought to consider as an incredible expansion to their business. WeChat stores are an E-business stage that exist inside the WeChat application. They are versatile sites associated with the menu of a WeChat Official Account. With the capacity to pay with WeChat Pay, WeChat stores offer ‘a single tick installment’, which makes it considerably simpler for clients to shop.
WeChat shops may look difficult to utilize, yet that isn’t the situation.
First time clients will discover the way toward making a WeChat shop moderately simple. This procedure can be made much simpler if an outsider is remembered for making the WeChat store.
WeChat stores give easy access to products which can likewise be paid for effectively with WeChat Pay or with other installment strategies like Alipay.
With your WeChat store connected to your WeChat Official Account you can send limits to your clients. Along these lines, you can keep them refreshed with the most recent advancements and connected with your image.
Another bit of leeway to having a WeChat E-trade is that it enables you to distinguish your clients from your Official Account rundown of supporters. This will assist you with focusing on a particular objective gathering and afterward to all the more likely comprehend what your clients need.
In the event that your advertising strategy is effectively applied, it can help your WeChat shop to the top. By propelling products at focused occasions of the year, you will make discussions on WeChat, which will carry your WeChat Official Account to more supporters.
Decryption key points recommended by Google in its SEO guide that has been updated. 10 tips on specific points which are far from being met. Yet they are essential in the eyes of the engine.
Relevant anchor text (anchor text )
The text between the anchor link tags ... < / a>
inform Google about the content of the page to which it points . " It should provide at least a rough idea of the content to which it refers ." This advice Google may seem simple, yet it is far from being well respected.
It means to avoid putting the URL in this tag , or especially , off-topic texts, including " click here " and other page numbers. This applies to internal links as for external links .
Google also recalls the need to differentiate in the CSS so that they are not presented in the same way as the rest of the text. It also states that the engine does not like anchor texts filled with keywords, too many, or too much text . Google can see the SEO Black Hat he can punish .
) Although inform the "alt" attribute images
The "alt" attribute is used to associate a text to an image . " All images can be a file name and an attribute " " distinct and you can make a profit out of these two elements " alt says Google. It is possible to optimize its ranking by filling this attribute well - always with effective keyword for SEO for example.
out as anchors for links, so make sure not to use generic file names , such as " image1.jpg " or " im.gif example. 's alt text therefore not only serves to improve the ranking on Google Images.
Also indicates that Google Sitemap file for images provides information relevant to his robots.
3) Captcha and nofollow links for content generated by users
No follow links (rel = "nofollow" ) tell Google not to follow the direction pointed by these links. They do not convey the potential popularity of the source page to the target page.
Google explicitly recommends applying policy "no follow" links posted in the comments, and even in all TOS ( user generated content ) .
" Zones blog comments most likely contain comments spammy " says Mountain View. It is indeed one of the levers used to practice black hat SEO
This is not to transmit " the reputation of your site hard forged a site containing spam" , that is to say not to use a third of its SEO efforts .
This can also be detrimental to the site that hosts these links "spam" , Google also makes clear . " If you send links to links that Google considers as spam , you can endanger the reputation of your own site" , that is to say its SEO.
To guard against " spamindexers " Google recommends using captcha and / or activation of comment moderation .
SEO GOOGLE Tips
Finally Google reiterates that it is possible to assign a link to " nofollow" to all links on a page using an appropriate meta tag ( HTML code of the page). via
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . " Mountain View also recommends
" to add the site in Google Places and Google Maps".
Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .
For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide.
source : SEO website
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "
Mountain View also recommends " to add the site in Google Places and Google Maps". Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .
For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide. via this website
Optimize its SEO !
Too many SEO kills SEO. " Too vigorous implementation of these recommendations could damage the reputation of your site ," says Google. What is the limit not to cross ? Google gives an idea : we must
"create content primarily for your users , not for search engines ."
Google, aware of certain techniques, and advises example of " insert too many keywords unnecessary intended only for search engines, or troublesome , or meaningless to users ." Or even " hide text users , while posting for the search engines " (method of " cloaking " can potentially be severely punished )
Finally, another salient example of content created solely for robots : Use blocks of text summarizing eg " common misspellings used to access a page" that are " of no real value to users " .. . but that can be positioned in the SERP matching queries with errors
Update 2020 :SEO connects you with your target audience effectively
With SEO, you can reach out effectively to your target audience. SEO involves the use of the right keywords and key phrases. These keywords and phrases are usually the terms internet users use to make their queries. source https://article.wn.com/
Do you think it is enough ? Not really because Baidu has 70% of market share in China. So you nee to do SEO on baidu
China’s US$22 billion skincare market will keep on developing as ladies gain modernity and switch towards progressively premium brands, with low per capita spending on items likewise giving sufficient space to brands to develop their organizations, as indicated by a report discharged for the current week.
the authors cite statistics from the World Health Organisation’s Global Status Report on Alcohol and Health 2014. While more than half of the Chinese population aged 15 years and older are teetotal – 42 per cent of men and 71 per cent of women in 2010 – those who do drink averaged 15.1 litres of pure alcohol in 2010.
Baijiu is China’s customary soul and, because of the nation’s tremendous populace, is the top rated soul on the planet. Since 2017, baijiu deals have ascended by 38.5%, coming to $286.5 million. While deals by volume dropped by around 20%, a lofty 72% expansion in baijiu costs saw the classification flourish regarding esteem.
Actually the deal is not settle BUT
According to two people familiar with the matter, Alibaba has to acquire rivals Netz’s cross-border online shopping platform, as China’s highly competitive $ 2tn ecommerce market takes the initial steps toward stability. https://mihuexpress.com/why-alibaba-purchase-kaola-in-china/
A platform that runs user-generated content.
Little Red Book is a social shopping app that not only lets consumers discover products but most importantly, share their opinions and recommendations when trying out different products.
The platform is primarily comprised of user-generated content, which aims to promote social word-of-mouth business.
A positive review on the app requires honesty and credibility, thus making the Little Little Red Book a must-have for your successful campaign.
Generally, Chinese female users 18 to 35 years old check this app whenever they intend to buy certain products or even look for lifestyle tips and hacks.
So, we’ve summarized 18 topics that are included in the Little Red Book, which lists the cosmetics and fashion categories as the most-posted titles.
How it works? what is the industry like? Who are the consumers?
And a focus on how to market a cosmetic brand in China
Let’s start by introducing the market landscape.
Is this industry growing?despite the trade war, Yes, 12 to15% per year.
It really is an amazing market for foreign brand, because asian girls usually spend a lot of time and money on cosmetics.
Chinese people are becoming richer and when a chinese girl is becoming richer she spends more and more money on herself and buy more and more cosmetic product.
Overview of the Chinese Cosmetic Market
As a reference, korean and japanese use between 15 to 21 different cosmetic products for their beauty routine.
China is taking the same direction as its neighbors
And because of the huge population it is to become an amazing market.
Consumers are richer and women are sensitive about skin care and beauty.
West vs China
There is a difference between the beauty standard of the west and of China.
Let me explain roughly how it is: in the west most of the cosmetic industry is about make up.
In China it is different, most of the market is about skin care, personal care,
Women spend a lot of time on skincare every day and care less about makeup.
The beauty standard is natural beauty.
Cosmetic is also a very innovative industry.
Lots of different products with various applications that are created and launched every year.
China Cosmetic Market: An innovative Field
Most of the consumers like innovation, but what does it mean for you?
Concretely once consumers have found what works for them, they will stick to it.
For instance: I want to buy a lotion, once I’ve found the perfect one, I’ll buy it again and again.
In China, It takes a lot of time and effort to get customers,
However once you have them and they are happy about your product they will keep buying.
You will lose money to get them and only later will start to make money.
It is a very competitive industry,
you can go to any shopping mall to see it by yourself
All the brands are here, very aggressives, selling everything, every country are here.
I think China is a land of opportunities for international brand. Why?
80% of the total of the market is dominated by international brands.
The 20% left are cheaper chinese brand that nobody can compete with..
Chinese girls don't like to buy chinese brand when it comes to skin care.
If they have the choice they will buy an overseas brand because they trust overseas brand more than domestic brand.
Of course it makes sense, right?
Everybody prefers to buy a french brand, an italian brand a japanese brand…
rather than a chinese brand when it comes to cosmetics.
China doesn't have any positive feelings about chinese cosmetic brands either.
So it is an opportunity for almost all the brand in the world
How to market Cosmetic product in China
How to market a cosmetic brand in china?
Marketing it is about distribution, selling and branding. Basically they are link together.
What everybody wants is to sell their products; that is the foundation, the base of every business
Find a Distributors in China
In China the distribution is complex and I say complex and not complicated.
There basically is a lot of intermediary. Agents using distributors to find resellers to sell their products, their and their and their…
Making it very difficult to have control over the distribution process of your products.
If you want to have the control you need to have your own stores.
For that, you'll need money to invest first and later earn enough money to open a lot of stores in China.
Which takes too much resources: both time and money consuming
Most of the brand chose to work with distributors and the question that you guys need to ask is
“How can I convince a distributor to sell my products?”
It is not easy but you can find distributors online, you can prospect them, meet them in tradefaire, network..
There are more than 10 000 distributors in China.
They can sell wine and can sell cosmetics, they can be specialized in cosmetics, they can have a store, have an online store,
They can have a big distribution channel, they can have the supermarket, they can have contact in the supermarket.
It is basically almost everything, it can be a hotel, a karaoke..etc there is many different types of distributors
You always need to ask yourself “how can I enter the right channel and convince distributor to chose me and not another one”
and once he chose you: “how to engage more to bring this guy's sells and make money?”
Lets focus on the first one
let's imagine I ‘m a chinese distributors and have access to thousands of brands,
I have a channel and want to make money.
it would make the most sense for me to choose the one that will allow me to make money quickly and effortlessly.
A chinese distributor does not want to invest in branding, they don't want to invest in their suppliers (you)
Yes I know what you are going to tell me,
You have a friend or know people that found distributors finger in the nose.
It was possible 5/10 years ago but times have changed.
The brand to invest in branding, marketing and only have to take care about the distribution
which they are good at.
They want something easy to sell, fast money. Something they can introduce to their channel and find buyer fast. It is that simple.
When chinese distributors are with discussing with mid size brand, negotiation looks fine at first.
Basic steps of negotiatin with a chinese distributor
In a second step after accepting to meet you chinese distributors will check on baidu, if there are no results they will think twice before signing this brand.
They want to find :
positive reviews, stories, page about the brand
taobao &Little Red Book.. to check if there is already reseller. If yes, that is positive, this means someone is already buying from them.
Next step is the social media check: are the accounts alive? are people engaging?
The third Step: After the basic check they will evaluate the potential of the brand.
If they think the brand has potential, great, otherwise they won't take risks.
For us the first step is to work on the reputation of our client.
This way, when they meet distributors they appears to have potential, it gives them a better chance to sign a deal.
Build a distribution network in China
Brand then need to work on their distribution network, find more and more distributors.
You can choose for instance to have one big distributor that has a big distribution network himself
and will basically do the networking job for you
The second option is to control the distribution channel by setting up a distribution network (find a lot of distributors),
As I mentioned earlier, there are many distributors and you can find them everywhere
then chose to manage directly with those guys on a daily basis. This way you’ll be more active in the distribution process
You also have the possibility to sell your products online, on your own store.
It takes more time and effort but it is possible. Same goes for a physical store. Everything is possible.
Most of our clients are looking for a cost effective solution and that is why they are going for the resellers option.
Once you’ve developed a strong network of distributors, you’ll be able to start working on brand awareness.
Brand awareness is a big part of your budget.
The biggest the market is, the more money you need to put in you brand awareness effort.
We are talking millions. But if you invest millions and do not possess any store, you are wasting money.
However, if you already have many stores, to make it simple
you’ll be credible to the target which is a strong converting point as they’ll be able to find you everywhere.
How to build your brand awareness in an efficient way?
KOL is the number one source of brand awareness.
Kol = Key opinion leaders / influencers.
Kols are mainly girls who have been developing a network of followers and you pay them to review your products.
The more you work with them the more trust you’ll have from your target audience.
Chinese consumers almost have a blind trust toward KOLs. Not only you buy there network but their credibility.
Influencers in China are a KEY point of your branding effort.
Social media is another non negligeable option.
China number one social media is weibo. Weibo is still a popular platform for the cosmetic industry.
Chinese girls check cosmetic related content everyday on weibo, they follow brands account.
You have the choice betweensponsored post, create game..
And for a cheap price you'll get a big audience. Really good for massive exposure, similar to facebook.
In the west,
Weibo is also a member of the alibaba eco system,
making it easy to sell on taobao, tmall , Little Red Book etc
You simply have to put your store link to your weibo account and easily drive traffic from weibo to your store.
Weibo is open, it is pretty simple to find an account or information about anyone.
Peoples tends to follow official account easily.
On weibo you can be commercial, it won’t go against weibo rules.
You can give discount, people actually follow brands to get these kind of discounts, get gifts and get commercial info.
If you are an advertiser, weibo is the place for you to be
RED aka Xiaohongshu (the app).
What is little red book?
It is a social ecommerce platform, based on community.
If a netizen like a products he/she sees on the app, he can access the store directly in the same app.
Really popular in the beauty industry. Why?
80%+ of the users are girls. Girls that like international thing, premium products.
Xiaohongshu the cosmetic market king
If you are in cosmetics are really recommend you to use the app.
The other benefice of the app is that you can set up your own store.
It is not that expensive, you can do crossborder and you’ll have to communicate with KOL (which we already said is a must do).
The influencer on LRB use to be the best for promotion but are now closer to what you’ll find on instagram for instance.
They speak about their world, their things and then your products (which make them more real as well so it is positive).
It is first about something interesting and then your products. If your products sounds good, her followers will click on your link.
Focus is on the community then ecommerce.
The other positive point about LRB is that a lot of women are searching the app to find information about your product. Today girls do not trust comment on taobao or ecommerce platform, there is no real review.
On little real book testimonial are real, people are commenting.
They are here to look for information, feedback on the LRB. this is how LRB has been doing so well since its launch.
You can use a lot of people on LRB to test the product and let reviews that will stay.
They will be part of your brand zone which is pretty awesome for brands.
I believe it is the future, because it is cost efficient and makes me think of a chinese version of instagram.
Instagram has become so popular because of its visual and I think LRB will have the same future
even though the little red book is more about making money, ecommerce oriented.
It is basically instagram with chinese characteristics. I can not recommend this app enough to any brands wanting to dvp in China.
BAIDU SEO & UNDERCOVER SEO
I’ll then recommend baidu. I know you are not convinced but people are
still looking for information on baidu as a third party option.
Baidu is number 1 search engines in China
They will look for comments, reviews, articles, price release, sources.
I don't recommend to do seo on your website but create useful content about your brand, how your brand solves problems and market this on baidu as a third party.
This is what we call undercover marketing and seo optimization which is really efficient.
For instance: girls may have problems, let's say dry skin issue.
The first is going to be search on baidu for solutions “my skin is dry, is there a good lotion for that?” etc
They wont click on the brand website, they are aware that no brand is fair/neutral about their products.
But they will click on chat thread, on Q&A, on forum, on Press release and then they will take a decision.
Baidu is really effective as long as you know how to do it.
To sum up, it is not about baidu but your work on the baidu ecosystem to market in an undercover way your brand.
The last thing I’ll talk about is taobao; today a lot of influencers are moving to taobao to live stream.
We recently observed a very good activity from influencers on taobao.
They use to create a lot of things but today they are calling it very simply such as taobao live streaming, taobao influeuncers.
Influencers are highlighted by taobao.
Taobao is powerful, everyone has taobao. It is magic, it is their world.
Women are really active on taobao,
What do poeples use taoabo for?
Taobao is number one app for their search.
They are used to go to taobao and just check the product, they can spend hours and our just looking at products.
It is not just a platform more like a shopping experience, girls like shopping.
Instead of walking the street to shop they open taobao discovers new products.
They like taobao, and taobao founds out that they like it; there are 400 millions of active buyers on taobao. People go to taobao and check products store etc
Taobao Live Streaming
The platform has developed an ecosystem of influencers that users would be recommended.
Taobao invest a lot in videos and recruits influenceur they find on weibo and other platform.
This influencers are reviewing various products in various formats.
Such as shopping TV show where you can see people talking about this or that.
(When you have time, open taobao and have a look.) It is a good way for brands to get exposure.
Wechat Marketing to Sell Cosmetic
The last option would be wechat. Wechat is very good if you have a community.
I recommend any brands to have a wechat account. Wechat is about growing your community, it is perfect for newsletter.
People have different opinion about it. Some are very successful other less.
This is always the same story, if you do things right, you can be really successful on any channel.
However, if you spend the same amount of time and money than on the options we talked about earlier, results won’t be as good.
Wechat is for long term.
It is time to talk about ecommerce
You have two options here
Crossborder or china ecommerce
If you don't have the licence to be in China you can still sell your product to China via crossborder.
time there is an order you ship it to your customer or you have a
warehouse in a chinese free trade zone from where you’ll be able to ship
directly to your customers.
It means every company in the world can sell in china. There are many
ecommerce platform for Cross border, Tmall, Jd.com, Little Red Book,
I’ll split them into two groups
you manage your store like tmall, you manage everything, you invest, market etc
Kaola, Vip etc You just need to sell the product to the platform and they will sell, it is a distributors model.
To integrate any of these platforms you need to have a strong brand ready to sell.
The first type of platform allows you more freedom to work on your branding, results.. You need to invest and can control the data, manage store and logistic..
I recommend you to opte for this type.
The second one is more like a traditional distributors
Note that, Tmall china is different from tmall global (or jd china etc).
Tmall china means you are already in China and have all the documents required.
Opening a Tmall china store, is easier, less expensive, has better management option than tmall global..
You’ll sell more on tmall china than tmall global because it is easier for the consumer, they want to be delivered fast which is not happening with crossborder.
For tmall china you can get faster results and bigger results. Tmall crossborder, it is just a first step between we are not in China and we are moving to china.
It will never be big.
The key to success for this platform is once again branding, let me explain why;
if you have no brand, Tmall won't take you in.
they are taking in big and famous brand. Tmall is a shopping mall, you go there, rent a place and have a store.
f you have no attraction for you brand you won't sell, you CR will be low. If you CR is around 5% for instance this means if you get 100 visitors, you’ll get 5 sales and start to make money with a good ROI.
How you improve CR? Branding.
If you bring visitors to a loreal page 5% or more, maybe 10% will purchase.
There cost of acquisition will be the same as another brand with a 0,1% cr which means they will need 1000 visitors to make 1 sale when loreal get 5 sales with 100 visitors.
Everything is about conversation because the cost of traffic is almost the same for anyone.
You need to buy traffic, KW etc on most of this platform you have PPC, banners and ads outside of tmall that brings traffic to your page.
The more you pay the more traffic you get. The more you sell the more you review, the more you sell. Snowball effect.
That is why 20%-30% of the brand on tmall are making 80% of the global sales. I think I gave you a good overview of the different options you have for the cosmetic overviews if you are a brand.
Microsoft founder Bill Gates says that the federal government should help regulate technology firms like Google and Facebook and that if he were 20-years-old today, he would start an artificial intelligence company whose goal would be to teach computers how to read.
The popular social media platform Little Red Book (Xiaohongshu) has reportedly been suspended from the apple Store and Android Store since yesterday, July 29th. A search of the app on the Android Store indicates that it is "temporarily unavailable", although it is still available on the Apple Store.
A spokesman for Red said he was actively investigating the problem and that current Red users are not affected. The news spread like wildfire on Weibo, with more than 900,000 threads.
Many Internet users were not surprised and criticized the platform for being poorly managed and full of false reviews and paid ads. Some also complained that the quality of messages has decreased since its launch.
more information about xiaohongshu
Little Red Book, founded in 2013, is a social media and e-commerce platform that has become a popular app for sharing product reviews and buying cross-border properties. The platform has grown rapidly and in six years it had 200 million active users per month.
We are currently negotiating for additional funding of $ 500 million. To reinforce its quality control issues, Red has undergone a series of content control measures. Last January, she launched her "Brand Partner Platform," which insisted that KOLs clearly label their sponsored publications. In May, he revamped his entire KOL ecosystem and eliminated more than 13,000 KOLs with fewer than 5,000 followers. However, in June, officials from the Chinese Ministry of Industry and Information Technology warned Red to solicit consumer information.
Under investor pressure, the platform seems caught between two attempts to expand and maintain the quality of the content. To date, many luxury brands are taking a wait-and-see approach to the platform despite its popularity.
"We are still watching the evolution of the platform and the adequacy of demographics to our target consumers," said an expert in charge of US luxury brands in the Chinese market.
In addition, some brands have questioned the return on investment in terms of actual sales, because Red is largely a platform where consumers write and read reviews - not a literal sales site such as trading platforms. Tmall and JD.com.
Official Account on Little Red Book
Nevertheless, many luxury brands, especially high-end beauty brands, have created official account profile pages on the site. However, for the moment, they are mainly intended for KOL sponsored messages. More particularly, the French fashion house Louis Vuitton adopted the platform very early, inviting the Chinese influencer Mr. Bags to review his bags for his first job. To date, however, most other luxury brands have not released anything yet. Maybe once Red has solved his current platform issues, things will change.
Vivid City, an out-of-home digital media specialist (DOOH), was launched to help brands break into the Chinese market.
The company said it created a disruptive model offering a direct way to reserve mega-screens LED for high-traffic heroes in iconic places of the country.
With China expected to become the world's second largest out-of-home (OOH) market in 2022, valued at $ 9 billion, Vivid City's London-based and Shanghai-based team aims to unify this fragmented and complex market. connecting brands with millions of Chinese consumers.
According to Vivid, it's a winning scenario for customers, offering direct access, unique sites and top-notch pricing in one of the fastest growing global markets.
The White Magnolia Plaza screen (main photo) is one of the many screens in Vivid City's wallet.
Located in the center of Shanghai on the Huangpu River, the screen stretches over 23,000 square meters - more than three times the size of a football field.
Three years ago, Vivid City founder Alistair Ballantyne tried to book a DOOH campaign in China for one of its European customers. That's when he saw an opportunity that the company said.
"The number of companies involved in the media buying process has resulted in high prices and significant delays," said Ballantyne.
"It made me think that it was clearly possible to streamline the process. The mass fragmentation of media owners in China has given Vivid City the freedom to independently select the largest screens with the highest penetration and socio-demographic statistics.
"Vivid City has packed China's largest mega-screens to create a scalable business that offers our customers a faster and more affordable way to reach China's urban consumers."
Zoe Huang, director of business development for Vivid City, a Chinese national, said the company's global approach to the Chinese DOOH market gave its customers a "definite advantage":
"The most overwhelming word best describes the feeling that many brands outside of China have towards marketing and advertising out there," Huang said.
"We understand why: in China, the process of planning and purchasing DOOH media is particularly complex. That's why we think it's important for brands to have better access to the Chinese market.
"With our expertise, we can help clients and agencies maximize their impact in China and ensure that their creations respect Chinese law and are in tune with current Chinese cultural trends."
Vivid said he is optimistic about the prospects in China, as growth in urbanization drives China's consumption boom. Today, 59% of Chinese live in urban areas, and that number will reach 70%, or one billion people, by 2030, he said.
The most noticeable change in US approach toward China is the current inconvenience of taxes and the risk of additional to come. However this is just a single component of numerous more extensive changes in the consent allowed to Chinese organizations to get to US markets, to get organizations in the United States, to move protected innovation (IP) from the United States to China, or to lead explore in the United States. While there is the likelihood that US and Chinese governments
A large portion of full time work for only a couple of pennies:
It isn't justified, despite any potential benefits," said Ran Yong, 40, a city worker at a downtown Shanghai place of business. He said he tossed takeout compartments out.
For some exhausted or only languid individuals in urban China, the main takeout stages Methuen and Ele.me are supplanting cooking or eating out as the favored methods for getting sustenance. Conveyance is so modest, and the applications offer such liberal limits, that it is presently conceivable to accept that requesting a solitary mug of espresso for conveyance is a rational, sensible activity.
Huawei company’s founder, Ren Zhengfei, spoke to a journalist from the BBC at Huawei’s headquarters. He patiently answered questions after questions, setting the record straight on the company’s mission and values, as well as the recent challenges. He spoke openly as an industry professional, a company leader, and as well as a concerned father.
Vitamins and nutritional supplements (VDS) in a variety of countries are a type of product which is difficult to explain, but in China there are 27 functions of VDS.
E-Commerce in China for Vitamins and nutritional supplements (VDS) keep growthing in 2019
Last year, China used more than 115 billion vitamin and nutritional supplements, it is the result of increasing disposable income and increasing awareness about Chinese middle-class health. More than 350 million middle class users now represent the largest food supplement market worldwide in Mainland China.
This product allows users’ immune system and strengthen the memory, blood is made regularly, gold quality is improved, and organs are safe. Other types of VDS can help people lose weight, is clearly skin or bone density. In China, the most valued vitamins and mortar supplements are those who work on immune systems and sales sell 27%. Vitamins and nutrient supplements are increasing in sales and it increases rapidly. Chinese users appreciate VDS using modern biology related to Chinese Chinese herbal food. In the past few years, vitamin individual products became a trend in China. Calcium and protein powder are also valued by Chinese consumers.
China has about 400 million generations, five times the 80 million people born between 1982 and 1998 (20 to 36 years old). China has more millennials than the millennials of the United States and Canada.
Millennials: China's new economic force
Millennials are more educated than previous generations, 25% of them holding a bachelor's degree or higher.Two-thirds of Chinese passport holders are millennia.More than 90% of them own smartphones and more than half of the luxury goods bought in China are bought by millennia.They are changing all sectors of the economy, from travel to education.The millennial generation is the main catalyst encouraging Chinese tourists to spend $ 115 billion on international travel in 2017, while those born after 1990 have increased international travel spending by 80% in 2018. In terms of education, one-third of foreign students in the United States are Chinese.Many people have to pay the full amount.
However, when the world talks about China, we tend to focus on the past: old stereotypes, old policies, ancient traditions, and older generations. In China, the younger generation is maturing and has begun to lead the country’s strong economic and political future. They have influence and often define every market they enter, affecting the lives of Americans and their compatriots. Whether you want to find a job at a local manufacturing facility, let your child go to college, plan to travel around the world, or sell soft drinks, cell phones or solar panels. we started young China in the next 50 years. A generation will have an impact on your personal and professional.
After graduating from Columbia University and living in China where I lived for four years, I discovered the four characteristics of this young generation to learn about the emerging youth of this country.
The old Chinese generation grew up behind the cultural wall
First of all, they are open. The old Chinese generation grew up behind the cultural wall. My friend Xiao Huan was born in Sichuan Province in 1990 - the same year as me. Her parents remember that in their childhood, the community had gathered in their neighbor's house because their 12-month calendar was trapped on the mud wall of their home. These 12 images - "European fields" - are the only views of the residents on the outside world. In most cases, the West has been reduced to a series of drum slogans that have been completely wiped out by the Communist Party and marched for the Cultural Revolution. "Beyond the UK, catch up with the United States!" They asked them.