mercredi 27 août 2014

70 percent of online shoppers use their personal computers in China

Profil of online shoppers in China !

70 percent of online shoppers use their personal computersin China to shop online, 60 percent use their smartphones and computers by 30 percent the use of the tablet, with a trend toward greater use smartphone.

 With speeds and faster increasingly catering to mobile users mobile websites, it becomes increasingly easy to use smartphone whenever and wherever you want. In time, with more innovation, disadvantages such as small screen sizes and poor connections will be corrected by improving the user interfaces and investment in infrastructure for the mobile Internet.

55 percent of smartphone users in China have made ​​a mobile payment

Despite these difficulties, the use of phones for online shopping is already popular in China; about 55 percent of smartphone users in China have made ​​a mobile payment, while the equivalent figure in the United States is only 12 percent. This highlights the importance of facilitating access to online stores for smartphone users.
The primary form of payment for online shopping in China has changed over time. Previously cash on delivery was the preferred means of payment, but this has changed for automated online payments. About 70 percent of payments are now electronic, a reversal from five years ago, when about 70 percent of payments were in cash on delivery.

Payment system in China

The Chinese government has granted more than 200 licenses allowing companies to implement electronic payment systems, but the market is dominated by four major players - Alipay, TenPay, Union Pay and 99bill combined represent 85.5 percent of the market electronic money in China.
Overall, the survey found that consumers in China are more partial to shopping online, especially through their smartphones. All age groups displayed great confidence in the investigation of platforms.The online found that people age, their online spending increases on average by a point. While men were found to spend more on individual purchases, women spend more of their overall online shopping. Finally, the report notes a shift from cash on delivery payments towards the use of online payments.

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lundi 11 août 2014

News about Ecommerce in China

News about Ecommerce in China

jD and Dangdang come with CR very respectable 85 and 83, respectively, while Jumei has a so-so CR 73. Alibaba Group, by far the No. 1 e-commerce company in China, is expected by the end of this month to one of the largest IPOs in the United States forever, but just add to a list already significant e-commerce Chinese companies trading in the United States
In IBD Composite Rating (cr), the best China e-commerce companies are E-Commerce China Dangdang (NYSE: DANG), (NASDAQ: JD) Jumei International Holding (NYSE: Jmei) Vipshop Holdings (NYSE: VIPS) and (NYSE: WUBA).
Two of the companies, and Vipshop, sports the highest possible CR 99. CR ranks companies by key measures, including earnings growth and sales

Fashion and ecommerce in China

VipShop Guangzhou specializes in clothes at big discounts. Fashion firm e-commerce Web-only reported a 145% increase in revenue to $ 1.7 billion in 2013 and its first annual profit. The company says it is positioned to continue its growth by developing and optimizing its product offerings and improved merchandising, warehousing and technological capabilities. has made its IPO in October. It has a market and business model similar online in United States online classifieds site Craigslist-. Shenzhen-based aggregates and processes orders lottery Web and leads the market for sports online lottery in China with about 30 million registered users. based in Beijing with over 40 million items for sale on its website, all the computers and mobile phones to household appliances, auto parts, clothing, luxury goods, food and nutrition, books, e-books, music, movies, plane tickets and hotel reservations. Hong Kong stock market, Tencent Holdings - top rival Alibaba - this year bought a 15% stake in 

 Tencent and Ecommerce

Tencent also recently announced it would buy a 19.9% ​​stake in


Dangdang offers books, other media products and general merchandise in areas such as fashion and apparel, baby, children and maternity, and home and lifestyle. Its program of market allows third-party merchants to sell their products alongside products from Dangdang itself.
Jumei offers brand cosmetics and clothing big discounts through its flash shopping malls and online sales.
One third of Chinese consumers shopped online more than 40 times last year, according to a report by the China Internet tracking company iResearch.
Last month, the American Web portal Yahoo (NASDAQ: YHOO), which holds a 22.6% stake in Alibaba, announced an agreement to sell a number of shares in the IPO Alibaba, give more benefits shares of the company China increases. It stil sell 140 million shares in the IPO, and Yahoo said it will return at least half of the proceeds to shareholders.
Participation Yahoo in Alibaba is worth about $ 26 billion, according to IPO filing the e-commerce giant China in May.
Written by Yang

mercredi 6 août 2014

The challenge for Western companiess looking for China marke Share in the online Market

The challenges facing a Western company looking for China market share online are more in proportion to the size of the opportunity, and this opportunity is growing daily.


Certainly 20% of business consumers in the China market, but it is mostly a platform for retail, just beginning to emulate the capacity of individual suppliers Tmall pioneered . This kind of autonomous approach to the development of e-commerce in China will be more for the deep pocket or timing out yourself

 300millions online shopper

China passed the 300 million online shoppers last year, which represents 25 per cent yoy growth, while the total e-commerce transactions rose 30 percent to $ 1 64 trillion.
Settle on the Chinese market is a tempting prospect, especially given the insatiable China, but largely unmet physical access to Western goods and services. But a number of significant barriers exist, and I do not just mean the language and culture.
Hosting an online restrictively slow Internet ecosystem, and to adapt to the mobile trends of China pose technological challenges. Meanwhile, the Chinese e-commerce consolidation of some massive platforms makes buying traffic more expensive, and the conversion rate on an ever lower self site.
In my role as a digital agency based in Beijing, I am constantly exploring strategies and tools for Western companies looking to launch in China. In the past, it was not an easy answer for every business, but recently has changed with platforms Chinese e-commerce solving many challenges and Tmall Alibaba having by far the wisest choice of these platforms.
Last year Tmall, retail website Alibaba, half controlled $ 300B consumer business in the Chinese market by continually improving on two fronts: the total transparency for the customer and the empowerment of the seller.
Benefits capabilities Tmall were sufficiently explicit to convince international brands with cache use the platform. Fears of competition in the gray market and higher brand dilution kept the leading brands such as Burberry and Estée Lauder near Tmall. But these concerns have not deterred many other less known Western brands with budgets much smaller marketing, committing to the platform.
So what, exactly, do Tmall do?


These two requirements are avoided by the state of the art accommodation Alibaba, which provides the fastest charge time through the third largest country in the world, most Internet users in the world.
Tmall also takes care of mobility concerns trademarks, leader in the field suitable for all browsers and devices Chinese design.

Social media 

A number of applications are also Tmall that allow Western companies easy access to online shoppers in this culture to the vertical would most under-Weitao, a social e-commerce application with millions of visitors daily are actually seeking social brand messaging. Seamless integration with other Chinese massive social channels like Weibo and Wechat are other benefits Tmall.

For brands concerned that the transition to Tmall a race to the bottom, Tmall has a rich set of tools that allow a security mark to erase the gray market right track.
The memory manufacturer Micron, Crucial, provides a good example of the use of new capabilities Tmall for this purpose. The company has set up a Chinese version of its memory selector on its new flagship.
An objection to Tmall is the high level of customer service await on the site - live chat support during business hours, and preferably after hours as well. Moreover, it is now common practice for all successful e-commerce site in China.
However, Crucial adapted not only the formation of a team of customer service of the crack, but also reproducing the tool that made ​​sales on its original seamlessly site. A visitor Store Tmall Crucial can now quickly identify the mark of his computer model and making the desired level of performance, then see which product is best suited to the task. The store now sells product in the middle of the night without live support necessary to make the sale.

Interactive tools are by no means the only way Tmall keeps pushing the envelope on UX. Embedded videos and other multimedia capabilities provide the kind of experience ecommerce Chinese online buyers expect and offer options for Western companies to communicate their brand stories. "Vans" Off the Wall "page, a gnarled series of photos and videos attaching the brand to its roots in the punk scene in California is a good example of what is now possible.

Brand presence

Establish a brand presence-guarantee Tmall requires patient procedure, as does any commercial undertaking in good faith in China. But Tmall solve technical challenges and proved more than a clone Amazon in terms of user experience. Perhaps even more important is the platform most Chinese online shoppers know and trust, the landing page to the payment gateway. Tmall where e-commerce is the action of China.
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