and Livestreaming are the last frontiers in the world of social networks
China Short-videos and livestreaming are no longer niche industries. The
number of online live streaming service users in China reached 560 million as
of March 2020, accounting for 62% of the country’s total number of 904 million
internet users, an increase of 163 million since the end of 2018.
streaming and short-videos are becoming more and more important in China for
brands that want to promote and sell their products. Chinese consumers love this
kind of service and the number of users clearly states the importance.
streaming and short video sector accounts for nearly 20% of total network user
duration, second only to instant messaging. It also became the second largest
industry in the media space and surpassing even the online video industry in
terms of advertising revenue.
of short videos to attract and retain users has normalized the traditional
population, even in China's first and second tier cities.
What is Kuaishou?
2011, Kuaishou is headquartered in
Beijing with more than 10,000 employees and offices in China, the United
States, India and Brazil.
The app was
born as a GIF creator in March 2011, then in October 2013 GIF Kuaishou was
transformed into the current short-form video social platform. By March 2020, Kuaishou
had surpassed 300 million active daily users and on July 2020 Kuaishou's
Livestream DAU surpassed 170 million.
growing Chinese short video app
most used Chinese short-video platforms are TikTok (Douyin) and Kuaishou.
Kuaishou, a Tencent-backed company, recently has seen its user growth and
revenue share surpassed market expectations.
In 2019, Kuaishou,
one of the most popular short video platforms in China, reported a 41.5% YoY
growth. Recording over 300 million daily active users, Kuaishou has outpaced
its more established competitors and is getting closer and closer to its direct
rival TikTok in taking over as the most used short video app in China.
has been credited with hosting the Spring Festival Gala and attracting
celebrities such as Jay Chou and Lang Lang to conduct record-breaking live
streams on his platform. Over 910 million people watched the Gala, of which
79.6% watched via short video platforms.
live streaming e-commerce app
emerged as the popular choice for millions of Chinese livestreaming e-commerce
sellers, including e-commerce giants like JD.com. In fact, Kuaishou actively
collaborates with all the other major players in Chinese online retail. From
Kuaishou it is possible to connect to platforms such as Taobao, Pinduoduo, and
Kuaishou, the E-commerce industry has been embraced by over 1 billion users of
which 100 million (10%) are from Kuaishou.
shown the effectiveness of short video and livestreaming content in driving
commercialization. Platforms like Kuaishou are driving individuals and enterprises
to experiment with using new content forms to achieve growth and development.
summarize, the general advantages of e-commerce video through the Kuaishou app
are purely contained in the user scale, shopping guide, product performance,
and purchasing experience.
is China's leading short video sharing and social networking platform that
enables users to capture the unique and memorable moments of their everyday
lives, and to interact with followers in real-time.
develops content sharing platforms and makes content production, distribution
and consumption fast and easy.
offers users a highly personalized experience and encourages members from all
communities to create and discover interesting and dynamic content.
If you want
to know more about why is Kuaishou important for companies and how to use this
platform to boost sales, read the following article: