mercredi 30 juillet 2014

Start up in the Chinese Ecommerce Market

China’s Latest $50M In US eCommerce Startup !
Hony Capital, a leading private equity investment in China, has invested $ 50 million in cloud and mobile commerce to firm Deem, who recently went to finance the recapitalization led by Ventures and Point Guard various mutual funds. Deem connects a network of more than 17,000 buyers and sellers through a variety of services.

Hony Capital

"We are very pleased to have led this financing and believe Deem has the potential to become one of the trading companies and the world's largest SaaS," said John Zhao, CEO of Hony Capital said in a statement . "Over the past two years, he left the financial services vertical and focused on his heart craft, Deem has reduced operating costs, leading products on the market introduced, revenue grew and positioned for dominance World. There is simply no other company
Deem use the new funding to develop and acquire worldwide.
Hony is backed by Legend Holdings, a quasi-government conglomerate that also owns Lenovo. Hony is known for a more sophisticated approach to Western investment in its Chinese peers, reports the Wall Street Journal.
The new buy in based in San Francisco following the purchase of Hony chain restaurant based in London Pizza Express for $ 1.54 billion. The private equity fund has recently been pushing for a presence internationally if that CEO Zhao said is primarily focused on helping meet the wider economic needs of China's largest.

China’s Latest $50M In US eCommerce Startup

"China, in 20, 30 years, being busy become the world's factory, has not done enough to produce brands, technology, a service that could meet domestic needs," he would have said the Journal. "We like to acquire and invest in these global brands, bring them to China and create business growth."

jeudi 24 juillet 2014

Ranking good on Baidu(SEO) help for the Ecommerce

Ranking good on Baidu(SEO) help for the Ecommerce 

The positioning system Baidu is special

In recent years, through technical trade copied western systems, China continues to evolve and capture the attention of the world by his prowess. Furthermore the Chinese are important number, it is also proved that their powers were sufficiently improved shopping so much that they want producers in the world regardless of its business areas. However, it is well known that breaking into the Chinese market is not an easy task.

Indeed, in addition to the language, we must also understand Chinese culture and administration to implant. Furthermore, the existence of various censors in several areas is a further obstacle to this. And those who want to win customers in China must take these factors into account.

Baidu for better visibility

With the advent of new technologies including the Internet, China currently has the search tool which is Baidu. Also to attract potential customers in China, should already working its visibility on Baidu. Designed, there is more than 13 years, this search engine is fast becoming the first Chinese research tool because it conducts research in Mandarin. And over 80% of Chinese consults daily when they are looking for information and this figure is increasing with time. However before they can present on Baidu, several parameters must be taken into account because the experts found that Baidu SEO techniques are not identical to those used by conventional search engines.

The parameters to be considered for a position on Baidu

Indeed, from the design of a site, even if it belongs to companies other than Chinese, buying a Chinese field is mandatory and must it also be hosted in China. Fortunately by the presence of numerous specialists in the field companies, it is easy to find the necessary links to register the domain and hosting Chinese in China. Then, given the context of Chinese culture, the choice of keywords is crucial. Whether for SEO in page or for those to put in the contents of the site itself. Indeed, given the censorship in China, it is crucial to choose the information displayed at the top of the page. Knowing that everything related to sex or money are censored. Regarding SEO Offpage Baidu is the number of links that lead back to the site who wins, there are more links that converge on the site, the more it is detected as soon as possible by Baidu. To do this, Baidu has tools and pay generators keywords like Google Adwords to help businesses services. And finally, should the site content to be translated into Mandarin. Also in all the actions to be taken, where possible, should use all the services of Baidu for proper positioning and referencing itself.

The home page is the showcase of your site

Baidu is especially attention to the homepage of the site and tend to neglect the other pages. A home page will have more weight than a page appendix.
Baidu considers the home page of a site, but gives little importance to deep pages of a site. The "Sitelinks" function is less developed in the results of Baidu. A home page will have more weight against a schedule page.

URLs and .com / .cn are preferred over keywords

Baidu to what counts are the absolute URL, keywords in the URL more than keywords. Phonetic transcription of Chinese characters, pinyin will tip the balance. Baidu a clear preference for com. Cn and.. Yes, the first Chinese!

The indexing time

To assess the relevance of the information, Baidu takes into account the date of indexation. In practice recently indexed page will receive a bonus. Giant Chinese search engines therefore prefers recent information, which means that older articles can be found very quickly relegated to the background. One of the criteria of relevance information for Baidu is the date of indexation; a newly indexed page will receive a bonus. The Chinese search engine therefore preferred new and old items go down very quickly.

Ecommerce in China, to success you need to target femal shoppers

Ecommerce in China, to success you need to target femal shoppers 

According to China in 2014 online shoppers Behavior Report issued by iResearch, over 30% of online shoppers made ​​online shopping for more than 40 times in 2013, and over 60% of online shoppers spent more than $ 3000 yuan this year. Shoppers gradually form the habit of online shopping. Compared with male buyers, buyers spent more money shopping online more frequently, and they have become the main force in the Chinese market for online sales.

Female customers in China

Female customers are shopping online more often than male users.
According to iResearch, buyers with the frequency of online shopping 3-30 in 2013 accounted for over 50% and over 30% have purchased online for more than 40 times. The average frequency of purchase Taobao users reached 49 in 2013, according to statistics provided in the prospectus Alibaba SEC May 7, 2014. Overall, the frequency of online shopping was higher for women than men . In addition, among the buyers whose purchase frequency line exceeds 40 times, women held about 60%, and have become major users of China's online shopping.

Over 60% of online shoppers in China spent more than 3,000 yuan in total online purchases in 2013. Among them, buyers with a quantity of more than 20,000 Yuan for the accumulated consumption accounted for more than 10%. Among the buyers purchase amount in cumulative line of more than 3,000 Yuan, women take a relatively larger share. As women spend more than men overall. In addition, women with a cumulative trade amount of more than 10,000 Yuan represent 60% of all consumers.

Women Buyers 

women Buyers prefer clothes online much more frequently than male online shoppers.
According to iResearch survey, except mobile phone recharge, the first three types of goods most frequently purchased by China women online buyers were 'clothing, shoes, hats, bags, and external goods "" Beauty and care personal goods "and" household "in 2013.Thereinto, the share of clothing, most popular female buyers online equipment was 13.3%, higher than the proportion of male consumers online .

 beauty and personal care products in China

Moreover, beauty and personal care products are becoming one of the most popular among woman shopper in need of dress and care products. Comparatively, online shoppers are demanding more male in mobile telephony , lottery, computer and communication products that online shoppers female. iReaserch analyzed the Chinese market of online shopping is gradually mature with the development of more than 10 years. Like all ambitious companies to promote the expansion of product categories, the concept of consumption online shopper is mature and online shopping habits are more stable, more buyers will purchase via the Internet. Buyers especially women, as the main force in online shopping, give a new impetus to the rapid development of China's online shopping market.

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dimanche 13 juillet 2014

Tourism will usher in the search field or disruptive pattern

Tourism will usher in the search field or disruptive pattern

Travel search market has been occupied by giants such as TripAdvisor SkyScanner and other companies is difficult to slice. These giants integrate information from many tickets and hotel suppliers to help customers quickly and efficiently comparison service, review and price.

However, consumers are searching, especially if you choose the way of tourism services has shown disruptive change the trend, these changes will provide an excellent opportunity to develop even the creation of new service model for other travel service providers. This is undoubtedly a contest in time, many travel search site leader has satisfied these services as their main product. Here are a few major trends worth noting:

Happy Elements

The internet has made travel more commercialized and making the price has become a decisive factor in the purchase decision. However, the situation has undergone some changes, travelers are increasingly concerned about the quality and ease of travel throughout the journey, not just the price.

The hotel industry uses user reviews for many years, the airline has only recently started using the evaluation factors other than price, such as the "convenience", "pain" and "pleasure" and so on. Momondo uses a simple version, based on ticket prices different date ranges, showing smiling or frowning face. Hipmunk's "misery index" filter to help users find the most convenient flights. Most creative is Routehappy, the site was founded in late 2013, the site shows a "happiness index", they not only calculate the price, speed and other factors, also considered the local service facilities, such as seats, legroom, wi -fi and traveler ratings.

I believe this is the future direction of ticket booking, the same as the hotel industry. Show user reviews and photos, additional flight entertainment facilities, food, service crew and other information will allow consumers to fully understand a flight and its services, to determine whether the reservation. Leading travel search site can do to achieve this goal, or that it can provide some creative travel services companies to showcase their chance?

Semantic Search

Semantic search allows users to freely enter the statement, and the real needs of users digging through literally. Google search, Wolfram Alpha and Siri will allow users to get full understanding of the answer.

The tourism industry is very strong demand for this, although there is still a long way to go. FACT-Finder's CEO predicted semantic search in 2020 will spread to the tourism industry, the question is "Tourism Services Chamber of Commerce derive what good is it?"

Adioso is the first company to offer a single field search site, users can enter "double romantic beach two weeks' field, rather than enter a specific destination and date. Zaptravel provide a more "humane" way to search and provide recommendations based on those searches holiday, like Amadeus in its new B2C travel site to do the same. There are many start-up companies in expanding semantic search business, but whether there will be a truly subversive brand in travel services accounted for a certain market share?

Visual search

Travel information is particularly suitable for use visually display, most travel companies over the years, especially a lot of big brands, are using the visual content. Airlines, hotels and OTA were all Instagram, Pinterest, Facebook and other social media on your site and make full use of visual elements. Google Street View's latest product "Google Street View tour guide" to use this function better.

Travel search companies do not seem to keep up with this trend, they still will focus attention on parity function, service and price. Tripinview provides a visual way to search for interesting holiday destination, the goal is challenging venture company, namely shooting coastline destination from above (by helicopter), allowing users to bird's-eye view the whole area, see the hotel and the distance between the beach.

I believe that a good visual travel site provides travel services through online booking efforts needed to achieve profitability.

Keep going

Digital travel market, there are other major trends, waiting for visionary companies to explore and use them, such as real-time review, the user establish contact with the locals, and the day of booking last minute booking, mobile booking, forecasting and intelligent planning and personalized and so on.

Following the rise of the search site, it seems to the next subversive brand appears, this means that people can travel search industry flex its muscles!