mardi 19 janvier 2016

Netflix suffers in China


Netflix access was lit in 130 new countries this morning, adding almost all major markets worldwide with the global footprint of service, with the exception of China. The company also announced two new self-produced series that will come in service later this year. The news came in the speech of CEO Reed Hastings at the Consumer Electronics Show in Las Vegas. The launch announcement marks a major turning point in the global availability of the streaming company, which currently has 70 million subscribers, and comes on the heels of news that Russia would soon see Netflix deploy. And if the company had announced the previous intentions for worldwide deployment at the end of 2016, most commentators expect that the deployment in smaller waves, as the service availability has increased in Europe.

In Russia

Russia got the service this morning, and other major nations that were also announced for the service immediately, among dozens of others, including Vietnam, India, Nigeria, Poland, Saudi Arabia, Singapore, South Korea and Indonesia.
"Today you have witnessed an amazing event," said CEO after its announcement. But before making his mark launch speech, Hastings gave the floor to the head of enterprise content Ted Sarandos, who highlighted and distributed two new trailers for original series Netflix that will air later this year.

The first, called The Crown, will be settled in the 1950s in England, and represent the first years of the reign of Queen Elizabeth. The Queen will be played by actress Claire Foy (Wolf Hall), with Prince Phillip played by Dr Who actor Matt Smith.

The second series, called Get Down follows the emergence of hip-hop in the 1970s in New York. The new show is produced and directed by filmmaker Baz Luhrmann Australia (The Great Gatsby, Moulin Rouge).

Between the two offers by Hastings and Sarandos, fans of streaming network and content creator in full expansion have lot about Buzz, explain the Founder of GMA

CEO of Netflix 

And as far as the last remaining market to capture, China, the CEO expressed hope that Netflix will be available again in the not so distant future. Whether Netflix will be available here by the end of the year remains to be seen, but with the addition of 130 new countries - more than twice the size of the global footprint of the company 60 nations that existed before Hastings's speech began this morning - Netflix is ​​now much more a phenomenon in the world, if China decides to join the party or not.


 Other interesting Digital News in China

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Posted by Marketing Chine on Sunday, 4 January 2015