mercredi 28 décembre 2016

Online Advertising in China from $ 23.6 billion to $ 83.59 billion between 2014 and 2020

China has about 710 million Internet users, indicating an Internet penetration rate of 51.7%. This number has steadily increased over the last decade, from 111 million at the end of 2005 to 457 million in 2010 and 688 million in 2015. This makes China by far the largest online market in the world. World in terms of users. In addition, the digital population of China must double in the next 10 years that the rest of the country is online. As such, digital advertising spending increases. While advertising spending in other sectors than print and television has stabilized, total digital advertising spending increases from $ 23.6 billion to $ 83.59 billion between 2014 and 2020, Devoted to mobile platforms. The main recipients of digital advertising are the three main Internet players in China: Baidu, Alibaba and Tencent, commonly abbreviated as "BAT". Together, they appear to account for 60.6% of all digital advertising revenue in 2015, which is expected to increase to 66.8% by 2018. On mobile platforms, these figures are even higher from 71.1% 2015 to 74.4% in 2018.
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 Online Advertising in China from $ 23.6 billion to $ 83.59 billion between 2014 and 2020

Baidu is often called Google of China is the biggest search engine in the country. It also offers many similar services to Google Maps as Baidu Maps and Baidu Netdisk, a cloud storage service. By 2015, Baidu held 80 percent market share from search engine revenue, with 71.4 percent of the research in the country having been done on the plate from October 2015.
 With the products of his mother Alibaba mother, Baidu market share in mobile search is smaller and low. In Q3 2016, 44.5 percent of mobile searches were carried out through Baidu.


Revenues on Baidu come mainly from its search engine advertising services, which use pay-per-click (PPC) technology. Advertising on Baidu is similar to the use of Google Adwords and revolves around search engine optimization tools (SEO). As an advertiser, you can buy keywords, and yet four of the displayed search results have been selected for Google search results.
For a certified certificate on Baidu, companies must fulfill certain conditions. First of all, like the search engine, a Chinese website is required. In addition, Baidu requires foreign companies to submit a digital copy of the enterprise registration certificate issued by the government concerned to manage its account registration.

After getting certified, it is important to manage his Baidu campaign effectively, and locate the ads. Although this process is comparable to using Google AdWords. Having a Chinese website is essential because the search engine does not index many non-Chinese pages. In addition, hosting the site outside of China will place one at a disadvantage as these are ranked lower on the platform. Additionally, advertisers are seriously considering other integrated payment services like UnionPay and Alipay

lundi 26 décembre 2016

30% of World 4G users are client at China Mobile

The Chinese telecommunications operator China Mobile, has just disclosed figures that seems mind-boggling, but that are indeed real. Since half a billion people in the world, have a package that gives them 4G at China Mobile.

 China Mobile recently announced that in 2016, more than 500 million customers (exactly 510 million customers) have a 4G package on the Chinese network. These 500 million customers therefore represent approximately 30% of the total 4G customers globally. A purely stratospheric figure. Already in October, China Mobile had 481 million customers in 4G. Nearly 200 million customers arrived between October and December. Thus, in addition to owning an extremely large customer base, the Chinese public company created in 1997, continues to attract customers. Not to mention that an announcement made in May 2016 indicated that the company had a total of more than 830 million customers.

Being thus, the largest mobile operator in the world. The figures of China Mobile mask a particular demographic and economic situation The mobile part of the group weighed almost 50% of turnover. While indicating that the Chinese group targeted the figure of 540 million phones sold in China for next year. And among these 540 million phones, 400 million will be compatible with 4G. We have not finished hearing about China Mobile. It remains to be seen whether the company will then pursue development outside the domestic market. However this figure should be put into perspective as the Chinese market is much less open than the Western or Japanese markets. This naturally opens the way for the company based in the Chinese capital, which can benefit from the very large base of potential customers, which includes China with more than a billion inhabitants recorded in the year 2013.

Other reading :

jeudi 22 décembre 2016

Social Networks in China for Companies

China, the Eldorado the hub of the world makes dream more than one entrepreneur. This market with 10% growth, this billion potential consumers, 800 million mobile phones, 630 million Internet users who generally spend 25 hours a week connected on the Internet, whether on their laptop or their phone , Millions of millionaires ... offer unmatched opportunities in the world. Yet ... more than one entrepreneur has torn his hair in this country. Culture, competition, copying, this rapidly changing market, these increasingly demanding consumers ... all these factors have led to many failures on the part of all types of companies, small, medium and even the tall. But the desire to undertake is always there and that's why we will describe the 4 networks you will need to do business.
source :


Linkedin the social network specializing in career management is one of the only networks to have escaped Chinese censorship. It is an online reputation management tool and Personal Branding. China sees in this network a definite development opportunity. Linkedin also allows the Middle Empire to stay connected with the rest of the world. Few foreigners are on the Chinese social networks, linkedin therefore creates a synergy between Chinese and foreigners. In addition, Linkedin is a site in English, it acts as a filter that can help employers find competent people in both languages. There are over 3 million Chinese on linkedin. Moreover, this networking site offers many things that some national sites like Tianji or Ushi does not offer, linkedin is open to the world. Although in 2014, viadeo the French network bought in 2007 the professional social network Tianji, to invest the Middle Empire.
Linkedin is a perfect place to do business, just integrate groups and follow them and post pushes and this will greatly increase your visibility.


Wechat or 信 信 its name in Chinese is an instant messaging application that is fast becoming the most popular in the world. In just four years, the Tencent Group with its flagship application reaches more than 549 million active users per month, according to the balance sheet of the first quarter of 2015. The mobile application holds a place More and more important in the organization of the economic and social life of the people and it modifies considerably the purchasing behaviors. It revolutionizes the world of social marketing. Users can send text, photos, videos, and voice messages to their smartphones, or locate callers by shaking their devices. (see this article in French)

Business Social Media

WeChat is an application that helps us make life easier. The application brings the notion of M-commerce with the development of tencentpay which allows to pay online thanks to Tencent pay. Wechat also offers online wallet functionality "wallet" is an online bank. This wallet function generates a QR code that can be scanned by the merchant. WeChat allows the possibility of paying your train tickets, plane tickets, taxi, your subway subscription ... and also the possibility to send money to your friends.

Due to the growing popularity of the application, companies have an interest in developing on WeChat. Thanks to this application, brands can use the strategy of 020, WeChat creates a bridge between Offline and Online. Today, WeChat is a vector of communication at the service of the brand and the development of sales. It is an infallible tool for acquiring new offline and online customers. It is considered much as a performance accelerator. The brand may, for example, make a flash sale via the WeChat account. Integrating a network like WeChat into your marketing strategy will allow you to reach new consumers. Simply create official accounts, and brands will be able to connect with users who will subscribe to them with personalized content. WeChat creates a bridge between customers and brands, it creates a previously unseen proximity.

see also

vendredi 2 décembre 2016

Chinese Cross-Border E-Commerce Market will reach $86B in 2016

Chinese Cross-Border E-Commerce Market: $86B in 2016

Alibaba is selling average of $1 billion of goods every hour on this year’s single’s day

The E-Commerce in China is really Booming !!!!

As earnings have increased in China, its customers have stepped up their buys of imported products. But now anxious for the most recent items and better costs, they can purchase right away from foreign retailers and providers at the click of a mouse or the swipe of a screen. Cross-border e-business in China will hit $85.76 billion this year, up from $57.13 billion in the past year

samedi 19 novembre 2016

Alibaba : record $17.73 billion worth of sales on Singles’ Day but saw growth slow

Singles 'Day, the world' s largest online shopping store organized by Alibaba, has changed the way some agencies do business in China, particularly in the management and promotion of brands in online shops, Adjustment to competitors. Alibaba Group Holding Ltd.'s Singles Day festival posted a record 120.7 billion yuan (17.73 billion US dollars) in sales on Friday, although the gala day saw a slow Chinese buyers looking for deeper discounts and lower prices. In the midst of fanfare and celebrity razzmatazz, sales on Alibaba's platforms had run to a billion dollars in less than five minutes and broke last year's total with almost nine hours of the gala Shopping for a day to spare.

+32% growth

The final total marked a 32 percent increase from 2015, but growth was significantly lower than the 60 percent increase last year, a reflection of more caution among buyers who chose to spend less For each purchase than in previous years. The 24-hour event, held annually on November 11, provides a benchmark for Alibaba's performance and a glimpse of the Chinese swing to online shopping, especially via smartphones.

Singles Day is not just a number

Alibaba President Jack Ma downplayed the importance of the final figure in a speech shortly before midnight, echoing other leaders who spoke during the day. "Singles Day is not just a number," said Ma, adding that the gross market value (GVM) metric was "misleading" because it underestimated the company's broader ecosystem . GMV refers to the value of goods sold by sellers via Alibaba's platforms. Alibaba earns money through advertising and billing sellers a part of their sales.

Double 11", moves even more merchandise than Black Friday and Cyber ​​Monday sales

"When volumes started to grow a little slower, I became more relaxed," Ma said, citing the challenge of handling such a number of orders. "We do not want to collapse the entire logistics system." The discount shopping day, also known as "Double 11", moves even more merchandise than Black Friday and Cyber ​​Monday sales days in the United States combined. The slowdown in sales growth occurs in the midst of a more saturated online retail market, a weaker economy and low personal income growth hitting consumer portfolios. A strong US dollar also reached dollar wholesale sales.
more information

lundi 7 novembre 2016

Gentlemen Marketing Agency is developping fast in China

For a company that specializes in digital marketing and advertising, the growth of GMA has been stable over the past four years and the agency now employs 37 full-time employees, extending the office space in the office Jing annum capacity. Rather than move the entire office, and Philip Olivier founder Qian took the strategic decision to open a new office in Zhabei, leaving sales and client management teams in the Shanghai headquarters to accommodate the team growing digital operations.

We work hard, but here we feel inspired to develop new ideas. " As the agency continues to grow, GMA looking to expand their network further with the founders in search of opportunities for offices in Beijing and Shenzhen. Gentlemen Marketing Agency is a digital marketing company based in Shanghai that helps foreign companies to develop their business in China through communication with Chinese consumers.

International Team 

It is easier for our foreign customers and our international staff who like to be based in the city. "Our operational team is mostly local and prefers to work in areas where the cost of living is cheaper," says Olivier. The choice of office space Hutaizhi way was also a consideration decision for the future.

Startup center was designed with entrepreneurs and start-ups in mind. It has modern facilities with open bright spaces, offering more than the traditional four areas of wall office. GMA seeks to recruit the next generation of digital marketing "We want to attract the best, brightest and most innovative desktop environments like that are attractive to young and innovative minds," says Olivier. For the new recruiter, Chiu chuanfeng (Fred) the office is a great outlet for creativity. According to Fred, "the team is young and dynamic, casual work environment suits us.

Source :

jeudi 20 octobre 2016

Online business is booming in China

The business advertising online is the best way to get a website or door saw potential customer base link. An SEO organization examines the relationship between internet search engine calculations accessible and guest conduct for the slogans put and positioned on top of the actual web indexes like Google, Bing and Yupi.

SEO alleged office requires a meeting of experts to SEO that are outstanding on the events that lead and progressions in SEO-driven innovations and tested. This accomplished group SEO understands the needs of rationalization of an online business. They take every favorable position of the procedures administered and white SEO capitalization to ensure valid perceived development in the search ranking of your site. It also helps the incredible improvement in emotional situations SERP results for your business site.

new office provides a degree of advancement of administrations to customers worldwide. Among these administrations, customers rely on the on page and off the advance at a reasonable cost SEO page, top rankings of focused phrases, SEO positioning and maintain site development and maintenance of the sites. SEO office ensures the main position 10 with the help of their knowledge and involvement in the area of ​​SEO Administrations. This base of information and knowledge of SEO amazing guarantees your main site 10 positioning all real web indexes with 100% guaranteed 10 main indexes web positioning neighborhood also.

On the off chance that specialists are legit, the rationalization website is quite a basic procedure when they met in the same way several improvement and objective commercial applications. The procedure requires extraordinary and broad asset improvement duty time and skills capacity. Various working methods ultimately to ensure the expansion of business and skilled movement marked together. Some of these techniques incorporate essential article of accommodation, the third-party references, catalog hosting, blog entry, account official accommodation and meeting exercises and so on. Video optimization, Google Map Web crawler accommodation and lodging are other essential techniques used by experts SEO office.

Prior compliance with procedures, individuals SEO do some specialized magazines and related executions of his time to the site time to recognize the hitches and issues such as broken connections, problems long download page and other topics of substances that cause upset . review implementation of these systems make a difference to a considerable extent the pervasiveness of business site on the web search tools.


mardi 4 octobre 2016

e-Commerce in China , video new tool to create traffic

We can see the example of this Agency that use youtube video to create traffic.

It is better to understand with video that long text article no?

You can chec the youtube Channel here.. start to have a lot of views.

other article

vendredi 23 septembre 2016

Alibaba turnover $12.05 billion for 2016

E-Commerce in China is 41 billion Market

E-Commerce behemoth Alibaba will top market for digital advertising in China in 2016, surpassing the current leader Baidu amid tighter regulation of internet advertising that will likely put a dent in the total income. Growth "robust" mobile advertising Alibaba is expected to increase digital advertising revenues of the company, according to a report from eMarketer

He estimates Alibaba will take a share of 28.9 percent by digital advertising revenues in China in 2016, compared with 24.8 percent the previous year, and predicted from Albaba turnover to US $ 12.05 billion, in a national expenditure of US $ 41660000000. Baidu, the leader of last year with a market share of 28 percent, is expected to see its revenue grow by 0.3 percent to $ 8.87 billion, giving it a 21.3 percent of the market. difficult in recent months of Baidu are blamed in part on the high-profile death of a student with cancer who attempted an experimental therapy on cancer, he found advertised on Baidu. Baidu is under fire for selling lists bidders without adequately verify their claims. Tighter Internet advertising rules issued which came into force in early September by the Chinese government in the wake of the incident would have a negative impact on Baidu, said eMarketer analyst Miss Shum.

Advertising in China 

They now require Internet advertising to be clearly identified as such, with risk warnings attached to the paid results. Advertising on search engines should also make up 30 percent of the results presented on a page. "The increased regulations on Internet advertising should weigh heavily on Baidu's search revenue in the short term as they roll out higher standards for all advertisers," said grateful Shum.While companies such as Alibaba are also likely be affected by the stricter rules, Shum said revenue from its mobile advertising business, however, "shows no sign of reflux," as mobile usage continues to grow. Alibaba, which owns the South China Morning Post, was made to a mobile concerted effort, and last month revealed that the earnings of mobile orders has now exceeded those of PCs. "The expenses of advertisement in China continues to move quickly to digital formats including mobile formats such as more time is spent on mobile devices," said Shum, a trend that should continue in the coming years, as the services are available online through mobile applications.

"We see more dollars to offset announcements of traditional media, such as television and print, mobile and digital to," said eMarketer analyst forecasts Shelleen Shum. "This is driven by an increasing share of young consumers Internet-savvy spending more than the older generation. Slower economic growth also caused advertisers to look more closely at advertising budgets, some preferring to spend more on targeted digital uses. "

Collectively, Baidu, Alibaba and Tencent will take 72.8% of mobile ad Internet market in China in 2016. eMarketer predicts Alibaba will continue to claim the largest share of advertising revenues of the mobile Internet in China, 9160000000 taking $ million in 2016, for growth of 54.8% last year.

- See more: here. and here

Tencent Baidu and Alibaba

Giant mobile gaming and social networking company Tencent, Baidu and Alibaba third behind in the ranking, it is expected to take 12.4 percent of digital ad revenue share in China with a value of 4.12 $ billion, after posting a 68 percent growth in advertising revenues compared to last year. In its second quarter results, Tencent reported a 60 cent leap by online advertising revenue at 6.5 billion yuan, which was assigned to advertising based on the performance of their mobile email application. Most of the revenue comes from advertising on the newsfeeds of WeChat WeChat Moments and official accounts, both popular with businesses. Collectively, Alibaba, Baidu and Tencent account for over 70 percent of the digital advertising market, according to eMarketer.

lundi 12 septembre 2016

Jack ma reflects the Booming e-Commerce field in China

With some trepidation, I ran to Hangzhou few days ago. No, I am no longer part of the Group of 20 processes, which has left the government a few years ago. But the G-20 Hangzhou gave me pause as to whether it was the best time to visit (luckily, my concerns were misplaced as the city continued to function quite well even with the additional security checks).

Who is Jack Ma ?

My trip was just one of our "health check" regular calls with the leadership of Alibaba, from senior management to account representatives, reviewing marketing plans, looking choose day, talking about new brands launch in China and collegiality and general. And the G-20 proved a bit of luck, because it offers a good opportunity to explore with Chinese officials, as well as with the leadership of Alibaba what they hoped to achieve in Hangzhou and what developments G-20 could mean for companies as seen in China. The G-20 resulted in both successes and successes background message for business. a first look at the substance:

The process of the G-20 is a series of cabinet-level and technical meetings, culminating in a summit of 20 world leaders, which are randomly generated out ways to stimulate the global economy sluggish, build an open financial system and coordinate the monetary policies of one year.

e-Commerce in China!

But a funny thing happened on the way to the top. It seems that was not the only person with the idea to check with Alibaba. Several international delegations made side trips to Alibaba, where they were given tours of the campus headquarters and where several trade agreements signed with e-commerce company. In the space of a few days, Jack Ma, CEO of Alibaba, welcomed the G-20 Canadian Prime Minister Justin Trudeau, Italian Prime Minister Matteo Renzi, PM Australian Malcolm Turnbull and Indonesian President Joko Widodo as well as director WTO, Roberto Azevedo, among others. Some might find that world leaders with crowded schedules find the time to schmooze with a Chinese company that is not particularly well known in the West, despite the claim that Alibaba is the largest retail company in the world.

But his interest can be easily explained by two statistics: it is estimated that world trade will grow at a weak 2.8 percent in 2016; It is expected that retail e-commerce sales worldwide to grow about 24 percent this year.

The growth of e-Commerce in China! 

In short, e-commerce is where the growth is explained this website for furniture in China. More than this, cutting deals that promise greater access to Chinese consumers via e-commerce is an intelligent game for politicians seeking to boost the economy of their respective countries. Also a smart move by China in its efforts to open its economy. In recent days, Russia and Canada announced they were opening e-commerce "flags" in shopping websites Alibaba, Australia signed a cooperation agreement with Alibaba while Renzi of Italy visited the promotion of Italian wine before an upcoming promotion wines and spirits online Tmall Alibaba market.

The opportunity is clear for Alibaba 

 Household consumption in China exceeds 60 percent of GDP and will continue to increase as the transition from export-led to consumption-led economy. A major driver of this transformation is electronic commerce, which is increasing the range of options available to Chinese consumers while reducing costs and accelerate delivery, according to a recent article in the Japan Times. As a result, online retail sales in China have soared from 6.3 percent of total retail sales in 2012 to over 20 percent in 2016. In 2020, 40 percent of all transactions retail in China can be conducted online. This is not the only reason Alibaba was a stopover to visit G20 leaders-and this brings us to the point message.

The theme of the summit this year is the construction of an innovative, invigorated the economy, an interconnected world and inclusive objective becomes one of the cross-Jack Ma. Ma wants to use Internet technology to make the world what e-commerce has done for China, streamlining supply chains, eliminating intermediaries, avoiding bureaucracy and thus allowing small businesses to efficiently reach the customers worldwide source. It is not surprising that the G-20 named president Ma of its Working Group of affiliated SME Development, an advisory group G20. This allows Ma to defend the idea of ​​inclusive globalization, for which the main idea is the Global Platform for Electronic Commerce (eWTP), which combines Internet technology with open trade policy. The goal is to level the playing field for SMEs worldwide, in the process of acceleration of a powerful engine for job creation and stimulate economic development in countries that have not seen the fruits of globalization. That is a message that the G-20 has certainly heard during his encounters with Ma. And perhaps one worth paying attention to what the search for new drivers to mark global growth. Unfortunately, the world is at a point where the loudest voices seem to be protectionist and hostility to trade. Ma eWTP initiative reminds us that more trade means greater prosperity. And e-commerce can lead the way.

lundi 22 août 2016

Wechat the new gate to Social Commerce in China

Wechat the new gate to Social Commerce in China

Social media and e-commerce have converged on smartphones in China, thanks to an innovative application. Since its launch in 2011, WeChat has grown from a messaging client to WhatsApp true style in a single window for managing lifestyle. Without leaving the application, loyal users of WeChat - whose number is fast approaching one billion - you can book an appointment with your doctor, ask for a taxi, and buy products directly from manufacturers. At least one of every five users WeChat has linked to your debit or credit, a potential bonanza of cash of which Mark Zuckerberg, can only dream of.

Wechat a Content Social Networks !

Like most professionals in the continent, his mother used instead WeChat email to conduct much of their business. The application offers everything from video calls and group chats instant news updates and easy sharing of large multimedia files. It has a service oriented similar to slack US business chat. Yu Hui's mother also uses your smartphone camera to scan QR codes WeChat people (Quick Response) who knows much more often these days than swapping business cards. Yu Hui's father uses the application to do online shopping, to pay for goods in physical stores, settle utility bills and tabs dinner with friends split, with only a few taps. He can easily book and pay for taxis, ball mass deliveries, theater tickets, hospital appointments and holidays abroad, all without having to leave the WeChat universe.

As an equity investor puts US venture, WeChat is there "at each point of their daily contact with the world, from morning till night." This state is the center of all Internet activity, and as a platform through which users find their way to other services, which inspires Silicon Valley companies, including Facebook, to closely monitor WeChat. They are entitled to cast an envious eye. People who divide their time between China and the West complain that WeChat leaving behind is like stepping back in time. Among its services, is perhaps their promise of a cashless economy, a recurring dream of the Internet age, which impresses viewers more. Thanks to WeChat, Chinese consumers can navigate their day without spending once banknotes or pulling plastic. It is the best example of how China is shaping the future of mobile Internet to consumers around the world.
source :

This is logical, for China manufactures and put to good use more smartphones than any other country. More Chinese access the Internet through their mobile phones than they do in the United States, Brazil and Indonesia combined. Many jumped from the pre-web era directly to the mobile Internet, bypassing the entire personal computer. About half of all sales over the Internet in China takes place through mobile phones, compared to about one third of total sales in America. In other words, conditions were all there for WeChat to take flight: new technologies, business models built around mobile phones, and above all, customers eager to experience. It's just a matter of time before this functionality, or something, is the norm worldwide. Now it's time for brands to begin to prepare for a future in which social media will not only be a place in the market, but also an important market in itself. Our recent work, "The use and value of information on the social network in the selective sale" describes how, unlike the current paradigm of e-commerce, selling social media will prosper no transparency and accessibility, but in strategic exclusivity.

selective sale : it works on Wechat

the media, most avid users include those who get pleasure from the envy of their peers. Facebook, Instagram and others offer a myriad of ways to show off, flaunting the latest designer handbag social concern advertising through a charitable donation announced publicly. That's why luxury companies like LVMH have seen a huge increase in the use of social media among buyers of exclusive products, limited edition, especially in the key growth markets of India and China. Naturally, LVMH has begun using social media to identify and market to customers who likes one changing her friends. Theoretically, this select group of customers - if they could be identified - would jump at the opportunity to buy a product designed just for them. So far, however, efforts by LVMH in what we call "selective sale" have been hampered by the disordered information gathering and the huge volume of data available. The seamless integration of electronic media and social commerce represented by WeChat could be the solution. Some companies are already beginning to exploit the possibilities - for example, Tiffany & Co. uses his official account WeChat to refine customer segmentation. Hitting the bull's-eye will depend on the ability of a brand to identify which customers, for all of your social media, are the objectives of greater value to the selective sale. That is where our research.
read also Why Chinese prefer to buy online 

Knowing your customers

In our study, we used mathematical models to reproduce the typical behavior of social media followers who like to show off. We also take into account the fact that companies differ in how much they know about their customers on social networks. Some know nothing or almost nothing. But there are two types of information that are useful: the degree of connection (ie, how many friends have each client) and the degree to which each client participates in a consumerist superiority (researchers call this "visibility"). totally uninformed companies obviously can not participate in any segmentation; Companies that have one or both types of information clients can use all available data to target customer cure.

Try different combinations produced a couple of interesting general principles. First, the most popular guests were not the high value of the majority. Fully informed companies did better when targeting customers with a high level of visibility and an intermediate number of followers: high enough for purchasing touch off the effect desired envy, but not so high as to reduce the novelty of product - and, by extension, its value in the game of competitive consumption - too.

Second, not all customer information is the same. It was found that knowing how many friends have every customer is much more valuable than knowing his propensity to show social media. Both types of information are better than no information, but information visibility add any value to companies who already knew the extent of social networking connections of its customers. In addition, information visibility value added amounted to between two and six percent gains in profits, while connection information presented increased profits ranging from five to 30 percent.

What Chinese customers want

The difference in value between the two types of information highlights another general principle of social means of collecting information. Information is always less valuable when describing aspects of customer behavior that align directly with business goals. In this case, the customers' own actions can compensate for lack of knowledge - the most prolific conceited are not shy about showing you what they are. They happily eligible for a program of selective sales, assuming the marketing campaign were strong in most other respects. In fact, the company can design appropriate systems that have self-selection in the relevant segments of customers.

Privacy concerns

The use of a collection process more demanding information, rather than a data dump, helps companies avoid conflict with the privacy issues that are likely to continue increasing as e-commerce and social networks They are become more intertwined. The advent of WeChat announces the transformation of social networks in digital main streets, where products can be found and displayed in an uninterrupted sequence of clicks. Looking ahead, brands will have to cultivate a neighborhood intimacy and trust with your customer base. That means that e-commerce will become more dependent on tactics adapted as selective selling, and less on off-the-rack approach.

vendredi 24 juin 2016

Top 10 tweets of the week #China #marketing

What you need to know about Chinese Market with 10 tweets.

#ecommerce #China Wal-Mart will Sell yihaodian to

Wal-Mart Stores Inc. is changing strategies in China, to reach an agreement to forge an alliance with one of the biggest e-commerce players in the country rather than continue trying to enter the fast-growing market, but competition itself same.

Wal-Mart in China

Wal-Mart said Monday it will sell its website Yihaodian to Inc., the second largest online retailer in China, after the US Alibaba Group Holding Ltd. Wal-Mart will receive a 5% stake in , valued at approximately $ 1.5 billion at recent prices, and access to the network and delivering buyers. American Depository shares rose 4.6% to $ 21.06 on the Nasdaq Stock Market amid the news, which was previously reported by The Wall Street Journal. Shares of Wal-Mart rose slightly to $ 71.10 on the New York Stock Exchange.

Chinese retail landscape has become fierce as the economy slows and consumer buying behavior moves online and for purchases of mobile phones much faster than in the United States and Alibaba are fighting for customers , promising delivery in less than an hour in some cities and pushing in rural villages. Wal-Mart has struggled to expand in the country, although it receives about a third of its US $ 482.1 million in annual sales outside the US The chain opened its first store in China in 1996, but only has about 430 there today, or one tenth more than in the US traffic Chinese foot Wal-Mart has fallen for nine consecutive quarters, although spending per trip is increasing.


The retailer first invested in Yihaodian in 2012 and took full control of the company last year. The website has built a niche in grocery sales, but represents only 1.5% of the market of electronic commerce retail China, according to consultancy iResearch. and Alibaba together command about 80% of the market.

"We have seen that high quality US retailers are going to China and not be so successful," said Charlie O'Shea, retail analyst at Moody lead. Union with "gives Wal-Mart a recess in China, it will be difficult to do it on your own," he said. The sale allows Wal-Mart to increase rapidly to online sales nationwide in China, said Dan Toporek, a spokesman. Yihaodian is strong in southern and eastern China, he said, but "greatly expands our reach to a much broader set of customers in China and also provides a physical network for delivery."
As part of the agreement, Wal-Mart is giving up its right to initiate a new Chinese website, but can still run your applications and local websites Club of Wal-Mart and SAM'S, according to financial documents. The company expects the transaction will increase the benefit by a range of 16 cents to 19 cents per share in the current quarter.
Wal-Mart said in July last year that it had taken full control of Yihaodian of its minority partner, paying $ 760 million for the 49% stake it did not own. Wal-Mart executives have said they want to move faster to grab a market of online shopping and growing Chinese mobile larger piece, slowing the growth of its store expansion in the country.

JD in China, such as Wal-Mart, has focused on direct sales to consumers. It has sought to expand its offerings as it competes with the largest Alibaba, which operates the consumer website Taobao consumer and merchant-consumer market-Tmall. Unlike Alibaba, built largely out of their own logistics network, including dozens of stores and tens of thousands of workers delivery. has been eroding the market share of Alibaba, and revenue growth has exceeded Alibaba over the past seven quarters. Still, its market share in selling products online to consumers is about 23%, compared with 58% of TMALL, according to consultancy iResearch. Competition has intensified in the niche grocery Yihaodian as local retailers in China have gone online and many new companies have entered the field of selling things as diverse as imported avocados and dishwashing detergent. The agreement will help expand its selection of products imported using the supply chain Wal-Mart, Toporek, spokesman for Wal-Mart said. has strengthened its food supply, for example, through its investment in FruitDay, a retail Chinese products online, and is expanding imports, including signing agreements with Australian companies milk and meat producers and US vegetables.

Morgan Stanley advised Wal-Mart in the last agreement, while did not have a financial advisor.


dimanche 12 juin 2016

Wat Chinese consumer they buying online ? #ecommerce

What Chinese consumer they buying online ? 

 We found that consumers are generally more selective in their spending. They allocate more of their income on services and lifestyle of the half-plane more experiments to spend more on leisure and entertainment (50 percent increase in revenue at the box office last year is just an indicator of this tendency). Meanwhile, spending on food and beverages for domestic consumption is stagnant or even in decline. Chinese consumers are increasingly trading from mass products to high-end products: we found that 50 percent are now seeking the best and most expensive offering, a significant increase over previous years

High End consumption in China ! 

. It is therefore not surprising that the growth of high-end segment is faster than the mass segment and value, and foreign brands still hold a leading position in this high-end market. Moreover, an increasing proportion of Chinese consumers focus on a few brands, and some are more faithful to the simple marks. The number of consumers willing to switch to a brand outside of their "short list" fell sharply. In clothing, for example, the number of consumers willing to consider a brand they had not before fallen about 40 percent in 2012 to just under 30 percent in 2015.
Be part of the closed set of the few brands that consumers consider or even a brand that consumers prefer, is increasingly difficult. Fewer consumers are open to new brands and promotions become less effective to encourage consumers to consider. A few notable exceptions, such as the increasing share of premium-smartphone market Huawei, Chinese brands have not gained much traction in many high-end segments, such as skin care, cars, sports and fashion. This contrasts sharply with the mass market segment, where local brands are gaining market share among foreign owners by offering a much stronger proposition of the product.

E-Commerce in China

jeudi 2 juin 2016

5 good reading this week ! #China #Digital #Marketing

3 good reading this week !

#China #Digital #Marketing

Wechat marketing

In China more than anywhere else, instant chat applications are increasingly used and represent a real challenge for companies wishing to break into the digital market. With a strong head start, WeChat is the undisputed leader in China and offers to brands an efficient way to communicate. Here we will give you some insights of what this application can offer to its professional customers.

Famous Chinese vlogging Papi Jiang 

The Chinese government is very well known for its love for censorship online and offline. Throughout history China has been very sensitive on the freedom of expression: political matters, religion, and so on. The Chinese government created what we call: “The Great Firewall of China” which literally blocks any kind of foreign websites that doesn’t abide to the government’s rules.  As you may already know, Facebook and Google to name only a few are forbidden in China.
The government has had a hold of Internet in China for several years now and it won’t stop sooner or later.


Business in China in travel industry 

A 2010 basic election helped bring five ages of armed forces junta guideline and isolation to a finish in Myanmar (also called Burma). Since that time, various initiatives have been performed to reconnect the Southeast Asian country with those other entire world. Its government and tourism board are both keen to show that Myanmar’s days of forced labor and gross human rights abuse are behind it, and instead show the world the actual richly cultured nation provides: beautifully intricate architecture by means of its famed ancient pagodas and Buddhist shrines, flavorsome and exotic foods, and its own inviting and diverse people.

Digital strategy for winners in China

bill gates
“ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates
China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure you will greatly appreciate the following 5 digital strategies, which will ensure your success in China.

Baidu in Trouble 

Their State Internet Information Office has been flooded with open public problems about Baidu, it said in a assertion. The problems also stated Baidu experienced leaked users’ private information state-run Xinhua information company reported. Furthermore, some serp’s on Baidu aren’t impartial or objective, and its own media route has multiply unsafe information including assault and terror.
It isn’t yet clear the type of abuse will get, but Baidu was fined more than 210,000 yuan (about $33,800) in March this past year to carry online publications without a permit and uploading pornographic books onto its app.
- See more at:

lundi 16 mai 2016

The Five Biggest Challenges to Doing Business in China

Kent Kedl, greater China and north Asia managing director for global risk consultancy Control Risks, stopped by Asia Society Studios in New York recently to discuss common problems related to doing business in China.

"As business people, our goal is to reduce complexity," Kedl said. "We want to reduce risk by understanding the complexity and then packaging it up so we can identify it. China resists that at every turn."

In the video embedded above, Kedl breaks down the five biggest challenges he sees businesses struggle with in China:

1. Understanding why you're doing business in China in the first place.
2. Learning how to deal with a lack of information.
3. Figuring out the "story behind the story."
4. Being aware of the role of the government.
5. Avoiding generalizations and acknowledging China's regional complexities.

lundi 9 mai 2016

5 steps to start my Digital marketing in China

5 tips to start an effective Marketing campaign in China 

 1- Understand Chinese culture Like Serpenza

If a proposal is not realistic or business, many Western companies see China at one time or another in order to enter the market and making large sums of money. At least that's the theory.

China is a huge country with lots of increasingly aware of brands and products (actually) Western people. This is the prize that many Western brands are seeking and why many are already in China trying to establish its position in the market. For those involved in the marketing and digital marketing, in particular, China presents a whole different set of challenges: consumers behave differently, vendors use different styles of pitching and even how many products are paid by consumers is very different than in Western markets. In addition, China is home to a large number of Internet companies with unfamiliar names that have an almost unbelievable number of users. Obviously, companies seeking to develop their brands in China must adopt different approaches to the development of their brands.

Media in China, use them to build trust 

The appearance of the features is the complicated relationship highly censored media of China, the state has with major social networks in the world. Facebook and Twitter are technically banned in China, but almost unknown to 640 million Internet users in the country. In the features, Xinhua English screenshots typically provides messages of social media on China. These messages usually come high media profile Western media as the New York Times (which is blocked in China), the Wall Street Journal (ditto), CNN or BBC. Taken together, these highlights of the news are usually as boring as own coverage for China Xinhua. The posts are cherry-picked to show how foreign media represents China as a stable nation with a competent management ready to handle your unique challenges. Take, for example, it has been further highlighted by the BBC.
The starting point for Western companies is to understand where your brand (s) has an advantage over indigenous products and service providers. In general, Western brands (especially the luxury market) have high levels of reliability and perceived authenticity and unfortunately for many consumers, high tarrifs as well. This image of reliability and authenticity account of much interest in Western brands. This applies both B2C and B2B markets. So given these perceptions, many digital marketers need to find ways to amplify these feelings and reach a large group (target).

Social Networks in China 

The social web is an excellent channel to emphasize these attributes. But if there is no web presence, or the presence does not meet the cultural and commercial expectations, it can be extremely damaging to the brand value.

Wechat do you know this App? 

Check this article 

If you are looking into developing your business in China, your strategy should definitely include a well-though digital strategy. One of the biggest social media platforms in China is WeChat. I will now give you in this article 20 tips to use WeChat the best way possible.
Create an official account First thing to do is to create a WeChat account. You can easily subscribe to a normal “personal” account by downloading the app, filling in the form and verifying your account with the code they sent you by text. This kind of account is very limited and won’t allow you to create an audience for your brand. What you should do instead is go on create an official account by visiting the WeChat official website and fill in an Official Registration form.

This is because the Chinese use the web for purchases more than their counterparts elsewhere investigation. They like the content heavy websites, and often are beyond the results of the first search page. And the absence of a web site indicates a company with no credibility. You must have a website, although it is simple to be taken seriously in China. This axiom is amplified by the fact that Chinese consumers tend to be skeptical of "official" comments and product classifications, rather than relying on what other consumers have written around the web.

Your Website and Search Engine like Baidu 

Some key points in its strategy of Chinese website - not just add Mandarin pages to a Web site Western. The pages will not be visible in Chinese search engines (like Baidu and Qihoo). Therefore, it is necessary to have a micro-site located built from scratch with the habits of Chinese browser, design standards and its Chinese character consumer in mind.

SEO in China is difficult 

For better accessibility and SEO, hosting your website within China or look through a content delivery network (CDN) having nodes in China. Note - if you host your site in China will have an ICP license required by the Chinese government for all business websites, but getting one is a matter of formality and takes 8 weeks.
more information here

E-Commerce in China is different : use JD and tmall 

Chinese e-commerce giant Alibaba's revenue surged 39% year-on-year in the first 3 months of 2016, the company said Thursday, May 5, its fastest growth in the last 4 quarters.Revenue hit 24.18 billion yuan ($3.75 billion) for the 3 months to March, it said in its quarterly results announcement, defying both China's economic slowdown and increasing competition in the world's biggest e-commerce market.The quarterly revenue figure beat analysts' average estimates of a 33% rise.Alibaba's net income attributable to shareholders rose 85% year-on-year in the quarter ended in March to $832 million, the company said.For the full financial year that ended in March, net income rocketed 196% to $11.08 billion."Our excellent results this quarter reflect the unique strength of our core e-commerce business despite challenging economic conditions," Alibaba's chief financial officer Maggie Wu said in the statement.Alibaba is China's dominant player in online commerce with its Taobao platform estimated to hold more than 90% of the consumer-to-consumer market, and its Tmall platform is believed to have over half of business-to-consumer transactions.

Web in China

850 million dollars more Chinese Internet users are much more likely to access the Web from a mobile device (about 85% to evaluate web comes through mobile devices). It is also very common for Chinese consumers to check prices at an online store or as Taobao physically while shopping in a retail outlet. In addition, as mentioned above, social media is more widely used when making purchasing decisions. China posted on review sites, the share of micro-blogs and BBS write about likes / dislikes. In the luxury sector 70-80 percent of purchases are made based on the recommendation of social media-driven peers.

A key difference in China compared with the West is that there is a much wider use of the Internet on a regular basis demographic. No age group, social or income that do not use more intensely than their Western counterparts, and all are highly influenced by recommendations from others. They want to learn about the value, but also learn about the latest trends and fashions. The latter applies to big ticket items in particular.

VIDEO in China the futur of Digital 

Although there are equivalent to Facebook, Youtube and Twitter-all with their own non-unique functionality they are also social media platforms niche high volume, as Qzone or Renren, which are mainly used by large numbers of recent graduates. are also very popular Youku or Tudou meipai, miaopai or tencent video