dimanche 30 octobre 2022

China business news

China Why Chinese Fashion Addicts Love Niche Brands

A niche brand is a type of fashion or lifestyle brand that focuses on a specific demographic, such as young professionals, trendsetters, or eco-conscious consumers. These brands often have a smaller reach than mainstream brands, but they often offer products and experiences that are unique and desirable to their target audience.

Niche brands can be powerful tools for promoting environmental awareness and progressive values. They can also be a way for fashion designers to experiment with new styles and marketing strategies without fear of alienating mainstream buyers.

Food Market in China

China is the world’s second-largest economy and it’s also one of the most food-centric countries in the world. This means that there are always new food trends in China, and we want to make sure you’re aware of them. In this blog post, we will explore five of the latest food trends in China. From healthy eating to flavor bombs, these trends are sure to appeal to anyone looking for new ideas in cuisine.

Pakistan has exported $185.2 million Food in China

Pakistan exported $185.2 million food products to China in the last three months of 2018. This was announced by the Federal Minister for Commerce, Abdul Razak Mehmood on Thursday while speaking at a session organized by the Pakistan-China Business Council (PCBC) in Islamabad. He said that Pakistan had emerged as one of the most important trade partners of China during the last three years and that both sides were working hard to further increase bilateral trade. The minister said that during his recent visit to China, he had emphasized the need for more investment into Pakistan’s agricultural sector

China’s top e-commerce distributors

China’s top e-commerce distributors are going public, raising more than $2 billion in what would be the world’s largest tech IPO. The eight companies, including JD.com Inc. and Alibaba Group Holding Ltd., said late Monday that they have agreed to sell shares in a range of prices between $18 and $24 per share, valuing the businesses at around $47 billion. The companies have been trying to go public for months and were forced to delay their plans after Beijing tightened regulations on IPOs in late September. But the market has since softened, prompting the new offerings.

The Future Of China’s Perfumery Market

No one knows for sure what the future holds for the perfumery market, but it’s safe to say that it will be exciting. The industry is booming, and there is no sign of it slowing down any time soon. This has led to increasing competition among perfumers, which is good news for consumers. As the industry grows, so does the range of available perfumes. In this blog post, we will take a look at some of the key factors influencing the future of China’s perfumery market.

vendredi 28 octobre 2022

E-Commerce in China is in crisis in 2022

 After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009. 

All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.

In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.

But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.

Companies will take less than a year to recover from the health crisis in the Chinese market.

  1. What are China's strengths? 
  2. Why is multi-channel communication a plus? 
  3. How does it materialize? 
  4. What are the technological and regulatory challenges to be met?

Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.

The advantage of e-commerce in Cina

E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.

In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.

In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.

Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.

The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.

Innovative approaches

Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.

Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.