Tmall's Double 11 Triumph: Record-Breaking Performance and the TP Agencies 2025
China's e-commerce colossus Alibaba once again orchestrated a spectacle with the 2025 Double 11 Shopping Festival, its 17th iteration—proving that Singles' Day isn't just a sales event but a cultural juggernaut redefining consumer behavior in the world's largest digital marketplace. Running from October 14 to November 11, this year's marathon campaign shattered expectations, with Tmall's gross merchandise value (GMV) soaring to an estimated 1.1 trillion RMB ($155 billion), capturing 62.6% of the comprehensive e-commerce market share amid a total festival GMV of 1.44 trillion RMB across platforms. While Alibaba eschewed top-line GMV boasts—focusing instead on granular wins like buyer engagement and AI-driven efficiencies—the numbers tell a story of resilience: 589 brands eclipsed RMB 100 million in GMV (up from 402 in 2024), and a record 45 brands, including Apple, Nike, Haier, Midea, Xiaomi, and Wuliangye, blasted past the RMB 1 billion threshold. This surge, fueled by AI toolkits generating 100 million+ marketing assets for 4 million merchants and government subsidies boosting subsidized categories by 116%, underscores Tmall's pivot from price wars to "experience economies" emphasizing sustainability, health, and tech accessibility.
From my vantage in Hangzhou's Alibaba ecosystem, the 2025 edition highlighted Tmall's maturation: over 30,000 brands doubled first-hour sales within 60 minutes of the October 20 kickoff, while 80 brands hit RMB 100 million by 9 p.m.—outpacing 2024's opener. Consumer electronics led the charge, with Apple's iPhone sales in the first two hours surpassing last year's full Day 1, and gadgets like AirPods 4, Apple Watch Series 11, iQOO 15, Nintendo Switch, and Xiaomi 17 Pro Max each crossing RMB 10 million in an hour. Beauty and fashion weren't far behind: 79 beauty brands and 66 apparel labels topped RMB 100 million, with high-end skincare over RMB 500 surging 200% YoY, propelled by domestic stars like Proya (adding 600,000 VIPs) challenging L'Oréal and Estée Lauder. Home appliances benefited from subsidies, with 139 brands exceeding RMB 100 million, while luxury newcomers like Flos, Trudon, and Artemide debuted with 240% YoY growth in premium home goods.
Livestreaming amplified the frenzy: over 100 rooms hit RMB 100 million, with Douyin's integration via Tmall's "Ocean Engine" ads driving 113% YoY merchant-led stream growth. Cross-platform synergies—WeChat Pay on Tmall, Alipay on JD—broke "walled gardens," spiking new user GMV sixfold in Hong Kong/Macau. Yet, challenges loomed: an Alipay outage on November 11 caused refund ripples, and pre-sale pricing glitches fueled complaints, highlighting the need for robust backend AI for real-time adjustments. For brands, the takeaways are stark: 1,103 in tech doubled GMV, 7,062 in fashion, and 9,200 in appliances—proof that AI personalization and KOL collabs yield 3x ROI in a 1 billion-user ecosystem. As Tmall eyes 14.5% CAGR in social commerce through 2030, global players must localize: 100,000+ new products launched, but success hinged on partners navigating Baidu SEO, Weibo virality, and Tmall's strict audits.
The Top 5 Tmall Partner Agencies: Architects of Double 11 Glory
Tmall's ecosystem thrives on Third-Party (TP) partners—agencies that handle store setup, localization, KOL orchestration, and AI-optimized campaigns for foreign entrants sans local licenses. In 2025, these firms were pivotal: they enabled 37,000 brands to join via Taobao Flash integrations and drove 30% of cross-border GMV through bonded logistics. Rankings draw from client GMV lifts, Yinma Data metrics, and festival case studies—prioritizing ROI, innovation, and scale for Double 11.
Gentlemen Marketing Agency (GMA): The Certified Powerhouse
Shanghai's GMA, a Tmall Certified Partner since 2012, topped the charts with unmatched localization prowess, powering 150+ foreign brands to 150% YoY GMV spikes via "SMART Strategies" (Search, Metrics, Adaptation, ROI, Trends). For Double 11, GMA's matrix livestream builds—integrating WeChat mini-programs with Tmall flagships—netted a European skincare line RMB 10 million in Q1 pre-sales alone, while motorcycle gear clients saw demand surges prompting price hikes. Their edge: Baidu SEO + KOL networks yielding 3x conversions at 40% lower CAC. With $17.8 million revenue, GMA's end-to-end (from trademarks to e-distribution) makes it indispensable for luxury/fashion debuts like MCM's top-selling tote.
Baozun: The EcomMaestro
Guangzhou-based , a veteran TP with 100+ brands under belt, excelled in cross-border ops, blending e-commerce audits with influencer marketing for 32% GMV growth in beauty during 2025's opener. Their Double 11 playbook—pre-sale Weibo teasers + Tmall compliance—helped Lancôme and Clarins hit RMB 100 million in 10 minutes, leveraging AR try-ons for 35% uplift. Strengths: Cost-effective for SMEs, with VR integrations mirroring Tmall's metaverse pushes.
Fashion China Agency-Shopify partner Content-to-Commerce Wizards
Under E-Commerce China's umbrella, this Shanghai specialist turned viral clips into sales engines, driving RMB 2 billion+ GMV via AI hosts in 80% livestream campaigns. For Proya's 600,000 new VIPs, they hacked hashtags like "秋冬穿搭" for Gen-Z dominance, boosting apparel's 66-brand RMB 100 million club. Ideal for fashion/beauty, their Tmall-Tmall Global bridges yielded 70K units sold in two-hour streams.
WPIC Marketing + Technologies: KOL Precision Pros
Guangzhou's WPIC orchestrated 10,000+ KOL matches with BERT sentiment AI, lifting L'Oréal's collagen lines to sell-outs and 46% GMV hikes. Double 11 wins included micro-KOL matrices for Yves Saint Laurent's makeup throne on Tmall, with 50+ KPI dashboards ensuring 99% relevance. Cross-platform (Douyin + Xiaohongshu) synergy shines for health sectors like Swisse's top spot.
Little Panda TP: Narrative Innovators
Beijing's premium player crafted "crazy literature" AR filters, netting 300 million impressions and 25% footfall in lower-tier cities for Lancome's Lunar tie-ins. Their Adobe-Tmall integrations slashed setup 20%, powering Pop Mart's 100 million GMV in toys via blind-box trends. Best for high-end storytelling, though urban focus limits rural scale.
These TPs didn't just facilitate they amplified Tmall's 1 billion active users into revenue tsunamis, with GMA's certified access proving the gold standard. As AI evolves from toolkit to co-pilot, agencies blending tech with cultural nuance will dictate 2026's winners. For globals, the call: Partner early—Double 11's dragon awaits.
What are the challenges of selling beauty products in China?
Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.
L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.
Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.
How can you overcome these challenges?
To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.
One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.
Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.
Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!
Tools and Strategies to Use When Selling beauty products Online in China
When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.
After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009.
All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.
In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.
But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.
Companies will take less than a year to recover from the health crisis in the Chinese market.
What are China's strengths?
Why is multi-channel communication a plus?
How does it materialize?
What are the technological and regulatory challenges to be met?
Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.
The advantage of e-commerce in Cina
E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.
In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.
In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.
Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.
The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.
Innovative approaches
Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.
Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.
How to open a Tmall Store? Tmall Account? How to negociate with Alibaba B2C platform Tmall.com
We try to explain everything in this article + video
About Tmall
Tmall guideline
Here you will find details on the entry process, the different types of stores that can be opened via Tmall.hk, and the documents required to get started and launch your store.
Be sure you're ready to invest the necessary time and resources into your store launch, as opening and running a store on Tmall.hk will require strong commitment.
It belongs to Alibaba Group, is a very popular e.commerce site among Chinese consumers and is the place where many international companies are selling their goods. Currently, Tmall has over 50% market share of B2C business in the Asian giant and in a short time will become the biggest online marketplace. More than 5.400 overseas brands coming from 25 different countries and regions have already set up an store on Tmall Global and more vendors are interested to do it
How it works? what is the industry like? Who are the consumers?
And a focus on how to market a cosmetic brand in China
Let’s start by introducing the market landscape.
Is this industry growing?despite the trade war, Yes, 12 to15% per year.
It really is an amazing market for foreign brand, because asian girls usually spend a lot of time and money on cosmetics.
Chinese people are becoming richer and when a chinese girl is becoming richer she spends more and more money on herself and buy more and more cosmetic product.
Overview of the Chinese Cosmetic Market
As a reference, korean and japanese use between 15 to 21 different cosmetic products for their beauty routine.
China is taking the same direction as its neighbors
And because of the huge population it is to become an amazing market.
Consumers are richer and women are sensitive about skin care and beauty.
West vs China
There is a difference between the beauty standard of the west and of China.
Let me explain roughly how it is: in the west most of the cosmetic industry is about make up.
In China it is different, most of the market is about skin care, personal care,
Women spend a lot of time on skincare every day and care less about makeup.
The beauty standard is natural beauty.
Cosmetic is also a very innovative industry.
Lots of different products with various applications that are created and launched every year.
China Cosmetic Market: An innovative Field
Most of the consumers like innovation, but what does it mean for you?
Concretely once consumers have found what works for them, they will stick to it.
For instance: I want to buy a lotion, once I’ve found the perfect one, I’ll buy it again and again.
In China, It takes a lot of time and effort to get customers,
However once you have them and they are happy about your product they will keep buying.
You will lose money to get them and only later will start to make money.
It is a very competitive industry,
you can go to any shopping mall to see it by yourself
All the brands are here, very aggressives, selling everything, every country are here.
I think China is a land of opportunities for international brand. Why?
80% of the total of the market is dominated by international brands.
The 20% left are cheaper chinese brand that nobody can compete with..
Chinese girls don't like to buy chinese brand when it comes to skin care.
If they have the choice they will buy an overseas brand because they trust overseas brand more than domestic brand.
Of course it makes sense, right?
Everybody prefers to buy a french brand, an italian brand a japanese brand…
rather than a chinese brand when it comes to cosmetics.
China doesn't have any positive feelings about chinese cosmetic brands either.
So it is an opportunity for almost all the brand in the world
How to market Cosmetic product in China
How to market a cosmetic brand in china?
Marketing it is about distribution, selling and branding. Basically they are link together.
What everybody wants is to sell their products; that is the foundation, the base of every business
Find a Distributors in China
In China the distribution is complex and I say complex and not complicated.
There basically is a lot of intermediary. Agents using distributors to find resellers to sell their products, their and their and their…
Making it very difficult to have control over the distribution process of your products.
If you want to have the control you need to have your own stores.
For that, you'll need money to invest first and later earn enough money to open a lot of stores in China.
Which takes too much resources: both time and money consuming
Most of the brand chose to work with distributors and the question that you guys need to ask is
“How can I convince a distributor to sell my products?”
It is not easy but you can find distributors online, you can prospect them, meet them in tradefaire, network..
There are more than 10 000 distributors in China.
They can sell wine and can sell cosmetics, they can be specialized in cosmetics, they can have a store, have an online store,
NotaBene:
They can have a big distribution channel, they can have the supermarket, they can have contact in the supermarket.
It is basically almost everything, it can be a hotel, a karaoke..etc there is many different types of distributors
You always need to ask yourself “how can I enter the right channel and convince distributor to chose me and not another one”
and once he chose you: “how to engage more to bring this guy's sells and make money?”
Lets focus on the first one
let's imagine I ‘m a chinese distributors and have access to thousands of brands,
I have a channel and want to make money.
it would make the most sense for me to choose the one that will allow me to make money quickly and effortlessly.
A chinese distributor does not want to invest in branding, they don't want to invest in their suppliers (you)
Yes I know what you are going to tell me,
You have a friend or know people that found distributors finger in the nose.
It was possible 5/10 years ago but times have changed.
Distributors want:
The brand to invest in branding, marketing and only have to take care about the distribution
which they are good at.
They want something easy to sell, fast money. Something they can introduce to their channel and find buyer fast. It is that simple.
When chinese distributors are with discussing with mid size brand, negotiation looks fine at first.
Basic steps of negotiatin with a chinese distributor
In a second step after accepting to meet you chinese distributors will check on baidu, if there are no results they will think twice before signing this brand.
They want to find :
positive reviews, stories, page about the brand
taobao &Little Red Book.. to check if there is already reseller. If yes, that is positive, this means someone is already buying from them.
Next step is the social media check: are the accounts alive? are people engaging?
The third Step: After the basic check they will evaluate the potential of the brand.
If they think the brand has potential, great, otherwise they won't take risks.
For us the first step is to work on the reputation of our client.
This way, when they meet distributors they appears to have potential, it gives them a better chance to sign a deal.
Build a distribution network in China
Brand then need to work on their distribution network, find more and more distributors.
You can choose for instance to have one big distributor that has a big distribution network himself
and will basically do the networking job for you
The second option is to control the distribution channel by setting up a distribution network (find a lot of distributors),
As I mentioned earlier, there are many distributors and you can find them everywhere
then chose to manage directly with those guys on a daily basis. This way you’ll be more active in the distribution process
Sell online
You also have the possibility to sell your products online, on your own store.
It takes more time and effort but it is possible. Same goes for a physical store. Everything is possible.
Most of our clients are looking for a cost effective solution and that is why they are going for the resellers option.
Once you’ve developed a strong network of distributors, you’ll be able to start working on brand awareness.
Brand awareness is a big part of your budget.
The biggest the market is, the more money you need to put in you brand awareness effort.
We are talking millions. But if you invest millions and do not possess any store, you are wasting money.
However, if you already have many stores, to make it simple
you’ll be credible to the target which is a strong converting point as they’ll be able to find you everywhere.
How to build your brand awareness in an efficient way?
Kol
KOL is the number one source of brand awareness.
Kol = Key opinion leaders / influencers.
Kols are mainly girls who have been developing a network of followers and you pay them to review your products.
The more you work with them the more trust you’ll have from your target audience.
Chinese consumers almost have a blind trust toward KOLs. Not only you buy there network but their credibility.
Influencers in China are a KEY point of your branding effort.
Social media is another non negligeable option.
Social Media
China number one social media is weibo. Weibo is still a popular platform for the cosmetic industry.
Chinese girls check cosmetic related content everyday on weibo, they follow brands account.
You have the choice betweensponsored post, create game..
And for a cheap price you'll get a big audience. Really good for massive exposure, similar to facebook.
In the west,
Alibaba ecosystem
Weibo is also a member of the alibaba eco system,
making it easy to sell on taobao, tmall , Little Red Book etc
You simply have to put your store link to your weibo account and easily drive traffic from weibo to your store.
Weibo is open, it is pretty simple to find an account or information about anyone.
Peoples tends to follow official account easily.
On weibo you can be commercial, it won’t go against weibo rules.
You can give discount, people actually follow brands to get these kind of discounts, get gifts and get commercial info.
If you are an advertiser, weibo is the place for you to be
T
RED aka Xiaohongshu (the app).
What is little red book?
It is a social ecommerce platform, based on community.
If a netizen like a products he/she sees on the app, he can access the store directly in the same app.
Really popular in the beauty industry. Why?
80%+ of the users are girls. Girls that like international thing, premium products.
Xiaohongshu the cosmetic market king
If you are in cosmetics are really recommend you to use the app.
The other benefice of the app is that you can set up your own store.
It is not that expensive, you can do crossborder and you’ll have to communicate with KOL (which we already said is a must do).
The influencer on LRB use to be the best for promotion but are now closer to what you’ll find on instagram for instance.
They speak about their world, their things and then your products (which make them more real as well so it is positive).
It is first about something interesting and then your products. If your products sounds good, her followers will click on your link.
Focus is on the community then ecommerce.
Review app
The other positive point about LRB is that a lot of women are searching the app to find information about your product. Today girls do not trust comment on taobao or ecommerce platform, there is no real review.
On little real book testimonial are real, people are commenting.
They are here to look for information, feedback on the LRB. this is how LRB has been doing so well since its launch.
You can use a lot of people on LRB to test the product and let reviews that will stay.
They will be part of your brand zone which is pretty awesome for brands.
I believe it is the future, because it is cost efficient and makes me think of a chinese version of instagram.
Instagram has become so popular because of its visual and I think LRB will have the same future
even though the little red book is more about making money, ecommerce oriented.
It is basically instagram with chinese characteristics. I can not recommend this app enough to any brands wanting to dvp in China.
BAIDU SEO & UNDERCOVER SEO
I’ll then recommend baidu. I know you are not convinced but people are
still looking for information on baidu as a third party option.
Baidu is number 1 search engines in China
They will look for comments, reviews, articles, price release, sources.
I don't recommend to do seo on your website but create useful content about your brand, how your brand solves problems and market this on baidu as a third party.
This is what we call undercover marketing and seo optimization which is really efficient.
For instance: girls may have problems, let's say dry skin issue.
The first is going to be search on baidu for solutions “my skin is dry, is there a good lotion for that?” etc
They wont click on the brand website, they are aware that no brand is fair/neutral about their products.
But they will click on chat thread, on Q&A, on forum, on Press release and then they will take a decision.
Baidu is really effective as long as you know how to do it.
To sum up, it is not about baidu but your work on the baidu ecosystem to market in an undercover way your brand.
TAOBAO
The last thing I’ll talk about is taobao; today a lot of influencers are moving to taobao to live stream.
We recently observed a very good activity from influencers on taobao.
They use to create a lot of things but today they are calling it very simply such as taobao live streaming, taobao influeuncers.
Influencers are highlighted by taobao.
Taobao is powerful, everyone has taobao. It is magic, it is their world.
Women are really active on taobao,
What do poeples use taoabo for?
Taobao is number one app for their search.
They are used to go to taobao and just check the product, they can spend hours and our just looking at products.
It is not just a platform more like a shopping experience, girls like shopping.
Instead of walking the street to shop they open taobao discovers new products.
They like taobao, and taobao founds out that they like it; there are 400 millions of active buyers on taobao. People go to taobao and check products store etc
Taobao Live Streaming
The platform has developed an ecosystem of influencers that users would be recommended.
Taobao invest a lot in videos and recruits influenceur they find on weibo and other platform.
This influencers are reviewing various products in various formats.
Such as shopping TV show where you can see people talking about this or that.
(When you have time, open taobao and have a look.) It is a good way for brands to get exposure.
Wechat Marketing to Sell Cosmetic
The last option would be wechat. Wechat is very good if you have a community.
I recommend any brands to have a wechat account. Wechat is about growing your community, it is perfect for newsletter.
People have different opinion about it. Some are very successful other less.
This is always the same story, if you do things right, you can be really successful on any channel.
However, if you spend the same amount of time and money than on the options we talked about earlier, results won’t be as good.
Wechat is for long term.
ECOMMERCE
It is time to talk about ecommerce
You have two options here
Crossborder or china ecommerce
If you don't have the licence to be in China you can still sell your product to China via crossborder.
Every
time there is an order you ship it to your customer or you have a
warehouse in a chinese free trade zone from where you’ll be able to ship
directly to your customers.
It means every company in the world can sell in china. There are many
ecommerce platform for Cross border, Tmall, Jd.com, Little Red Book,
Kaola etc
I’ll split them into two groups
you manage your store like tmall, you manage everything, you invest, market etc
Kaola, Vip etc You just need to sell the product to the platform and they will sell, it is a distributors model.
To integrate any of these platforms you need to have a strong brand ready to sell.
CROSSBORDER ECOMMERCE
The first type of platform allows you more freedom to work on your branding, results.. You need to invest and can control the data, manage store and logistic..
I recommend you to opte for this type.
The second one is more like a traditional distributors
Note that, Tmall china is different from tmall global (or jd china etc).
Tmall china means you are already in China and have all the documents required.
Opening a Tmall china store, is easier, less expensive, has better management option than tmall global..
You’ll sell more on tmall china than tmall global because it is easier for the consumer, they want to be delivered fast which is not happening with crossborder.
For tmall china you can get faster results and bigger results. Tmall crossborder, it is just a first step between we are not in China and we are moving to china.
It will never be big.
The key to success for this platform is once again branding, let me explain why;
if you have no brand, Tmall won't take you in.
they are taking in big and famous brand. Tmall is a shopping mall, you go there, rent a place and have a store.
I
f you have no attraction for you brand you won't sell, you CR will be low. If you CR is around 5% for instance this means if you get 100 visitors, you’ll get 5 sales and start to make money with a good ROI.
How you improve CR? Branding.
If you bring visitors to a loreal page 5% or more, maybe 10% will purchase.
There cost of acquisition will be the same as another brand with a 0,1% cr which means they will need 1000 visitors to make 1 sale when loreal get 5 sales with 100 visitors.
Everything is about conversation because the cost of traffic is almost the same for anyone.
You need to buy traffic, KW etc on most of this platform you have PPC, banners and ads outside of tmall that brings traffic to your page.
The more you pay the more traffic you get. The more you sell the more you review, the more you sell. Snowball effect.
That is why 20%-30% of the brand on tmall are making 80% of the global sales. I think I gave you a good overview of the different options you have for the cosmetic overviews if you are a brand.
91% of Chinese online users have a social media account
Chinese users are likely to buy products purchased by other social network users. In China, there are about 634 million Internet users and 91% of Chinese online users have a social media account, compared to the United States where about 67% of the online population counts on social media. About 500 people use mobile devices to access the Internet. Every day, Chinese Internet users spend an average of 46 minutes on social networks.
Social media platforms
The user follows an average of eight brands and more than 38% of Chinese Internet users make their choice based on the recommendations they find and read on social media platforms Sina Weibo marketing, WeChat marketing, etc. You have forgotten to Facebook and Twitter as key plates worldwide to market your products or services, unfortunately, in China they are stuck. When it comes to Chinese social media marketing, you need to use different tones to communicate with your Chinese audience on its own social media platforms, such as Weibo (Facebook and Twitter equivalent in China), including Sina Weibo, Tencent Qzone (equivalent Facebook and Twitter in China), Tencent QQ (instant messaging tools), Tencent Wechat (mobile communication application and private private network), Renren (Facebook equivalent in China) and Youku & Tudou (YouTube equivalent in China).
Social media has become essential in the Chinese lifestyle
Through this plaque-shape, brands have the opportunity to create original experiences for their consumers. Social media has become essential in the Chinese lifestyle. Consumers use platforms to find and share information and opinions about products and services. For companies in China, forms of social media platforms in China is an effective way to interact with consumers. Social networks are also useful for developing consumer research, product launches and crisis management.
Brands are better at promoting products in China than when they operate from outside with their website. This advantage gives consumers fast online access to products in Mainland China. The reason is that search engines make the brand and visibility more accurate to see the products of the websites located in China, it is better than to host a server in another place. The key to promoting your brand is to host your website in China and use the search engines to make your products attractive to the target audience. In web marketing, infrastructure design, construction, hosting and operations, it must match the purpose of product marketing, especially in China. This is because the quality of content is an integral part of the evaluation of Chinese products.
Web Agency in China
The purpose of a brand hosting a website in China must be defined in terms of brand name, logo, content and marketing campaign choice. Most of the online shops in China are on small Taobao shops, stand alone and other variants of online shops. These online shops work with quality branding because their SEO keyword rankings are provided by Chinese search engines like Tmall and Taobao, Baidu, Google China, Sogou, Soso and more. These brands have quality product promotions because Chinese internet users do most of their browsing on these search engines when selecting products. Brand activity in China will be encouraged if the website is designed, built and hosted to use these Chinese search engines for visibility.
The websites hosted in China
Chinese Internet users are looking for quality and well-organized content to attract brands. The frequency of their daily online browsing is about 8 hours on average, they browse for good content and a great user experience. The websites hosted in China have the advantage of promoting products with good content from bloggers, quality Chinese language translators and content writers. Most of the data used in website marketing in China is translated into their creative languages in line with marketing strategies that can help promote the image.
Founded by Jack Ma (CEO of the Alibaba Group) in 2008, Tmall or Tian Mao (as it is known in China) is the most emblematic e-commerce platform in the country. The Alibaba Group original purpose was to use the web to connect Western companies with factories and suppliers in China.
1/Profits
Why indeed do not start your own online store? This ensures after all full control of your brand. The reason is simple: You’ll make 100 times fewer sales. People are used to shop on Tmall, they have their habits there, in particular regarding payment. They also feel it is safe. Why try to go against the current?2/Your competitors are already thereTmall covers a very large scope of products: clothes, beauty products, electronics, etc. If you are doing business to consumers, you can be sure your industry is there and so are your competitors. Do you really want to let them enjoy this large audience all by themselves?3/Tmall has much to offerfinally, it is important to sets it is not simply about listing your product. It is about joining an ecosystem. You can only develop your branding and sales but also learn more about your customers. And then use it to provide them with a personalized shopping experience.The comparison with a shopping mall is actually quite relevant. You can give your store a unique style and feel. And you renounce on controlling the outside, you are in the same location as your competitors, but you benefit from a very large traffic of potential
Mattel has signed a strategic alliance with e-commerce giant Alibaba to help the toy maker sell stronger brands like Fisher-Price and Barbie to intelligent Chinese parents with mobility.
Mattel in China
On Tuesday, the companies announced a pact that would combine Mattel's toy brands (MAT, -0.93%) with data from Alibaba (BABA, -1.67%) and Chinese consumer perceptions. The goal is for Mattel to face the $ 7 billion category of Chinese toys, which has registered strong growth, although average spending per child in toys is low compared to Japan and Western markets. The toy industry in the United States, for example, generates $ 20.4 billion in retail and that market is much smaller in terms of population.
Margo Georgiadis, who became CEO of Mattel last week, in a statement touted the combination of Mattel's "unmatched experience in learning and child development with Alibaba's immense reach and unique consumer ideas." He added that because the Chinese toy market is very fragmented, there is great potential for growth. "Working with Alibaba, we see a great opportunity to develop and lead the category," said Georgiadis.
Distribution is the Key in China
Under the partnership of online distribution , Mattel will market and sell brands such as Barbie, Hot Wheels and Fisher-Price through the Alibaba market, targeting an audience of about 443 million active buyers. Mattel will also work with Alibaba to develop new toy products that would be made specifically for the Chinese consumer. Mattel has made some first inroads into the market with the Fisher-Price brand, but says it can do more to make the company's brands relevant to Chinese children and their parents.
Mattel and Alibaba
A cultural barrier that Mattel and Alibaba will need to overcome is that when parents have extra money to spend on their children, they prefer to put it into educational activities. Mattel says he wants to develop educational content that can persuade parents in China that buying toys can also have a benefit.
"Toys and play are an important part of a child's early development, helping to conduct IQ and the development of emotional intelligence," said Patty Wu, Mattel vice president of China's growth, in a blog entry. Parents in other countries because they worried that the game would harm academic performance. That mentality explains why China's market for baby formula is three times higher than the US, but the toy industry is only 30 % of the size.
Mattel's Alibaba pact is the next phase in the company's push for China, which has been a continuing effort through deals with physical distributors and an online push, including Alibaba's Tmall.com shopping website From 2011.
E-Commerce behemoth Alibaba will top market for digital advertising in China in 2016, surpassing the current leader Baidu amid tighter regulation of internet advertising that will likely put a dent in the total income.
Growth "robust" mobile advertising Alibaba is expected to increase digital advertising revenues of the company, according to a report from eMarketer
He estimates Alibaba will take a share of 28.9 percent by digital advertising revenues in China in 2016, compared with 24.8 percent the previous year, and predicted from Albaba turnover to US $ 12.05 billion, in a national expenditure of US $ 41660000000.
Baidu, the leader of last year with a market share of 28 percent, is expected to see its revenue grow by 0.3 percent to $ 8.87 billion, giving it a 21.3 percent of the market.
difficult in recent months of Baidu are blamed in part on the high-profile death of a student with cancer who attempted an experimental therapy on cancer, he found advertised on Baidu. Baidu is under fire for selling lists bidders without adequately verify their claims.
Tighter Internet advertising rules issued which came into force in early September by the Chinese government in the wake of the incident would have a negative impact on Baidu, said eMarketer analyst Miss Shum.
Advertising in China
They now require Internet advertising to be clearly identified as such, with risk warnings attached to the paid results. Advertising on search engines should also make up 30 percent of the results presented on a page.
"The increased regulations on Internet advertising should weigh heavily on Baidu's search revenue in the short term as they roll out higher standards for all advertisers," said grateful Shum.While companies such as Alibaba are also likely be affected by the stricter rules, Shum said revenue from its mobile advertising business, however, "shows no sign of reflux," as mobile usage continues to grow.
Alibaba, which owns the South China Morning Post, was made to a mobile concerted effort, and last month revealed that the earnings of mobile orders has now exceeded those of PCs.
"The expenses of advertisement in China continues to move quickly to digital formats including mobile formats such as more time is spent on mobile devices," said Shum, a trend that should continue in the coming years, as the services are available online through mobile applications.
"We see more dollars to offset announcements of traditional media, such as television and print, mobile and digital to," said eMarketer analyst forecasts Shelleen Shum. "This is driven by an increasing share of young consumers Internet-savvy spending more than the older generation. Slower economic growth also caused advertisers to look more closely at advertising budgets, some preferring to spend more on targeted digital uses. "
Collectively, Baidu, Alibaba and Tencent will take 72.8% of mobile ad Internet market in China in 2016. eMarketer predicts Alibaba will continue to claim the largest share of advertising revenues of the mobile Internet in China, 9160000000 taking $ million in 2016, for growth of 54.8% last year.
Giant mobile gaming and social networking company Tencent, Baidu and Alibaba third behind in the ranking, it is expected to take 12.4 percent of digital ad revenue share in China with a value of 4.12 $ billion, after posting a 68 percent growth in advertising revenues compared to last year.
In its second quarter results, Tencent reported a 60 cent leap by online advertising revenue at 6.5 billion yuan, which was assigned to advertising based on the performance of their mobile email application. Most of the revenue comes from advertising on the newsfeeds of WeChat WeChat Moments and official accounts, both popular with businesses.
Collectively, Alibaba, Baidu and Tencent account for over 70 percent of the digital advertising market, according to eMarketer.
China has one of the most exciting and challenging Social media markets in the world. Due to the size, complexity and diversity of the country can not find savvy marketers China as a single market, but as a collection of evolving, complex and fragmented markets.
Digital And advertising in China
Although the new media was not replaced traditional media, traditional media began to erode dominance. Advertisers confronted with a wide range of platform options, especially in digital media, events, sponsorship and other forms of branded content. Each of these platforms offer, to achieve new ways and with consumers.
China's media market is about to launch a hyper-fragmentation era, media agencies and advertisers have many choices when Media plans to develop. This may surprise foreign advertisers who are used to having less choice in China. The biggest challenge for advertisers in China is how to manage these decisions and to evaluate, while increasing the effectiveness of the media and to generate higher returns.
Generally performed China advertising market increased by 9.8 percent compared to last year in the year of 2009. In 2010, benefited the Chinese media market of the Shanghai World Expo and the Asian Games in Guangzhou, Guangdong, as well as accelerated economic growth. Advertising spending in China is likely to increase 12.8 percent in 2010, according to estimates by GroupM China. For many advertisers, China remains an important market with a promising future.
Media market influences
exceeded the average daily use of time on digital media, that time spent daily on digital media time per person exceeded on television for the first time in 2014. And 50% in the year, 2015.
Chinese spend about 50.4% of their daily time on new media, 43.6% on TV, 3.1% on the radio, and appreciated only 2.9% on printed products such as newspapers and magazines in 2015, by iResearch.
Four main elements have influenced the development of the market for Chinese media in 2010 and to do so in the year 2011th
Incomes for Brands ?
has been Although the final 2010 statistics from China has not been released, per capita income increased by 173 percent between 2000 and 2009 in urban areas, of ¥ 6,280 ($ 945) to ¥ 17.175 ($ 2.584). the volume of retail sales nearly tripled during this period. The Gross Domestic Product (GDP) of China rose by 9.1 percent in 2009 and the International Monetary Fund predicts that China will help lead the recovery of the global economy, expanded by 10.5 percent in 2010 and 9.6 percent in 2011 continued expansion in consumer spending is investment to be the basis for advertising in China's growth in various media platforms.
retail trade
The growing number of stores and other retail outlets makes brands more lower-tier cities. Advertisers need to invest to reach and attract new customers in the cities of second and third tier, which are growing faster than the developed cities such as Beijing, Guangzhou and Shanghai (see CBR November to December 2010, reaching the China Next 600 cities) ,
Price of the media in China : Huge inflation
The increase in communication costs will force advertising budgets to increase. TV remains the medium of advertising seller where large chains such as China Central Television (CCTV), Beijing TV and Shanghai Media Group to exercise enormous power and influence. This achievement is not only commercially: For example, CCTV remains vocals of the central government and the media is the social, political and cultural. The airtime demand far exceeds on major TV channels, subject to the strict limitations airtime. Local suppliers are able to price list (full price lists of the media owner rate published) to define, in accordance with and to maintain revenue growth. Advertisers should understand that the strategic marketing considerations are often a low priority for this TV channel. The dominance of television ensures that China's media market will continue to provide price inflation in the foreseeable future, and advertisers should maintain a positive relationship with large TV for the best prices.
Government policy
The Chinese government introduced in 2009, the Tri-play policy (including TV broadcasting, Internet and telecommunications) and a new rule of radio advertising. The Tri-political game designed to promote the development of digital media; the distribution usually limits the amount of advertising time on national television allowed. Today the media owners are on different platforms should work together all the advantages of the complex media environment and rich history in China and take notice.
TV in China
TV dominates the investment vehicles in 2009 with a share of 63 per cent of the total expenditure of China to set advertising, television and continue the direction of the advertising market. Toiletries, food and pharmaceuticals were the top advertising categories representing together approximately 40 percent of all investments in television advertising.
China TV coverage reached 97 percent in 2009. As a result, the TV still receives the largest audience and keep its advantage as the primary means in the short term. Television advertising in China probably rose 9 percent in 2010 and an increase of almost 10 percent in 2011, according to forecasts of GroupM. Four trends will influence future development of traditional television.
Prolonged TV viewing time in rural areas
see TV time longer in rural markets is a driving force in the development of the television industry, especially when combined with the further expansion of the advertisers in the cities of the second and third. In 2009, the average per capita TV listening time is increased by 10 minutes per day in rural markets, but the average fell by 1 minute per day in urban markets.
TV market in China several levels is more complicated than Western markets. CCTV, top broadcaster China alone has 18 channels. In addition, China has more than 270 provincial and 728 local television stations or city level. Most resorts can use advertisers TV to their pressure distribution and presence fit, either locally or nationally. As businesses expand distribution networks in small towns, they will also increase their TV advertising investment. Chains of national and provincial television, in particular will benefit from the increase in television advertising budgets.
Adoption of new media
Traditional TV is facing tough competition as new media for a greater share of competing time viewing. The competition is particularly acute among young audiences and higher income in urban upper class. In 2009, spent the average time Chinese youth (15-34 age) reduced television, while the 45 and older 5 minutes spent watching TV each day compared to 2008. traditional media companies to this change, the adoption of new and traditional platforms integrate. National television stations have their own websites, such as China Television Network, Jinying Hunan and Anhui station web constructed to increase the audience.
Rules stricter Laid
In September 2009, the PRC State Administration of Radio, Film and Television (SARFT) issued new rules on radio and television advertising. The rules limit the amount of advertising space at certain intervals and to prohibit certain advertising content. SARFT in the same month were also regulations that limit the platforms and the timeliness of the TV shopping advertising programs and home shopping.
In April 2010, Shanghai has Oriental Media Group, the Shanghai Oriental Shopping Channel, the first analog channel created dedicated 24 hours teleshopping. Shanghai Oriental has the first teleshopping license in China, to improve the access of Chinese consumers on teleshopping market. This movement shows the intention of the Government of the PRC to normalize the teleshopping market.
The rate hike
national inflation from China are channels debit card average of about 11.5 percent in 2010 from 17.0 percent in North China at 10.7 percent and 13.6 percent in the central and southern regions. Overall the TV card inflation probably reached 13.4 percent in the year of 2010.
Internet, and the age of Digital Marketing
The population of China Internet (Internet users) has reached 420 million by June 2010, an increase of 22 percent over the previous year, according to the Internet Network Information Center China (CNNIC). About 98 percent (364 million) of Internet users to the Internet via broadband. The number of Internet users in rural areas reached 115 million in June 2010, 27 percent of the total population of China Netizen. The growth of Internet users in rural areas in China slowed 2008-2009, however.
The total rapidly growing number of Internet users is supported by rising disposable income, trade policy positively to the electronics and information technology (IT) infrastructure development. The introduction of third generation network in China has more people makes the Internet with mobile phones to access. In June 2010, 66 percent of Chinese Internet users on the Internet with mobile devices. present The rise of mobile Internet users more options for advertisers in the mobile market.
In 2009, revenue from Internet advertising in China reached ¥ 20.7 billion ($ 3.1 billion), according to iResearch Consulting Group. Network services and applications, automotive and IT products are the main categories of online advertising that make for almost 50 percent of the market for Internet advertising together. The advertising revenue search engine in China reached nearly 7 billion ¥ ($ Euro 1 billion) in 2009, which provide an increase of 38 percent over the previous year and a strong reflection of the ability of the environment, a cost effective and targeted communication. Online display advertising, classified ads, social networking and online video sites have fueled the development of Internet advertising; Advertising revenues in each of these categories has increased dramatically in the year of 2009.
Ecommerce in China !
China's e-commerce market was growing the best performing sector in 2009 in accordance with the use of 68 percent over the previous year. Of all the e-commerce applications (including online shopping, online payment and booking travel online), online payment has experienced the fastest growth, with the use of 81 percent compared to 2008 due to the growing population of online shoppers stimulated.
The number of online shoppers in China reached 142 million in June 2010, representing nearly 34 percent of Internet users. According to iResearch, the advertising revenue from sites online has sold in China more than in 2009 by 2008 in a ¥ 263 billion ($ 39.4 billion) doubled.
Blogs and social networks
About 58 percent (221 million) of Internet users in China has blogged in 2009, according to CNNIC. Among them, the number of active bloggers (those who updated their blogs in the past six months) increased by 38 percent over the previous year to 145 million euros. The main factors for this increase were the increase in Internet penetration and popularity of micro-blogs, which allow users to send updates to small fragments. Micro-blogs are becoming increasingly popular in China, because they incorporate the features of the traditional blogs, instant messaging and mobile communications across platforms. more interactivity and ease of use have led to more regular updating of micro-blogs than traditional blogs in general. The growing popularity of microblogging in China requires advertisers and agencies to review their marketing strategy and communications. Advertisers need to create micro blogs to promote new products, deliver brand messages, and build relationships with consumers and maintain.
With the growth of Internet penetration and acceptance of online applications that extend the user their real relationship to the company online (see Social Media in China: the same but different). Hence arise many social networking sites. Nearly 50 percent (210 million) of Internet users in China visited social networking sites in June 2010. Advertisers should consider social networking sites as well as traditional online display ads, especially when communication with young target group. Advertising on these sites is likely to significantly increase in the next two years and require an interactive and responsive communication strategy.
Online games
Online gambling is the only form of entertainment in line with the increase in use in China, with 296 million online game players in June 2010 by almost 12 percent since the end of 2009. Although advertising in online games is still stuck in its infancy, have most customers indicated a willingness in this area, because to invest in that the platform offers the opportunity to strengthen the commitment and brand association. For example, Coca-Cola Co. and Nike Inc. have each entered into agreements to expand with online gaming companies in China, its presence on the Chinese market. Companies that advertise should be aware in online gaming that the industry still lacks a strong control over the content and the ability to monitor data, however.
future Clients via Social networks
With the acceleration of economic growth, major events such as the Shanghai Expo and the 2010 World Cup in South Africa, and the increasing popularity of online video and social networking sites, GroupM provides that revenue from advertising on the Internet annual China increased by 30 percent increase in 2011, a greater proportion of advertising expenditure in the near future coverage of the Internet increases, the Internet will attract advertisers and gain the content improves and understand advertisers as they make optimum use data collected online campaigns. The Internet will dominate the marketing strategy of advertisers who spend the largest growth areas advertising are likely to appear, sponsorship, joint promotion and original content otherwise in 2011 and 2012..
newspapers is failing down !
In 2009, the main sources of advertising revenues in newspapers and business services, real estate and construction, automotive, which together accounted for approximately 50 percent of advertising revenues in newspapers China were. Driven by the Shanghai Expo, domestic services and tourism can cause in newspapers to higher advertising spending. The advertising revenues of newspapers is likely to increase 13 percent in 2010 and an increase of 5 percent in 2011, according to forecasts of GroupM.
Despite rising advertising revenue, the newspaper industry is facing significant external and internal challenges. Intern unfair competition on prices, discounting and conflicts between the media groups developments in the sector have hindered. The external challenge comes from the emergence of new digital media. China's first digital newspaper, Zhejiang Daily, launched in February 2006 and 33 newspaper groups, more than 300 newspaper offices and more than 500 issues of the newspaper had gone digital by the end of 2008 How the pace of life increases in urban areas, citizens, no time or patience to sit a full story in the newspaper and read, prefer to access the latest news and entertainment information via the Internet or by mobile phone. In June 2010 230 million active users read the messages on mobile phones. If traditional newspapers adopt digital technology, for example by mobile newspapers, they are more market opportunities and challenges of the growing popularity of digital media. Thereby the efficiency of investment and the attractiveness of advertising in newspapers increased.
Online News in China
China has more than 9,500 journals, but they represent only 2.3 percent of national advertising investments. Toiletries, cars, and personal items accounted for more than half of total advertising revenue magazine of China in 2009. The advertising revenue of the magazine GroupM increased 12.8 percent compared to 2009 projects that income increased 18 percent in 2010 and to increase 5 percent in the year 2011th
The key factor for this growth is the increasing affluence of Chinese consumers. Rich consumers have a wider choice of lifestyle and leisure. Magazines who respond to wealthy consumers a small but loyal readership and offer value for brand advertising to strengthen. For example Bazaar Men, HisLife, Mr. Leon Modern and L'Officiel Hommes have all launched in China in the past two years to life have publishers the opportunity identified for magazines menswear in the Chinese market. China overtakes the US as the second largest luxury market in the world in 2009 and the future of his industry magazine advertising is bright.
facing Like other traditional media, but the magazines are a threat to the digital media. The publication of Amazon.com Inc. Kindle in 2007 marked the beginning of the tablet era. Other companies such as Axus Technology, LLC; BenQ Corp. Fujitsu Ltd. Google Inc. Hanvon Technology, Inc. and Sony Corp. also entered this market. In 2009, Chinese consumers bought 693,000 e-readers, up 121 percent over the previous year. This boom began in 2010 with more than 3 million sales of electronic readers.
Home Consumption in China
Although the performance of China outside the home (OOH), which remained stable from 2008 to 2009 promotes market for consumers in public places such as on billboards or traffic systems, the prospects for OOH advertising continues to be positive. GroupM projects Ooh advertising spending approximately 16 percent increase in 2010, mainly by the advances in digital OOH advertising.
Three important factors affect the OOH market development in 2010:
The Chinese government has made great efforts, the OOH market before and to regulate some traditional OOH panels during the Shanghai Expo and Guangzhou Asian Games, in particular by deleting. This left more space for the media to digital signage such as billboards mega-LED.
To adjust these important events, the Chinese government has increased investment in the traffic in the city, which the development of liquid crystal displays in buses, subways and taxis has progressed.
three-dimensional films have a mainstream cinema and cinema-advertising revenues were attracted increased accordingly.
In the longer term, due OOH shipping restrictions in some cities and government restrictions on OOH advertising formats for major events, there may be fewer opportunities as sign display for the traditional formats of OOH advertising. OOH will survive in the cities, if it is a part of life in the city, and to integrate them into the planning and urban infrastructure.
radio, old fashion style
Businesses and services, cars, finance and post and communication are some of the largest categories of radio advertising. However, the most dynamic categories are detergent, clothing and household electronics. In particular, the cleaning sector increased its annual spending on radio advertising by 208 percent in the year of 2009.
Consumers in shopping malls, supermarkets and fast food restaurants have great opportunities for radio advertising. Some radio stations have already begun to test in this new environment business. For example, broadcast Central Radio Voice popular programs in the city parks and shopping malls in Beijing for national holidays.
With the introduction of a better radio advertising monitoring system in 2009, advertisers are now more confident to invest in radio. Radio advertising revenue is likely to increase 22 percent in 2010 and by 10 percent in 2011. to increase in the long run, the radio must also incorporate new media. For example, Beijing Radio Listening Pub one of the most popular radio programs in Beijing. In the future, the radio can use the mobile Internet technology to enable online listening. Radio is no backup in the future planning of advertising if it is well equipped with more premium content, especially digital audio platforms.
Advertisers have more opportunities and more challenges !
Although television advertising media is currently dominant, the future of new media looks promising. A fast and complex advertising market in China will multiply the options, especially in digital media, events, sponsorship and other branded content. Each platform offers new ways to reach and engage with consumers. In addition, companies need to develop interactive and engaging communication strategies to reach consumers and maintain.
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Alibaba and NetEase
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Internet giant Alibaba Group Holding is betting that a country known for sipping black tea will develop a taste for Napa Valley red.
The e-commerce company will offer Robert Mondavi Cabernet Sauvignon, Pinot Noir and other varieties to its 367 million Chinese customers through its online store Tmall, announced a partnership Tuesday with owner Mondavi Constellation Brands.
Alibaba Chairman Jack Ma Yun fights slowing sales growth and a Chinese economy in difficulty in importing popular brands such as Converse trainers and Levi jeans.
Tmall Vineyard Direct
The agreement with Constellation Brands marks the beginning of "Tmall Vineyard Direct", scheduled to present cellars worldwide. Alibaba executives last week visited the Mondavi winery in Napa Valley, California, north of San Francisco and are looking for additional partners.
Alibaba and NetEase
The agreement gives one of the major brands of America's first wine investment plan in one of the most dynamic markets in the wine world, where American wines were overshadowed by exports from France, Australia and Chile. Demand among Chinese consumers is faster than domestic production, creating an unprecedented opportunity for international labels, according to a study by April Wine Economics Research Centre at the University of Adelaide in Australia .
Wine consumption in China reached 15.8 million hectoliters last year, an increase of 45 percent compared to 2000. The country has also more than doubled its planting of vines, as International Organisation of Vine and some wine.
The labels of the wines of France were No. 1 imported by China last year, accounting for 34 percent in volume, while the sixth US has less than 5 percent, according to Chinese customs data. The value of exports of US wines to China fell 7.7 percent last year to $ 71 million.
tmall
The Mondavi deal on Tmall, online the largest store in China, will send the wine labels, such as Twin Oaks and Woodbridge - at a price of US $ 15 to US $ 20 a bottle - to China that its consumers look middle-shelf options due to the economic slowdown.
Historically, the US has not had "a lot of wine exports," said Tyler Colman, author of the popular blog Dr. Vino wine. "It was mostly for the prestige of our wines are saying to this restaurant in London or Copenhagen or Tokyo." The Alibaba agreement opens a new frontier for Constellation Brands, based in New York, which generated 89 percent of its US $ 6 billion in sales of beer, wine and spirits in the United States in the year to February. source Zhongguowine
Chinese tourists everywhere !
Chinese tourists have become more important in the Napa Valley and now account for about one third of the 200,000 visitors to the Mondavi winery each year, said Philip Kingston, head of international sales Constellation. In 2013, the winery began offering tours in Mandarin and Cantonese, hoping tourists get a taste for wines from the Napa Valley.
Alibaba other investment
Robert Mondavi has become an iconic brand since its founder created the vineyards of Napa Valley nearly 60 years ago. On Tmall, it will compete with wines from France, Australia and Chili.
