A startup that claims to unlock the mysteries of China's digital landscape for Western and collective merchants $ 2.3 million, with the founders of Outdoor Channel Holdings (ECH) outdoors reinvested proceeds from the sale of 68.5 Millions of dollars of its Australian activity last October at OOh! To see the tour.
Wechat ECommerce startChoose Weidian or Youzan? Especially, the ups and downs of SaaS WeChat eCommerce third-party platforms are very clear. We believe that the third-party SaaS WeChat eCommerce platform can be a fast and cost-effective way to increase the presence in the WeChat circle, plus the lack of customization and flexibility makes your brand difficult for the future of growth. In conclusion, we believe that Weidian or Youzan will be good for you if you are: Individual sellers C2C; Has a limited budget on WeChat eCommerce; You or your core team members are proficient in Chinese; Your foreign trademark has already been registered in China; Your products are in China where you have already taken care of cross-border logistics.
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On the other hand, we do not believe that the use of Weidian or Youzan will be compatible with your WeChat eCommerce if you: Representing a brand or seeking a business solution; Attend the impatience of border electronic commerce in China; Personalized care; Value data security and CRM configuration.
How do you support your WeChat eCommerce ?To overcome these problems mentioned above, our solution is a cloud-based e-commerce designed specifically for enterprises and optimized for the Chinese market. The injection of ECH takes the total relay by Sinorbis to $ 3.9 million since its launch and one year.
It is used to finish building the company's digital marketing platform, which claims to be able to establish, measure and optimize a customer's digital budget in China. Sinorbis currently employs 25 people through its headquarters in Sydney and offices in Shanghai, Beijing and a software development center in Colombo, Sri Lanka.
Sinorbis in Chinasource http://www.afr.com/leadership/entrepreneur/sinorbis-raises-23m-led-by-executive-channel-holdings-for-china-digital-marketing-platform-20170515-gw58bf
"Most traders consider the huge opportunity that is China, but do not know where to start, I know from personal experience," said Charles Parry-Okeden, co-founder and CEO of ECH.
"It's a totally different ecosystem, no Google, no Facebook, no Youtube, it's a system for paying online, but unless you want to do a new division to deal with it, I can see that 'There's a need for what Sinorbis does'.
Sinorbis will offer a flat monthly subscription to customers who simply want to use its platform to buy and analyze the performance of its ads on sites such as Baidu equivalent to Google or China's responses to Facebook, Weibo and RenRen.
However, for additional fees, customers can also use Sinorbis as a full-service digital marketing agency. Executing this effort in Beijing is one of the co-founders of Sinorbis Allen Qu, which has already launched the digital agency Netconcepts in China, which is now one of the three largest in the country.
Few Chinese digital agencies based on their continent have been equipped to deal with Western customers, said Nicolas Chu, founder of Sinorbis in Sydney, who previously led teams on technology platforms for Expedia and HotelClub. source
optimize your Digital Marketing in China
"There are no tools tools to optimize your digital spending, as we know them on Facebook or Google, that's what we've built," Chu said. While the remainder of the rest in sectors of the Chinese market, such as consumer goods where the sellers of daigou suitcases dominate, Chu said that sectors such as travel and education have contributed to Digital Marketing from Western Countries to China To a US $ 4.7 billion project in 2016-17. source WSJ
ECommerce in China"But a lot of the reason is a misdirected or literally lost in translation," said Mr. Chu.
With better targeting, such as Sinorbis, Chu predicted that Western digital marketing spending in China will increase to $ 30 billion annually over the next decade.
The Sinorbis platform will be launched in June and tested by customers of its consulting group. This advises on the Chinese marketing strategy for the REA group, BridgeClimb Sydney, Bridestowe Lavender Farm in Tasmania and several universities including UNSW, UTS, University of Tasmania and University of Western Sydney.
Mr. Parry-Okeden and his founder Bruce Fink, a member of the ECH, joined the Sinorbis Advisory Board