jeudi 18 décembre 2014

Every year Chinese spend 100 billion yuan in wine

Every year Chinese spend 100 billion yuan in wine. 

However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices were easy to set since not many had any real knowledge of the market back then. source

How to sell wine online in China ? 

You must increase the visibility of your brand and publish high quality content following appropriate guidelines, using the right channel Where customers will find information about the wine they want to drink? In China, the first place your customers will want to go to is Baidu, the largest search engine in China with over 80% share in the market for search engines. Therefore, the place to be the most visible on Baidu.

For this, it is mandatory to launch a search engine marketing campaign using SEO (Search Engine Optimization) and PPC to increase your brand awareness.

How does it work?

SEO People use keywords to find information on search engines such as Baidu. Improve ranking is essential to have a good incoming traffic to your website.

To understand the importance of such a method, you should know that 85% of applications to stop at the first page. This means that if you're not in the results of the first page of your wine brand will have little chance of being sold online due to the lack of visibility since only 15% of the traffic will reach the page where your site appears .dropoff window PPC: Choosing the right keywords in a PPC campaign or pay per click campaign automatically gives a place at the top of the SERP for certain keywords.

PPC is very useful for the short term, but must be mixed with an SEO campaign for best results.

mardi 9 décembre 2014

5 tips for boost your ecommerce in China

Do you want to boost your ecommerce business in China ? 

These 5tips are for you  !

Chinese want prices

Chinese consumers mainly use the Internet to compare different offers including prices. They are constantly looking for bargains, reductions, bargains; the price is the most important criterion in their purchase decision. That is why online stores that allow quick and easy comparison of prices - such as Taobao platform - have become enormously popular in China. We must therefore accept to reduce prices and margins, less to propose a single supply over local competition.

Making the website visible on Chinese search engines

Having a site tailored to the customer and hosted in China or Hong Kong is not enough: we must also make the site visible on Chinese search engines, especially Baidu, the market leader. To display the site in the top search results of Baidu, to perform a website as visible - of Baiducampagne (SEO), which begins with the study of keywords on which position the site. Google SEO techniques are different from those used on Baidu; So we must first learn about the Chinese search engine algorithm.

Building Trust surfers

Chinese consumers are naturally wary because of the number of scams on which they can fall in the country: there indeed have frequent cases of stores that do not deliver good merchandise or cashing money without delivering. It is therefore important to treat the image as the site refers to control his reputation on the net and conceal any comments and negative ratings left by visitors about your company and its offer.
A little quote Guru ecommerce Chinese, Mr Jack Ma.

A payment method suitable for Chinese consumers

In China, online shoppers primarily uses three methods of payment: direct payment via credit card or payment by a third party, in particular via Alipay or 10Pay (Chinese do not use Paypal). Cash on delivery is also very common, especially for many home delivery sites for small amounts.

Chinese Promotion website

Once your site is Internet ready, you will make it known and to promote it on the web. For this you can use a paid search campaign (PPC), consisting of the purchase of paid links offered by Baidu. A Pay Per Click campaign will help attract visitors to the site. A communication and marketing campaign on Chinese social media can also be interesting. Among the most influential social networks in China include Sina Weibo, a microblogging platform similar to Twitter and WeChat, a mobile instant messaging application is all the rage in the country.

dimanche 7 décembre 2014

Ecommerce is part of Chinese Consumer's life

Ecommerce is part of Chinese Consumer's life

"No, it's safe in Europe, this phenomenon is not yet as advanced as in China, there is still a large majority of people prefer to go to the shops rather than to deliver the product at home. Chinese consumers are younger, more connected than the European"

Expressed the overwhelming majority of online shoppers in China? Indeed, a study by Group M found that almost 75% of online shoppers is said to prefer buying online rather than buying in traditional retail stores

Interesting tweet about Ecommerce in China

Chinese e-shoppers are unique in that they are more likely to buy clothes or fashion accessories that no other type of product. More than three quarters of respondents to the study launched by CNNIC on the e-commerce market in China in 2013 we have responded already purchased clothing or other clothing accessories online.

This overwhelming trend of purchasing items online fashion is a reflection of the dominance of two flagship sites of Alibaba, Taobao and Tmall that e-commerce supremacy in China. This trend also reflects the growing appetite of Chinese consumers for everything that relates to social commerce for which the fashion industry is particularly suitable.
Electronic devices (ie, phones) are another example of a product very popular with Chinese consumers in line with about half of the respondents in this study who purchased this type of product online. We also observe a taste for online shopping of cosmetics and bags.
A growing market easy to approach? With a market benefiting from such development, the Chinese e-commerce will definitely see developing a growing number of actors, each trying to capture a piece of the pie.

Yet it is far from easy when a group already has a virtual monopoly on such a market and sites becoming a natural reflex among Chinese consumers.

Indeed, very often in young middle class also growing category, physical stores are used as observation window before going on Taobao and Tmall to make their orders. These two sites e-commerce being those that come first to mind of consumers. Under these conditions, it is literally a battle that awaits all digital player in e-commerce wishing to question the leader Alibaba position. Who will dare to start?
more reading here 

vendredi 5 décembre 2014

Tips to Catch Chinese e-shoppers

In 2014, the potential of the Chinese e-commerce is: 632 million Chinese Internet users with 527 million use their phones to stay connected almost all the time.

271 million Chinese e-shoppers

271 million e-shoppers in 2013 RMB 47.6 billion or 400 billion RMB spent online expected 1 trillion yuan (115 billion euros) in 2015. The buying habits of Chinese online shoppers are e-increasingly stable demonstrating that this market is coming soon at maturity (iResearch). Habits are more stable, more predictable. The forecasts are more reliable, digital marketing strategies are becoming more effective ... and consumers increasingly demanding. With an area such as this one, you definitely need to implement the right methods.

Payment Methods are different

We will initially address what is directly related to then move the website content delivery to your customers and finally the payment methods used in China. Above all your website needs to be localized in China to enjoy a .cn domain name To do this you must make a request to the CNNIC is an industry body Ministry and the Chinese government: Once your request obtained and validated your site must always follow the rules below to have the ability to attract Chinese e-shoppers

With SEO on Baidu 

At first glance arriving on the page, we see a clear design very pleasing to the eye, but with little information on prices. It is necessary to lower the drop-down menu to find the deals, series products. Another important parameter, must be quality content that is to say: Content with high added value giving information which the customer pays the most value, the price from the top of the list as we have just mentioned. This content must be stated clearly and concisely. Indeed, as mentioned above Chinese e-shopper has a choice. So it will not waste his time include a description he deems unclear. So you need to Mandarin Chinese descriptions, going straight to the point, very concise. To finish with the site itself a slogan prevails for your site E-commerce in China: "speed". Loading speed and comprehension speed to the customer.

Baidu SEO Once your site complies with the criteria mentioned above, you need to get your site to be found by a user who seek products that are in your range of offers. To do this a single solution, the owner which is mainly in accordance with the criteria of Baidu in this field. Indeed, this giant of search engines is the first search engine market in China with about 80% market share.

Good Website , I say GOOD WEBSITE for Chinese 

A good site allows you to capture the customer but has little visibility because your brand is primarily known in the eyes of the Chinese public. So you have to be found. The goal here is to be well positioned on the right keywords, ideally be the first result displayed so that clients can fail to find you every time they make a search. At a minimum, the goal is to be included on the first result page for that is that stops 85% of customers. In other words, someone whose site is on the second page loses 85% of potential visitors.

Practice good SEO campaign (or SEO, Search Engine Optimisation) increases traffic to your site by about 70%

L’objectif ici, est d’être bien positionné sur les bons mots-clés, dans l’idéal être le premier résultat affiché, pour que les clients ne puissent manquer de vous trouver à chaque fois qu’ils font une recherche.
Au minimum, l’objectif est d’être inclus sur la première page de résultat car c’est là que s’arrêtent 85% des clients. En d’autres termes, quelqu’un dont le site est en seconde page perd 85% de visiteurs potentiels.
En pratique une bonne campagne de référencement (ou SEO, Search Engine Optimisation) augmente le trafic vers votre site d’environ 70%


jeudi 4 décembre 2014

The golden age of Chinese e-commerce

The golden age of Chinese e-commerce 

This article will be treated the different aspects of Chinese e-commerce and the various reasons why we can say that it is certainly going through its golden age. Then we will see the top 5 best selling products online.

The golden age of e-commerce in China has arrived!

China this year the economic growth estimated at about 7.5%, supported by strong domestic demand, thanks to its large population, now estimated at 1.3 billion people. China's GDP growth rate remains the highest in the world for the past ten years. The online trade is undoubtedly part of these growth markets that are driving China's economy up. If e-commerce was going through its golden age in China? On November 11, a symbol of the power of the Chinese e-commerce
China has somehow its "e-commerce Day": it takes place every November 11th! Date, originally intended to celebrate "Singles Day", has quickly become a commercial celebration, during which millions of marks break their prices and grant promotions to encourage consumption. The biggest online shopping sites such as Tmall (giant Alibaba), JD Suningvoient or their turnover exploded that day, and for good reason: Chinese consumers, eager for bargains, take the opportunity to rush to reduced rates for products and have only 24 hours to do so. Brands have everything to gain by being referenced on these major platforms of Chinese e-commerce. Market its products on Tmall International and JD Global is an opportunity to seize for brands worldwide, and the gain will be even more important during the holidays such as Chinese trade on 11 November. E-commerce figures in China
Due to its impressive population, China recorded more than 632 million Internet users, including more than 145 million online consumers, with an annual increase of 30 million. Today, 90% of Chinese buyers start their search on the Internet. The country has already recorded the largest population of online shoppers worldwide, or 242 million e-shoppers. The penetration rate of Chinese e-commerce, estimated at just over 6%, is higher than that of the United States, which is 5%. China is well on its way to becoming the first market of the global e-commerce by 2015, overtaking the United States. Some figures from the study by iResearch in 2014:

About 30% of online shoppers have made more than 40 online transactions during 2013. 60% of online shoppers spent more than 3,000 yuan in 2013.
E-customers with between 3 and 30 times purchases in 2013 accounted for over 50% of the total. Over 30% of them have shopped online more than 40 times.
Top 5 online products consumed What are the products that the Chinese are buying online?

1. The loan-to-wear

The Chinese are more likely to buy clothes on the Internet; the online fashion market is growing. Moonbasa has established itself as a market leader. This platform mixture of both e-commerce and distance selling with high-end products. She recorded 200 million visitors a day. The platforms of Alibaba and Taobao Tmall group are also widely used by Chinese consumers to buy items ready-to-wear and fashion.

2. Cosmetics ecommerce China

In China, the cosmetic is the most dynamic sector of the country's consumer goods. China has even become the first emerging market of cosmetics and the second largest market of the largest cosmetics Asia after Japan. Today, 25% of China's cosmetics market is on the Internet! Indeed, more and more Chinese buy cosmetic products online. You should know that the majority of online shoppers are women. They spend more money on the Internet and buy more frequently on e-commerce sites that hommes.Pourquoi they buy cosmetic products on the Internet? Mainly because they can find all brands, whether international or local. They use particularly large e-commerce platforms (Tmall, JD, kimiss) to find and order products.

source : Journaldunet

mardi 18 novembre 2014

Sensors in China, huge Potential online

Sensors in China, huge Potential online 

In this BtB world ecommerce in China is still very powerfull... 

According to the report from Research and Markets, private detection products and joint-ventured China hold the lower and middle end of the market, and high-end products are produced mainly by foreign manufacturers. Automakers use advanced analytics to learn more about what their customers need and how their cars are on the road, as shown in this special report article. Most of the data from these efforts will come from sensors and cameras, rapidly proliferating throughout the industry.
China sensor Industry Report, 2013-2016 predicts that in 2016 the output of the sensor will reach 3.16 billion Chinese.

The market for Chinese sensors 

The market for Chinese sensors can be divided into two steps: (1) Prior to 2009, the sensors in China, driven by automotive and industrial electronics has grown rapidly, but were affected by the financial crisis.

Delphi in China

Delphi is one of the leading automotive suppliers worldwide and has worked with automakers almost as long as there were automakers. And it has a strong history of innovation. Among other things, he built the first electric starter in 1911, the first car radio to the dashboard in 1936, and in 1994 the first integrated system of radio-navi Now he has built a self-driving car, but will not be sold to the public. This robot-car based on the Audi, is a sales catalog for automakers. The car contains all the elements needed to build a truly autonomous system components Delphi will be happy to sell.
In other words, it is a system off-the-shelf self that could help manufacturers to catch Google. source

Overview of the market

 The output has bottomed in 2009. (2) from 2009 to 2012, the market for Chinese sensors entered a path of slow recovery, with output as high as 1.99 billion in 2012. The Chinese manufacturers of sensors mainly concentrated in the region of the Yangtze River Delta, also accompanied by formation of regional layout in Beijing, Shanghai, Nanjing, Shenzhen, Shenyang, Xi'an and other central cities, including the Shanghai, Wuxi and Nanjing -cored region of the Yangtze River Delta were gradually equipped with thermo-sensitive magnetic detection and image, weighing, photoelectric, temperature, gas-sensitive, and other production systems sensor and related industries . Given the trend of development, private detection products and joint-ventured China hold markets with low and mid-range, while the high quality products are manufactured primarily by foreign manufacturers, such as Honeywell and Rosemount in terms of pressure sensors; Mettler and HBM for load cells; P + F, Turck and Omron Photoelectric Sensor; Freescale Aalegra Dallars and sensors for chip level; Rumata and Raytek infrared sensors; Delphi and automotive sensors.

Small Quantities are sold online

Most of Agents and dealer in China use online to purchase their sensors, focused on cheap price and acceptable quality explain the CEO of Fil control in China

In 2012, 80% of the leading manufacturers of sensors in the world have already entered the Chinese market. China sensor unit writing authority advisers and industry associations, and the sources of the most complete information of the sensor field in the world, covering the latest product releases, technical information, reports on market trends and the application and case studies, annual publication Prospects for the sensor industry. 6 years, Sensors China provides professional readers with a bi-monthly magazine paper and digital e-magazine, e-newsletter bi-weekly, mobile applications, and helps improve productivity, reduce costs, and turn innovations real competitive advantages.

Fields : How a e-commerce website in China can emerge

Fields : How a e-commerce website in China can emerge

Interview of the Founder of Steve Liang on Yourstory

Steve Liang: I started when I was 39 fields and at a major crossroads in my life. All I knew was that I wanted to focus on ethics, fair trade and appropriate business practices that not tolerate corruption.
This is our current mission statement for the fields. Our first version:
"CHAMPS is a premium online food retailer that offers high quality, safe, compliant products to retail customers in Shanghai, Zhejiang and Jiangsu. It provides a friendly, reliable and professional service through a user-friendly website and attractive. CHAMPS offers up a structure through sustainable "costs.

I want to highlight the first sentence. we want to create a world-class company, good ethical business practices, zero corruption policy that supports and promotes social responsibility. This is our brand and philosophy that we all live by the fields. This, I believe, clearly resonates with everyone and we return every time we make big decisions, difficult in our management meetings.
Instrumental to the survival of the field for more than four years, was our first investor, TZG partners. To start a business in China or a country, it must be hard work, courage, patience, resilience and luck. Luck will only happen if you practice these first four values.

the story

My first encounter with TZG Partners was very random. Co-founder of TZG, Josh, was the husband of a client in my previous job and they orchestrated a meeting between us. At that time, I was so down and I did not really want to meet Element Fresh in Shanghai Centre Portman. Running on my last thousand RMB, I feared that I would have to pay for a bill for breakfast which I really do not have the money. I already had a ticket to return to Kansas, United States, and I resigned myself to be an engineer again. Fortunately, Josh paid for breakfast and even gave me a ride back to my apartment, allowing me to save 2RMB on the bus ticket. After a week of negotiations, I began CHAMPS Monday. We met March 9, 2009 and March 13, CHAMPS is born. And Monday, March 16 I made my first sale and officially began my wild and uncertain turn with fields. Growth so far Yes, the field is growing fast enough that the desire and demand for healthy food in China increases. As I said, we started the company in 2009. From 2010 to 2012, our business has grown over 180% each year, while revenues increased by 220%. In 2009, we delivered only in Shanghai, but now we deliver in 7 other cities of Jiangsu province and Zhejiang (Hangzhou, Suzhou, Taicang, Ningbo, Nanjing, Wuxi and Changzhou) Experience starting in China As I said earlier, to start a business in China or a country, it must be hard work, courage, patience, resilience and luck. Luck will only happen if you practice these first four values.
We are growing rapidly, we have a significant amount of competition and we are in transition from a bootstrap start a small business, but we still do not want to lose our starting values. And even after the recent funding, we must be more careful with our money. Be frugal and doing "good things" with our money is really important.

It is rewarding to work FIELDS, but it is also very difficult. When I started this business, TZG 40,000RMB me to build the business. On the first day, we had a bootstrap mentality where savings being warned and produces results was paramount. To do this, we performed two objectives: we practice our business ethics; and secondly, we need to show results immediately. No sales means no income and no be able to pay our bills. We need to get sales quickly and be efficient with what we do. When I see all obstacles in the operations, I am frustrated. Often, I have perspective to see how we have grown and improved in the past. It boils down to finding the best talent and make them work together as a team.

Fields Strategy

However, having the right incubator / VC investor / PE / angel is often important for the survival and growth of a company. A good investor will usually frustrating endless 99% of the time. But that 1% of the time when they are really good, they save you from catastrophic events. And 1%, it is useful to have professional investors. Fields was incredibly lucky with the partnership TZG.
We also expect our partnerships with new investors will be as fruitful. But when I look back now, TZG taught me to focus and develop strategies really. They coached me and made me incredibly hard, strong and resistant in the management of a company. They helped and supported me in become better leader more difficult. And I think my relationship with TZG (Ben, Josh, and Tony) is for the better and stronger on all the difficult and trying times that we lived. E-commerce in China - potential learning challenges? TZG also contributed greatly to the strategy. It took us about nine months to properly develop our business plan and strategy to get us where we are today. Several times we thought and discussed the possibility of opening stores in various locations within Shanghai. We used to debate endlessly about opening an online store against. And I am happy that whenever Josh told me politely "NO"! He stressed the importance of focusing on a single trade and how important it was for us to prove to TZG, clients and future investors on the viability of being online only. This strategy paid off with our Series A financing (see attached press release).

The second strategy that paid was our investment in operations. The majority of our capital expenditures were invested in equipment and warehouse trucks. For fields to make our sustainable business, we have taken a different path. We chose the path of higher margins and quality. As expats, we did not have the ability to communicate effectively with customers in China, I am not able to do "guanxi" marketing business channel huge gift and I'm not talented enough to perform a rapid growth , scalable business as Yihaodian (founders who are also amazingly intelligent and common sense). These guys have done some amazing things. By comparison, only four years after CHAMPS still a fraction of what they have accomplished at the same time.
With higher margins, we had to do vertical integration and the packaging meant, cutting and delivery of our own products. Packing and slaughter is a very simple that most grocery stores in the United States are part of their own butcher idea. However, bringing our internal logistics and internal management was initially against-intuitive.
In 2009, the consensus was that making our own delivery was perhaps not the smartest strategic decision that we should rather focus on marketing and selling our products and delivery to entrust a third party. It was that other online companies were doing and we were wondering if we should do that too. We laughed from having a delivery system managed internally is expensive, causes many headaches and operation means that we do not concentrate our energy and resources in the right areas.
more information here or on their website

Hiring: One of the biggest challenges

One of my biggest problems right now is the recruitment and expansion of this business. Because we're doing something so different from most Chinese business, our biggest problem is to recruit the best talent. It is difficult to get people to understand and still buy into the philosophy of what we do, which is:
Focus on research and provide consistent worldwide products for our customers with high quality, safe, and. We prefer local and organic foods if possible, selective where not possible.
Providing high quality, safe and consistent is difficult to do every day. And to be consistent is even more difficult, especially as we are open 365 days a year, no matter what holiday and no matter how the weather is. We ship every day and we expect to deliver high quality products. Getting people to understand and live this philosophy is what I do for the past five years. Which brings us to recruit and retain the best talent. That's what we want to do:

Fields China : We support and reward excellent motivated team

We recruit and reward people who want to excel in their work. We train and take care of our employees, to foster an environment focused on results, happiness and creativity. We create a workplace that values and benefits from various skills and experience of our employees.
Recently, we completed and closed our first round of Series A financing or talk about venture capital. In our fundraising efforts during the past year, both funds have joined fields. The first investor is the federal capital, an angel investor in Taiwan (Andy Wang) and the second is Clearvue Partners (CVP), a private equity professional risk supported with a talented team (Will Chen, Harry Hui, Irene Cai) with strong funding and, most importantly, impressive knowledge in detail.
It is an exciting time to be in the fields. We plan to use this investment to improve our operations, website, warehouse and recruit top talent, but also in touch with you, the customer, by strengthening our service, quality, and community. During the next year, you will see more convenience in our delivery service, unique products, more interesting fruits and vegetables, more seafood and meats and more transparency. A happy life begins with fresh, nutritious and healthy foods.

mercredi 12 novembre 2014

Single Day = Jackpot for Alibaba, leader in e-commerce in China

Single Day = Jackpot for Alibaba, leader in e-commerce in China !

Single Day = Jackpot for Alibaba, leader in e-commerce in China

8:00, November 11 (Beijing Time): Alibaba announced that it has recorded $ 2 billion in gross merchandise value in the first hour, the equivalent of what it has done in almost nine hours last year. See the table at the bottom of this post for a detailed comparison.
Forget Black Friday and Cyber Monday - Simple day China is now the largest center frenzy online world.
From midnight (Beijing time) on November 11, China hosts the e-commerce holiday of the year - 24 hours on single day sale. Last year, Alibaba Group Jack Ma scored $ 5.8 billion in the single November 11, setting a record for the e-commerce giant since the early holiday sales five years ago. Which exceeded $ 3.7 billion in combined sales line Thanksgiving, Black Friday and Cyber Monday from desktop computers in the US, according to comScore.
Alibaba to in giant online e-commerce in China looking to hit another record that could exceed $ 8 billion this year., one of the main sites of Alibaba, invented the 24-hour sale five years ago to enjoy the popular single Day, when young people in mainland China either celebrate or lament "unique." The party takes its name from the four "1" on the date of November 11, which resemble four bare sticks. in Chinese, naked or guanggun refers to guys who are single stick. to target this population of young urban consumers sales started with 27 vendors and has grown to include some 27,000 marks in just five years.

For Alibaba, a key component of this year is the ability to connect with Chinese consumers brands and overseas retailers. More than 200 dealers from over 20 countries will compete for a share of the record spending by Chinese consumers, the company said. Chinese buyers can now purchase deals overseas so clean not only Alibaba e-commerce sites, such as Taobao and Tmall; they can also shop at major retail sites abroad and pay with Alipay, thanks to the newly launched EPass program.
Singles Day sale this year also includes the most fierce competition between large companies and retailers of electronic commerce in China, such as, Jumei and Vipshop. To consolidate its leadership and closing of competitors, Alibaba threatened legal action last month and forced to withdraw from media advertising to other businesses using the unique expression "double." Back in 2013, Alibaba cleverly copyrights the phrase "Double 11" (Shuang yi shi in Chinese). Here's how the single Alibaba Day Sale stacked against its competitors and other days online sales: Alibaba GMV (gross merchandise value), which jumped from $ 8 million to a record $ 5.8 billion in the past five years has reached a new record of $ 9.3 billion in 2014

sources :

mardi 14 octobre 2014

70 percent of Chinese users expect to increase spending online

A survey of Chinese Internet users has found 49 percent of their retail purchases are made through online sites, while more than 70 percent of users expect to increase spending through The survey, by MKM Partners, "is extremely bullish for e-commerce in China and Alibaba in particular," said Robert Sanderson MKM in a research note. About 70 percent of the 1,000 survey respondents said they shop "primarily" on sites owned by Alibaba, with JD.Com Inc. to 18 percent, Inc. to 9 per cent and three per cent all others. Slightly less than half of the 1.36 billion Chinese have access to the Internet, according to MKM Partners.

 Intentions to spend more online suggest that existing users account the annual sales growth of 30 percent, while the number of new online shoppers increased by almost 25 percent in each of the past two years. Alibaba has garnered new customers to a growth rate of more than 50 percent "for at least the last four quarters," said an expert of ecommerce chinese market.

 "While Alibaba shares post-IPO settled, we will build core positions, Sanderson said. Alibaba and were each down nearly 2 percent in trading Monday afternoon; Amazon was 0.6 percent.

dimanche 5 octobre 2014

News about Alibaba Giant Ecommerce leader

Chinese e-commerce giant Alibaba is preparing to launch the largest IPO in history Thursday, which is expected to rise to $ 24 billion. However, the company is not familiar to those outside of China, where almost all of its business is registered. So what's Alibaba, and why is it worth so much money?
Alibaba was founded by Jack Ma, a former English teacher in 1999, Ma is now one of the richest men in China, with estimates of its value ranging from $ 12 to $ 21 billion .
The company founded Ma of China, and by some measures, the largest e-commerce company in the world. According to the Wall Street Journal, the company manages 80% of e-commerce in China, with transactions on its sites, totaling $ 248 billion last year.

Alibaba websites 

The company operates several online markets in China, including Tmall, an online retailer Amazon style; Taobao, an auction site similar to eBay online; and Juhuasuan and a Chinese version of Groupon.
In addition, the company has, the Chinese equivalent of PayPal; and has large stakes in Sina Weibo, the Chinese version of Twitter; Youku Tudou and the closest Chinese equivalent of YouTube. Alipay, however, is not part of the deal in Thursday's IPO. According to Forbes, in 2011 Alibaba chief Jack Ma took personal ownership of Alipay, Alibaba withdraw, reasoning that foreign investors can not be involved in a company providing third party payment services in China.

The structure is also important Alibaba. The company has an unusual partnership structure, consisting of a group of 27 managers dubbed the "partnership Alibaba," who have the power to appoint the majority of members of the Board of Directors. Alibaba said the arrangement will preserve its culture of innovation in a booming sector and reduce distractions of fluctuations in financial markets, according to a report by the Associated Press.

Jack Ma

This organizational structure allows "Jack Ma and his team realize the value of ... [their capital] in society, in the meantime they can keep control of the company, using the partnership structure," according to Professor Zhang Yan Anthea, the Jones Graduate School of Business at Rice University. Part of the reason why Alibaba is listed on the NYSE, rather than Hong Kong, is that the regulations of the latter refused such a structure, then they are acceptable for a list of United States.

Despite the phenomenal growth of Alibaba, the company has very little penetration in international markets. Moreover, despite attracting the interest of American institutional investors (Yahoo already owns 22 percent of the company) retail investors have so far not been affected in similar numbers. "Despite the hype about Alibaba, the average investor in the street does not know that Alibaba is or what they do," Lee S. Rawiszer, capital management Paradigm Financial Partners in Westport, Conn., Says the Wall Street Journal.

"Because [Alibaba] will be listed on the New York Stock Exchange, it must follow all the rules of the exchange. Needless to disclose more information on their financial statements and strategy. Such increased monitoring and more transparent financial reporting will allow Alibaba to build his credibility outside of China, and help it penetrate foreign markets, "said Professor Zhang Yan Anthea.

lundi 22 septembre 2014

Video: how to sell in China

Today I offer to you this video made by Gentlemen Marketing Agency "how to sell online in China"

Nice video 

How to sell online in China!

Trends eCommerce video, 

tips, news and little bit more. Learn how e-commerce has video retailer in China on the Internet and stay up to date with the latest in the world of e-commerce, imotion detail, product videos for the Chinese market, etc ... 


Video retail merchant provides products to life in a way that does video e-commerce may often results in better customer satisfaction and sales conversion greater detail.

Agency in China covers the vendors e-commerce video video production for video retail, ecommerce China video marketing, e-commerce

dimanche 21 septembre 2014

Fake Cosmetics ecommerce get punishment in China

Fake Cosmetics ecommerce get punishment in China

World leader in cosmetics online seller of China apologized Monday after a media investigation revealed that a third store had sold counterfeit luxury goods through its website.
New York Stock Exchange listed Jumei International Holdings, which operates the platform, said it had closed the store in delinquency and removed all its products from sale.


"We sincerely apologize to all customers who bought the supplier and will provide services to non-conditional return of products," the company said.

Jumei said it continues to investigate how the vendor was able to provide authentication certificates and customs complete products for counterfeit products. source

China is a big market for cosmetics ! 

Jumei International Holdings shares fell 4.18 percent to $ 30.28 (HK $ 234.7) per share on Monday in the wake of the news.

Websites punished technology news portal reported Monday that a store on sold Chinese-made counterfeit watches and designer clothes fake luxury. Brands whose products are copied and sold on the platform include Armani, Hermes and Burberry, the report alleged.
The report highlights the widespread sale of counterfeit goods on Chinese sites.
He said the offending distributor had forged dozens of certificates produced and sold counterfeit goods to a number of online retailers prominent, including the second largest shopping site in China,, and
The revelation prompted to remove similar products on its site.
"The sale of counterfeit goods is a common problem faced by all e-commerce enabling third parties to sell on their platforms sites," said Doug Young, a professor of financial journalism at Fudan University, blogging on the Internet in China.

Guaranty the Authenticity of Cosmetics Products

"It is difficult for the operator platform to ensure the quality and authenticity of the products offered by these third-party merchants, because there are often hundreds or even thousands of these merchants on many of these platforms.

"Jumei is a much younger company and has much less experience in the business. So it's not really a huge surprise that he always tries to find ways to ensure that the goods are counterfeit not sold on its platform by third-party merchants. " was launched in 2010 with its focus on group-buying real cosmetics, but later expanded its products for the luxury goods business women. The total sales of products sold on its website topped 6 billion yuan (HK $ 7.54 billion) last year and raised $ 245 million from its IPO in New York in May .

Jumei said he planned products sold on its website "to the highest standard and strict process" and promised "they are 100 percent authentic."

sources :

lundi 15 septembre 2014

The potential of the Chinese e-commerce

The potential of the Chinese e-commerce

In 2014, the potential of the Chinese e-commerce is:
632 million Chinese Internet users of which 527 million use their phones to stay connected almost constantly.
271 million e-shoppers on 2013
RMB 47.6 billion or 400 billion RMB spent waiting to 1 trillion yuan (115 billion euros) in 2015 online.

Online Shopping habbit

The online shopping habits of Chinese e-shoppers are becoming more stable showing that the market is coming soon to maturity (iResearch).
Habits are more stable, more predictable. Forecasts are more reliable, the digital marketing strategies are becoming more efficient ... and consumers increasingly demanding. With a sector such as this one, you definitely need to implement the right methods.
We will initially address that is directly on the website then go on disseminating content to your customers and finally the payment methods used in China.

Chinese special needs 

Your site should be simplified Chinese needs  Fast loading pages The Chinese internet is not as fast as in Europe or the United States which means that pages with too many heavy elements such as loading large videos or non-optimized web images will make you lose significant traffic. Indeed, the diversity of supply if a page takes too long to display the Chinese customer will simply change and go buy elsewhere. A home page containing as much information
To show you the difference here is two screenshots:
Firstly the site Taobao, China's staple of e-commerce:


Wanda Group and Tencent want to destroy Alibaba in the Chinese ecommerce Market

Wanda Group and Tencent want to destroy Alibaba in the Chinese ecommerce Market

China Dalian Wanda Group and Tencent Holdings Ltd. (0700.HK) said Friday that they would establish a 5 billion yuan ($ 814 million) e-commerce joint venture with Baidu Inc (BIDU.O), as companies push the high growth of e-commerce sector. The joint venture, which will be registered in Hong Kong, will be 70 percent owned by the private company Wanda, while Chinese Internet giants Baidu and Tencent will hold 15 percent, respectively, Wanda and Tencent said in separate statements.
China is the largest market for e-commerce world, with its No. 1 player, Alibaba Group Holding Ltd  transactions more goods from Inc (AMZN.O) and eBay Inc (EBAY . O) combined.


By partnering with Tencent and Baidu, Wanda will become the biggest platform online-offline for electronic commerce in the world, said Dong Ce, the chief executive of the new company. -Online-To offline, or O2O, involves people using their smartphones to find and buy goods and services, often physically close to them.
"O2O is the largest e-commerce pie ... this is just the beginning," said Wang Jianlin, chairman of Wanda and the richest man in China with a net worth of $ 16 billion, according to Forbes.
The alliance will also compete with Alibaba for a slice of the growing pie. The rival Tencent and Baidu is also rapidly expanding its offerings of e-commerce and mobile O2O.
In the April-June quarter, Alibaba mobile revenue was roughly a third of its total turnover, compared to 27.4 percent in the first three months of the year.

The Agreement

The agreement is structured in three years, Tencent said. The initial investment by the three companies will amount to 1000 million yuan, the company said.
"Within five years, the total investment will be around 20 billion yuan," Wang said. "We will bring new investors to increase cash flow." according to this ecommerceagency
Wanda, who bought the American cinema operator AMC Entertainment Holdings Inc (AMC.N) in 2012, is a conglomerate of commercial property, luxury hotel and cinema.
The Beijing-based company said the joint venture, which still has not called Wanda, but Wanda is referred to as electronic commerce, will launch the e-commerce services in its 107 commercial real estate properties across China this year.
In 2015, the cluster services have been established in all its malls, hotels and resorts, Wanda said.

LET'S GET Social

Social media and video games giant Tencent and Baidu, the dominant search engine in China, help build the alliance finances internet and payment of products, services, big data and customer account and affiliate systems.
For Tencent, the agreement will give them the opportunity to expand their online payment service in the new e-commerce company and Wanda existing properties, the company said.
"The three partners will further deepen collaboration in initiatives such as traffic exchanges, media and advertising resources sharing, benefits of membership, internet payment and financing, big data, etc," Tencent said.

Advantages of this alliance

This includes WeChat TenPay and Payment, which is linked to popular mobile messaging application WeChat, known as Weixin in China. WeChat more popular application of China had 438 million monthly active users by the end of June and has quickly become a digital Swiss army knife, capable of everything from messaging to purchase meals and book taxis.
Tencent also be able to expand its online video library, drawing from Wanda licensed content, including movies and television.
Baidu declined to comment on

source reuter

mercredi 27 août 2014

70 percent of online shoppers use their personal computers in China

Profil of online shoppers in China !

70 percent of online shoppers use their personal computersin China to shop online, 60 percent use their smartphones and computers by 30 percent the use of the tablet, with a trend toward greater use smartphone.

 With speeds and faster increasingly catering to mobile users mobile websites, it becomes increasingly easy to use smartphone whenever and wherever you want. In time, with more innovation, disadvantages such as small screen sizes and poor connections will be corrected by improving the user interfaces and investment in infrastructure for the mobile Internet.

55 percent of smartphone users in China have made ​​a mobile payment

Despite these difficulties, the use of phones for online shopping is already popular in China; about 55 percent of smartphone users in China have made ​​a mobile payment, while the equivalent figure in the United States is only 12 percent. This highlights the importance of facilitating access to online stores for smartphone users.
The primary form of payment for online shopping in China has changed over time. Previously cash on delivery was the preferred means of payment, but this has changed for automated online payments. About 70 percent of payments are now electronic, a reversal from five years ago, when about 70 percent of payments were in cash on delivery.

Payment system in China

The Chinese government has granted more than 200 licenses allowing companies to implement electronic payment systems, but the market is dominated by four major players - Alipay, TenPay, Union Pay and 99bill combined represent 85.5 percent of the market electronic money in China.
Overall, the survey found that consumers in China are more partial to shopping online, especially through their smartphones. All age groups displayed great confidence in the investigation of platforms.The online found that people age, their online spending increases on average by a point. While men were found to spend more on individual purchases, women spend more of their overall online shopping. Finally, the report notes a shift from cash on delivery payments towards the use of online payments.

check also :

lundi 11 août 2014

News about Ecommerce in China

News about Ecommerce in China

jD and Dangdang come with CR very respectable 85 and 83, respectively, while Jumei has a so-so CR 73. Alibaba Group, by far the No. 1 e-commerce company in China, is expected by the end of this month to one of the largest IPOs in the United States forever, but just add to a list already significant e-commerce Chinese companies trading in the United States
In IBD Composite Rating (cr), the best China e-commerce companies are E-Commerce China Dangdang (NYSE: DANG), (NASDAQ: JD) Jumei International Holding (NYSE: Jmei) Vipshop Holdings (NYSE: VIPS) and (NYSE: WUBA).
Two of the companies, and Vipshop, sports the highest possible CR 99. CR ranks companies by key measures, including earnings growth and sales

Fashion and ecommerce in China

VipShop Guangzhou specializes in clothes at big discounts. Fashion firm e-commerce Web-only reported a 145% increase in revenue to $ 1.7 billion in 2013 and its first annual profit. The company says it is positioned to continue its growth by developing and optimizing its product offerings and improved merchandising, warehousing and technological capabilities. has made its IPO in October. It has a market and business model similar online in United States online classifieds site Craigslist-. Shenzhen-based aggregates and processes orders lottery Web and leads the market for sports online lottery in China with about 30 million registered users. based in Beijing with over 40 million items for sale on its website, all the computers and mobile phones to household appliances, auto parts, clothing, luxury goods, food and nutrition, books, e-books, music, movies, plane tickets and hotel reservations. Hong Kong stock market, Tencent Holdings - top rival Alibaba - this year bought a 15% stake in 

 Tencent and Ecommerce

Tencent also recently announced it would buy a 19.9% ​​stake in


Dangdang offers books, other media products and general merchandise in areas such as fashion and apparel, baby, children and maternity, and home and lifestyle. Its program of market allows third-party merchants to sell their products alongside products from Dangdang itself.
Jumei offers brand cosmetics and clothing big discounts through its flash shopping malls and online sales.
One third of Chinese consumers shopped online more than 40 times last year, according to a report by the China Internet tracking company iResearch.
Last month, the American Web portal Yahoo (NASDAQ: YHOO), which holds a 22.6% stake in Alibaba, announced an agreement to sell a number of shares in the IPO Alibaba, give more benefits shares of the company China increases. It stil sell 140 million shares in the IPO, and Yahoo said it will return at least half of the proceeds to shareholders.
Participation Yahoo in Alibaba is worth about $ 26 billion, according to IPO filing the e-commerce giant China in May.
Written by Yang

mercredi 6 août 2014

The challenge for Western companiess looking for China marke Share in the online Market

The challenges facing a Western company looking for China market share online are more in proportion to the size of the opportunity, and this opportunity is growing daily.


Certainly 20% of business consumers in the China market, but it is mostly a platform for retail, just beginning to emulate the capacity of individual suppliers Tmall pioneered . This kind of autonomous approach to the development of e-commerce in China will be more for the deep pocket or timing out yourself

 300millions online shopper

China passed the 300 million online shoppers last year, which represents 25 per cent yoy growth, while the total e-commerce transactions rose 30 percent to $ 1 64 trillion.
Settle on the Chinese market is a tempting prospect, especially given the insatiable China, but largely unmet physical access to Western goods and services. But a number of significant barriers exist, and I do not just mean the language and culture.
Hosting an online restrictively slow Internet ecosystem, and to adapt to the mobile trends of China pose technological challenges. Meanwhile, the Chinese e-commerce consolidation of some massive platforms makes buying traffic more expensive, and the conversion rate on an ever lower self site.
In my role as a digital agency based in Beijing, I am constantly exploring strategies and tools for Western companies looking to launch in China. In the past, it was not an easy answer for every business, but recently has changed with platforms Chinese e-commerce solving many challenges and Tmall Alibaba having by far the wisest choice of these platforms.
Last year Tmall, retail website Alibaba, half controlled $ 300B consumer business in the Chinese market by continually improving on two fronts: the total transparency for the customer and the empowerment of the seller.
Benefits capabilities Tmall were sufficiently explicit to convince international brands with cache use the platform. Fears of competition in the gray market and higher brand dilution kept the leading brands such as Burberry and Estée Lauder near Tmall. But these concerns have not deterred many other less known Western brands with budgets much smaller marketing, committing to the platform.
So what, exactly, do Tmall do?


These two requirements are avoided by the state of the art accommodation Alibaba, which provides the fastest charge time through the third largest country in the world, most Internet users in the world.
Tmall also takes care of mobility concerns trademarks, leader in the field suitable for all browsers and devices Chinese design.

Social media 

A number of applications are also Tmall that allow Western companies easy access to online shoppers in this culture to the vertical would most under-Weitao, a social e-commerce application with millions of visitors daily are actually seeking social brand messaging. Seamless integration with other Chinese massive social channels like Weibo and Wechat are other benefits Tmall.

For brands concerned that the transition to Tmall a race to the bottom, Tmall has a rich set of tools that allow a security mark to erase the gray market right track.
The memory manufacturer Micron, Crucial, provides a good example of the use of new capabilities Tmall for this purpose. The company has set up a Chinese version of its memory selector on its new flagship.
An objection to Tmall is the high level of customer service await on the site - live chat support during business hours, and preferably after hours as well. Moreover, it is now common practice for all successful e-commerce site in China.
However, Crucial adapted not only the formation of a team of customer service of the crack, but also reproducing the tool that made ​​sales on its original seamlessly site. A visitor Store Tmall Crucial can now quickly identify the mark of his computer model and making the desired level of performance, then see which product is best suited to the task. The store now sells product in the middle of the night without live support necessary to make the sale.

Interactive tools are by no means the only way Tmall keeps pushing the envelope on UX. Embedded videos and other multimedia capabilities provide the kind of experience ecommerce Chinese online buyers expect and offer options for Western companies to communicate their brand stories. "Vans" Off the Wall "page, a gnarled series of photos and videos attaching the brand to its roots in the punk scene in California is a good example of what is now possible.

Brand presence

Establish a brand presence-guarantee Tmall requires patient procedure, as does any commercial undertaking in good faith in China. But Tmall solve technical challenges and proved more than a clone Amazon in terms of user experience. Perhaps even more important is the platform most Chinese online shoppers know and trust, the landing page to the payment gateway. Tmall where e-commerce is the action of China.
 read more here :

mercredi 30 juillet 2014

Start up in the Chinese Ecommerce Market

China’s Latest $50M In US eCommerce Startup !
Hony Capital, a leading private equity investment in China, has invested $ 50 million in cloud and mobile commerce to firm Deem, who recently went to finance the recapitalization led by Ventures and Point Guard various mutual funds. Deem connects a network of more than 17,000 buyers and sellers through a variety of services.

Hony Capital

"We are very pleased to have led this financing and believe Deem has the potential to become one of the trading companies and the world's largest SaaS," said John Zhao, CEO of Hony Capital said in a statement . "Over the past two years, he left the financial services vertical and focused on his heart craft, Deem has reduced operating costs, leading products on the market introduced, revenue grew and positioned for dominance World. There is simply no other company
Deem use the new funding to develop and acquire worldwide.
Hony is backed by Legend Holdings, a quasi-government conglomerate that also owns Lenovo. Hony is known for a more sophisticated approach to Western investment in its Chinese peers, reports the Wall Street Journal.
The new buy in based in San Francisco following the purchase of Hony chain restaurant based in London Pizza Express for $ 1.54 billion. The private equity fund has recently been pushing for a presence internationally if that CEO Zhao said is primarily focused on helping meet the wider economic needs of China's largest.

China’s Latest $50M In US eCommerce Startup

"China, in 20, 30 years, being busy become the world's factory, has not done enough to produce brands, technology, a service that could meet domestic needs," he would have said the Journal. "We like to acquire and invest in these global brands, bring them to China and create business growth."

jeudi 24 juillet 2014

Ranking good on Baidu(SEO) help for the Ecommerce

Ranking good on Baidu(SEO) help for the Ecommerce 

The positioning system Baidu is special

In recent years, through technical trade copied western systems, China continues to evolve and capture the attention of the world by his prowess. Furthermore the Chinese are important number, it is also proved that their powers were sufficiently improved shopping so much that they want producers in the world regardless of its business areas. However, it is well known that breaking into the Chinese market is not an easy task.

Indeed, in addition to the language, we must also understand Chinese culture and administration to implant. Furthermore, the existence of various censors in several areas is a further obstacle to this. And those who want to win customers in China must take these factors into account.

Baidu for better visibility

With the advent of new technologies including the Internet, China currently has the search tool which is Baidu. Also to attract potential customers in China, should already working its visibility on Baidu. Designed, there is more than 13 years, this search engine is fast becoming the first Chinese research tool because it conducts research in Mandarin. And over 80% of Chinese consults daily when they are looking for information and this figure is increasing with time. However before they can present on Baidu, several parameters must be taken into account because the experts found that Baidu SEO techniques are not identical to those used by conventional search engines.

The parameters to be considered for a position on Baidu

Indeed, from the design of a site, even if it belongs to companies other than Chinese, buying a Chinese field is mandatory and must it also be hosted in China. Fortunately by the presence of numerous specialists in the field companies, it is easy to find the necessary links to register the domain and hosting Chinese in China. Then, given the context of Chinese culture, the choice of keywords is crucial. Whether for SEO in page or for those to put in the contents of the site itself. Indeed, given the censorship in China, it is crucial to choose the information displayed at the top of the page. Knowing that everything related to sex or money are censored. Regarding SEO Offpage Baidu is the number of links that lead back to the site who wins, there are more links that converge on the site, the more it is detected as soon as possible by Baidu. To do this, Baidu has tools and pay generators keywords like Google Adwords to help businesses services. And finally, should the site content to be translated into Mandarin. Also in all the actions to be taken, where possible, should use all the services of Baidu for proper positioning and referencing itself.

The home page is the showcase of your site

Baidu is especially attention to the homepage of the site and tend to neglect the other pages. A home page will have more weight than a page appendix.
Baidu considers the home page of a site, but gives little importance to deep pages of a site. The "Sitelinks" function is less developed in the results of Baidu. A home page will have more weight against a schedule page.

URLs and .com / .cn are preferred over keywords

Baidu to what counts are the absolute URL, keywords in the URL more than keywords. Phonetic transcription of Chinese characters, pinyin will tip the balance. Baidu a clear preference for com. Cn and.. Yes, the first Chinese!

The indexing time

To assess the relevance of the information, Baidu takes into account the date of indexation. In practice recently indexed page will receive a bonus. Giant Chinese search engines therefore prefers recent information, which means that older articles can be found very quickly relegated to the background. One of the criteria of relevance information for Baidu is the date of indexation; a newly indexed page will receive a bonus. The Chinese search engine therefore preferred new and old items go down very quickly.

Ecommerce in China, to success you need to target femal shoppers

Ecommerce in China, to success you need to target femal shoppers 

According to China in 2014 online shoppers Behavior Report issued by iResearch, over 30% of online shoppers made ​​online shopping for more than 40 times in 2013, and over 60% of online shoppers spent more than $ 3000 yuan this year. Shoppers gradually form the habit of online shopping. Compared with male buyers, buyers spent more money shopping online more frequently, and they have become the main force in the Chinese market for online sales.

Female customers in China

Female customers are shopping online more often than male users.
According to iResearch, buyers with the frequency of online shopping 3-30 in 2013 accounted for over 50% and over 30% have purchased online for more than 40 times. The average frequency of purchase Taobao users reached 49 in 2013, according to statistics provided in the prospectus Alibaba SEC May 7, 2014. Overall, the frequency of online shopping was higher for women than men . In addition, among the buyers whose purchase frequency line exceeds 40 times, women held about 60%, and have become major users of China's online shopping.

Over 60% of online shoppers in China spent more than 3,000 yuan in total online purchases in 2013. Among them, buyers with a quantity of more than 20,000 Yuan for the accumulated consumption accounted for more than 10%. Among the buyers purchase amount in cumulative line of more than 3,000 Yuan, women take a relatively larger share. As women spend more than men overall. In addition, women with a cumulative trade amount of more than 10,000 Yuan represent 60% of all consumers.

Women Buyers 

women Buyers prefer clothes online much more frequently than male online shoppers.
According to iResearch survey, except mobile phone recharge, the first three types of goods most frequently purchased by China women online buyers were 'clothing, shoes, hats, bags, and external goods "" Beauty and care personal goods "and" household "in 2013.Thereinto, the share of clothing, most popular female buyers online equipment was 13.3%, higher than the proportion of male consumers online .

 beauty and personal care products in China

Moreover, beauty and personal care products are becoming one of the most popular among woman shopper in need of dress and care products. Comparatively, online shoppers are demanding more male in mobile telephony , lottery, computer and communication products that online shoppers female. iReaserch analyzed the Chinese market of online shopping is gradually mature with the development of more than 10 years. Like all ambitious companies to promote the expansion of product categories, the concept of consumption online shopper is mature and online shopping habits are more stable, more buyers will purchase via the Internet. Buyers especially women, as the main force in online shopping, give a new impetus to the rapid development of China's online shopping market.

twitter from h

dimanche 13 juillet 2014

Tourism will usher in the search field or disruptive pattern

Tourism will usher in the search field or disruptive pattern

Travel search market has been occupied by giants such as TripAdvisor SkyScanner and other companies is difficult to slice. These giants integrate information from many tickets and hotel suppliers to help customers quickly and efficiently comparison service, review and price.

However, consumers are searching, especially if you choose the way of tourism services has shown disruptive change the trend, these changes will provide an excellent opportunity to develop even the creation of new service model for other travel service providers. This is undoubtedly a contest in time, many travel search site leader has satisfied these services as their main product. Here are a few major trends worth noting:

Happy Elements

The internet has made travel more commercialized and making the price has become a decisive factor in the purchase decision. However, the situation has undergone some changes, travelers are increasingly concerned about the quality and ease of travel throughout the journey, not just the price.

The hotel industry uses user reviews for many years, the airline has only recently started using the evaluation factors other than price, such as the "convenience", "pain" and "pleasure" and so on. Momondo uses a simple version, based on ticket prices different date ranges, showing smiling or frowning face. Hipmunk's "misery index" filter to help users find the most convenient flights. Most creative is Routehappy, the site was founded in late 2013, the site shows a "happiness index", they not only calculate the price, speed and other factors, also considered the local service facilities, such as seats, legroom, wi -fi and traveler ratings.

I believe this is the future direction of ticket booking, the same as the hotel industry. Show user reviews and photos, additional flight entertainment facilities, food, service crew and other information will allow consumers to fully understand a flight and its services, to determine whether the reservation. Leading travel search site can do to achieve this goal, or that it can provide some creative travel services companies to showcase their chance?

Semantic Search

Semantic search allows users to freely enter the statement, and the real needs of users digging through literally. Google search, Wolfram Alpha and Siri will allow users to get full understanding of the answer.

The tourism industry is very strong demand for this, although there is still a long way to go. FACT-Finder's CEO predicted semantic search in 2020 will spread to the tourism industry, the question is "Tourism Services Chamber of Commerce derive what good is it?"

Adioso is the first company to offer a single field search site, users can enter "double romantic beach two weeks' field, rather than enter a specific destination and date. Zaptravel provide a more "humane" way to search and provide recommendations based on those searches holiday, like Amadeus in its new B2C travel site to do the same. There are many start-up companies in expanding semantic search business, but whether there will be a truly subversive brand in travel services accounted for a certain market share?

Visual search

Travel information is particularly suitable for use visually display, most travel companies over the years, especially a lot of big brands, are using the visual content. Airlines, hotels and OTA were all Instagram, Pinterest, Facebook and other social media on your site and make full use of visual elements. Google Street View's latest product "Google Street View tour guide" to use this function better.

Travel search companies do not seem to keep up with this trend, they still will focus attention on parity function, service and price. Tripinview provides a visual way to search for interesting holiday destination, the goal is challenging venture company, namely shooting coastline destination from above (by helicopter), allowing users to bird's-eye view the whole area, see the hotel and the distance between the beach.

I believe that a good visual travel site provides travel services through online booking efforts needed to achieve profitability.

Keep going

Digital travel market, there are other major trends, waiting for visionary companies to explore and use them, such as real-time review, the user establish contact with the locals, and the day of booking last minute booking, mobile booking, forecasting and intelligent planning and personalized and so on.

Following the rise of the search site, it seems to the next subversive brand appears, this means that people can travel search industry flex its muscles!


lundi 30 juin 2014

Ecommerce logistic and Business in China

Business and logistics in China 

Business and logistics park operator China South City plans to spend 16 billion HK dollars for the upcoming fiscal year to buy land and develop more facilities to support a partnership with e-commerce giant Tencent. Income developed services for e-commerce is expected to triple over the next three years, he said.
The company will set aside HK $ 12 billion for capital expenditures and $ 4 billion to Hong Kong for another HK $ 5 to buy land for the fiscal year 2014-2015, said CFO Stephen Fung .
The plan expenditures of China South City is in line with its goal of selling contract for the year, which is set to the range of 18 billion to HK $ 20 billion Hong Kong dollars, he said.
The company also aims to expand its recurring profit to 1.5 billion HK $ 2 billion Hong Kong dollars in the next three years, from 655.7 million dollars in Hong Kong last year, by way of e-commerce and supporting the growing market demand for storage.

Taobao the leader 


China South City signed a memorandum of cooperation with major online Tencent Tuesday. Both have agreed to cooperate in a number of areas, the platform e-commerce and network resources for the development of an integrated online platform online.
China South City will develop a Wi-Fi service intelligent digital solution covering all of its projects to disseminate promotional messages to users Weixin, the communication system of mobile text and voicemail Tencent.

 CSC-Weixin mall

It also plans to launch a CSC-Weixin mall products from the platform out of the South China City, allowing payment services and payment QR code Weixin. The agreement with Tencent comes after it has acquired a 9.9 percent in South China City in January to face a fierce competition between Tencent and Alibaba.
According to Fung, China South City had been in contact with several parties before reaching the agreement with Tencent.
"Alibaba is also very good, but we felt that we have a better chemistry with Tencent," Fung said, when asked why the company chose Tencent, rather than Alibaba.
Fung said he believed the e-commerce initiative would bring more business for the company, but added that it is difficult to quantify the expected gains today that the partnership would take time to bear fruit.
E-commerce revenue in China South City for the first time in the second half of last year, mainly due to the contribution of one of the company's projects in Zhengzhou.
189 million HK e-commerce revenue constituted 1.4 percent of total dollar sales of the company - or 29 percent of recurring revenue - making it the largest source of income outside of properties sell, and greater than the rental income, property management, logistics and warehousing.

sources :