dimanche 4 août 2019

Xiaohongshu Suspended from Apple Store and Android Store

The popular social media platform Little Red Book (Xiaohongshu) has reportedly been suspended from the apple Store and Android Store since yesterday, July 29th. A search of the app on the Android Store indicates that it is "temporarily unavailable", although it is still available on the Apple Store.

Xiaohongshu answer

A spokesman for Red said he was actively investigating the problem and that current Red users are not affected. The news spread like wildfire on Weibo, with more than 900,000 threads.
Many Internet users were not surprised and criticized the platform for being poorly managed and full of false reviews and paid ads. Some also complained that the quality of messages has decreased since its launch.
more information about xiaohongshu

Little Red Book, founded in 2013, is a social media and e-commerce platform that has become a popular app for sharing product reviews and buying cross-border properties. The platform has grown rapidly and in six years it had 200 million active users per month.

We are currently negotiating for additional funding of $ 500 million. To reinforce its quality control issues, Red has undergone a series of content control measures. Last January, she launched her "Brand Partner Platform," which insisted that KOLs clearly label their sponsored publications.
In May, he revamped his entire KOL ecosystem and eliminated more than 13,000 KOLs with fewer than 5,000 followers. However, in June, officials from the Chinese Ministry of Industry and Information Technology warned Red to solicit consumer information.

Under investor pressure, the platform seems caught between two attempts to expand and maintain the quality of the content. To date, many luxury brands are taking a wait-and-see approach to the platform despite its popularity.
"We are still watching the evolution of the platform and the adequacy of demographics to our target consumers," said an expert in charge of US luxury brands in the Chinese market. 

In addition, some brands have questioned the return on investment in terms of actual sales, because Red is largely a platform where consumers write and read reviews - not a literal sales site such as trading platforms. Tmall and JD.com.

Official Account on Little Red Book 

Nevertheless, many luxury brands, especially high-end beauty brands, have created official account profile pages on the site. However, for the moment, they are mainly intended for KOL sponsored messages. More particularly, the French fashion house Louis Vuitton adopted the platform very early, inviting the Chinese influencer Mr. Bags to review his bags for his first job. To date, however, most other luxury brands have not released anything yet. Maybe once Red has solved his current platform issues, things will change.

vendredi 2 août 2019

About Vivid City China

more information about Vivid City out-of-home digital media specialist (DOOH)

Today, 59% of Chinese live in urban areas, and that number will reach 70%, or one billion people, by 2030


Vivid City, an out-of-home digital media specialist (DOOH), was launched to help brands break into the Chinese market. The company said it created a disruptive model offering a direct way to reserve mega-screens LED for high-traffic heroes in iconic places of the country. With China expected to become the world's second largest out-of-home (OOH) market in 2022, valued at $ 9 billion, Vivid City's London-based and Shanghai-based team aims to unify this fragmented and complex market. connecting brands with millions of Chinese consumers.

According to Vivid, it's a winning scenario for customers, offering direct access, unique sites and top-notch pricing in one of the fastest growing global markets. The White Magnolia Plaza screen (main photo) is one of the many screens in Vivid City's wallet.

Located in the center of Shanghai on the Huangpu River, the screen stretches over 23,000 square meters - more than three times the size of a football field. Three years ago, Vivid City founder Alistair Ballantyne tried to book a DOOH campaign in China for one of its European customers. That's when he saw an opportunity that the company said.

  • "The number of companies involved in the media buying process has resulted in high prices and significant delays," said Ballantyne.
  • "It made me think that it was clearly possible to streamline the process. The mass fragmentation of media owners in China has given Vivid City the freedom to independently select the largest screens with the highest penetration and socio-demographic statistics.
  • "Vivid City has packed China's largest mega-screens to create a scalable business that offers our customers a faster and more affordable way to reach China's urban consumers."
  • Zoe Huang, director of business development for Vivid City, a Chinese national, said the company's global approach to the Chinese DOOH market gave its customers a "definite advantage":
  • "The most overwhelming word best describes the feeling that many brands outside of China have towards marketing and advertising out there," Huang said.
  • "We understand why: in China, the process of planning and purchasing DOOH media is particularly complex. That's why we think it's important for brands to have better access to the Chinese market.
  • "With our expertise, we can help clients and agencies maximize their impact in China and ensure that their creations respect Chinese law and are in tune with current Chinese cultural trends."

Vivid said he is optimistic about the prospects in China, as growth in urbanization drives China's consumption boom. Today, 59% of Chinese live in urban areas, and that number will reach 70%, or one billion people, by 2030, he said.

lundi 29 juillet 2019

Effect of US–China Trade war on Business

Effect of US–China ‘financial’ encounter 
The most noticeable change in US approach toward China is the current inconvenience of taxes and the risk of additional to come. However this is just a single component of numerous more extensive changes in the consent allowed to Chinese organizations to get to US markets, to get organizations in the United States, to move protected innovation (IP) from the United States to China, or to lead explore in the United States. While there is the likelihood that US and Chinese governments 

A large portion of full time work for only a couple of pennies:

It isn't justified, despite any potential benefits," said Ran Yong, 40, a city worker at a downtown Shanghai place of business. He said he tossed takeout compartments out.
For some exhausted or only languid individuals in urban China, the main takeout stages Methuen and Ele.me are supplanting cooking or eating out as the favored methods for getting sustenance. Conveyance is so modest, and the applications offer such liberal limits, that it is presently conceivable to accept that requesting a solitary mug of espresso for conveyance is a rational, sensible activity.

vendredi 31 mai 2019

Who is Ren Zhengfei, founder of Huawei

Today he is in the battle of his life.

Ren Zhengfei, founder of Huawei 

Huawei company’s founder, Ren Zhengfei, spoke to a journalist from the BBC at Huawei’s headquarters. He patiently answered questions after questions, setting the record straight on the company’s mission and values, as well as the recent challenges. He spoke openly as an industry professional, a company leader, and as well as a concerned father.

dimanche 12 mai 2019

E-Commerce in China for Vitamins and nutritional supplements (VDS) keep growthing in 2019

Vitamins and nutritional supplements (VDS) in a variety of countries are a type of product which is difficult to explain, but in China there are 27 functions of VDS.

E-Commerce in China for Vitamins and nutritional supplements (VDS) keep growthing in 2019

Last year, China used more than 115 billion vitamin and nutritional supplements, it is the result of increasing disposable income and increasing awareness about Chinese middle-class health. More than 350 million middle class users now represent the largest food supplement market worldwide in Mainland China.

 This product allows users’ immune system and strengthen the memory, blood is made regularly, gold quality is improved, and organs are safe. Other types of VDS can help people lose weight, is clearly skin or bone density. In China, the most valued vitamins and mortar supplements are those who work on immune systems and sales sell 27%. Vitamins and nutrient supplements are increasing in sales and it increases rapidly. Chinese users appreciate VDS using modern biology related to Chinese Chinese herbal food. In the past few years, vitamin individual products became a trend in China. Calcium and protein powder are also valued by Chinese consumers.

source: https://www.caninehealthnutrition.com/the-fast-growthing-market-of-health-supplement-in-china/

lundi 25 mars 2019

Chinese Millennials are Super Consumers

China has about 400 million generations, five times the 80 million people born between 1982 and 1998 (20 to 36 years old). China has more millennials than the millennials of the United States and Canada.

Millennials: China's new economic force

Millennials are more educated than previous generations, 25% of them holding a bachelor's degree or higher. Two-thirds of Chinese passport holders are millennia. More than 90% of them own smartphones and more than half of the luxury goods bought in China are bought by millennia. They are changing all sectors of the economy, from travel to education. The millennial generation is the main catalyst encouraging Chinese tourists to spend $ 115 billion on international travel in 2017, while those born after 1990 have increased international travel spending by 80% in 2018. In terms of education, one-third of foreign students in the United States are Chinese. Many people have to pay the full amount.

However, when the world talks about China, we tend to focus on the past: old stereotypes, old policies, ancient traditions, and older generations. In China, the younger generation is maturing and has begun to lead the country’s strong economic and political future. They have influence and often define every market they enter, affecting the lives of Americans and their compatriots. Whether you want to find a job at a local manufacturing facility, let your child go to college, plan to travel around the world, or sell soft drinks, cell phones or solar panels. we started young China in the next 50 years. A generation will have an impact on your personal and professional.

After graduating from Columbia University and living in China where I lived for four years, I discovered the four characteristics of this young generation to learn about the emerging youth of this country.

 The old Chinese generation grew up behind the cultural wall

First of all, they are open. The old Chinese generation grew up behind the cultural wall. My friend Xiao Huan was born in Sichuan Province in 1990 - the same year as me. Her parents remember that in their childhood, the community had gathered in their neighbor's house because their 12-month calendar was trapped on the mud wall of their home. These 12 images - "European fields" - are the only views of the residents on the outside world. In most cases, the West has been reduced to a series of drum slogans that have been completely wiped out by the Communist Party and marched for the Cultural Revolution. "Beyond the UK, catch up with the United States!" They asked them.

mercredi 5 décembre 2018

Babycare market in China: A Flourish Market

The Chinese baby care market experienced double-digit growth last year driven by dynamic and sustainable factors. In order to capture this large and rapidly growing market, it is important to understand Chinese mothers, who are not only unique in the West but also dynamic within their own demographic group, with significant regional differences. The childcare market, which amounts to 100 billion RMB ($ 14.8 billion), is mainly motivated by the desire of Chinese mothers to exchange for better quality and food security, as well as the population of 56 million children in China and the rapid growth of citizens' income.

The baby care market in China

Based on these enduring factors, the BCG predicts that the baby care market in China will be the largest in the world. (For more information on growing the baby care market in China, including the development of online counseling forums, see the related article "Baby Love".) Take the example of the infant formula (FMI): it ranks first in China (and is the largest market of the IMF in the world) with an estimated market value of $ 7.4 billion. The BCG found that single is more important as a result of China's one-child policy, which often leads to a higher percentage of child-care income than in the Western world. Expenses of Chinese mothers for their babies have increased exponentially and characterize a broader trend in the sector.

The baby-care categories

To better understand the trends in the baby-care categories, such as baby foods and diapers, and explain why consumers choose one brand over another, Nielsen surveyed respondents from 60 countries online, including China, having purchased these products in the last five years. The results reveal important information about the purchase path and identify the most influential online and offline sources in the process. In China, changes in the selective politics of two children, rapid urbanization and confidence in China encouraged the adoption of convenience lifestyles, making infant formula and baby food prepared more desirable.