Star KOL are not a good Marketing tool in China anymore

 China's traffic stars may be losing popularity. A recent report from Shiqu Engine shows that celebrity marketing events fell by 50.9 per cent in March 2022 compared to the same time last year. However, co-branded marketing rose 91.3 percent and 55.7 percent respectively while new product marketing increased 6.6 times.

Star KOL 

The Traffic stars, a Chinese term that refers to KOLs who drive high-quality digital traffic, have helped brands achieve rapid growth for new products. While the continuing pandemic could partially explain the decline in celebrity events, with Shanghai still under lockdown and Shenzhen just beginning to recover, it also points to shifting tides within China's entertainment sector. Brands that fail to respond to ambassadors' poor behavior quickly are also being caught in the crossfire. This includes Kris Wu's sexual assault case last year, and the recent tax evasion cases livestreamer Viya as well as actor Deng Lun.source 

A new study shows that China's current crackdown on celebrity "idolatry has had a significant impact on marketing practices featuring these figures.

Marketing Agencies Tips 

According to marketing agencies, the use of traffic stars (or music and film celebrities that generate huge consumer traffic online) in marketing campaigns dropped 50.9% between March 2021 and March 2019. According to the report, this was despite an increase in product launches and events.

Scandals

China has been the victim of a slew of scandals involving celebrities in recent years. These range from tax fraud to sexual assault allegations. The government has made strenuous efforts to curb the use of celebrities in product marketing as the scandals mount.

There are many scandals, but the most notable is the disappearance Zhao Wei. This actress has been compared to Angelina Jolie in China. The 46-year old billionaire disappeared last August. All of her television series and films were removed from the internet and her -like Weibo page, which had 86,000,000 followers, was closed. Zhao and her husband were banned from the Shanghai Stock Exchange in 2008 for their unsuccessful takeover of a company. According to the bourse, they "disrupted the market order."

Actors problems in CHina

Zheng Shuang was another A-list actress and was removed from the Chinese entertainment industry. She had been reported to have two children in America through surrogacy in China.

Zheng is one of many celebrities who have been charged with tax evasion. This skyrocketed when China set a limit on the amount that stars can be paid for blockbuster movies.

#meToo

Last summer, the scandals reached their height when Kris Wu, a Chinese-Canadian pop singer, was arrested for rape allegations. China's #MeToo movement reached a fever pitch after the incident. Big-name foreign and domestic brands immediately removed Wu, including LVMH Moet Hennessy Louis Vuitton MC+0.37% 

Apologies 

It has not been heard from, KOL made an apology for the surrogacy, Wu denied the rape allegations before he was taken into custody.

Analysts said that in addition to direct Beijing intervention, the chilling effect caused companies to reconsider engagements with celebrities.

Brands in China

"Many brands are scared and looking for less risky alternatives than celebrities who can disappear overnight, bringing negative associations with the brands they endorse, and swallowing large amounts of marketing budgets that could be spent elsewhere," Philip Chen (managing director of Gentlemen Marketing agency China) 

China has been using media and official channels to create a wave disapproval for allegedly "unwholesome", public figures and an increase in public standards. This is a key component of President Xi Jinping’s "common prosperity” campaign. It seeks to reduce income inequality and curb wealth and excess. It is a good times for small KOL - Models in China ? 

Brands need strategy in China

 As the country’s driving exchanging country and a Gross domestic product of more than $10 trillion, China is an alluring alternative for business extension. In any case, organizations can’t just depend on the showcasing systems that they have executed in western societies when dispatching their brand in Asia. These advertising efforts may not resound with the neighborhood Chinese market.

https://latestfromtheworld.com/brand-advertising-strategy-in-china/

KUAISHOU GROWTH SURPASSED MARKET EXPECTATIONS

 

Short-video and Livestreaming are the last frontiers in the world of social networks

In China Short-videos and livestreaming are no longer niche industries. The number of online live streaming service users in China reached 560 million as of March 2020, accounting for 62% of the country’s total number of 904 million internet users, an increase of 163 million since the end of 2018.

Live streaming and short-videos are becoming more and more important in China for brands that want to promote and sell their products. Chinese consumers love this kind of service and the number of users clearly states the importance.

The live streaming and short video sector accounts for nearly 20% of total network user duration, second only to instant messaging. It also became the second largest industry in the media space and surpassing even the online video industry in terms of advertising revenue.

The ability of short videos to attract and retain users has normalized the traditional population, even in China's first and second tier cities.

What is Kuaishou?

Founded in 2011, Kuaishou is headquartered in Beijing with more than 10,000 employees and offices in China, the United States, India and Brazil.

The app was born as a GIF creator in March 2011, then in October 2013 GIF Kuaishou was transformed into the current short-form video social platform. By March 2020, Kuaishou had surpassed 300 million active daily users and on July 2020 Kuaishou's Livestream DAU surpassed 170 million.

 

Kuaishou: the growing Chinese short video app

The two most used Chinese short-video platforms are TikTok (Douyin) and Kuaishou. Kuaishou, a Tencent-backed company, recently has seen its user growth and revenue share surpassed market expectations.

In 2019, Kuaishou, one of the most popular short video platforms in China, reported a 41.5% YoY growth. Recording over 300 million daily active users, Kuaishou has outpaced its more established competitors and is getting closer and closer to its direct rival TikTok in taking over as the most used short video app in China.

Kuaishou has been credited with hosting the Spring Festival Gala and attracting celebrities such as Jay Chou and Lang Lang to conduct record-breaking live streams on his platform. Over 910 million people watched the Gala, of which 79.6% watched via short video platforms.

 

Kuaishou: The live streaming e-commerce app

Kuaishou emerged as the popular choice for millions of Chinese livestreaming e-commerce sellers, including e-commerce giants like JD.com. In fact, Kuaishou actively collaborates with all the other major players in Chinese online retail. From Kuaishou it is possible to connect to platforms such as Taobao, Pinduoduo, and JD.com.

Thanks to Kuaishou, the E-commerce industry has been embraced by over 1 billion users of which 100 million (10%) are from Kuaishou.

China has shown the effectiveness of short video and livestreaming content in driving commercialization. Platforms like Kuaishou are driving individuals and enterprises to experiment with using new content forms to achieve growth and development.

To summarize, the general advantages of e-commerce video through the Kuaishou app are purely contained in the user scale, shopping guide, product performance, and purchasing experience.

 

Kuaishou business model

·        Kuaishou, is China's leading short video sharing and social networking platform that enables users to capture the unique and memorable moments of their everyday lives, and to interact with followers in real-time.

·        Kuaishou develops content sharing platforms and makes content production, distribution and consumption fast and easy.

·        Kuaishou offers users a highly personalized experience and encourages members from all communities to create and discover interesting and dynamic content.

 

If you want to know more about why is Kuaishou important for companies and how to use this platform to boost sales, read the following article:

https://www.marketingtochina.com/brands-should-not-ignore-kuaishou-here-is-why/

Branding is the key in China , in fashion and now in e-Commerce

Chinese culture emphasizes style and appearance. It is a cultural desire to behave well and to pay attention to your physique in front of your surroundings. This is the reason why brands are so popular in the fashion industry in China.

The fashion market in China

If we take a closer look at brands in the clothing/fashion market, it is possible to subdivide it into three parts: unbranded clothing, luxury brands and labels. Customers of unbranded clothing will be more concerned with the practicality of the garment: they are looking for the lowest price and therefore the value of the product is based neither on the identity of the brand nor on the quality of the product. clothing. In general, consumers in this market are low-income people. he clothes reflect a high social status and a high standard of living.

Branding is the key in China 

The company can set the target-heart and decide the marketing and the communication strategy only after the definition of an identified and distinguished position. source

Chinese luxury consumers 

The customers of this sector in China come mainly from the wealthy class. Only part of the upper middle class can afford luxury goods from time to time; although it is well known that middle-income Chinese women try to buy a luxury handbag every month.


The consumer group for luxury brands is a relatively small group compared to the overall clothing market. Only 1.11 million out of 1.4 billion people belong to the wealthy class.

Private labels brands : personalization

The third category on the market represents private labels. Chinese customers are mainly from the middle class.

People who care about their image, but cannot or are not prepared to pay exorbitant prices in clothing. They care about the quality of the garment as well as its price, these customers are sensitive to the quality / price ratio.


However, the clothes must also be personalized, that is to say offer a touch of authenticity in the style of the product. It is not easy for a manufacturer to find this balance, but it is a target with great potential that should not be overlooked. According to a market study conducted by our Shanghai-based fashion industry team, we found that in the year 2000, only 4% of the urban population represented the middle class. In 2012, this ratio increased to 66% and is expected to reach 75% in 2022. Therefore, there are many opportunities for these private labels in China.

E-Commerce is even more popular 

E-Commerce, O2O and the different opportunities for fashion in China
The current economic situation is one of the great opportunities for private labels. Over the past 10 years, China’s GDP and the purchasing power of the people have grown significantly rapidly. With the increase in purchasing power, expectations have also been higher: many Chinese consumers are no longer satisfied with basic needs, they expect better quality, better service at a reasonable price today. Given that consumers of private labels represent a growing middle class, this sector has a lot of potential. O2O (online to offline) businesses represent a new trend and are often attached to private labels. The O2O business model encourages and drives customers to buy online at offline outlets, for example with the help of e-coupons. Due to an Internet boom in China, this business model is very popular. Take the example of Merters / Bonwe, the first ready-to-wear company in China that used a QR-Code system printed on every product in the store. By scanning on this code, customers were redirected to the official Merters / bonwe site to obtain additional information on the product purchased.

Different 

With the emergence of e-commerce, different consumption habits are created. Some customers prefer to try the clothes in stores and buy later online, hoping to find the same cheaper clothing on the internet than in physical stores. This lower price is partly explained by the different costs: rent costs, labor costs, maintenance costs and management costs, etc.



This general trend of e-commerce was experienced as a shock at the very beginning, for retailers of traditional stores. But over time, this has opened up serious opportunities for market players. Private labels in China are experiencing an upward trend while the luxury market suffers from an aesthetic image that is too rigid, not personalized enough. However, the marketing of privates label products represents a real challenge for the retailer: it requires better quality of work to deal with complex situations, including sales analysis, brand promotion

Social Media in China : Huge opportunites for Brands

China has 990 million Internet users in 2020, +50 million more than the previous year, representing nearly 80% of China's population! As the largest online community in the world continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.

Social Media agency in China expert !

First check this video

China with the most social networks and the most social media users recorded. The number of interaction and daily users could be considered out of the chart for some countries. Although they are often competing, many of these networks meet a particular demand that allows a large part of them to coexist. There is, therefore, a much more fragmented market than in the West with unrivaled dominance of Facebook.

Social Media in China : Huge opportunity for Brands 

China is one of the smaller countries in the world in terms of Internet, but these constraints have directly contributed to the incredible success of local Chinese social media sites. The Chinese government, it is impossible for foreign companies to enter the social networking market in China. Without access to the majority of social media used elsewhere in the world, the Chinese have created their own networks, like Facebook, Myspace, Youtube and foursquare - but with more users - which is why each global company need to pay attention to these sites.

CONTENT IS THE BASIS OF ALL SOCIAL MEDIA STRATEGY IN CHINA!
source : https://www.marketingtochina.com/promote-brand-social-media-china-2/

 

weibo

Weibo "Weibo" is the Chinese word for "microblog". Known as the "Chinese Twitter", Sina Weibo is actually much more than that - it has two times more users than Twitter, and is used by more than 22% of the population of Chinese Internet almost 540 millions of people! Sina Weibo was well ahead of the game by offering users the ability to embed images and videos - well before its Western counterpart, Twitter.

Chinese celebrities depend on Weibo ... and even some world famous spirit jumped on the opportunity to connect with their Chinese fans by Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both Sina Weibo active users. After setting up a Sina Weibo account last month, Kobe Bryant had more than 100,000 followers within hours. He began his account just days after a message appeared on the Sina Weibo account Nike Basketball, the Chinese New Year day: "Hey, it's Kobe, I decided to take charge of the Weibo handful of Nike basketball -ball for a few days and I wanted to wish you all a Happy New Year. "

Now Chinese Social networks have a life and features of their own. In fact some of them may well be the most developed social networks in the world. This means an obligation for all inbound marketers to rethink their strategy when they are about to set foot into China social media landscape. source http://chinesetouristagency.com/social-media-agency-china-specialised-chinese-tourism/

Wechat Marketing

Very similar to Sina Weibo in terms of functionality and Demography, users can share photos, videos and text in a limit of 140 words, and republishing function Tencent Weibo is as "retweeting" from Twitter which is answered by @ form. However, Tencent Weibo acts as a social network, connecting people - like facebook. Tencent Weibo has about 200-250 million users.

Douyin 

Douyin is the hottest social media in China , it is a video platform .

RED 

Little red book or xiaohongshu are really hot in China. There are the instagram of China.

Renren  is duying in 2020

Renren is essentially Facebook of China. Formerly Xiaonei, which means "school", he started as a platform for re-connection of school friends. Like Facebook, Renren aims to stay current in the rapidly growing mobile space and respond to college students. Renren has about 150 million registered users and 31 million monthly active users. pengyou Pengyou, which means "friend", was developed by Tencent be a site "facebook-like". Although pengyou has users less active than its direct competitors Reren and Weibo, because of its multiple platforms, it is the largest online community in China in terms of registered users.

QQ

http://www.qq.com/
QQ is an abbreviation of Tencent QQ, a popular instant messaging service. Last September, there were 784 million active user accounts with approximately 100 million online at once. According to Alexa Internet rankings, QQ webisite ranked 8th - moving ahead of Twitter.

Douban(is duying) 

https://www.douban.com/
Douban is very similar to MySpace, popular with groups and special interest communities, and networking around specific topics. It has over 100 million users and is the most active users are intellectuals and pop culture junkies in search of movies, music and book reviews with about 60 million registered users and 80 million monthly active users. For the 20th anniversary of Tiananmen 1989 Douban has extended its keyword list to ban all terms which may be relevant to the incident.

sources:
http://ecommerce-china.blogspot.com/2016/03/social-network-and-digital-marketing-in.html
http://www.synthesio.com/blog/10-chinese-social-media-sites-you-should-be-following/
http://maximizesocialbusiness.com/top-5-social-media-networks-china-2015-17447/
http://ecommerce-china.blogspot.com/2015/07/social-media-is-important-for-your-e.html
http://ecommerce-china.blogspot.com/2015/02/top-digital-strategy-good-salesman.html

Forget about Tmall Global, Top Tips to sell on Chinese E-Commerce

Discover top Tips of Chinese shopper,  forget about Tmall Global, it is too expensieve and bet on this.

Problem of Tmall Global and SME

The creation of a Tmall Global store can be a problematic procedure to some extent for SME brands, without the agreement in itself to really obtain support for the use of a Tmall Global store. Before 2016, any brand that met a specific criteria was allowed to establish a store in Tmall and Tmall Global. However, since then it has become a "welcome in particular" store, and the obstruction to the section has increased fundamentally. In the event that your image is a level one brand in your home country, and so far it is prominent among Chinese tourists with many Taobao distributors who sell their items as "Daigou"U shopal  , at that time the opportunity to obtain the back. is tall. Tmall Global will allow you to capture existing applications and develop in China. If not, it can be a long and unsafe procedure.

Domestic or Cross Border eCommerce? 

 For most brands, selling inside China through the domestic model is a definitive objective, yet it could be difficult to do so immediately as you would either need to locate a Chinese distributor or experience the entangled procedure of setting up a Chinese element, performing item testing, bringing into China, and so on. The option in contrast to this would sell through Cross Border – along these lines you can get orders from Chinese shoppers, get paid in your neighborhood money while clients pay in RMB, and you can send your merchandise from your nation of origin or reinforced stockrooms in China, without setting up an element in China.

 New China eCommerce Law

 beginning 2019 Cross border trade in China has been developing quickly in the recent years. In the good ‘ol days, there were relatively few guidelines and confinements.


Top article http://shopbaxbo.com/sell-into-china-through-cross-border/

 In 2006, China began to set up more clear cross border tax collection governs, and has since refreshed its laws and confinements with the most recent update powerful on first January, 2019. While the most recent eCommerce law impacts everybody from the stage administrators to the individual dealers in Taobao and WeChat, it has likewise given a few reports on cross border: The primary round set up guidelines for the different gatherings associated with cross border exchange, including the stages, (for example, Tmall), venders and purchasers. One key guideline is to prohibit reselling the merchandise domestically once it has been purchased through cross border. What’s more, so as to track such cross border exchanges, there is clear necessities on giving the “Three Documents” to the traditions electronically for each exchange: the request information, installment information, and calculated information. The breaking point for single cross border exchange has additionally expanded from RMB 2,000 to RMB 5,000, and the yearly exchange limit from RMB 20,000 to RMB 26,000. This adequately enables a more extensive scope of merchandise to be acknowledged under the cross border custom channel. For merchandise sold between RMB 5,000 and RMB 26,000, while they are permitted to be sold through cross border channels, full custom tax assessment, esteem included expense and customer duty would should be applied. An extended whitelist for what items can be took into consideration Cross Border eCommerce, including shimmering wine, brew, heath care and wellness types of gear, and so forth. Select the Right Channels for Cross Border eCommerce Because of the wide news inclusion of Alibaba, a great many people have just known about Taobao and Tmall, and its cross border offering Tmall Global. Without a doubt, numerous abroad brands and retailers have set up “Lead Stores” and “Forte Stores” at Tmall Global. Selling through set up stages, for example, Tmall Global has made a few pieces of activities significantly simpler – This incorporates the set up apparatuses and occasions that have been demonstrated to draw clients’ consideration, the accessible enormous pool of group of spectators that the stage as of now has, cross border installment (through Alipay Global) and strategic foundation (through Cainiao Logistic) that are promptly accessible.

Chinese Millennials are Super Consumers

China has about 400 million generations, five times the 80 million people born between 1982 and 1998 (20 to 36 years old). China has more millennials than the millennials of the United States and Canada.

Millennials: China's new economic force

Millennials are more educated than previous generations, 25% of them holding a bachelor's degree or higher. Two-thirds of Chinese passport holders are millennia. More than 90% of them own smartphones and more than half of the luxury goods bought in China are bought by millennia. They are changing all sectors of the economy, from travel to education. The millennial generation is the main catalyst encouraging Chinese tourists to spend $ 115 billion on international travel in 2017, while those born after 1990 have increased international travel spending by 80% in 2018. In terms of education, one-third of foreign students in the United States are Chinese. Many people have to pay the full amount.

 
However, when the world talks about China, we tend to focus on the past: old stereotypes, old policies, ancient traditions, and older generations. In China, the younger generation is maturing and has begun to lead the country’s strong economic and political future. They have influence and often define every market they enter, affecting the lives of Americans and their compatriots. Whether you want to find a job at a local manufacturing facility, let your child go to college, plan to travel around the world, or sell soft drinks, cell phones or solar panels. we started young China in the next 50 years. A generation will have an impact on your personal and professional.

After graduating from Columbia University and living in China where I lived for four years, I discovered the four characteristics of this young generation to learn about the emerging youth of this country.

 The old Chinese generation grew up behind the cultural wall

First of all, they are open. The old Chinese generation grew up behind the cultural wall. My friend Xiao Huan was born in Sichuan Province in 1990 - the same year as me. Her parents remember that in their childhood, the community had gathered in their neighbor's house because their 12-month calendar was trapped on the mud wall of their home. These 12 images - "European fields" - are the only views of the residents on the outside world. In most cases, the West has been reduced to a series of drum slogans that have been completely wiped out by the Communist Party and marched for the Cultural Revolution. "Beyond the UK, catch up with the United States!" They asked them.

Chinese internet banned Toutiao, the hottest App in China

Chinese Fans Of Banned Parody App Find Each Other Offline Using Covert Codes Banned Parody App

Learn about Toutiao in China

1. https://www.toutiao.com/
2. https://en.wikipedia.org/wiki/Toutiao
3. scmp
4. https://www.marketingtochina.com/guide-toutiao/
5. https://www.techinasia.com/chinas-problem-popular-news-app-toutiao

Chinese Traditions 

The directive also stated that videos must promote the "excellent traditional Chinese culture" and its theories of "love, increased exposure of the individuals, integrity, justice, stability, no worshiping of money or other bad habits" The language sounds like China's directive from last July which banned films and blogs which weren't "socialist" enough. Users have resisted the reduction in Duanzi on Toutiao's inactive account, which was not deleted. "I feel it might be a possible threat to society or the united states which Neihan Duanzi attracted more users and experienced a greater rallying power," said one user.
The name "rare earth" is a historical misnomer, stemming from this after they detected they were difficult to extract from surrounding matter. The USGS (United States Geological Survey) explains rare earth elements as "moderately abundant," meaning that even though they are much less ordinary as elements such as oxygen, aluminum, silicon, and iron (which together constitute 90 percent of the planet's crust), they are still well dispersed across the planet.

Chinese internet banned

The rule comes only a little after a Chinese reporter's eye-roll went viral sprouting GIFs, spoofs, and memes all-over media. As soon as was especially notable considering that the Congress is usually uneventful and buttoned-up. Chinese censors immediately banned mentions of their eye-roll on platforms that were social. Fans of Danzig are currently seeking each other but those codes initiated by fans are in violation of law, a media site reports. After he honked on the street the Qingdao traffic authorities arrested and questioned A bus driver.

Education about Regulation of Internet 

Regulators are advising drivers to honk if necessary and also have put signs up in many regions of central and southern Chinese cities such as Xi'an and Qingdao, banning improper honking. A nice of 100 yuan ($15.88) is likely to soon be issued to violators.

Earth component of cerium

The earth component of cerium, by way of example, is the 25th most abundant on the planet, making it. But unlike elements that are similarly renowned and aluminum, such as gold and silver, rare earth don't clump together in lumps. As an alternative, for the similar chemical composition (1-5 of the 17 rare earth elements occupy sequential places on the regular table), they bond freely with each other in minerals and clays.
Now that a popular parody and meme app in China called "Neihan Duanzi" was shut down and its particular social networking account on WeChat got deleted, and fans of the program are gathering in solidarity offline in subtle protest. Passengers are currently honking at one another in the code to indicate that they're fans, The NY Times reports. A coded message may be a car honk, accompanied by a dip, and even honks.
China’s Control

Learn about Toutiao 

Reuters noted that the directive was marked "extra urgent," that will be uncommon and ensures that citizens must comply or risk being closed down by police. Even the directive only applies to internet videos, but an individual wouldn't expect to see parodies that are mocking there, to begin with since China has control of its picture and tv industries. Toutiao's CEO, '' Zhang Yiming, issued an apology letter soon after for "publishing a product which collided with core socialist worth" Duanzi has been permanently closed down, based on an April announcement from the site while Toutiao is predicted to go back on the web by April 30th. China had banned parodies and video spoofs at a March directive, that appeared on Duanzi, a lot.

Accademic of China 

As the academic David S. Abraham explains in his book The Elements of Electricity, this makes for a grueling extraction process. To generate piles of the earth this material has to become dissolved in solutions of acids then filtered, and excavated once again. "The goal isn't too much to remove rare earth from the combination as to remove everything," writes Abraham.
"in China, you need to respect the local rules, because if goverment start to attack a Business it can really go down" explain a Student of this Shanghai top School. 

Chinese regulators have awakened censorship efforts

Whilst from the US Congress slowly grilled facebook CEO Mark Zuckerberg, in Shanghai , swift bans were brought down by regulators on violating media apps and news programs. On Monday, China barred a few news apps including Jinri Toutiao. Then, the subsequent day, authorities shut down Neihan Duanzi, a platform for users to share with you parody skits, mentioning vulgar content on the platform that "triggered strong bitterness from internet users" just wait, a parody group famous for dubbing over clips from movies, said on Weibo, also as first viewed by Reuters, it would delete all videos to wash up, inspect themselves, improve, and "create this program more in accordance with relevant laws and regulations" Unusual soil ore goes through those steps hundreds and hundreds of days, also the concentration of the acids has to be recalculated so as to focus on the particular impurities from the dirt. To top it off, the process can be radioactive and produces any amount of chemical compounds.

Chinese regulators

Chinese regulators have awakened censorship efforts, whilst parliament dominated to eliminate President Xi Jinping's 10-year term limit meaning that Xi is now able to rule forever.
Whatever would be perceived as anti-government was censored in the past few weeks, as sailors' frustration over the potential life rule of Xi grows. Some fans arranged their cars, significantly more than 40 vehicles to describe the Chinese personality for their city, that local police additionally later deemed "supposed to be prohibited" Individuals organizing together in agendas and classes are often disapproved of by the Chinese government.
In accordance with unlicensed activities that are supposed to be illegal might be punishable, relevant laws media accounts.

Chinese internet banned Toutiao, the hottest App 

Chinese social media marketing

91% of Chinese online users have a social media account

Chinese users are likely to buy products purchased by other social network users. In China, there are about 634 million Internet users and 91% of Chinese online users have a social media account, compared to the United States where about 67% of the online population counts on social media. About 500 people use mobile devices to access the Internet. Every day, Chinese Internet users spend an average of 46 minutes on social networks.

 Social media platforms

 

 The user follows an average of eight brands and more than 38% of Chinese Internet users make their choice based on the recommendations they find and read on social media platforms Sina Weibo marketing, WeChat marketing, etc. You have forgotten to Facebook and Twitter as key plates worldwide to market your products or services, unfortunately, in China they are stuck. When it comes to Chinese social media marketing, you need to use different tones to communicate with your Chinese audience on its own social media platforms, such as Weibo (Facebook and Twitter equivalent in China), including Sina Weibo, Tencent Qzone (equivalent Facebook and Twitter in China), Tencent QQ (instant messaging tools), Tencent Wechat (mobile communication application and private private network), Renren (Facebook equivalent in China) and Youku & Tudou (YouTube equivalent in China).

 Social media has become essential in the Chinese lifestyle

 Through this plaque-shape, brands have the opportunity to create original experiences for their consumers. Social media has become essential in the Chinese lifestyle. Consumers use platforms to find and share information and opinions about products and services. For companies in China, forms of social media platforms in China is an effective way to interact with consumers. Social networks are also useful for developing consumer research, product launches and crisis management.

Read also:

• web marketing in China

• Tencent is Challenging Alibaba on E-Commerce 

• China’s two-speed growth Food Market

web marketing in China

 The key to promoting your brand

 Brands are better at promoting products in China than when they operate from outside with their website. This advantage gives consumers fast online access to products in Mainland China. The reason is that search engines make the brand and visibility more accurate to see the products of the websites located in China, it is better than to host a server in another place. The key to promoting your brand is to host your website in China and use the search engines to make your products attractive to the target audience. In web marketing, infrastructure design, construction, hosting and operations, it must match the purpose of product marketing, especially in China. This is because the quality of content is an integral part of the evaluation of Chinese products.

 Web Agency in China 

 

The purpose of a brand hosting a website in China must be defined in terms of brand name, logo, content and marketing campaign choice. Most of the online shops in China are on small Taobao shops, stand alone and other variants of online shops. These online shops work with quality branding because their SEO keyword rankings are provided by Chinese search engines like Tmall and Taobao, Baidu, Google China, Sogou, Soso and more. These brands have quality product promotions because Chinese internet users do most of their browsing on these search engines when selecting products. Brand activity in China will be encouraged if the website is designed, built and hosted to use these Chinese search engines for visibility.

The websites hosted in China 

 

Chinese Internet users are looking for quality and well-organized content to attract brands. The frequency of their daily online browsing is about 8 hours on average, they browse for good content and a great user experience. The websites hosted in China have the advantage of promoting products with good content from bloggers, quality Chinese language translators and content writers. Most of the data used in website marketing in China is translated into their creative languages in line with marketing strategies that can help promote the image.

Read also:

• Tencent is Challenging Alibaba on E-Commerce 

• China’s two-speed growth Food Market 

• The Cross Border E-Commerce Market is Projected to Reach 758Billion Yuan in 2018

 

How Small Businesses should Use Videos for Marketing in China

Video in China : the future of Marketing

Because the luxurious business discusses Snapchat’s advertising prospects and, more lately, Instagram’s latest filter attribute, makes seeking toward the China market are experiencing a totally distinct short video clip field. It’s a single that has witnessed speedy development because of the popularity of smartphones and upgraded conversation networks in China.source
In March this year, Kuaishou, a well known quick video application, was within the receiving close of a US$350 million investment from Tencent, and Alibaba put RMB 2 billion toward the transformation of Tudou from the big, previously common online video platform to a shorter video clip local community. Also, Yixia Technological know-how, owner of Miaopai and Xiaokaxiu, each well-liked short movie apps in China, has previously invested RMB two billion to encourage small video articles creators and producers by making quite a few online video generation bases and providing skilled studios.

Shorter movies are ideal for younger, tech savvy customers who acquire their cell phone with them everywhere you go and use it to obtain social networking or to fill in brief breaks during the working day in between other functions.

But which short online video applications tend to be the most widely used in China? Who're the viewers of those small video clips? How can manufacturers industry to them? What should really brand names get into consideration when launching quick movie campaigns?
China’s small video clip applications

Comparable to short video clip platforms like Viddy and Instagram, you will discover many brief movie platforms and apps in China wherever buyers can document real-time videos and share them with good friends. As for buyers, there were 153 million routinely observing China’s limited films in 2016. This is certainly approximated to succeed in 242 million by 2017, an increase of fifty eight.two percent.

CIWEEK, an online written content magazine, produced a list in their top 10 small video clip applications in China while in the initial half yr in 2016 and Kuaishou, Miaopai, and Meipai were being one of the most popular.

1. Complete platforms: qualified quick video clip platforms

These platforms, this sort of as Meipai, Miaopai, and Xiaokaxiu, give a one-stop user knowledge. Buyers can use numerous capturing tools, outcome configurations, and formats whilst filming or editing a movie. They also offer a neighborhood for end users to share their films with pals. Brief films uploaded on individuals platforms will also be shared with WeChat buddies, WeChat Times, and Weibo.

2. Information recommendation: news apps

These platforms, this kind of as Toutiao, NetEase, Tencent News, and Yidian Zixun, focus on suggesting well-known or professional brief films. These platforms had been originally news-based and mass interaction oriented. They've got millions of viewers and short films recommended on these platforms will get big quantities of site visitors.

That are the viewers?

The most crucial consumers of China’s brief video applications are youthful. The majority of them belong into the post-90s technology. In line with a report released in March 2017 by JIGUANG, a big details supplier, consumers ages sixteen to 25 make up 39.7 percent with the whole, although end users aged 26-35 are at 33.three p.c. In the meantime, above half from the people are feminine, making them sixty nine.four per cent with the total selection of people.
When it comes to locations, 66.9 per cent from the complete come from third-tier and underneath third-tier metropolitan areas in China. The top three provinces for viewer quantities are Guangdong, Henan, and Shandong.

How are brand names employing brief video clip?

Shorter movie is starting to become a completely new favored marketing and advertising device for brands for several motives. Brief movies can be employed for a variety of different types of promotional supplies, these types of as product evaluations, products seeding, endorsing brand name lifestyle and even more. With exciting and significant content material, shorter films can supply specific brand name messages to a concentrate on audience although preventing the annoyance that more time movies could result in. The creation cycle of small films is brief with terrific adaptability, which functions properly with brands’ marketing and advertising programs and budgets. By way of viewers interactions with limited films, brand names can improved recognize their tastes, promptly enhance their user encounter, and are available up with efficient internet marketing strategies speedily. Integrated strategies introduced on quick movie platforms is usually imaginative and various.

Ladies are the target 

Considering that virtually all limited movie viewers in China are woman, content for ladies will get a great deal of consideration and boosts model exposure. In October 2016, L’Oréal executed a Halloween campaign on Meipai, encouraging people to upload and share their Halloween makeup movies to get a opportunity to acquire a free gift from L’Oréal. Greater than eleven,000 people uploaded videos and the marketing campaign video clips got a lot more than sixty million views.

Disney Story 

For some brand names, promoting offline visitors and income is their most important activity. Shanghai Disneyland is often a good example of the brand name that successfully used limited video clip for O2O internet marketing. When the park officially opened in June 2016, their most significant obstacle was to appeal to new site visitors. In Oct final 12 months, they introduced a short movie marketing campaign on Meipai, the place end users have been encouraged to upload quick movies of joyful times on the park using the hashtag #The Most Beautiful Instant in Disney Shanghai

. Then Shanghai Disneyland randomly chose members and sent them presents and free tickets. This campaign captivated notice from people and younger consumers, assisted enhance park customer figures, and promoted gross sales.

Video are great in China

Each time a brand plans to open an official account with a shorter online video system in China and launches advertising strategies on it, it may well wish to retain the following in your mind:
• Short movies are more well suited for models in certain classes. As outlined by their users’ characteristics (most of the end users are young individuals), they are specially powerful for models during the FMCG (fast-moving purchaser merchandise) class, manner, cosmetics, and IT.
• Before launching strategies as a result of small video clip platforms, models very first have to opt for the most beneficial just one for them. About the full, Miaopai and Meipai are encouraged according to their big consumer base and recognition.
• Remember customers really like and appreciate creative written content. Information good quality is definitely the vital on the success of a campaign.
• Celebrities and KOLs now produce quite possibly the most well known articles. Campaigns that cooperate with celebrities and KOLs can accomplish much better success.
• Short movie platforms may also be used by makes to refresh their impression, release promotional data, regulate client interactions, conduct market place investigate, contend with a PR disaster, plus more.

Video & KOL marketing in China !

Marketingtochina.com

A variation of the write-up initially appeared on marketingtochina, a methods system for entrepreneurs who perform with WeChat, Weibo and also other Chinese social media. provides step-by phase navigators, client pattern examination, scenario research, KOL databases, assistance desk aid plus more. To learn more, check out marketingtochina weblog in this article.

B2B in China, Guide to get leads using Digital

you are a B2B players and want to get more contact of Chinese clients.
You can check this article it is usefull.

Industries in China

The industrial sector accounts for 70% of China's gross domestic product (GDP). China is a major producer of wells and equipment in the world. Its economic model based on cheap labor and very low resale price is changing with the development of the middle class and rising wages. This is why more and more Chinese industrial companies are looking for better quality and automation of their production. We can classify industrial products into 2 categories: standard products and customized solutions.

Optimize your Web tools for China

Optimize your website for China is what Brands need to do. must do sorry. 

 In China, 80% of buyers are searching for their information (sourcing) on ​​the Internet and 95% of industrial buyers use the Internet to find suppliers. Industry, e-commerce, china, B2B You can also mention some industrial industries Alibaba, an e-commerce platform, to obtain low value consumables. Another example is BAIDU, the leading search engine in China, which should be used to get organic traffic by using SEO techniques and optimizing your website.

Try and try and Mesurate 

Market Test: An Adwords Campaign? An AdWords campaign can be a smart way to do a market test. Your company can decide how much you want to invest in this market test and then the cost can be low low. Even users prefer natural results, some do not hesitate to click on the promotional links. Baidu is and remains the favorite search engine in China with nearly 70% market share.

The e-marketing strategy in B2B China

To put a good e-marketing strategy, you need to identify your customers' needs, new trends and innovations to fully meet your relevant segments.

source article : https://ecommercechinaagency.com/marketing-b2b-in-china



https://ecommerce-china.blogspot.com

Social Networks in China for Companies

China, the Eldorado the hub of the world makes dream more than one entrepreneur. This market with 10% growth, this billion potential consumers, 800 million mobile phones, 630 million Internet users who generally spend 25 hours a week connected on the Internet, whether on their laptop or their phone , Millions of millionaires ... offer unmatched opportunities in the world. Yet ... more than one entrepreneur has torn his hair in this country. Culture, competition, copying, this rapidly changing market, these increasingly demanding consumers ... all these factors have led to many failures on the part of all types of companies, small, medium and even the tall. But the desire to undertake is always there and that's why we will describe the 4 networks you will need to do business.
source : http://www.enviedentreprendre.com/2015/09/comment-les-r%C3%A9seaux-sociaux-peuvent-aider-votre-business-en-chine-.html

Linkedin

Linkedin the social network specializing in career management is one of the only networks to have escaped Chinese censorship. It is an online reputation management tool and Personal Branding. China sees in this network a definite development opportunity. Linkedin also allows the Middle Empire to stay connected with the rest of the world. Few foreigners are on the Chinese social networks, linkedin therefore creates a synergy between Chinese and foreigners. In addition, Linkedin is a site in English, it acts as a filter that can help employers find competent people in both languages. There are over 3 million Chinese on linkedin. Moreover, this networking site offers many things that some national sites like Tianji or Ushi does not offer, linkedin is open to the world. Although in 2014, viadeo the French network bought in 2007 the professional social network Tianji, to invest the Middle Empire.
Linkedin is a perfect place to do business, just integrate groups and follow them and post pushes and this will greatly increase your visibility.

WeChat

Wechat or 信 信 its name in Chinese is an instant messaging application that is fast becoming the most popular in the world. In just four years, the Tencent Group with its flagship application reaches more than 549 million active users per month, according to the balance sheet of the first quarter of 2015. The mobile application holds a place More and more important in the organization of the economic and social life of the people and it modifies considerably the purchasing behaviors. It revolutionizes the world of social marketing. Users can send text, photos, videos, and voice messages to their smartphones, or locate callers by shaking their devices. (see this article in French)

Business Social Media

WeChat is an application that helps us make life easier. The application brings the notion of M-commerce with the development of tencentpay which allows to pay online thanks to Tencent pay. Wechat also offers online wallet functionality "wallet" is an online bank. This wallet function generates a QR code that can be scanned by the merchant. WeChat allows the possibility of paying your train tickets, plane tickets, taxi, your subway subscription ... and also the possibility to send money to your friends.

Due to the growing popularity of the application, companies have an interest in developing on WeChat. Thanks to this application, brands can use the strategy of 020, WeChat creates a bridge between Offline and Online. Today, WeChat is a vector of communication at the service of the brand and the development of sales. It is an infallible tool for acquiring new offline and online customers. It is considered much as a performance accelerator. The brand may, for example, make a flash sale via the WeChat account. Integrating a network like WeChat into your marketing strategy will allow you to reach new consumers. Simply create official accounts, and brands will be able to connect with users who will subscribe to them with personalized content. WeChat creates a bridge between customers and brands, it creates a previously unseen proximity.

see also
https://ecommerce-china.blogspot.com/2016/12/top-popular-posts-about-ecommerce-in.html
https://ecommerce-china.blogspot.com/2016/11/gentlemen-marketing-agency-is.html

#ecommerce #China Wal-Mart will Sell yihaodian to JD.com

Wal-Mart Stores Inc. is changing strategies in China, to reach an agreement to forge an alliance with one of the biggest e-commerce players in the country rather than continue trying to enter the fast-growing market, but competition itself same.

Wal-Mart in China

Wal-Mart said Monday it will sell its website Yihaodian to JD.com Inc., the second largest online retailer in China, after the US Alibaba Group Holding Ltd. Wal-Mart will receive a 5% stake in JD.com , valued at approximately $ 1.5 billion at recent prices, and access to the network and delivering JD.com buyers.

JD.com American Depository shares rose 4.6% to $ 21.06 on the Nasdaq Stock Market amid the news, which was previously reported by The Wall Street Journal. Shares of Wal-Mart rose slightly to $ 71.10 on the New York Stock Exchange.

Chinese retail landscape has become fierce as the economy slows and consumer buying behavior moves online and for purchases of mobile phones much faster than in the United States and Alibaba JD.com are fighting for customers , promising delivery in less than an hour in some cities and pushing in rural villages. Wal-Mart has struggled to expand in the country, although it receives about a third of its US $ 482.1 million in annual sales outside the US The chain opened its first store in China in 1996, but only has about 430 there today, or one tenth more than in the US traffic Chinese foot Wal-Mart has fallen for nine consecutive quarters, although spending per trip is increasing.

Yihaodian 

The retailer first invested in Yihaodian in 2012 and took full control of the company last year. The website has built a niche in grocery sales, but represents only 1.5% of the market of electronic commerce retail China, according to consultancy iResearch. JD.com and Alibaba together command about 80% of the market.

"We have seen that high quality US retailers are going to China and not be so successful," said Charlie O'Shea, retail analyst at Moody lead. Union with JD.com "gives Wal-Mart a recess in China, it will be difficult to do it on your own," he said. The sale allows Wal-Mart to increase rapidly to online sales nationwide in China, said Dan Toporek, a spokesman. Yihaodian is strong in southern and eastern China, he said, but JD.com "greatly expands our reach to a much broader set of customers in China and also provides a physical network for delivery."
As part of the agreement, Wal-Mart is giving up its right to initiate a new Chinese website, but can still run your applications and local websites Club of Wal-Mart and SAM'S, according to financial documents. The company expects the transaction will increase the benefit by a range of 16 cents to 19 cents per share in the current quarter.
Wal-Mart said in July last year that it had taken full control of Yihaodian of its minority partner, paying $ 760 million for the 49% stake it did not own. Wal-Mart executives have said they want to move faster to grab a market of online shopping and growing Chinese mobile larger piece, slowing the growth of its store expansion in the country.

JD in China

JD.com, such as Wal-Mart, has focused on direct sales to consumers. It has sought to expand its offerings as it competes with the largest Alibaba, which operates the consumer website Taobao consumer and merchant-consumer market-Tmall. Unlike Alibaba, JD.com built largely out of their own logistics network, including dozens of stores and tens of thousands of workers delivery.

JD.com has been eroding the market share of Alibaba, and revenue growth has exceeded Alibaba over the past seven quarters. Still, its market share in selling products online to consumers is about 23%, compared with 58% of TMALL, according to consultancy iResearch. Competition has intensified in the niche grocery Yihaodian as local retailers in China have gone online and many new companies have entered the field of selling things as diverse as imported avocados and dishwashing detergent. JD.com The agreement will help expand its selection of products imported using the supply chain Wal-Mart, Toporek, spokesman for Wal-Mart said.

JD.com has strengthened its food supply, for example, through its investment in FruitDay, a retail Chinese products online, and is expanding imports, including signing agreements with Australian companies milk and meat producers and US vegetables.

Morgan Stanley advised Wal-Mart in the last agreement, while JD.com did not have a financial advisor.

source

• http://www.ft.com/cms/s/0/5365514a-3705-11e6-9a05-82a9b15a8ee7.html#axzz4CUBLcVjp
• https://techcrunch.com/2016/06/20/walmart-sells-yihaodian-its-chinese-e-commerce-marketplace-to-alibaba-rival-jd-com/
• http://qz.com/712093/walmart-has-given-up-on-becoming-an-ecommerce-giant-in-china/
• https://independent.academia.edu/PrudencioPen
• http://nyclady-beinthenycknow-nyclady.blogspot.com/2016/06/gentlemen-marketing-agency-is-premiere.html

634 million internet users in China, over twice the population of the US

Ecommerce need Social Networks in China ! 

Chinese users often have ecommerce platforms related to their social networks and share their regular shopping, online word of mouth is probably the most powerful tool available to those in China.

634 million internet users in China, over twice the population of the US

Keep in mind that the Chinese are particularly influenced by those of their immediate social circle, they are wary of more traditional media of the State and are turning to social networks as their primary source of information. What users post and share about including the influence of Chinese users. The management and coordination of effective digital campaign on these platforms is vital. If a brand is not seen here, it is virtually invisible in China. source

Top Tips for Western brands looking to market themselves on social networks in China.

 Content is king. Create interesting, shareable content in Mandarin that will appeal to Chinese consumers. Often the content that goes viral is humorous and silly in China.

Be active on social media. Really engage with consumers directly, people enjoy direct communication. Use the 'Key Opinion Leader "or KOL. These are famous people in China who have already gathered a large following around them, they often have thousands or even millions of followers and recruit them to post a favorable content about a brand can be incredibly effective. Find specialized partners in China.

They will in- Chinese social media landscape is perhaps the most unique and fascinating in the world. Social media in China is now a huge phenomenon particularly with the rise of "Weibo" (China's answer to Twitter) and Tencent 'WeChat'. The rise of social media as the dominant form of online communication is due to an Internet penetration rate of more, a little less than 50% of the Chinese population are now online. There is an astonishing 634 million Internet users in China, more than twice the population of the United States! It therefore comes as no surprise that social media has become a key target for marketers and businesses worldwide.

You want to launch a brand in China? go Digital 

via

Social networking has evolved differently in the Middle Kingdom than in Western societies. Forget sites such as Facebook, Twitter or Youtube. In China, the market is dominated by local Chinese social media. Established networks that we have come to know in the West has not been able to successfully grow here because of the strict state censorship. The result is a unique ecosystem, Chinese specific social networks. The Chinese are very active on social media and will often subscribe to a number of different networks. It goes without saying that all communication on these platforms must be translated into Mandarin, the standard of English spoken and written in China is still relatively low. According to the China Post, Chinese Internet '' 'spend about 40% of their 25 hours / week on social networks. " More time on social networks results in greater exposure to content and produces a higher number of interactions. The result is a social networking landscape evolves and changes even faster.

http://ecommerce-china.blogspot.com/2016/04/social-media-in-china-huge-opportunity.html

WeChat - platformWeChat Chinese Social Media is currently the largest social networking player to consider. It started as a simple app for the smartphone whose main attraction was to send short voice messages and written before morphing into a social network platform and fully integrated part. It has over 500 million registered users and is increasingly popular in China and the rest of Asia. WeChat is more than a social network, it can be used as purse (when linked with the Chinese payment service alipay), has a QR code scanning function and an application used to order a taxi even private.

QR codes are much more popular in China than in the West, promotional content can be shared and disseminated via the QR codes with brands encouraging consumers to track their subscription accounts. Unique content and promotional offers can be provided as an incentive to follow a brand on WeChat. WeChat is typically a network more "closed" that users can see the interactions and messages from those they have connected with.

Weibo - Chinese NetworkWeibo Social Media also has over 500 million users, the site is closer to Twitter in that users can view individual messages, so it is a more open network for marketers and brands capitalize on.


http://ecommerce-china.blogspot.com/2016/03/social-network-and-digital-marketing-in.html

Whiskey in China ! 

Scotch whiskey brand 'Famous Grouse' is an example of an international brand operating on Weibo in China, there is a wealthier middle class here with more Chinese consumers are looking for reputable products abroad. Here is the account Weibo 'Famous Grouse', whiskey is considered a luxury brand with the choice of the image that reflects the upscale image. 


President (parent company) of Edrington and Chief Executive Ian Good discussed how; "The consumer response has been excellent. We are now in an excellent position to increase sales and improve market share," according Just Drinks. The Chinese have traditionally not been drinking whiskey but engage in social networking campaigns expanded the consumer base brands on this platform. They have over 30,000 followers on Weibo. tastes and consumer expectations are changing.

check also http://ecommerce-china.blogspot.com/2015/11/which-social-media-are-good-for-promote.html