lundi 3 février 2020

Social Media in China : Huge opportunites for Brands

China has 990 million Internet users in 2020, +50 million more than the previous year, representing nearly 80% of China's population! As the largest online community in the world continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.

Social Media agency in China expert !

First check this video

China with the most social networks and the most social media users recorded. The number of interaction and daily users could be considered out of the chart for some countries. Although they are often competing, many of these networks meet a particular demand that allows a large part of them to coexist. There is, therefore, a much more fragmented market than in the West with unrivaled dominance of Facebook.

Social Media in China : Huge opportunity for Brands 

China is one of the smaller countries in the world in terms of Internet, but these constraints have directly contributed to the incredible success of local Chinese social media sites. The Chinese government, it is impossible for foreign companies to enter the social networking market in China. Without access to the majority of social media used elsewhere in the world, the Chinese have created their own networks, like Facebook, Myspace, Youtube and foursquare - but with more users - which is why each global company need to pay attention to these sites.

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Weibo "Weibo" is the Chinese word for "microblog". Known as the "Chinese Twitter", Sina Weibo is actually much more than that - it has two times more users than Twitter, and is used by more than 22% of the population of Chinese Internet almost 540 millions of people! Sina Weibo was well ahead of the game by offering users the ability to embed images and videos - well before its Western counterpart, Twitter.

Chinese celebrities depend on Weibo ... and even some world famous spirit jumped on the opportunity to connect with their Chinese fans by Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both Sina Weibo active users. After setting up a Sina Weibo account last month, Kobe Bryant had more than 100,000 followers within hours. He began his account just days after a message appeared on the Sina Weibo account Nike Basketball, the Chinese New Year day: "Hey, it's Kobe, I decided to take charge of the Weibo handful of Nike basketball -ball for a few days and I wanted to wish you all a Happy New Year. "

Now Chinese Social networks have a life and features of their own. In fact some of them may well be the most developed social networks in the world. This means an obligation for all inbound marketers to rethink their strategy when they are about to set foot into China social media landscape. source

Wechat Marketing

Very similar to Sina Weibo in terms of functionality and Demography, users can share photos, videos and text in a limit of 140 words, and republishing function Tencent Weibo is as "retweeting" from Twitter which is answered by @ form. However, Tencent Weibo acts as a social network, connecting people - like facebook. Tencent Weibo has about 200-250 million users.


Douyin is the hottest social media in China , it is a video platform .


Little red book or xiaohongshu are really hot in China. There are the instagram of China.

Renren  is duying in 2020

Renren is essentially Facebook of China. Formerly Xiaonei, which means "school", he started as a platform for re-connection of school friends. Like Facebook, Renren aims to stay current in the rapidly growing mobile space and respond to college students. Renren has about 150 million registered users and 31 million monthly active users. pengyou Pengyou, which means "friend", was developed by Tencent be a site "facebook-like". Although pengyou has users less active than its direct competitors Reren and Weibo, because of its multiple platforms, it is the largest online community in China in terms of registered users.

QQ is an abbreviation of Tencent QQ, a popular instant messaging service. Last September, there were 784 million active user accounts with approximately 100 million online at once. According to Alexa Internet rankings, QQ webisite ranked 8th - moving ahead of Twitter.

Douban(is duying)
Douban is very similar to MySpace, popular with groups and special interest communities, and networking around specific topics. It has over 100 million users and is the most active users are intellectuals and pop culture junkies in search of movies, music and book reviews with about 60 million registered users and 80 million monthly active users. For the 20th anniversary of Tiananmen 1989 Douban has extended its keyword list to ban all terms which may be relevant to the incident.


2 commentaires:

  1. Alibaba's purchasing website, Taobao, for example, has a live streaming platform called Taobao Live; in March, Taobao's senior director of content ecology, Wen Zhong, said that Taobao Live has become a "standard configuration" for e-commerce stores doing business on Taobao, rather than an "optional choice" . Social commerce platform Xiaohongshu (Little Red Book) quietly started testing a live streaming feature in June, while in September it was revealed that WeChat was speeding up the integration of live streaming into its platform form of mini-program in order to strengthen the presence of the company's electronic commerce.

    In line with expectations, the largest Chinese retailer and the creator of Singles Day, Alibaba, broke its sales record for the 11th consecutive year, surpassing last year's record of 213.5 billion RMB (nearly 30, $ 5 billion) Monday afternoon local time.

    Singles Day is also a force to be reckoned with throughout Southeast Asia, the Lazada e-commerce platform claiming to have recorded a record of three million orders in the first 60 minutes of Singles Day, and rival firm Shopee tripled its order volume in the first hour compared to last year.

    In addition to the impressive and significant sales figures, one of the main draws for this year's Singles Day was the live broadcasts. In China and Southeast Asia, live broadcasting has grown in importance over the past two years as a leading channel combining entertainment and e-commerce. Influencers use livestreams to show products, conduct reviews, demonstrate, and offer discounts, while buyers buy products from a featured catalog without having to close the livestream. This year, American mega-influencer Kim Kardashian West joined the world of Chinese influencers just in time for Singles Day. Participating in a livestream alongside Viya, a Chinese influencer with more than nine million followers, Kardashian sold 15,000 bottles of his perfume in a few minutes.

    The speed and success of this sale testifies to the power of live streaming and influencers like Viya in Chinese e-commerce. Kardashian is already present on Chinese platforms like Weibo and the social commerce site Xiaohongshu - but it took a livestream before the single day to really move sales of its products.

    The rise of “shoppertainment”
    The term "entertainment" (or sometimes "entertainment") is often used to describe the combination of entertainment and commerce that characterizes live broadcasting in China and, increasingly, in Southeast Asia. Unlike in the west where livestreaming is the province of latest news, games and other entertainment, in China and Southeast Asia, it is used as a platform to show and sell products.

    In Southeast Asia, Alibaba's e-commerce platform Lazada introduced a live broadcast feature in March to celebrate its 7th anniversary, marking South East Asia's entry into the world of "shoppertainment". Shoppe followed suit in June with the launch of a live streaming feature in the app, Shopee Live. In May, Japanese e-commerce giant Rakuten also launched a live streaming service with an integrated direct shopping feature.

    Live success stories leading up to Singles Day include Chinese auto company JMC, which reportedly sold 55 cars in a second, and beauty brand Whoo, which recorded record sales of RMB 100 million (14 million dollars) in just six minutes of