China has 990 million Internet users in 2020, +50 million more than the previous year, representing nearly 80% of China's population! As the largest online community in the world continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.
Social Media agency in China expert !
China with the most social networks and the most social media users recorded. The number of interaction and daily users could be considered out of the chart for some countries. Although they are often competing, many of these networks meet a particular demand that allows a large part of them to coexist. There is, therefore, a much more fragmented market than in the West with unrivaled dominance of Facebook.
Social Media in China : Huge opportunity for Brands
China is one of the smaller countries in the world in terms of Internet, but these constraints have directly contributed to the incredible success of local Chinese social media sites. The Chinese government, it is impossible for foreign companies to enter the social networking market in China. Without access to the majority of social media used elsewhere in the world, the Chinese have created their own networks, like Facebook, Myspace, Youtube and foursquare - but with more users - which is why each global company need to pay attention to these sites.
CONTENT IS THE BASIS OF ALL SOCIAL MEDIA STRATEGY IN CHINA!
source : https://www.marketingtochina.com/promote-brand-social-media-china-2/
Weibo "Weibo" is the Chinese word for "microblog". Known as the "Chinese Twitter", Sina Weibo is actually much more than that - it has two times more users than Twitter, and is used by more than 22% of the population of Chinese Internet almost 540 millions of people! Sina Weibo was well ahead of the game by offering users the ability to embed images and videos - well before its Western counterpart, Twitter.
Chinese celebrities depend on Weibo ... and even some world famous spirit jumped on the opportunity to connect with their Chinese fans by Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both Sina Weibo active users. After setting up a Sina Weibo account last month, Kobe Bryant had more than 100,000 followers within hours. He began his account just days after a message appeared on the Sina Weibo account Nike Basketball, the Chinese New Year day: "Hey, it's Kobe, I decided to take charge of the Weibo handful of Nike basketball -ball for a few days and I wanted to wish you all a Happy New Year. "
Very similar to Sina Weibo in terms of functionality and Demography, users can share photos, videos and text in a limit of 140 words, and republishing function Tencent Weibo is as "retweeting" from Twitter which is answered by @ form. However, Tencent Weibo acts as a social network, connecting people - like facebook. Tencent Weibo has about 200-250 million users.
Douyin is the hottest social media in China , it is a video platform .
Little red book or xiaohongshu are really hot in China. There are the instagram of China.
Renren is duying in 2020Renren is essentially Facebook of China. Formerly Xiaonei, which means "school", he started as a platform for re-connection of school friends. Like Facebook, Renren aims to stay current in the rapidly growing mobile space and respond to college students. Renren has about 150 million registered users and 31 million monthly active users. pengyou Pengyou, which means "friend", was developed by Tencent be a site "facebook-like". Although pengyou has users less active than its direct competitors Reren and Weibo, because of its multiple platforms, it is the largest online community in China in terms of registered users.
QQ is an abbreviation of Tencent QQ, a popular instant messaging service. Last September, there were 784 million active user accounts with approximately 100 million online at once. According to Alexa Internet rankings, QQ webisite ranked 8th - moving ahead of Twitter.
Douban is very similar to MySpace, popular with groups and special interest communities, and networking around specific topics. It has over 100 million users and is the most active users are intellectuals and pop culture junkies in search of movies, music and book reviews with about 60 million registered users and 80 million monthly active users. For the 20th anniversary of Tiananmen 1989 Douban has extended its keyword list to ban all terms which may be relevant to the incident.