vendredi 15 avril 2016

634 million internet users in China, over twice the population of the US

Ecommerce need Social Networks in China ! 

Chinese users often have ecommerce platforms related to their social networks and share their regular shopping, online word of mouth is probably the most powerful tool available to those in China.

634 million internet users in China, over twice the population of the US

Keep in mind that the Chinese are particularly influenced by those of their immediate social circle, they are wary of more traditional media of the State and are turning to social networks as their primary source of information. What users post and share about including the influence of Chinese users. The management and coordination of effective digital campaign on these platforms is vital. If a brand is not seen here, it is virtually invisible in China. source

Top Tips for Western brands looking to market themselves on social networks in China.

 Content is king. Create interesting, shareable content in Mandarin that will appeal to Chinese consumers. Often the content that goes viral is humorous and silly in China.

Be active on social media. Really engage with consumers directly, people enjoy direct communication. Use the 'Key Opinion Leader "or KOL. These are famous people in China who have already gathered a large following around them, they often have thousands or even millions of followers and recruit them to post a favorable content about a brand can be incredibly effective. Find specialized partners in China.

They will in- Chinese social media landscape is perhaps the most unique and fascinating in the world. Social media in China is now a huge phenomenon particularly with the rise of "Weibo" (China's answer to Twitter) and Tencent 'WeChat'. The rise of social media as the dominant form of online communication is due to an Internet penetration rate of more, a little less than 50% of the Chinese population are now online. There is an astonishing 634 million Internet users in China, more than twice the population of the United States! It therefore comes as no surprise that social media has become a key target for marketers and businesses worldwide.

You want to launch a brand in China? go Digital 


Social networking has evolved differently in the Middle Kingdom than in Western societies. Forget sites such as Facebook, Twitter or Youtube. In China, the market is dominated by local Chinese social media. Established networks that we have come to know in the West has not been able to successfully grow here because of the strict state censorship. The result is a unique ecosystem, Chinese specific social networks. The Chinese are very active on social media and will often subscribe to a number of different networks. It goes without saying that all communication on these platforms must be translated into Mandarin, the standard of English spoken and written in China is still relatively low. According to the China Post, Chinese Internet '' 'spend about 40% of their 25 hours / week on social networks. " More time on social networks results in greater exposure to content and produces a higher number of interactions. The result is a social networking landscape evolves and changes even faster.

WeChat - platformWeChat Chinese Social Media is currently the largest social networking player to consider. It started as a simple app for the smartphone whose main attraction was to send short voice messages and written before morphing into a social network platform and fully integrated part. It has over 500 million registered users and is increasingly popular in China and the rest of Asia. WeChat is more than a social network, it can be used as purse (when linked with the Chinese payment service alipay), has a QR code scanning function and an application used to order a taxi even private.

QR codes are much more popular in China than in the West, promotional content can be shared and disseminated via the QR codes with brands encouraging consumers to track their subscription accounts. Unique content and promotional offers can be provided as an incentive to follow a brand on WeChat. WeChat is typically a network more "closed" that users can see the interactions and messages from those they have connected with.

Weibo - Chinese NetworkWeibo Social Media also has over 500 million users, the site is closer to Twitter in that users can view individual messages, so it is a more open network for marketers and brands capitalize on.

Whiskey in China ! 

Scotch whiskey brand 'Famous Grouse' is an example of an international brand operating on Weibo in China, there is a wealthier middle class here with more Chinese consumers are looking for reputable products abroad. Here is the account Weibo 'Famous Grouse', whiskey is considered a luxury brand with the choice of the image that reflects the upscale image. 

President (parent company) of Edrington and Chief Executive Ian Good discussed how; "The consumer response has been excellent. We are now in an excellent position to increase sales and improve market share," according Just Drinks. The Chinese have traditionally not been drinking whiskey but engage in social networking campaigns expanded the consumer base brands on this platform. They have over 30,000 followers on Weibo. tastes and consumer expectations are changing.

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