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Online Advertising in China from $ 23.6 billion to $ 83.59 billion between 2014 and 2020
Baidu is often called Google of China is the biggest search engine in the country. It also offers many similar services to Google Maps as Baidu Maps and Baidu Netdisk, a cloud storage service. By 2015, Baidu held 80 percent market share from search engine revenue, with 71.4 percent of the research in the country having been done on the plate from October 2015.
With the products of his mother Alibaba mother, Baidu market share in mobile search is smaller and low. In Q3 2016, 44.5 percent of mobile searches were carried out through Baidu.
Revenues on Baidu come mainly from its search engine advertising services, which use pay-per-click (PPC) technology. Advertising on Baidu is similar to the use of Google Adwords and revolves around search engine optimization tools (SEO). As an advertiser, you can buy keywords, and yet four of the displayed search results have been selected for Google search results.
For a certified certificate on Baidu, companies must fulfill certain conditions. First of all, like the search engine, a Chinese website is required. In addition, Baidu requires foreign companies to submit a digital copy of the enterprise registration certificate issued by the government concerned to manage its account registration.
After getting certified, it is important to manage his Baidu campaign effectively, and locate the ads. Although this process is comparable to using Google AdWords. Having a Chinese website is essential because the search engine does not index many non-Chinese pages. In addition, hosting the site outside of China will place one at a disadvantage as these are ranked lower on the platform. Additionally, advertisers are seriously considering other integrated payment services like UnionPay and Alipay