Weibo is not dead è and useful for Tmall Promotion

Weibo is losing its “cool” factor, like what’s going on with Facebook in the West. 

In any case, marketing brands on Weibo, whenever done accurately, can be extremely proficient and practical. Owning to its huge client base and set up brand name in China, Sina Weibo, much the same as its Western comparable, Facebook, basically can’t be disregarded. 

Advertising and brand promotion on Weibo is quite different from Facebook and Twitter in the following ways: 

• On Weibo there are no any focused on commercials which show up anyplace outside of the newsfeed stream. This implies Weibo is substantially more like Twitter – every one of the messages, including the promotions, appear in-stream. Basically, promoting along these lines turns out to be progressively about substance marketing. Then again, it is commonly increasingly hard to catch the intended interest group precisely enough. 
• Weibo’s in-stream publicizing item is classified “Fensi Tong” which has two valuing models: initial one is CPM (cost per thousand impressions) which is at present estimated at 5 Yuan for every CPM. The subsequent model depends on number of communications with the promotion: clicks, sending the advertisement, following the publicist and sparing the promotion. This model uses offering framework, which like Google AdWords with the base offer as of now set at 0.5 Yuan per cooperation. 
• The publicizing model that is one of a kind to Weibo is based around KOLs (Key Opinion Leaders). Those are people who have a large number of devotees and their posts, as a result, become the ads that pull in a great deal of impressions and retweets. There are a few degrees of KOLs on Weibo set apart with a capital “V” of various shading after their names for various client types. For instance, the orange “V” represents an individual client while the blue “V” is saved for bunch client, for example, an organization, an association or a news source. Contacting KOLs in your field and creating association with them is consistently, by a long shot, the most productive brand building system. 

source : https://shaqdown.com/most-effective-ways-to-promote-your-brand-on-weibo/ 

Douyin is addictive - Top App in China for 2020

Douyin is super addictive and is the top APP you have to check in 2020.


https://www.emartspider.com/how-douyin-became-the-most-popular-app-in-the-world/

Douyin’s most important features, in any case, comes as a watcher. While most video stages (counting YouTube as should be obvious above) expect you to hit play on their recordings, on Douyin you basically scroll/swipe between cuts. On the off chance that it presents something you’re not especially keen on or in the event that you can’t endure the 15 seconds that each clasp goes on for, you can move to another bit of substance with a brisk flick of your screen.

It’s addictive. Actually, for controllers, it’s too addictive and a month ago the application had to incorporate a ready that discloses to you when you’ve been sitting idle yet watch mind-desensitizing selfie cuts for an hour and a half:

As Sensor Tower’s report appears, such measures haven’t eased back the application’s development. As per the report on Sohu, in February this year, Douyin as of now flaunted 66 million dynamic day by day clients, while Sensor Tower’s report shows it was downloaded 45 million times in the initial three months of this current year.

Not awful for an application that was purportedly created in only 200 days by a group of eight at ByteDance, Jinri Toutiao’s parent organization.

Can douyin growth continue?

YES 

It’s not been all going great for Douyin in any case. Notwithstanding going underweight for being profoundly addictive, the application stood out as truly newsworthy recently after it as far as anyone knows “restricted” kids’ animation character Peppa Pig from its foundation.
Douyin discredited such claims, however, the story mirrors a portion of the issues such a brisk fire, client-driven application faces amidst a clear online tidy up exertion by the specialists.

WeChat Store FAQ

WeChat Store in China

Promotional posts 

The least demanding and most basic approach to sell on WeChat is to distribute promotional data on your official record as articles or short messages, including item data, surveys, and promotional battles. Among them, propelling promotional battles is likewise a typical and successful approach to develop supporters. 

For instance, McDonald’s advanced its “Get One Get One Free” offer of French fries by distributing an article on its WeChat official record on March eighth. The promotional post was accepted to support deals to a great extent crosswise over China, on the grounds that the article itself has come to more than 100 thousand perspectives with numerous positive remarks at the base of the article. 

2. WeChat advertising how it works? 

The following thing you can consider so as to assist you with selling on WeChat is putting show ads on WeChat. There are two significant choices of direct advertising on WeChat: Moments ads and Account ads. 

Source : http://www.mutube.org/how-to-sell-on-wechat-store-in-china/

What Is a WeChat Store?

For organizations keen on extending their E-trade business, making a WeChat shop is certainly something they ought to consider as an incredible expansion to their business. WeChat stores are an E-business stage that exist inside the WeChat application. They are versatile sites associated with the menu of a WeChat Official Account. With the capacity to pay with WeChat Pay, WeChat stores offer ‘a single tick installment’, which makes it considerably simpler for clients to shop.

Advantages of WeChat Stores? VS taobao Store

http://ccbreliance.com/technology/how-to-open-run-and-promote-a-wechat-store-in-china/

1. WeChat shops may look difficult to utilize, yet that isn’t the situation.

 First time clients will discover the way toward making a WeChat shop moderately simple. This procedure can be made much simpler if an outsider is remembered for making the WeChat store.

1. WeChat stores give easy access to products which can likewise be paid for effectively with WeChat Pay or with other installment strategies like Alipay.

With your WeChat store connected to your WeChat Official Account you can send limits to your clients. Along these lines, you can keep them refreshed with the most recent advancements and connected with your image.

• Another bit of leeway to having a WeChat E-trade is that it enables you to distinguish your clients from your Official Account rundown of supporters. This will assist you with focusing on a particular objective gathering and afterward to all the more likely comprehend what your clients need.

• In the event that your advertising strategy is effectively applied, it can help your WeChat shop to the top. By propelling products at focused occasions of the year, you will make discussions on WeChat, which will carry your WeChat Official Account to more supporters.

SEO optimize your page to promote your ecommerce website

SEO optimize your page to promote your ecommerce website

Your work content and promotion is the key of get quality trafic. Today we will speak about SEO search Engine optimization on Google.

 Already have an article about that here

For Google SEO Tips to success

Decryption key points recommended by Google in its SEO guide that has been updated. 10 tips on specific points which are far from being met. Yet they are essential in the eyes of the engine.
Relevant anchor text (anchor text )
The text between the anchor link tags ... < / a>

inform Google about the content of the page to which it points .

" It should provide at least a rough idea of ​​the content to which it refers ." This advice Google may seem simple, yet it is far from being well respected.

It means to avoid putting the URL in this tag , or especially , off-topic texts, including " click here " and other page numbers. This applies to internal links as for external links .
Google also recalls the need to differentiate in the CSS so that they are not presented in the same way as the rest of the text. It also states that the engine does not like anchor texts filled with keywords, too many, or too much text . Google can see the SEO Black Hat he can punish .
)
Although inform the "alt" attribute images !

The "alt" attribute is used to associate a text to an image . " All images can be a file name and an attribute " " distinct and you can make a profit out of these two elements " alt says Google. It is possible to optimize its ranking by filling this attribute well - always with effective keyword for SEO for example.
out as anchors for links, so make sure not to use generic file names , such as " image1.jpg " or " im.gif example. 's alt text therefore not only serves to improve the ranking on Google Images. Also indicates that Google Sitemap file for images provides information relevant to his robots.

3) Captcha and nofollow links for content generated by users 

No follow links (rel = "nofollow" ) tell Google not to follow the direction pointed by these links. They do not convey the potential popularity of the source page to the target page.
Google explicitly recommends applying policy "no follow" links posted in the comments, and even in all TOS ( user generated content ) .

" Zones blog comments most likely contain comments spammy " says Mountain View. It is indeed one of the levers used to practice black hat SEO
This is not to transmit " the reputation of your site hard forged a site containing spam" , that is to say not to use a third of its SEO efforts .
This can also be detrimental to the site that hosts these links "spam" , Google also makes clear . " If you send links to links that Google considers as spam , you can endanger the reputation of your own site" , that is to say its SEO.
To guard against " spamindexers " Google recommends using captcha and / or activation of comment moderation .

SEO GOOGLE Tips 

Finally Google reiterates that it is possible to assign a link to " nofollow" to all links on a page using an appropriate meta tag ( HTML code of the page). via
Google specifically recommends 5 ways to promote a website and improve its ranking . Inform users that new content has been added to the site, for example via RSS or newsletter . "Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . "
Mountain View also recommends 
" to add the site in Google Places and Google Maps".

Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO . For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide. Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide.
source : SEO website
Google specifically recommends 5 ways to promote a website and improve its ranking .
Inform users that new content has been added to the site, for example via RSS or newsletter .
"Investing in advertising offline " site, and in particular ensure " that the URL is shown on the cards of the publisher, in letterheads , posters, etc. . " Mountain View also recommends " to add the site in Google Places and Google Maps". Note that sometimes the two together, and for example, in England, the first half of the first page of results in a query can be made ​​only links from Google Maps. Not be present can therefore sometimes be detrimental in terms of SEO .

Networks 

For Google, the presence on social networks is now essential to do well referencing his site. It explicitly recommends in the guide, but with moderation . " Avoid involving your site in schemes where your content is artificially promoted to the top of the list ," says the guide.
Finally always to generate valuable backlinks, Google says very clearly that it must, however, " avoid buying links on other sites for the sole purpose of improving the PageRank rather than generate traffic. " Again, the point is far from being respected, but yet it is clearly stated in the guide. via this website

Optimize its SEO !

Too many SEO kills SEO. " Too vigorous implementation of these recommendations could damage the reputation of your site ," says Google. What is the limit not to cross ? Google gives an idea : we must
"create content primarily for your users , not for search engines ."
Google, aware of certain techniques, and advises example of " insert too many keywords unnecessary intended only for search engines, or troublesome , or meaningless to users ." Or even " hide text users , while posting for the search engines " (method of " cloaking " can potentially be severely punished )

Finally, another salient example of content created solely for robots : Use blocks of text summarizing eg " common misspellings used to access a page" that are " of no real value to users " .. . but that can be positioned in the SERP matching queries with errors

Update 2020 : SEO connects you with your target audience effectively

With SEO, you can reach out effectively to your target audience. SEO involves the use of the right keywords and key phrases. These keywords and phrases are usually the terms internet users use to make their queries. source https://article.wn.com/

Conclusion... 

Do you think it is enough ? Not really because Baidu has 70% of market share in China. So you nee to do SEO on baidu 

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