Our event gave tourism businesses an opportunity to learn how to become more 'China-ready'. Speakers included some of the world's leading experts on Chinese outbound tourism as well as case studies from several British brands already attracting high numbers of Chinese customers.
At the centre of the programme is a new GREAT China Welcome Charter to help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Mandarin or Cantonese and adapting their products for the Chinese market and culture.
Use the buttons below to find out more about how to make your business China-ready, what the charter involves and how to sign up for it yourself.
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