In China, influencer marketing is increasingly regulated. No wonder when you know that the government is trying at all costs to manage everything, even innocuous speeches around the latest beauty products. Pointed out, some influencers therefore find themselves stuck, and partnerships are becoming rarer. So, to avoid any risk of sanction, new companies have emerged to offer an alternative solution to brands: virtual ambassadors. “A virtual influencer is a fictional character. It can take several forms (humanoids, animals, objects etc.)
These virtual ambassadors are attracting great interest in Asia, so investment in specialized companies continues to grow. According to information released by iiMedia Research, China's avatar industry is expected to grow sevenfold by 2025, from $870 million in 2021 to over $6.6 billion in 2025. Recently, players like Tencent and ByteDance have injected hundreds of billions of dollars into certain structures.
Influencer marketing in China is a huge and growing industry, with the top Feed platform boasting more than 800 million monthly active users. And it’s not just big brands that are getting involved – more and more small businesses are seeing the value in partnering with influencers to reach new audiences. But what exactly is influencer marketing, and how does it work in China? In this blog post, we’ll take a look at the basics of influencer marketing and some of the top platforms and influencers in China.
What are the challenges of selling beauty products in China?
Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.
L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.
Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.
How can you overcome these challenges?
To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.
One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.
Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.
Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!
Tools and Strategies to Use When Selling beauty products Online in China
When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.
When it comes to Facebook marketing, understanding your target audience is key. However, it can be tough to know who is actually on Facebook and what they are interested in. Fortunately, you can use a few simple methods to figure out who your target audience is and what they’re looking for.
If you’re looking to take your travel business to the next level, social media is a great way to do it. Not only does social media provide you with an avenue to reach a large audience quickly, but it also gives you the opportunity to build relationships with your customers. When it comes to social media for Vietnam travel, there are a few things you need to keep in mind. In this blog post, we’ll outline the best social media strategy for Vietnam travel and provide you with tips on how to implement it successfully.
Storytelling is one of the most important weapons a luxury brand can use to sell products in China. Luxury Products are often associated with "beautiful"" stories, which makes them more memorable and unique. Chinese consumers have an appreciation for storytelling
Luxury firms must create compelling stories to sell their premium accessories, bags in China. They can do this by creating narratives around their products or by partnering with celebrities or other influencers to promote their products. Luxury brands must also make sure that their branding is consistent with the story they are telling. This includes creating a visual style that aligns with the story and using appropriate messaging across all channels
The Chinese lingerie industry is estimated to be worth $2.7 billion by 2020, and is projected to grow at a rate of over 10% annually. The market has seen rapid growth in recent years, as more and more women are opting for lingerie as comfortable and stylish underwear choice.
The Philippines is an archipelago of more than 7,000 islands located in Southeast Asia. The country has a population of more than 100 million people and is the 10th most populous country in the world. Despite its size, the Philippines has a relatively small domestic market compared to other countries in the region. In 2013, the Philippine economy was worth US$273 billion, but only US$118 billion of that was generated within the country. The majority of exports are agricultural products and services. Tourism is also a significant contributor to the economy, with 50 million foreign visitors coming to the Philippines each year.
