Red Star Erguotou new plan

Red Star Erguotou new plan

In the rapid economic development in today's society, red culture has once again become popular, popular costumes from the young sea-striped shirt, the national famous songs, about red satin, luck will be so concerned about the phenomenon, not only is a kind of nostalgia, and more is a kind of incentive to move forward.

As a strategic product Red Star, Red Star Sue flat Erguotou emerged on the Red Star has a very important market significance and brand meaning. Soviet Su flat shapes mimic small steel pot, unique; red five-pointed star, with curved glass, fashion personality, aired a cool culture, its retro characteristics, but also expressed a feeling of nostalgia. Su flat this product, let the red complex, continuing from one generation to the next.

https://twitter.com/Marketingactus

The future of e-commerce held in the hands of female consumers

The future of e-commerce held in the hands of female consumers 

After several e-commerce market giants battle , finally grabbing market segments gradually into a strategic innings . This prototype can be traced to the earliest landing regardless of the cost of the books of the dispute , followed by the 3C market , these are all competing for the entire state of development of e-commerce market and enhance service standards has played a historic role. Recent craze for the public , some very prominent feeling the way - "Empty Cart" alternative ways to send roses into a confession , saying beautiful home on the street and mushrooms see any male supplies. Compared to " draw a large audience not to make money ," the book , 3C areas , relatively higher gross female consumer market has become the object of looting of e-commerce .

This year Jingdong "Butterfly Day" , Le Bee 's " Peach Blossom " , the United States together superior products "301 big promotion " single-day sales in the hundreds of billions of dollars are activities . Carefully observe these activities can be seen from the name for the female market . However, the most straightforward is the 1st shop - this from the Wal-Mart -owned supermarket specifically made ​​online , "she Economy" sales index named , including beauty care , health care , home, office supplies , fresh, mother of six category . Among them, the proportion of beauty care category sales reached 41% , and successfully attracted Beijing , Shanghai high- income urban users purchasing power. And in this market segment , Shop No. 1, April 9 to April 11 , the introduction of 50% off the sale of one million boxes mask activities, and even played the impact of World Records gimmick , also named as the " biggest ever vanity project "will be done online retail business on the face of women most care about .

Woman herself by volume - to dress themselves, women can Costly , deserved the truth.

I first got the news about this event , not through official channels, advertising or other promotional Shop No. 1 , but in the micro-channel circle of friends , a pioneering female friends in Shanghai to share . Terrifying is that she is a mask for one year the amount of the final order of ...... This is the high consumption of goods and high outbreak of the user encounters a chemical reaction . Compared to rational consumption patterns in terms of male users , female consumers more easily lured in discount impulse spending . This is probably why shouted microblogging " buy on the chop hand" , but still expect someone to empty their own shopping cart is mostly the cause of women .

Jingdong before engaging in " Desert Storm" , to come up with a huge promotional costs to sell mobile phones, cameras, male users , but also hoping to visit " buy once a year ," actually take a loss in exchange AARRR (Acquisition, Activation, Retention, Revenue , Refer). But now these e-commerce ( including being " soften " the transition Jingdong included) are catering to female users " buy once a year " values, discount losses from the back section of the extreme difference supply chain on compression and brands subsidies back.

And compared to the 1st store for other e-commerce platform product for the female market Plough long history. Former Wal-Mart shares, its location is north of Guangzhou white-collar female consumer groups , and the main product categories to improve the quality of life , all previous campaigns are also very clear on the topic of women locked in focus . Some may say that it is this difference in positioning, it found a quiet room to grow away from the war in the first e-commerce fight the war .

It can be said that before , " she Economy" concept forming, Shop No. 1, which has to eat the bonus . " Heart of beauty " and female " fickle " consumer mentality , repeat purchase rate caused by too amazing - store next year , but the mask starting in two months after a new, more suitable for their own mask, which is a lot chop hand the pain of female consumers . This " hard to detect " consumption patterns , so that the main market of e-commerce platform as long as women completed the early accumulation of traffic and brand , and almost no cost to the bargaining strength of the brand . Do not even own a warehouse , shipped direct access to the brand 's background , how many orders would send many goods , until the end when the money split , both sides are satisfied.

Aside from beauty makeup market , household consumption is mostly dominated by class women. For obvious reasons , whether or household items online and offline purchases , mostly from female members of the family have the final say - washing powder or liquid detergent , liquid repellent fragrance types of milk to low-fat or whole milk , most men can not tell a doorway to . Obviously, this consumer trends, will include the 1st shop e-commerce platform , including more confident female consumers. This faith is not blind : China Electronic Commerce Research Center monitoring data show that in 2013 , about up to 70 % of women on online shopping than offline shopping , which accounted for the amount of a single consumer in 2000 yuan or more than half of the .

So far , the major e-commerce platform has not yet formed for a similar female consumer "Buy XX, the XX" myth , market segment leader for this position are vacant. It is because of this situation, the female consumer brand loyalty is still all to maintain the product itself, where they like to buy cost-effective products , where she will buy . And this shopping queen of battle, the 1st shop may occupy the most favorable attitude - Jingdong , Lynx , Suning and other for a long time already have their own clear position , the possibility of a breakthrough formula to change the line again is very small, but the 1st female consumers shop for a long time gesture , just bigger and can take advantage of . It is also made ​​up his mind about this , Shop No. 1 this year to go YAO speak their own " pet Women 's Day" campaign is nothing less than to force.

Like the tobacco market does not believe smokers quit swear , e-commerce market will not believe the Universal Declaration of Women chop hands , the future queen of their shopping for the temptation will be stronger . In this new round of market segments, operations, and its wide net , as stores such as the 1st , selecting the right entry point to a sharp enough , once the focus of a class of goods , holding a high hit , dedication , so chop the hand of Queen they defenseless .

https://www.facebook.com/ecommerce.china

Nanjing 29,000 existing e-commerce businesses, turnover 523 billion yuan

Nanjing 29,000 existing e-commerce businesses, turnover 523 billion yuan

 In recent years, online shopping and spending reached blowout situation, the electricity supplier startups are increasing. Yesterday, the Modern Express reporter learned from Nanjing Electronic Commerce Association, the end of last year, Nanjing has a total of 29,000 e-commerce businesses, e-commerce transactions amounted to 523.05 billion yuan, an increase of 30.7%. And see business opportunities, the entrepreneurial business platform in Nanjing, more and more people.

Data show that as early as 2010, Nanjing, annual per capita consumption of online shopping is less than 14 yuan, but come 2013, this figure reached 201 yuan. Nanjing citizens online spending increases, but also promote the development of e-commerce in Nanjing. Now in the online business more and more people can be in the end how the Internet "Gold Rush"? Yesterday, Nanjing Electronic Commerce Association invited the electricity supplier industry, "business mentor" Taobao waiter who came to their own experiences in Nanjing, Nanjing professor electricity supplier entrepreneurs how to seize the network customers.

https://www.facebook.com/ecommerce.china

WeChat issued notice : No prohibit the use of microblogging to promote WeChat

WeChat issued notice : No prohibit the use of microblogging to promote WeChat

Registration number has more than two million public account of WeChat facing new operating rules , what is more stringent or more open ?

Recently , WeChat team officially released a new version of "WeChat public platform operator norms" , immediately arousing rally that "WeChat public platform to tighten policy ," and thus lead to " push each other to prohibit a public number ", " prohibit the use of microblogging publicity WeChat "and other rumors. In this regard , WeChat official said WeChat public platform on the outside of the new version of operating rules exist misunderstanding and rumors , and announced on the microblogging on the 9th of the most controversial of the eight claims were clarified.

Including on the " ban WeChat mass ", " push each other to prohibit a public number ", " prohibit the use of nearby people / drift bottles promotion ", " prohibit the use WeChat navigation promotion ", " prohibited WeChat from Media Alliance ", " forbidden to attract interest users " and " is not likely to be the original article title " eight most public hot argument.

WeChat official said , WeChat does not prohibit a public account of the above features, but requires the use of the right in the case of legal compliance . Restrictive requirements for these WeChat proposed new regulations , WeChat official indicated in the bulletin , WeChat will be banned in violation of state laws and regulations, conduct involving false information , tort, marketing and other malicious content . For the ban " prohibited use microblogging to promote WeChat" 's , WeChat indicates normal microblogging platform to promote WeChat public number is permitted .

Also on the " not likely to be the original article title " policy , it is clear that there is no announcement on the use of non-original account banned all policies will be complaints by users and has not been carried out for the different degree of authority in accordance with its bad behavior plagiarism of the original article processing , in order to protect the author's intellectual property rights.

It is understood that the dissemination of information on "WeChat public platform to tighten policy ," the rumors in the major social networking platform , Tencent WeChat due to the 4th of this month released "WeChat public platform operator norms " WeChat public platform in the history of the New Deal has been interpreted as the most serious the number of public norms . And the WeChat public official interpretation of WeChat number of the New Deal , is also based on the "norm" to understand adapted from .

https://www.facebook.com/ecommerce.china

2013 China mobile shopping proportion up to 60%

America's second-largest payment network MasterCard do a survey report showed that more than half of Chinese online shoppers prefer online shopping using a mobile phone, rather than the PC.

 The annual electricity supplier survey, initiated by the time between November 2013 to December, 7010 copies of the interview data collected from 14 Asia-Pacific region. The report shows that about two-thirds of Asian shoppers choose online shopping, and more worse, almost all respondents from China, in the past three months, the successful completion of at least one online shopping. Of which 59.4% of people choose to use the phone online shopping.

Why do so many consumers do online shopping will love the phone, the data reported in this survey may be able to explain the problem. The report shows that 46.8% of Chinese consumers because of the convenience of online shopping quick phone, and select the mobile end shopping. 41.3% prefer mobile shopping unrestricted Renzailvtu rather like the way online shopping. 40.8% said that the growing online shopping online shopping client making the phone more simple.

7010 copies of the survey data show that China nearly 60 percent of online shoppers use the phone.

Source: https://www.facebook.com/pierre.yun

Le marché des tablettes sur le e-commerce chinois

2012 a vu l'augmentation impressionnante du marché des tablettes en Chine avec l'expédition annuelle de 10.95 millions d'ensembles et la croissance de 110.6 % par rapport à 2011. Conduit par l'expédition massive des tablettes d'Androïde qui sont comparativement peu coûteuses, l'expédition globale de tablettes soutiendrait la croissance haut débit dans l'avenir et s'est attendue pour excéder 18 millions de ventes sur le ecommerce chinois en 2013.

Les tablettes américaines sur le e-commerce Chinois

L'entreprise américaine a lancé son premier e-lecteur et des produits de tablettes en Chine en juin 2013 sur le ecommerce. Mais ses tablettes ont fait face à la concurrence forte de la série iPad d'Apple, la série de Galaxie de Samsung et la série de Yoga du vendeur local Lenovo.
La société a annoncé qu'elle a été satisfaite des lancements précédents de sur le e-commerce en Chine, mais il a aussi admis que le projet d'expansion outre-mer de Kindle est toujours jeune et l'entreprise a un long chemin à parcourir en Chine.

La diversité du marché des tablettes sur le ecommerce chinois

La plupart des personnes sur le e-commerce chinois ont maintenant entendu parler de tablettes comme des tablettes iPad d'Apple et à base d'Androïde comme le Nexus 7 de Google et l'Amazone. Mais il y a un monde entier de tablettes de-marque là-bas que peu de consommateurs Occidentaux connaissent et c'est plus grand que ce que la plupart des personnes penseraient, selon DigiTimes. Le journal technologique taïwanais a rapporté mercredi que les sources d'industrie projettent les expéditions mondiales "de la boîte blanche" la course de tablettes le portable d'Androïde de Google le système d'exploitation pour frapper 40 millions en 2012.
L'Amazone a souligné les fonctions de divertissement de ses nouveaux produits, visant de jeunes joueurs de jeux vidéo et des amateurs de musique en Chine. Il a joint des mains avec la vidéo locale et des distributeurs de musique comme iQiyi.com pour livrer le contenu de divertissement.
Seattle, le géant de commerce électronique Basé à Washington a aussi juré d'étendre son livre électronique et des magasins d'application sur le e-commerce en Chine. Environ 66,000 livres sont disponibles sur le magasin en ligne chinois de Kindle, mais seulement "la plus populaire" des apps sont déjà disponible pour le téléchargement sur Internet en Chine.

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

http://startupbrics.com/emergents-mysimax-startup-franco-chinoise-cible-lafrique/

http://daxueconsulting.com/how-to-sell-on-taobao/

Xiaomi：Red Rice Note sales in QQ space

March 26 news, red rice Note Today 12:00 QQ space in the exclusive sale, but the number of people buying too much blockage causes the server to complete the transaction slow. According to official information display, 12:00 activity begins the first second there 419,000 passengers in the first page, click QQ space to buy, as of press millet accounted for more than 239.7 million yuan.

Today, 12:00 and 10 million units of red rice Note and 200,000 units of red rice phone QQ space sale, after booking number exceeded 15 million, becoming the domestic social networking phone presale activity participation largest number ever.

Red rice  apologize users for wait too long on weibo 

It is understood that the first 12 seconds, the event begins, there 419,000 passengers in the first page, click QQ space snapped, causing huge traffic directly millet server can not afford.

There are many users reflect, after the event, landing queue time longer than in the past, slow to complete the transaction. Later, millet has also promised to make an appointment first official QQ space free users can make an appointment to attend the second round of April millet Note snapped.

According to the official, as of press time millet accounted for more than 239.7 million yuan, refresh Chinese social marketing records.

https://www.facebook.com/ecommerce.china

Robin disorders judgment Bad luck for four hard tack Cheng Kung University

Robin disorders judgment Bad luck for four hard tack Cheng Kung University

I always felt that the representatives of technical schools can be very Robin Robin buy this business model is not too high-tech . So also do not think the site Baidu sticky.

At the conference famous sticky rice sticky on Baidu, Robin colleague said : buy będzienurt the viability of the business model , the consumer is considered low, reasonable , quality of service, with a certain degree of market activity ( girls section 3.7 ) , so that more people are aware of this service, we must try.

Whether you buy będzienurt viability of the business model ? Look at home and abroad to buy this sector.

December 2011, the Offeror market to buy Groupon , the issue price is $ 20 , which opened rose to $ 28. But from 2012 , Groupon began to decline , until today , the air at the base price of the most recent action falls to $ 8.6 .

The success of Groupon also attracts a large number of followers domestic handling time , Wowo , the U.S. group , friends, full house, the group F are represented by " thousands of groups have launched an aggressive war " in China. In the last two years, the U.S. group buy only fruit rozważyćjedyne , Gao Peng , sold , Group F, have already become history , grips, etc. Wowo survival difficult.

Public Comment Buy restructuring , in collaboration with the American group , forming a lifetime service to buy two cases of serious candidate . But now, if comments or American companies move in a positive end to servitude review wechat transition , the U.S. group around Ali. It is certainly not easy to buy O2O , even naive to buy glutinous rice and stir to O2O altar.

1 , there is not that Baidu mobile payments can not create a closed loop O2O
Zarównomikro - channel or phone Taobao recently powóddo push the mobile terminal O2O is the greatest support mobile payments . Phone Taobao Alipay portfolio of more than 100 million subscribers, and a micro - channel micro - Letter payment incredible growth potential . What is Baidu ?

Mobile payment is complete O2O closed base of the loop , the platform is only used by encouraging users to buy a promotion. But after next online shop users to complete , will have to find a way back to the platform , allowing users to return to pave the way for payment , evaluation and sharing.

Although it says it is early Baidu launched a new mobile payment method , but Baidu accumulation and strength of existing technology because it is todziedzina online payment, without the possibility of Ali and Tencent can PK , allow movement of one payment terminal . You do not pay, you can not return to complete the platform for the user , of course, not to mention the O2O closed loop.

2 , Baidu has no user account
Chociażprzemysł was named BAT are the three big mountains , jestnajbardziej representative of China Internet Domain Big Three . However, with respect to A , Baidu has always been to show people a photo tools " There maproblemu , Baidu know " tool to the nature of people very easily, but do not put me in the center of life , relationships business to put in the tool above.

Strength of the association between the degree of BAT compared to three users , it seems that Tencent is focused on the social, establish a system of " strong relationship " Ali brings together companies , has partnered with the goods, shops and users , much better than Tencent, but its nature is a relationship This is a solid chain relationship with the Big Three, but Baidu users to ustanowienianajsłabszych so weak links leads Baidu could not create his own account system .

The age of the computer are not jestduży system is not a problem, but in the era of mobile phones, especially when you want to play O2O not account system allows Baidu contribute much, so while claiming that Baidu " more users niżkilkanaście billion PPP ", but there are several applications that allow users to rest assured to landing ? The same problem also occurs in the " sticky Baidu " little brother, who in the era of mobile phones , no you can not do?

3, the same mode is a serious flaw Buy
While Robin believes that the future of buying mode, but after so many years of development, buy all the problems are known to the user, but as a representative of "sticky" model naturally also buy Baidu any problems :
For example , buy a good cards have many difficult circumstances, and not on weekends , and not to rush , more people in less than a ticket to the movies, sing K rooms occupied and thus not give dates , another example , buy a very difficult site to ensure that users of the Internet user experience by keeping the " ticket " to eat store, you are often " less " flat flat may as well buy a small souvenir shop small flat Korean dishes kitchen . " reduced price, " but as , buy a site set " original " , often several times higher than the actual price of więcwoda discount price too low, regular cup of coffee or even have to launch $ 50

Search microblogging " section girls 3.7" user reviews , look at the messages Baidu glutinous rice under official microblogging on Baidu can completely see where glutinous sticky rice exposed to Baidu, which is owned by the user buy all kinds of bad habits.

4 , the level of electricity supplier byłodziecko
3.7 days , employees "Baidu factory " microblogging are accidentally exposed to really like , "I'm too inexperienced effect of plants on a large scale activities , operations and more difficult to create an atmosphere , because the technology n is not always strengths jestwynikiem in an accident, the whole plant is a firearm before taking one, now is the rice Baidu, but also what ...... "

Baidu is generally known technology companies , technical problems should not occur.
But drodzegłośnych pre- cut through the media, and after 3.7 activities beginning in the morning sticky web Baidu, the " 502 " error clients, all unavailable. Wreszciemiejsce can be visited in the afternoon , but the problem appeared on the commercial side, many users buy movie tickets on Baidu, the store does not know a lot of action .

Finally, users also found that Baidu does not say jestostateczna 3.7 yuan to pay the price, but the media group of the purchase price when making a purchase , go to the store and returned to the consumer , account "sticky" you can not recover the money.
Visible, traders Baidu in advance that there is no conversation , no server-side product, the mobile terminal, and does not even have experience in the spending plans of users and preparation.

I think that may be the case, originally planned for " Baidu sticky" is a brand new , but just see Taobao phone 3.8 Please eat fire , operators are willing to take the companion car from the girls section 3.8. glutinous rice prepared for Baidu, this type of promotional activities , and attracts a transient popularity, but the experience , but users feel great contrast , but users to move on .

It is difficult to find on the mobile Internet of the battlefield , Baidu sticky side height of the battle has not even touched , let alone what O2O .

Source：
https://www.facebook.com/ecommerce.china