mardi 14 mai 2013

The rapid growth of e-commerce in China

The rapid growth of e-commerce in China! 

The rapid growth of e-commerce in China supported by an ecosystem of more sophisticated which accelerates consumer products makers online shoppers. The emergence of well-designed, China's e-commerce market is expected reach RMB 1.5T in 2013, driven by B2C China's online shopping market (RMB B) China's online shopping market is still relatively small, but rapidly growing Market size indexed online Our study verified the high growth potential in e-commerce.

A growing ecosystem of e-commerce in China ! 

The majority of buyers non-e-commerce expect to make their first online purchase in 2012. About 40% of them lead to either or Taobao Tmall. The most popular categories for the first time e-commerce buyers are electronics, clothing and grocery.

Approximately 40% of online shoppers veterans Cities Tier-1 and Tier-2 plan to increase their spending the year 2012. The categories are the most frequently shopped clothes and groceries, but respondents Tell us about electronics and appliances offer the best value. consumers say that their purchasing decisions are influenced by the retailer credibility, reliability and overall services, especially if it has an easy return and policy changes, the system safe and convenient and a fast and reliable delivery.

They prefer thirdparty payment methods to credit cards and cash. the main reasons why buyers are dissatisfied with their online shopping, including the fact that the product is not what they expected, quality is bad or that it took too long to arrive. Among survey respondents, most who are not satisfied with their experience they say take measures, including posting a negative review online or complain about customer service. Consumers we surveyed decide where to shop online largely based on the recommendations of mouth-to-mouth (Over 45%) and the results of the search engines

more information Ecommerce in China ! 

See also this exhibition  ecommerce-expo-china

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