Virtual influencers, stars of Single Day in China

 Virtual influencers, stars of Single Day in China

 In China, influencer marketing is increasingly regulated. No wonder when you know that the government is trying at all costs to manage everything, even innocuous speeches around the latest beauty products. Pointed out, some influencers therefore find themselves stuck, and partnerships are becoming rarer. So, to avoid any risk of sanction, new companies have emerged to offer an alternative solution to brands: virtual ambassadors. “A virtual influencer is a fictional character. It can take several forms (humanoids, animals, objects etc.)

https://quizzesfeed.com/2022/11/05/influencer-marketing-in-china-top-feed/

These virtual ambassadors are attracting great interest in Asia, so investment in specialized companies continues to grow. According to information released by iiMedia Research, China's avatar industry is expected to grow sevenfold by 2025, from $870 million in 2021 to over $6.6 billion in 2025. Recently, players like Tencent and ByteDance have injected hundreds of billions of dollars into certain structures.

Influencer marketing in China is a huge and growing industry, with the top Feed platform boasting more than 800 million monthly active users. And it’s not just big brands that are getting involved – more and more small businesses are seeing the value in partnering with influencers to reach new audiences. But what exactly is influencer marketing, and how does it work in China? In this blog post, we’ll take a look at the basics of influencer marketing and some of the top platforms and influencers in China.

Top challenges of selling beauty products in China

 What are the challenges of selling beauty products in China?

Selling cosmetics online in China can be challenging for several reasons. First, there is a lack of regulation around the sale of cosmetics in China, which means there is no standard way of doing business. It is therefore difficult for brands to determine the best way to sell their products online in China. Additionally, Chinese consumers are often reluctant to pay high prices for cosmetics, preferring to purchase products at lower cost from unofficial sources. As a result, many brands found it difficult to sell their products online in China and had to turn to other methods such as physical stores or social media platforms.

L'Oreal the number one beauty company experienced strong growth in the third quarter (+19.7% to 9.5 billion euros). Over nine months, the group continues to grow faster than the market. Excellent summer for L'Oréal. The number one cosmetics company stands out with third-quarter sales up 19.7% to 9.58 billion euros. Much better than the consensus of 9.2 billion euros. The result jumped by +20% compared to 2019, the pre-pandemic reference year.

Despite inflation, its revenues are robust in all its activities: Luxury, consumer products and even in “Active Cosmetics”, this category of dermo-cosmetics, which is still small in the group but which has experienced the most rapid growth.

How can you overcome these challenges?

To overcome the challenges of selling cosmetics in China, there are a few things to keep in mind. First, make sure your products are of high quality and that you offer unique and innovative products. Second, be sure to research the Chinese market carefully before launching your product, as there are many different preferences among consumers. Finally, use technology tools to help you reach potential customers and drive sales.

One of the ways to sell cosmetics using technology is through social media platforms such as Facebook and Instagram. Creating an account on these sites can help you build a following for your brand and connect with potential customers. Once you've established a relationship with your audience, using technology tools like analytics can help you track the performance of your marketing campaigns and make any necessary adjustments.

Another way to sell cosmetics in China is through online marketplaces such as Taobao and Tmall. These platforms offer a wide range of products from different brands, so it is important to do your research beforehand to find the right products to sell. Once you've added your products to the marketplace, it's important to actively promote them to attract interested buyers.

Finally, it is always beneficial to have a representative stationed in China in order to better understand the needs of local consumers and adapt your marketing strategies accordingly. By taking these steps, you can ensure that you continue to successfully sell your cosmetics in China!

source : https://techuch.com/how-to-sell-cosmetics-using-tech-in-china/

Tools and Strategies to Use When Selling beauty products Online in China

When selling cosmetics online in China, it is important to understand the culture and preferences of the Chinese consumer. For example, some Chinese consumers prefer natural ingredients in their cosmetics, while others may prefer more colorful formulations. It is also important to be aware of the new Chinese regulatory environment surrounding cosmetics. In May 2018, China released new regulations that require all imported cosmetic products to undergo pre-market safety checks. This means that cosmetic companies selling products in China will have to comply with Chinese safety standards before they can sell their products.

Asia Top 5 market trends you have to read

Asia is the new eldorado 

 Facebook is popular in Vietnam 

https://bnabout.com/5-tips-for-facebook-marketing-in-vietnam/

When it comes to Facebook marketing, understanding your target audience is key. However, it can be tough to know who is actually on Facebook and what they are interested in. Fortunately, you can use a few simple methods to figure out who your target audience is and what they’re looking for.

Top social Media strategy in Vietnam 

https://alsosecure.com/2022/10/31/the-best-social-media-strategy-for-vietnam-travel/

If you’re looking to take your travel business to the next level, social media is a great way to do it. Not only does social media provide you with an avenue to reach a large audience quickly, but it also gives you the opportunity to build relationships with your customers. When it comes to social media for Vietnam travel, there are a few things you need to keep in mind. In this blog post, we’ll outline the best social media strategy for Vietnam travel and provide you with tips on how to implement it successfully.

Luxury in China, Storytelling is the key 

https://storiesediting.com/storytelling-branding-2-weapons-to-sell-luxury-in-china/

Storytelling is one of the most important weapons a luxury brand can use to sell products in China. Luxury Products are often associated with "beautiful"" stories, which makes them more memorable and unique. Chinese consumers have an appreciation for storytelling

Luxury firms must create compelling stories to sell their premium accessories, bags in China. They can do this by creating narratives around their products or by partnering with celebrities or other influencers to promote their products. Luxury brands must also make sure that their branding is consistent with the story they are telling. This includes creating a visual style that aligns with the story and using appropriate messaging across all channels

The underwear market in China is booming. 

https://cntimes.co.uk/2022/10/31/the-chinese-lingerie-market-insights-to-chinas-massive-growing-industry/

The Chinese lingerie industry is estimated to be worth $2.7 billion by 2020, and is projected to grow at a rate of over 10% annually. The market has seen rapid growth in recent years, as more and more women are opting for lingerie as comfortable and stylish underwear choice.

Marketing Tips in Philippines

https://entreforbas.com/2022/10/31/10-marketing-tips-in-philippines/

The Philippines is an archipelago of more than 7,000 islands located in Southeast Asia. The country has a population of more than 100 million people and is the 10th most populous country in the world. Despite its size, the Philippines has a relatively small domestic market compared to other countries in the region. In 2013, the Philippine economy was worth US$273 billion, but only US$118 billion of that was generated within the country. The majority of exports are agricultural products and services. Tourism is also a significant contributor to the economy, with 50 million foreign visitors coming to the Philippines each year.

China business news

China Why Chinese Fashion Addicts Love Niche Brands

A niche brand is a type of fashion or lifestyle brand that focuses on a specific demographic, such as young professionals, trendsetters, or eco-conscious consumers. These brands often have a smaller reach than mainstream brands, but they often offer products and experiences that are unique and desirable to their target audience.

https://pdfelement.co.uk/why-chinese-fashion-addicts-love-niche-brands/

Niche brands can be powerful tools for promoting environmental awareness and progressive values. They can also be a way for fashion designers to experiment with new styles and marketing strategies without fear of alienating mainstream buyers.

Food Market in China

Foods trends in China

China is the world’s second-largest economy and it’s also one of the most food-centric countries in the world. This means that there are always new food trends in China, and we want to make sure you’re aware of them. In this blog post, we will explore five of the latest food trends in China. From healthy eating to flavor bombs, these trends are sure to appeal to anyone looking for new ideas in cuisine.

Pakistan has exported $185.2 million Food in China

https://buzfed.co.uk/2022/10/17/pakistan-firms-exported-185-2-million-food-in-china/

Pakistan exported $185.2 million food products to China in the last three months of 2018. This was announced by the Federal Minister for Commerce, Abdul Razak Mehmood on Thursday while speaking at a session organized by the Pakistan-China Business Council (PCBC) in Islamabad. He said that Pakistan had emerged as one of the most important trade partners of China during the last three years and that both sides were working hard to further increase bilateral trade. The minister said that during his recent visit to China, he had emphasized the need for more investment into Pakistan’s agricultural sector

China’s top e-commerce distributors

China’s top e-commerce distributors are going public, raising more than $2 billion in what would be the world’s largest tech IPO. The eight companies, including JD.com Inc. and Alibaba Group Holding Ltd., said late Monday that they have agreed to sell shares in a range of prices between $18 and $24 per share, valuing the businesses at around $47 billion. The companies have been trying to go public for months and were forced to delay their plans after Beijing tightened regulations on IPOs in late September. But the market has since softened, prompting the new offerings.

https://appfound.co.uk/top-chinese-distributors-is-going-public/

The Future Of China’s Perfumery Market

No one knows for sure what the future holds for the perfumery market, but it’s safe to say that it will be exciting. The industry is booming, and there is no sign of it slowing down any time soon. This has led to increasing competition among perfumers, which is good news for consumers. As the industry grows, so does the range of available perfumes. In this blog post, we will take a look at some of the key factors influencing the future of China’s perfumery market.

https://forbeswiki.com/2022/10/17/the-future-of-chinas-perfumery-market/

E-Commerce in China is in crisis in 2022

 After ten years of GDP growth, China e-Commerce economy has never experienced such a decline in economic performance as in 2022. The consequences of COVID are more serious than during previous crises such as SARS in 2003 or the global financial crisis of 2009. 

All sectors are affected: manufacture products, cosmetics, fashion, retail sales and exports.

In 2022, the whole world recorded a drop in retail sales, due to the health crisis and successive confinements, between 10% for Asia and the United States and 13% for Europe.

But China, the first affected, has all the assets to get back on its feet quickly. Already, its annual growth stands at 8.1% in 2021, the strongest recorded since 2012, and better than forecast at 6%.

Companies will take less than a year to recover from the health crisis in the Chinese market.

1. What are China's strengths? 
2. Why is multi-channel communication a plus? 
3. How does it materialize? 
4. What are the technological and regulatory challenges to be met?

Not all sectors have been affected in the same way. The retail sector lost $200 billion in China in 2020.

The advantage of e-commerce in Cina

E-commerce in China represents 700 billion euros in 2020, 500 million buyers. Half of the Chinese population uses e-commerce as a mode of consumption and, during the crisis, e-commerce platforms have grown by 82%.

In China, 650 million parcels are delivered every day via Alibaba compared to 6 million in the United States via Amazon.

In addition, payment by smartphone has become a habit for Chinese consumers who make more than 60% of online payments through this channel, i.e. 10 times more than in the United States according to 2016 figures from McKinsey & Company.

Wechat lists 1 billion active users for payment solutions, the first in the world. The main technologies are the QRcode, the NFC (Near-Field Communication = contactless) and the credit card emulator with the mobile.

The Chinese population is ultra-connected with the highest rate of household Internet and mobile services in the world.

Innovative approaches

Faced with this technophile public, brands are constantly innovating. Piaget, L'Oréal, Galeries Lafayette, LVMH or Givenchy are planning to invest in the development of e-commerce platforms, interactive 3D holographic windows, live streaming, mini-programs in the WeChat application or even virtual reality.

Indeed, brands adopt what is called a phygital strategy consisting in finding the right balance between physical signs and online presence. Stores have a new role as showrooms and are no longer the only place of purchase, now supplemented by e-commerce platforms, social networks and instant messaging.

https://ecommerce-china.blogspot.com/2022/07/ray-ban-in-china-what-is-situation-in.html

https://ecommerce-china.blogspot.com/2022/06/how-to-use-digital-mediato-sell-in-china.html

https://ecommerce-china.blogspot.com/2022/05/star-kol-are-not-good-marketing-tool-in.html

https://ecommerce-china.blogspot.com/2022/04/chinese-tech-economy-overview-2022.html

https://ecommerce-china.blogspot.com/2022/04/fashion-in-china-models-douyin-and-kids.html

https://ecommerce-china.blogspot.com/2013/06/what-are-most-popular-e-commerce.html

Ray-ban in China, what is the Situation in 2022?

 

China slowdown concerns dim Ray-ban maker EssilorLuxottica's

EssilorLuxottica shares fell Friday due to a decline in China business that overshadowed the overall better-than-expected sales for the French-Italian-owned eyewear company.

Reuters

The company, which produces sunglasses and spectacle frames in Versace and Prada, reported that its sales were "deteriorating" in mainland China due to coronavirus cases. It stated that about three quarters of its locations had been affected by COVID-related closures and subdued footfall.

China is on the rise with sunglasses that block blue light radiation

RayBan, the most popular prescription and sunwear brand, and the Peking University Eye Center have joined forces to promote Anti-UV Eye Protection in China. AMD (age-related Macular Degeneration) is on the rise in China and other countries. It is one of the most serious eye-related diseases in the world.

"It's a well-known truth that prolonged exposure to sunlight without UV-resistant sunglasses can cause permanent eye damage," stated Yvette Ye (China Country Manager for Luxottica Group), the parent company of Ray-Ban.

Source FashionChinaagency 

This research aims to improve UV protection in sunglasses through improved lens technology and educate consumers about the importance UV protection.

Beijing s race to halt the pandemic has clogged highways and logistics, stranded people and shut countless factories, causing HUGE disruption that is rippling through global supply chains explained a member of the CBC at the figaro

Musks want to copy wechat features to Twitter

 The American billionaire does not hide his desire to transform the social network, based in California, to add features inspired by WeChat, the Chinese “super application” which allows you to do almost everything: chat, pay for a meal, order a taxi or even start… divorce proceedings!

E. Musks said

“In China, you basically live on WeChat. It's so practical, so useful in everyday life. These words are those of American billionaire Elon Musk. In these remarks reported by the Business Insider media, he is addressing employees of the social network Twitter, Thursday, June 16, 2022. The richest man in the world made an offer to take over the microblogging platform and, during a meeting with the employees of the company, he sketched the outlines of what he would like to do with Twitter, if he became its owner. Elon Musk would like to take inspiration from WeChat (or Weixin), the Chinese “super application” which allows you to do almost everything: chat, pay, and even initiate divorce proceedings. WeChat has more than 1.2 billion monthly active users, according to Chinese Business LUb. 

“There is no equivalent outside of China”

“WeChat is great, but there is no equivalent outside of China. There is a real opportunity to create this” in the West, added Elon Musk. “I think if we could do that with Twitter, or even come close to it, that would be a great success. »

WeChat, a program launched in 2011 by the giant of new technologies Tencent, encompasses an entire ecosystem of applications within the main application: they therefore make it possible to discuss, but also to order a taxi, to request a financial loan, to pay his water or electricity bills, or to make an appointment with a doctor, among countless other functions.

more information 

wechat.com

https://mediaspas.com/2022/06/11/what-is-wechat-how-do-you-use-it/

How To Use Digital MediaTo Sell In China

Observing China is not just a way to enter a new market. 

What happens there is extremely important for anticipating changes in cultural practices, technologies and uses. These are all the more interesting to understand as they operate almost behind closed doors, with very few foreign brands breaking into China and Internet control preventing global monopolies from entering the Chinese market explained a member of the Chinese Business Club. 

Thus, Facebook does not exist in China, in the same way as Google.

 Instead, hundreds of thousands of players share the market, drawing inspiration from American models while adapting them to Chinese culture. But it happens that their models are now exported abroad: TikTok (TikTok in France: 2019 figures, advertising formats, brand safety, etc.) is based, for example, on a Chinese application, Douyin, which offers additional functionalities not yet implemented. in other countries.

Taking an interest in China means anticipating uses that have not yet been exported to other countries but which are likely to arrive here as we move towards greater digital maturity.

E-commerce in China, a dense ecosystem

In terms of e-commerce, China is now a model. The sector operates according to its own codes and represents, only for the B2C part, more than a trillion dollars 

It is an incredibly powerful market that took advantage of the SARS crisis in 2002-2003 to develop, giving rise to behemoths of online commerce.

The best way to look at it is this: the machine that China is exporting to the world is working fine as it is. What is happening is that the engineers working for the famous brand — the one that every American, European, and Asian country uses  source 

Among the biggest e-commerce players in China

Alibaba Group: 56.15 billion dollars in turnover in 2019, a real e-commerce octopus comparable to Amazon and with many entities facilitating online commerce.

Among the sites and applications owned by Alibaba and used by the Chinese for shopping on the Internet, we find Tmall and Taobao, which have respectively 8.4% and 52.6% penetration rates in the shopping application market according to Statistics. However, it is difficult to separate these two entities, because Taobao permanently links to Tmall: during a search, users will be able to choose between buying on Tmall from recognized sellers, or buying on Taobao from people evaluated on their sales performance on the site.

To better differentiate the two sites, a clarification:

Tmall is a B2C marketplace offering major brands to sell their products on the platform and offering luxury brands a dedicated corner called Luxury Pavilion. Its creators also recently opened a second corner, Luxury Soho, a platform that targets a younger clientele and offers out-of-season luxury products for technically lower prices.

Taobao is a marketplace for the sale of products and services between individuals and semi-pros linked to Tmall. The average basket is $30 according to Companies filings. The site is equipped with social features, including a platform dedicated to livestreaming, Taobao Live, where people film themselves presenting products, like teleshopping. The platform has 299 million active users per day.

On the sidelines, Alipay, Alibaba's payment tool comparable to Paypal or Lydia facilitates transactions.

How To Use Digital MediaTo Sell Ice Cream In China

The buying and selling of products and services in China is very different from that in the United States or Europe. Here, you would need a business license or a special certification to sell products in hotels, resorts, or malls. In China, you can sell virtually anything—including candy, food, beauty products, and household chemicals. This means there are many new options for sellers of ice cream. Many of them are based on imported products, but there is also a growing number of niche options. These include products made from scratches such as premium ice cream varieties, as well as goods that can be made entirely in the home such as natural ice cream and custard.

source : https://www.digitalsoftw.com/2022/05/25/how-to-use-digital-mediato-sell-ice-cream-in-china/