Tips for Wechat from Agency

China is very Particular by compared to Western standard ; social networks are only one channel among Other non Who the marketer Must Understand Completely In A Digital Marketing Strategy pour augmenter The number of Chinese customers pay any travel brand Data. The vast majority of Chinese tourists are tech-savvy above average, with high Employees who use technology and information obtained online before taking a decision.
Digital and social media adoption in China is very Done Different from That of the West. Here are  few reasons:

Social Media in China 

China Is The Country With More Internet users, 634 million (Internet penetration rate of 45%, 50% of the world's Internet users); Chinese Pass 25 hours online per week, and more and more connected via their mobile device; 70% Are Made reservations online.
http://wechat.com/

source 

1. The quality of your content is primordial 

Users would often look at the number of fans who follow the account of your Weibo brand before deciding to follow. On WeChat, because users are not able to see the number of followers you have, they make the judgment call based on the name of your brand and content you have published so far.
"Even after a user has followed your brand on WeChat if one or two of your recent messages are not interesting, they will stop following you. It Manes you need to be your game," said Ko.
There is also no limit on message length, which means that you can post the same tests 800-1000 words, and also the audiovisual content up to a minute long, adds Tan. While long messages are not necessarily a bad thing, the key is to keep the person user.

2 Marketing on  WeChat

The rules governing what you can post how you can publish content and accounts parameters may change from time and time and it is important to stay on top of these changes, says Thomas.

For example, in the past, each service account could establish one post per month, but now one post per week is allowed.
v Another example is the number of friends a personal account user might have - before, there was no limit, but now the maximum number of friends you can have is limited to 5,000. After your buddy list has exceeded 5,000, messages are only displayed to chance some of your friends.

3. Make the most of audiovisual messages

Audiovisual content are one of WeChat posts formats, so why not enjoy it?
Ko said, "Videos sound expensive to the customer, who imagine you need a type CVT of the budget."
"Not only advertising and media companies agencies must use videos - all communicators, including marketing agencies and public relations should be using video."
But traders worry that the video quality will not be good, Tan said.
Ko argues that if the story is good, it does not matter if the video is no TVC quality.

4. Beware of content that could be construed as political !

There are many political messages on Weibo. Ko said some marketers may be tempted to make political jokes to get a job to go viral, or accidentally publish content that could be construed as political.
"WeChat probably decided to limit the number of friends users might have personal accounts because he did not make the same mistakes that Weibo. Marketers need to plan the content to make sure it can not be misunderstood" , he said.

5. Mixing actions across multiple online channels in China

Do not be afraid to mix channels in the digital world, said Ran Ran
In 2010, the brand of shampoo for Old Spice men made a campaign in which he asked users to tweet questions, which were answered by a model in a studio on the live video. The answers were written in real time by actors in the studio.

One funny things ...

Alibaba & Baidu under stock's market pressure

The shares of Alibaba could be set for a modest rebound in the rest of the year after a round of heavy institutional selling, while Baidu's shares could see more downward pressure on concerns about its at stagnation benefits.

Alibaba in China

 Alibaba shares set for rebound Big news at the end of last week saw billionaire investor George Soros said he recently sold most of its shares in the two main US-listed China Internet companies, Alibaba  and Baidu  as he decided to lock in profits on concerns stocks were overvalued. Its real assets in the two stocks were not large, but its huge influence almost certainly prompted other large fund managers to follow suit. This may explain the large downward pressure on both stocks estimated in 2015

of course small investors like myself and anyone reading this post are usually the last to find out about this kind of trading by influential buyers, meaning it’s already already too late to trade on this news. But the more interesting prospect is whether or not shares of one or either companies have reached a bottom and could be set for a rebound.
I’ve been bearish on both Baidu and Alibaba for quite a while now, mostly because their shares are usually quite expensive in terms of valuations compared to their profitability. But following a recent sell-off that has seen its shares rapidly approach their IPO level, Alibaba stock suddenly doesn’t seem that rich anymore. The same isn’t true for Baidu or Tencent (HKEx: 700), China’s other big Internet company, whose shares still look pricey to me despite their own recent sell-offs.

source : http://www.youngchinabiz.com/en/internet-time-to-enter-alibaba-baidu-after-soros-departure/ 

Find a chinese company name

France’s image is very present in China. France, dream destination for Chinese tourists, is also today a source of inspiration for Chinese companies that do not fail to use French names for their brands and even their names.

The value of a french brand name in the eyes of the consumer, is already very high.

Indeed, French brands enjoy a high reputation in the Chinese market; it is important to build on this significant advantage, and achieve to maintain and renew it.

The French and international companies wishing to develop their brand in the Chinese market must consider three major aspects:

• the creation of the brand in China
• the evaluation of brand strength relative to the industry as well as in relation to competing companies
• the value of the brand asset that is fundamental during mergers and acquisition or joint-venture type partnerships.

Choosing a brand name in Chinese, managing and monitoring of the "brand equity" and the valuation of the brand assets represent the three main stages of the life cycle of a brand.

Which chinese name for a french brand/company ?

Brand name choice is important because it will be one of the key factors of the product's market access. Some French companies have made excellent choices for their Chinese names like Carrefour (家乐福, jiā lè fú) which refers to the happy and prosperous home. However, many companies have encountered problems adapting their Chinese brand name, with multiple names matching, deformations or puns drawn from Chinese culture, have seen their image wilt. A chinese brand name is composed of one or more Chinese characters, each referring to an universe of meaning and sound. This semantic wealth, which offers various possible combinations of Chinese characters, is an excellent support for corporate values ​​and missions.

Through a name, the consumer must be able to foresee the benefits that will derive from the product’s use. In addition, choosing a name adapted to the Chinese market, will undoubtedly enable the company to create stronger relationships with its customers, with special culture, history and the profound aspirations of Chinese people.

So 家乐福 (Carrefour), 福, means "prosperity", "happiness", this is an idea very strongly rooted in the Chinese imagination; character appears particularly on decorative items, invitations, greeting cards and sometimes even Building entrance doors at the time of Chinese New Year. The presence of this character in the Chinese name of the group gives it a very strong position in the Chinese market. Chinese consumers perceive Carrefour as a Chinese group and not as a French group, they carry a quasi-patriotic look at leading hypermarkets.

The best way to find a chinese name and a brand identity which fits your company's philosophy is to ask some help from a branding agency in china.

China counts 211 Taobao villages !

A report last year from Alibaba said there are now 211 villages Taobao, against only 20 the previous year.

They are  about 70,000 merchants on Taobao 

and Alibaba is actively investing in the growth of these figures. Alibaba, which estimates that the rural market will be worth 460 billion yuan (74 billion dollars) in 2016, is one of many companies trying to cash in. JD.com, another major e-commerce player in China, sent a team on a six -month tour of the country, showing how people buy products on its site. Rural population of China is so large that increasing the number of e-commerce on a global scale as it comes online. According to a new report by the research firm eMarketer, the country already has more mainstream buyers of digital world: 407 600 000 inhabitants, followed by the USA with 171.8 million. In 2019, it is expected to add another 139 million, primarily less urbanized areas as internet access expands.
"In rural areas, where the income starts to catch up, it is they who are going online to buy everything, because they have no access," Haixia Wang, forecasting vice president for the firm Research eMarketer says Quartz. "There are no shopping malls, and if you want access to brands online could be the first choice."

All three are known as "Taobao villages," rural communities where at least 10% of the population makes a living by selling products online, mainly on Taobao.com, Alibaba market consumer to consumer opportunity. They part of a radical change happens in the Asia-Pacific region, driven by China in particular, where millions of new buyers and sellers in rural communities not linked in advance are brought online, which helps fuel a surge in e-commerce.
Wal-Mart, the largest retailer in the world, said the acquisition of the participation would help accelerate its e-commerce business in China and to stimulate coordination between physical stores and online. He did not disclose the price paid for the game, which was purchased from former executives Ping An and financial services group.
Asia head of Wal-Mart Scott Price told Reuters earlier this year that the online retail was important to help exploit the younger generations of China and that the firm would increasingly turn to weave his presence online and offline in the market.

Walmart enter into Chinese ecommerce Market 

Wal-Mart, Carrefour SA of France and Tesco PLC of Britain have all seen sales growth slip in the last five years in China, losing market share to local rivals, according to the firm consumption analysis Kantar Worldpanel.
The US retailer also announced Thursday that company insider Wang Lu will take the reins of Yihaodian. CEO and president of the company e-commerce had ceased earlier this month "to pursue their next adventure."

Although they do not have the same level of wealth as their urban counterparts, buyers in the less developed areas of China spend almost as much on online purchases, and also spend a larger share of their disposable income, according to a 2013 report by the McKinsey research firm. Their main categories for online purchases include apparel, tea, cosmetics, and food, according to Wang, and online shopping is particularly popular when local products have no quality standards or highest security, as is often the case for makeup and baby products.




E-commerce in rural China still faces some major challenges, namely the infrastructure. In less developed areas, roads and bad conditions, it can be difficult for retailers to distribute and deliver packets, for example. And while rural Chinese are willing to spend online, they are still relatively poor, which limits their purchasing power and the resources they can invest to create businesses.

Although e-commerce itself can be part of the solution. Alibaba believes e-commerce has created 280,000 job opportunities in rural China in 2014, and last July, the government took 55 poor counties for 20 million yuan each. The money was to help them develop their e-commerce industries in order to reduce poverty.
source 


Check new facebook group 

Luxury Statut Quo in China

Lately, sale of luxury goods in China was still not encouraging. It seems that the slowdown trend of 2014 continued in the 2015. However, China remains the biggest market of luxury industry in the world. This week, Hermes reported that the sales increase was influenced by an increase in sales in Japan by 33%.

One interesting fact is most sales increase in Japanese is supported by China tourists and last month, Chinese tourists spending jumped by more than 80%.(source) Increase of Luxury Consumption An increase of luxury goods purchase in Japan and Europe has not been followed by the same situation in China mainland and Hong Kong.

 Some luxury products such as Swiss watches that were previously very dominating the market, is now declining sharply by more than 20%, specifically 21.2% (source). This situation contrasts with an increase in sales of Swiss watches worldwide. This situation also applies to the sale of goods made of leather that is very surged in Europe, but declined in China

source : http://www.socializeinc.com/luxury-from-chinese-tourists-are-booming-outside-of-china 

Job Offer Consultant Account Manager e-commerce Shanghai

A digital Marketing Agency (Gentlemen) is a web marketing agency specializing in the Chinese Digital. We seek a candidate with experience in e-commerce and SEO.

Consultant Account Manager e-commerce agency Shanghai

You will therefore be in charge of responding to customer needs, by providing e-commerce and SEO recommandationautour for our customers.
You Secure management projects on e-commerce and SEO and will be responsible for customer communication
You will be responsible for making  quotations, the specifications and pitches

Profil of the candidate

So we search for:
- A person with 1-2 years of experience in e-commerce / SEO
- Having experience in China
- Having a sense customer
- Having a Business orientation
- Able to manage a multicultural team
- A high analytical capacity
- Good level English, Chinese is a plus
- Good general world culture of the Chinese e-commerce

Contract Local 5-10 k Rmb / month + com following experience
For the month of August

To apply send your CV @ irecruitchina@gmail.com cover letter in the body of email (en or English) Subject: Job Consultant / account Manager e-Commerce / SEO Shanghai
more information on this post 

#Uber partnership with Xiaomi in China

Uber partnership with Xiaomi

Xiaomi A special meeting between the 8 agencies of the Chinese government is a positive sign for Uber and his rivals, saying Beijing wants to forge a unified national policy to promote the development of rental car service operators.
source : http://www.youngchinabiz.com/en/internet-uber-eyes-beijing-accord-finds-partner-in-xiaomi/

Uber in China 

Beijing meeting sends a positive signal for Uber
The Uber brash and rivals see encouraging signs in China, with reports that Beijing has called a special meeting of 8 ministries to clearly define a national policy on these suppliers up-and-coming car rental services. At the same time, Uber has expanded its stable of partners in China by forming an alliance with Homegrown sensation Xiaomi smartphone to promote their products and services in Southeast Asia. Finally, Uber is also in a slightly disturbing way that highlights some of the risks it will face, such as the media, in southern Guangdong Province report that one of the company pilots was murdered by a client .

Uber and rivals like Didi and Kuaidi Yidao Yongche made big headlines about China's non-stop for most of this year, reflecting their sudden explosion on the scene hired auto services. The controversy comes mostly from their business model that uses car owners to independent customers of the shuttle from place to place. These services compete with traditional taxis, and thus have reaped huge protests from taxi drivers.
These private car services are also somewhat more difficult to control in terms of quality. This issue is reflected by the occasional reports of rape and other misdeeds by drivers who are usually private car owners who work with Uber and others as independent contractors. The last case of murder in Guangdong raises similar issues, but it is interesting to note that traditional taxi drivers also face a similar risk of theft and other crimes by their customers.

Top News #MICRON SPURNS CHINA BID IN BARGAINING TACTIC #China http://t.co/z8pP7geu47 pic.twitter.com/djkLFEv17P

— Nico en Chine (@AimelaChine) 24 Juillet 2015

Beijing and Uber

All that said, let's start with the most important of the great history of the image, which Beijing says has convened an unusual meeting of 8 different government agencies with regulatory authority over private car service providers. (Article in Chinese) The meeting seems destined to hammer a unified approach to the regulation of these companies, which have become very popular because of their lower price and often superior service on regular taxis.
The media swarmed to China Uber history in general due to foreign roots of the company and its 1 billion plan aggressive spending for the market this year. This expansion has seen Uber encounter many obstacles to local governments, including raids on its offices in two major cities earlier this year. But the reality is that national competitors face a similar review of the government because of their aggressive practices and also the protests of local taxi drivers. Positive signal in China

e business in China 

In this context, this meeting of so many national government agencies seem encouraging because it suggests that Beijing intends to leave the industry to develop and has no intention of closing services like Uber. But he also wants to ask a unified policy to promote the orderly development and guarantee against fraud and other potential problems that could occur with such rapid development of a new sector.

safety of drivers of private cars

One of these potential problems is the safety of drivers of private cars, which was honored with a case that saw a pilot hired auto services eventually killed by a client in the southern city of Shenzhen. (Chinese article) The reports cite the family of the pilot saying he worked for Uber, and disappeared after picking up a client for a fee of 300 yuan.
This type of crime happens in taxis too, though most taxi drivers are employed full time probably receive special training to help them avoid becoming victims. This specific case may put pressure on Uber, Didi Kuaidi and others to improve the training of their pilots, adding to their costs.

Social media is important for your e-commerce strategy in China

The social media manager in China must ensure the link between the culture of the company and the digital ecosystem. Expert in the field, it must design and implement the strategy of image and corporate communication on the various social networks such as wechat, weibo, Linkedin, douban, nice, etc. It must protect and consolidate the company's online reputation and devise strategies to build social communities around influential brand.

The mission of the social media Manager in China

To achieve its mission, the social media manager must study what is happening on social networks, analyze trends, to disseminate the most appropriate campaigns to different targets. He scrutinizes competition and monitors technological to detect new tools that will enable it to increase and optimize its communities. For the mission, it uses analytical tools that help measure the performance of actions implemented.

Social Media strategies

Expert social networks and influence strategies, social media manager also has the marketing and communication skills. Technically mastery of statistical tools (Baidu Analytics, ...) and tools to measure online reputation is essential in China. Marketing training and communication with an emphasis in digital marketing strategy are relevant to address this function.

Wechat , weibo , There are so many social media platforms. Which should be good for your business? say Philip

Where should my company start ? 

If you sell cleaning of drains, your company should be on Wechat? If you were a musician in a rock band, you need a personal page on weibo ? Many companies ask this question - "What social media platforms we should be on" - and too often their response is, "Register for each of them."
But you are probably wasting your efforts being places that will not do your business any good.

This does not mean that every company must follow a specific classification guide - it does not exist. It is more about what you are trying to accomplish? Are you trying to engage in conversation with the hope that customers will follow? Or are you trying to be more specific as to reach out to people who mentioned the problems your product or service solves? Whatever the case, there is a social network for that with a relevant user base.