Day 3.8 woman , please Alibaba all users free food and drinks

Day 3.8 woman , please Alibaba all users free food and drinks

According to an anonymous source said wireless industry Alibaba ( Taobao phone ) will be held on March 8 , hemorrhage, including entertainment of the new scale are all the cities of the National People eat and drink free day . It is said that on March 8 , Lee Min Ho also appears randomly in the cities of the event.

Alibaba responsible person said : "We will make a big , really want you to feel the life mobile " users that the conditions of participation , is to download and use the phone Taobao . " Recently in Beijing , Shanghai, Guangzhou and other cities in the metro station and CCTV , Hunan TV and other channels , many users have also seen the " meal fancy package , including sing K" "high clawfoot Obama " approval phone Lee Min Ho print ads Taobao.

According to reports, " put the phone Taobao event will reach the sum of 11:11 ET 24:12 in the activities of the two main themes , which include a variety of products, preferential red and participate in activities in their own businesses. "
"We are in contact with Alibaba platform mobile terminal of mobile phone plans Taobao Ali, commercial wireless technology , allowing users both in the street, on the bus or at home, you can always visit our mall. " We're talking about working with Ali, the head of the sources of stock market.

The official said the mall, the first step will be the launch of the official program of cooperation in the framework of this year's 3.8 , the phone sounds huge "subsidy" Taobao for package ' of the event the porch , and then ask the user ultra 's discount cheap participate and enjoy mobile shopping is " the ultimate experience . "

With this " tyrant " approach , the layout of Alibaba in the field of mobile Internet will become clearer, more consumers will be charged . The current point of view, because they have many phone Taobao users, will be a key element of this provision.
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Create a website in China

To enter to the Internet Chinese market and its 540 million internauts, create a web site in Chinese is well, but create it in China, is even better. Nevertheless, in a country where Internet is ultracontrolled, the way is far from being easy. 

Specific requirement for online registration

From 2010, the obtaining of a .cn is reserved for the citizens who justify a domicile in continental China (not including Hong Kong, Macao and Taiwan).

A company that wants to register its domain .cn debit so to resort to one of its employees Chinese.

Of a point of view purely SEO, the .cn that Baidu is favoured by the owner of the search on line, it had better not to miss the opportunity!

Symbol of the drastic control of Internet in China, the ICP is an obligatory certificate for any site sheltered in continental China. Fixing in the shape of a registration number down page, allows to identify the person in charge of the web site …
Every sites accommodated on a Chinese server have to join to obtain a license ICP. It is about a licence freed by the Chinese Ministry of Industry and technologies of necessary information to exploit a Web site in mainland China.

The license can be obtained by a simple registration on the www.miibeian.gov.cn site. You will have to fill a file and it will be necessary to supply, in Chinese, information on the owner of the site, its contents, the host etc....
Once the demand was presented, it will be submitted to approval to the provincial office of obtaining of the ICP or is physically situated the server welcoming your site.

It can set of a few days in a week couple to have an answer. If the demand is rejected, the reasons of the refusal will be explained to you by e e-mail so that you corrected the problems before submitting your site again.

Its obtaining needs a legal representation in the same place.

The Hong Kong openings

In several cases (start-up, limited budgets, specific target), an intermediate solution can be found in Hong-Kong, Chinese enjoying micro-state of one numbers of liberties.

Concretely, Hong-Kong will establish(constitute) an excellent compromise due to its geographical position, its offers of hosting (less expensive and in the western standards) and its freedom of access to the internet (forget the ICP).

In any case, if you want to develop a website in China, keep courage and hope !

Digital strategy in China

Mistake on Chinese website

China top Ecommerce country to developp your eCommerce !

China top Ecommerce country to developp your eCommerce ! 

The index assesses the attractiveness of electronic commerce in 30 developing markets listed in the GRDI 2012. A summary of 10.

Top  China: 

leader of the pack . $ 23,000,000,000 China online retail market , just behind the United States, up to the top of the E - Commerce Index.4 With an annual growth rate of 78 percent since 2006, the online retail market is expected to explode , to $ 81,000,000,000 over the next five years as the country's infrastructure improves and online purchasing behavior change .
China has 513 million of Internet users , the largest online population in the world, and 164 million online shoppers who are attracted by lower prices online , promotions and free shipping on operations to a certain price. Chinese online shoppers appreciate the opportunity to read online reviews and the opinions of stores, products and quality service to consumers. Consumer electronics and clothing are two of the most popular among online shoppers in China. Clothing attracts more than half of all online shoppers ( men and women) in metropolitan areas , higher than in the U.S. percentage. Beauty is as popular, as nearly half of women online shoppers in major cities of China to buy cosmetics online.
Infrastructure challenges continue to thwart the potential of e -commerce in China, but only 34 percent of citizens use the Internet less than other markets due mainly to a large rural population that is less likely to use the Internet. The quality of the transport infrastructure of China also varies outside its metropolitan centers , inhibition of deliveries. In levels 1 and 2 cities, online shopping retail are usually delivered by courier , which are competitively priced with the express service premium offered by FedEx , UPS , DHL and EMS. With an annual rate of 78 percent growth since 2006, the online retail market in China is expected to explode to $ 81,000,000,000 over the next five years.
Payment solutions such as Alipay is the most popular online payment form and are often the first option offered by major online retailers. COD exists but is less popular , and some retailers, such as amazon.com U.S. , cap the amount that can be paid by COD for security reasons . Luxury goods sales go even further . For example, Richemont , based in Switzerland has partnered with security companies such as Brinks to ensure delivery and payment , while others send two couriers to deliver the high priced items and ensure that the funds are filed correctly.
Chinese local retailers , including Taobao, Paipai and 360buy dominate the retail market online. 360buy , sale behind consumer electronics online, has increased in clothing, food , cosmetics and books. The company owns 16 percent of the market and is considered the version of Vintage China amazon.com . Leaders of international distribution , including Carrefour , Tesco and Wal -Mart trying to take market share in online national actors. Wal -Mart has a majority stake in the Chinese e-commerce company Yihaodian , allowing access to high-end clientele of the company and its extensive network of logistics. Other foreign retailers are far behind , with the Spanish clothing retailer Zara and the UK luxury goods online seller Net- A-Porter establish an online presence .

more info

• http://ecommerce-china.blogspot.com/2014/01/china-highest-potential-in-terms-of-e.html
•  http://ecommerce-china.blogspot.com/2013/07/ecommerce-in-china-is-distinguished-by.html

2 . Brazil:

a not so distant second . Brazil has 80 million users who spend $ 10.6 billion online per year , the highest in Latin America overall , and is expected to spend $ 18.7 billion in 2017.
Stores strong and growing middle class in Brazil online to get more " bang for the buck ." These buyers are price sensitive , without request shipping and payment terms without interest, and sites to purchase common search for the next big deal Group: In 2011, 10 million Brazilians have more than 20 million transactions on Groupon -like sites . Appliances and consumer electronics are the most common products sold online. Clothing sales online are marginal as fashion-savvy Brazilians still value the social experience of in-store shopping .source
Brazilian local retailers already have one foot in line with B2W ( Lojas Americanas owned by department stores) with 20 percent of the retail market online. Local electronics retailer Magazine Luiza is on a mission to increase its online presence by tapping into the largest database of social networking in Latin America. The company encourages consumers to open their own digital stores Luiza on Facebook and Orkut and sell products to friends and family. These social entrepreneurs are paid anywhere from 2.5 to 4.5 percent in commissions.
Although the market for e -commerce is booming in Brazil , the country has problems of logistics and security of online payments. To combat this , the Brazilian government has invested in the sea and air ports and strengthened its laws digital commerce .

3 . Russia:

a giant wakes online. Russia has the largest online population in Europe ( 60 million users ) and 15 million online shoppers. Russians also browse the Web regularly on their mobile phones , there are 1.8 mobile phones per person in the country. These market dynamics result in a retail online 9 billion, with growth expected to reach over $ 16 billion in 2016.via
To support the growth of online sales , Russia should treat its poor financial and logistical infrastructure and lack of confidence in the delivery of consumers. Russians are buying mainly with money , that only one in five households has a credit card. The country is also heavily dependent on rail for the transport of goods, if the products ordered online can take a week or more for delivery to the outer provinces . As a result, 70 percent of e -commerce sales in Russia are concentrated in Moscow and St. Petersburg, and 20 percent are in the second tier cities that have more than 1 million people.
Both domestic and foreign retailers invest in e-commerce transactions to position for future growth . Leading Russian grocer X5 Retail Group has recently launched an e -commerce site, while French retailer Auchan plans to establish collection points for online orders. In April 2012 , the Spanish clothing chain Mango has announced its intention to continue its expansion into online selling through its own web site and its partners .
The market for e -commerce in Russia is hampered by poor protection laws and active digital consumers , regular censorship of digital content, so that the key to growth is to build trust with Russian consumers . This is most often done by promotions and customer service . Ozon , for example, operates a 24-7 call center to answer questions and M.video offer a discount of 5 per cent for credit card orders online.

4 . Chile:

the hidden gem of Latin America. Advanced technology and telecommunications infrastructure and an active base of online shoppers have propelled Chile at a rate of growth of electronic commerce 27 percent since 2006 (see Figure 4). Sixty-one percent of Internet Chilean online store, the highest among 30 countries ranked in the GRDI users. However, due to the relatively small size of the Chilean market online, just $ 749 million in sales compared to Brazil's $ 10.6 billion it is easy to forget its immense potential .
2012 Index E -Commerce
Internet users in Chile are not afraid to buy online. The Chilean average household has four credit cards and spending $ 158 per year online, compared to $ 44 for the rest of Latin America. Over the next five years , the market for online retail in Chile is expected to double to 1.5 billion more people buy online.
Chile national retailers control the market , but international players are gaining ground. As such , a national retailer Falabella trying to stay one step ahead of the competition thanks to heavy investment in the online shopping experience . He has developed an e-commerce ground -up logistics network , Intelligent routing systems , track orders online, and a strong system of reverse logistics returns.

5 . Mexico:

the next star connection . Mexico is the second largest market for online sales in Latin America ( after Brazil) with 1.2 billion dollars in sales per year , and the rate of the fastest growing Internet penetration in the world. More Mexicans get access to the Internet, online sales are expected to almost triple to $ 4.4 billion in 2016.
Despite its potential, poor technological infrastructure hinders Mexico. The rate of Internet penetration is 31 percent, with users connecting especially at low speed to avoid paying for faster connections , but higher broadband prices. Yet , Mexico offers some of the most unique innovations e-commerce, such as BanWire system, which allows customers to purchase a product online , print a voucher , and pay for the product in person in a convenience store nearby .
International retailers looking to capitalize on the potential of Mexico. The Gap offers international delivery to Mexico on its website of the United States , its long-term goal is to exploit specific websites for each country that fulfill orders e -commerce in the country. The Superama chain Wal -Mart allows customers to order products online and either seek ( toll free) in the store two hours later or pay for home delivery within an hour .
UAE serves as a gateway to e -commerce markets in other rich oil from the Middle East with advanced technological infrastructure , strong retail sales, and a common Arabic.

6 . United Arab Emirates :

the gateway to the Middle East. The UAE enjoys a technological infrastructure , an active Internet user base and strong growth of retail . 76 percent personal computer penetration of households of UAE is the highest of all countries classified in GRDI , and its rate of Internet penetration of 78 percent leads to the Middle East. In addition, retail sales per capita of $ 9155 is on par with the United States and Sweden, indicating that residents of the UAE have money to spend on all channels of retailing.
Although the current market size of online retail ( 227000000 ) is relatively low , the UAE serves e -commerce gateway to other markets in the Middle East oil-rich with advanced technological infrastructure , sales retail high per capita and a common Arabic. Souq , an online retailer of leading the Middle East , has established websites in the UAE , Saudi Arabia, Jordan and Kuwait as part of a regional strategy. International retailers , such as Carrefour and brand Nespresso ( a unit of Swiss-based Nestlé ) , test the online sales in the UAE before expanding regionally . The site Carrefour UAE gives customers access to more than 3,000 articles, some of which are not sold in stores, free shipping for purchases over a certain amount.
However, some features may hinder the development of e -commerce UAE . Credit card penetration is low among local residents (although higher among expatriates ) and stores brick and mortar also offer free delivery in regular service , which reduces the convenience of shopping online.

7 . Malaysia :

next of e -commerce in Asia ? Half of all households have a PC in Malaysia , and 56 percent of the population is connected to the Internet. Malaysians are relatively heavy users of credit cards ( 1.1 cards per household) and debit cards (5.6 per household) , which facilitates online shopping . In addition , high quality logistics infrastructure of Malaysia ensures that retail purchases online can be delivered in a timely manner. The World Economic Forum , the quality of transport services in Malaysia is on par with the United States.
Active user base online Malaysia adopted e-commerce. More than half of users shop online and rely on personal recommendations , search engines , and special offers Internet to make informed purchasing decisions. Online sales level in today's retail of $ 250 million is expected to double over the next five years. Among the main challenges in e -commerce in Malaysia include cyber security concerns and the need to touch and feel the products before purchase.
Potential online Malaysia established , inter alia, Rocket Internet GmbH , which has developed and launched local versions of Zappos and Amazon , and Zalora Germany, an online fashion retailer in Singapore , which began its activities e-commerce in Malaysia in February 2011 and offers 48 hours delivery, cash on delivery COD , and 30 days free returns for all orders .

8 . Uruguay:

an urban stronghold . Uruguay has a user base of active online in urban areas and 48 percent Internet penetration the highest rates in Latin America . Uruguayan proved willing to shop online - 70 percent of Internet users make purchases online, the second largest country GRDI only in Chile . A very urban population also improves the reliability of deliveries. To this day, is one million small online retail market - $ 43 Uruguay , but sales are expected to double by 2016.

9 . Turkey:

a quiet success. Turkey has a strong logistics infrastructure that allows consumers to make purchases online and receive their products in a day or two . In fact , most online purchases less than 350 miles from Istanbul arrived in 24 hours. The country also has a committed Internet users spend an average of 30 hours online per month , half of all users to shop online database. The Turkish government has also helped the growth of electronic commerce by adopting numerical laws that protect consumers online and supervise business e-commerce .
$ 1.3 billion online market in Turkey has already attracted interest from many retailers and investors. For example, based in Turkey Dogan Online , which operates hepsiburada.com , recently bought evmanya.com ( a decoration website of the Turkish house), and is in talks with up to four other online retailers . In 2011, Naspers , the conglomerate of South African media , has acquired 70 percent of Markafoni , one of the largest sites online private sales in Turkey.

10 . Oman :

small but important. Oman has an advanced technological infrastructure to support electronic commerce and an active Internet user base . Half of Omani households own a PC and 62 percent of the population (about 1.7 million people ) are connected to the Internet . Omani citizens have , on average, more than one phone , including smart devices that connect to the Internet . Yet the market in Oman line remains low at 111 million.
In addition Omani buy consumer electronics online retailers brick and mortar noted . National retailer OHI Electronics has launched e-commerce transactions in 2011 as part of a multichannel strategy , and its site is remarkable to offer customers a unique and interactive shopping. The path to profits
Success in the retail online requires patience , perseverance , and an ability to adapt to local markets. There are four key success factors to penetrate new markets, either online or through a multichannel strategy .

Develop a proposal for custom value. As in brick and mortar retail , e-commerce requires adaptation to local markets. A one-size- fits-all approach does not work because the online consumers in different countries have unique behaviors and make purchases on the Internet for different reasons . Success requires adjustment sites , payment methods , delivery options, and business models based on the needs of each market.
Manage the customer experience. The ability to order products at the click of a button and have them delivered to your home is a main advantage of online shopping. Thus, the management of the customer experience online browsing and buying the product delivery and return is critical. In markets where logistics are a challenge, a constant communication with customers about delivery times may help manage expectations and reinforce confidence

Conclusion Ecommerce ! 

Do not underestimate local actors. National companies dominate online retail in developing markets because they understand the local consumer preferences and challenges of electronic commerce and have developed well-established online retail in their country of origin skills. Even foreign retailers enter these local businesses continue to be formidable competitors .
Have a long-term vision . Launch of e -commerce operations in developing markets requires patience . It takes time to navigate a market, learn about online consumers , and build a brand online reputation.
Expansion and long-term Awards source
The race for the expansion of online retail in developing markets has already begun for international and garden retailers. E - commerce and multichannel integration in emerging markets offer great opportunities - to potentially lower risk investment than building stores bricks and mortar. The best path to success online retail is one that creates an immediate impact on developing markets and built a long-term benefit more .

1The conclusions GRDI 2012 , see " Global Retail Expansion : Keeps the means. " 2E- commerce is defined as the sale of consumer goods to the general public through the website is operated by line - only the dealer or store retailers . 3In this paper, the growth rates are CAGR . 4All monetary figures are in U.S. dollars unless otherwise specified, the size of the online market in the document refers to the sale

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China : the highest potential in terms of e-commerce market !

United States, China, Japan and South Korea are the four countries with the highest potential in terms of e-commerce market , according to Forrester Research.

China : the highest potential in terms of e-commerce market !

13.6 % of spending online world are in China, against 19.4 % in the United States. But the Middle Kingdom continues to grow : only one in five consumers buys online against more than half of Americans. And it is in the Chinese population, nearly four times larger than the U.S. population, lies the first potential growth in e-commerce market .

China Highest Potentiel 

This leads Forrester Research to designate China as the country with the second potential e -commerce highest in the world after the United States , in his " Readiness Index : 2013 eCommerce Global Study" which analyzes a number of factors such that payment habits , logistics infrastructure , purchasing power , Internet penetration and the size of the e-commerce market. " Along with the growth of the Chinese population and its purchasing power , the demand for goods will grow and compete with the United States," the report says Forrester .

Japan Market

For its part, Japan weighs 7 % of total global online sales , making it the third largest market for e -commerce potential of the world , despite a population of 127.6 million inhabitants only. Forrester describes the Japanese consumers as relatively affluent and more fond of durable goods. While in the world , 53% of online sales are for non-food products, this proportion rises to 71 % in Japan. Another feature that enhances its potential e -commerce : consumers will hold an average of 6.2 credit cards each. A world record.
See most popular website in China here

USA ?

Behind the United States, China and Japan, South Korea ranks fourth e-commerce market with the greatest potential . The purchasing power there is certainly lower than in Japan , but the high number of credit cards and debit per capita suggests there also strong purchase intentions , says Forrester. UK wins for its part the fifth position.

Do you really think that Amazon can success in China ?

Do you really think that Amazon can success in China ? 

In December , the giant Amazon has filed a patent for the " early expedition" to go even upstream of the consumer purchase .

A realistic plan ? 

Last month, Amazon CEO Jeff Bezos announced the forthcoming introduction of Amazon Prime Air delivery service drones. This month , the U.S. retailer continues its drive for innovation , this time by filing a patent on the concept of " early shipping " based on predictive analytics . This patent shows a growing willingness of public companies and technologies to anticipate consumer needs , even before it expresses or is consciousness. Indeed , there is more and more innovative projects in the field of consumer in this direction refrigerators inform when to buy milk, Smart TVs allow you to analyze any program or recording machines M2M Nespresso coffees to help prevent maintenance. And this trend is made possible at a time when the mass of customer data continues to grow . Amazon in search of instantaneity

Perspectives in China

In the case of Amazon , the company would specifically use predictive analytics to ship products to the customer before it is validated purchase. For this, the e-commerce site has a great advantage: a customer database particularly well stocked .

As to predict the purchase , the analysis should be based on several factors: existing orders by the customer, its potential wish -list, his cart , his research, returns or even past the time the cursor on the page a product. This innovation could allow a significant reduction in delivery time which, as Amazon emphasizes , " can deter customers from purchasing products online " and thus promote buying online rather than physical store . This project could work particularly well when it comes to highly anticipated product releases : new book by a popular author , release of a new model of phone or tablet, etc. . In addition , Amazon is already working in parallel on the expansion of its network of warehouses in order to deliver an order the same day or the next day. From a logistical point of view , commands are sent to platforms or trucks near the customer's address and remain awaiting delivery .

A complex competitive word

In China, Amazon refused to comment on any test phase, it would nevertheless be interesting to know the margin of error considered . For indeed , it is difficult at present to assess the financial costs and profitability of such a project . The patent contemplates , in the case of an error on the part of prognosis algorithms, " deliver the package to the target as a promotional gift client". Amazon could then convert the error commercial interest , attracting the sympathy of the targeted customer. However, according to Alain Wiesenbach Lamazière , partner at AWDL Consultants, business strategy consultancy specializing in e -business, the realization of such a project, considered " futuristic " , seems complex. According to him, " predictive analytics can be useful to think for agglomeration zone but not by customer .
" He also stressed that " the power of e -commerce lies in its ever-changing appearance , with such a process , historical dating back too far and are not rooted in the immediacy " are used. Another point which still limit this project, Mr. Wiesenbach Lamazière recalls that " the first business strategy online stores objective is to fill up the basket, the possible combinations of items are too uncertain to be predicted " . A patent , in fact, that raises a very interesting topic on predictive analytics but should Wiesenbach Lamazière says " be established at a group of people and not a customer to be effective ."
thank you Crystal

How Community Management is changing !

How Community Management is changing !

For over 5 years now I often speak of the situation and the evolution of Community Management in France , and early this year is no exception to the rule where I draw some conclusions about the past year.

After seeing recent years the real creation of the profession of Community Manager (although in fact it already existed in many cases and in some companies, this business is at the crossroads of increasingly Communication, Web and Customer Relationship Management) , I draw the conclusion early this year that we come to the end of a stage in this era of Community Management ... for several reasons that I propose to detail below.

1 / Agencies Community Management : more numerous, but obliged to move towards a classic model of Web agencies

For most of you loyal readers , I wrote in 2010 that the role of Community Manager could only internalize within companies . This prediction turned into a statement ... but that does not necessarily eliminated the agencies Community Management on the contrary. Indeed internalize a function or part of the function does not mean not having to rely on agencies whether for a part of the animation , some missions (such as standby or course production content or applications ) .
What is certain is that companies that have benefited the most to date an effective Social Media strategy are those that were able to put a real relevant organization in place to improve responsiveness (especially when it comes bouncing on News as do some great brands like Oasis to name it but also meet customer requirements ) and impact.
Weibo Chinese community Management function in the company is not necessarily a leader of the community, but rather the Social Media Manager in charge of strategic and operational control (see Roles of Social Media Manager Enterprise ) function. Same concentration to a large spread of missions is another internal logic which marks the end of the Community Management 1.0 , which is already a reality for progress in this organization broadcast ( Best Buy business model : 2100 trained listen and respond to customers on the Internet ) via Weibo

In this ecosystem where new agencies and freelancers have emerged, communication agencies , web or more traditional RP plethora had to adapt ... to get to the fact that now the market is a fragmented market where the Community Management is seen by agencies as a job without strong technical or cultural difficulty that can be easily integrated into the scope of care provided by their missions.
Early 2014 , so you have a clear choice on the entity entrust your Community Management ... but in many cases your own risk (I will return in the next section ) .
Faced with this competition from more traditional players who can then provide a wider range , and facing the internalisation of the market, Community Management agencies have had to adapt or in alliance with traditional agencies such as exit door either by becoming themselves web agencies. These small structures up some fifty employees (including trainees) must then equip themselves with skills development and seniority ... but for higher costs that are cutting back on benefits. This shift is essential for many agencies Community Management for hope to survive in a more competitive market.

2 / advertisers to review their providers Community Management

Directly related to the previous point, the trust for 2 or 3 years by some advertisers to their Community Manager External sees questioned. The fact that the traditional agency already in place within the company now has the skills ( or at least claims to have them ) , it redistributes part of the cards for some companies that prefer to have a single provider throughout the Digital ( operational) and rely on other specialized structures for the Council and Strategic dimension.
Still regarding the company and its organization with its suppliers , the redesign of the organization also requires the emergence of new providers especially as related to Social Media , the administration of its presence ( the Community Management Systems or Social Media Management Systems) or even in the field of sleep .
The concentration of players in the field eg Social CRM where now the leaders that are eager to have Adobe Salesforce or bring a more mature market that will leave the low road players who have not been able to latch or reposition themselves.
As well in the world of sleep where the most important competition must be accompanied by the companies revised their organization and their particular service for budgetary reasons (number of firms should invest 20 50% less in cost of the license for their solution , budget can be reallocated ) . I speak here only of finding a solution to sleep and this is why pioneers like Digimind now offers a "low cost " centered on the previous day to both differentiate this provides a more complete solution incorporating a brick commitment , but also did not miss a target smaller companies, more regardantes the expenditure for this type of solutions.

3 / The end of the illusion as Facebook Promised Land Community Marketing?

I will not go into detail here on all the latest developments for Facebook have widely reported on Twitter and my blogs. By cons , facing the decline of Natural Reach marks on the medium and therefore the real and measurable impact of this cost, especially against other levers e- marketing presence , and facing the rise of new social networks , brands go well one day having open eyes and really ask if focus their Social Media strategy on their Facebook presence is a good thing. Again, you probably know my position on the subject to recall frequently : the key is not in Social Facebook or any other social network but in real social approach taken in the sense of participatory and engaging with consumers that brands may lead . Basically, work on the bottom of your speech, your devices and your relationships with your target , rather than the form and the choice of a particular support!
Facebook is an illusion that makes you think your brand is social and community while in the facts or your marketing or your Customer Relationship have changed. The challenge is here and the real ROI of your efforts are in this evolution (or break) in the position to adopt .

4 / understanding of the benefits of mastering the social

Mastering Social mean if in fact the impact of the Social Business . If we talk for 2 years now notions of Social Commerce or Social CRM (read: From Social Media to Social Business) is to define this higher interconnection and integration in the areas of Social and business logic current business . Integrate social data in the course of sales and customer knowledge are the issues that should lead companies and not only that of seeking greater visibility on specific social platform .

If the Social is a stronger integrate into logical business recruitment and customer loyalty , the distinction between Social Media and Digital should also mitigate component .
Clearly , some brands are launching advanced BeautyTalk as Sephora or even of 36,000 Darty solutions that include community logics. Except that the isolation of the community outside the site is unfortunately not good logic and such sites targeted audiences that low (in terms of investment allocated ) should be supported by the media buying and cost e- marketing and do not necessarily benefit directly to the market transformation ( e -commerce) efforts. The end of the Community Management 1.0 is also the most advanced companies in Social Media in Europe that the battle does not examine new sites or media to create but in the current digital ecosystem of awareness company need to socialize.
CommunityManagement approach should not live apart from other digital logic but clearly integrated to have a measurable impact but also in the digital experience expected by the client.
For more information on all developments in the "business" of the Community Manager ( or rather trades related to Community Management )

http://ecommerce-china.blogspot.com/

Wechat version of taobao "shop"

Wechat version of taobao "shop"

An application called "little shop" low-key access the micro letter this week."Pocket guide by mobile company shopping" launch of mobile electronic business application, may, by way of micro letter shop to trade in the familiar relation chain.

The micro taobao taobao threats

"Our team began to research and development of micro store big six months ago, based on user feedback trial and error and improved constantly, the pure word of mouth to attract new users by the users."Pocket shopping, founder and chief executive officer wang ke with few words the outline of the prosperity of micro store low-key way.

Chinese Ecommerce , another world !

Chinese Ecommerce , another world ! 

With € 297 billion, the Chinese market has become the juggernaut of e -commerce . Indeed , the economic environment and geo -demographic promotes its expansion via various levers in place by the Chinese authorities in order to support online sale . Obviously, market players contribute deploying considerable efforts to win against the giants of e-commerce ( Ebay , Amazon ... ) .
china- ecommerce
So what is the current situation of e -commerce market in China?

What are the best Chinese e -commerce platforms? What is the recipe for success Sites Chinese e- shops ?

 Behind the e- shoppers in China  ?

We discuss so many questions and others in this decryption Chinese e -commerce , if by chance the desire to invest in China takes you!
General retrospective on the Chinese e-commerce market :
Dynamic and prosperous , the Chinese e -commerce market enjoys a meteoric rise , allowing him to dethrone the United States and dominate Asia , according to the report from Bain & Company. Beyond the creativity platforms show , China has off purchases made by more than 300 million e- shoppers , the growth rate of Internet penetration and the middle class continues to increase .
On the basis of computer graphics made ​​by the agency I -Click Interactive , forecasts for the coming years are:
- The online sales will reach € 297 billion by 2020, three times more than in 2012;

 - In 2015 , China will become the biggest market for e -commerce in the world , surpassing the United States in terms of number of platforms ; - Currently, the penetration of e -commerce in China is higher than that of the United States ;
- In 2020, online spending per capita in China is expected to increase to 285 euros , or 5 times more than in 2012;
- The penetration rate of the credit card was 43.5 % in 2012 and will increase in the years to come. Facilitating the means of payment and the use of the card , China encourages the purchase online ;
- The upper class will reach 280 million in 2020 , representing 20% ​​of the total population of China , which should increase online spending ;
If China continues on this path , the country exceed 2020 alone , France, Germany , Britain and America. There will be as many Chinese e- shoppers than people in the United States in late 2013!
Internet -users world
However , China will continue its path to glory if the number and standard of living of users continue to increase in turn . Added to this, the penetration rate of 3G/4G is barely 30 % in China, 68% facing the United States and 81 % in Korea. Anxious to reach the rural population , China will take steps to increase the number of online shoppers. The best players in the Chinese market :
The two main players in the Chinese market for e-commerce are :
- Taobao , the largest C2C website in China has managed to get 19 billion Yuan CA , in just one day during the festival of Singles. Chinese copy of E -bay that offers both auction and fixed price , thought to increase the number of virtual vendors ( Smartphone) , which is currently 200,000 to reach new customers ...

A l’étranger	En Chine
Paypal	Alipay
Youtube	Youku & Tudou
Facebook	Kaixin
Twitter	Tencent Weibo & Sina Weibo
Myspace	Qzone
Google	Baidu

China- Taobao

- Alibaba Group, the world leader in e -commerce with online sales are 6 % currently represent 10 years , half of retail. Alibaba
8 keys to follow for a successful e-commerce project in China:
Despite the growth prospects, the socio-cultural contexts , legal and technological prevent foreign entrepreneurs to easily introduce the e-commerce market. If some of them have managed to make their way into the digital maze, others linger to find the end of the tunnel .
To help you get started in China , we tend a mirror reflecting some insights and important criteria:
- Understand the culture of the country : To be close to your target , show your commitment to the values ​​of the country. Must launch promotional campaigns, deals , communication actions in line with the Chinese cultural events such as the double eleven (11/11 ) , the double twelve (12/ 12), the Moon Festival (15/ 07 ) . - Optimize your site's presence : View the multitude of existing e- business platforms on the market , you are advised to adopt your own approach to SEO, to SEO , SEM , PPC or even advertising campaigns by periods , so that your website is visible on the search engines. Baidu, the Chinese search engine leader with 70% market share, the premium quantity over quality . In an ideology of absolute control of the Chinese authorities , Baidu penalizes positioning on the last pages , any site in a foreign language and hosted abroad. You must write your website in Chinese and host China.
- Lower prices : It is obvious that when a Chinese e- shopper moves to a new site is to buy at a lower level than proposed in the physical store price: You spend less for the creation and management of your site, it is his right to pay less!
- Adapt the site and its ergonomics : You must comply with the design , color codes ( the meaning of the colors is different in Chinese) , site architecture ( available products and prices, menu for example). We note also need to briefly explain each in Chinese , to enable the e- shopper to better understand the usefulness of the products offered . Benchmarking is essential!
- Reduce the payment process : knowing that the connection is slower in China should reduce and facilitate the procurement process , to encourage e- shoppers to complete their transaction. - Work with a local partner :
To avoid problems or delays, it should work and load your partner administrative, legal and financial burden in case you do not control the language. - Think "mobile" : You have to adapt your content to the third screen or creating an e -commerce application , a site responsive , mobile advertising ... - Create a large community : If Chinese Internet users tend to learn about social media before buying it would be wise of you to talk about your platform on the main Chinese social network before anyone else do it for you !
http://ecommerce-china.blogspot.fr/2013/12/seo-optimize-your-page-to-promote-your.html

Chinese e- shoppers or workers in the shade!

In 2013, the online population was 591 against 242 million online shoppers in 2012. The access to physical stores for city dwellers second class difficulty and proposed wide line range are part of the reasons for this increase.
Although the beginning of e -commerce was tapped problems card fraud , counterfeiting and fraud shovel , launching the online payment service was very helpful . Chinese neighbor Paypal, Alipay has enabled Chinese consumers regain confidence in online sale
http://ecommerce-china.blogspot.fr/2013/12/the-king-of-ecommerce-in-china.html